Supply chain management 4.0 – The future of the fully automatic ordering process

Supply Chain Management 4.0
Source: pexels

Summer’s within reach. After you do a quick check of an outdoor furniture store during lunch, you decide to order a simple hammock chair for home. Choosing the right colour and size is not a problem either. That same evening, your smartphone rings and a car with that new piece of jewellery is on your own doorstep. But how’s that possible?

IoT, business intelligence, self-driving cars, big data – This multitude of buzzwords is shaping our future. They all are smartly connected to produce supply chain management 4.0 and take customer satisfaction to a new level.

Continue
(13 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

BIOS – How BayWa AG optimises business processes with an internal order platform

BIOS BayWa Plattform Buybutton Tatstatur
Source: pixabay

Digital transformation affects all areas of a company internally and externally. This is particularly evident when it comes to internal procurement. BayWa AG also experienced this. We’d like to show you the journey our client has set out to do, optimising corporate processes with a central, internal ordering platform – BIOS (BayWa Internal Order System), thereby saving time and money.

Continue
(13 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Content is king: Top-5 commerce trends, revisited [Part 4]

Content is King
Source: pexels

Our market is flooded with offers distributed through a variety of digital channels. Since it’s difficult to stand out from the competition in a sustainable manner. But how can you ensure you brand is visible, as more and more major players want to grab a piece of the market?

Classic online advertising hardly helps with this challenge. Many users are already blind to banner ads and just hide them automatically. Merging content and shopping, that is, content commerce can be a solution. Because customers value, added value!

In our fourth part of the series: Top-5 commerce trends, revisited, we’re asking: How do you become a content king?

Continue
(15 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Personalisation is required: Top-5 commerce trends, revisited [Part 3]

personalisierung, trend
Source: pixabay

Customers don’t see businesses as just a (product) shop window. They expect friendly service and personalised advice. They want to feel comfortable, important, and appreciated throughout their entire purchasing process. Digital platforms are therefore gaining importance as a business model. As mentioned in the second part of this Handelskraft retrospective series, platforms link marketing, sales, and services, thus ensuring long-term customer relationships.

Businesses need to understand their customers better, to tailor their strategies, processes, and ultimately their products and brand to the needs and desires of their customers, and treat them like royalty. Personalisation has become a digital business obsession, not least because with every step forward new and great challenges come again and again.

In our third part of the series: Top-5 commerce trends, revisited we’ll revisit the enormous importance of personalisation in the digital age.

Continue
(15 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Brands are becoming (service) platforms: Top-5 commerce trends, revisited [Part 2]

Marken als Netzwerker auf Service Plattformen Spinnennetz
Source: pixabay

When it comes to trends, you usually expect the latest and coolest developments. The fact that many of the trends that are driving digital business, but have been around for quite some time, was clear in the first part of this retrospective series. Even after three decades of World Wide Web, nothing is changing the maxims for successful business. Customer satisfaction and long-term customer relationships.

In order to make them successful, retailers, manufacturers and publishers have to create their own digital DNA and that also means recognising trends with long-term viability for their business goals AND their target group, reviving them, (re)thinking, and creating innovation from them. One of these classic trends is platforms. Since this topic still has, well actually since 2019, been booming, we’ll discuss it in the second part of this article series: Top-5 commerce trends, revisited.

Continue
(15 vote(s), average: 4.93 out of 5)
post ratings loaderLoading...

Agile project management – Neither faster, nor cheaper, only better!

Achterbahn schwarz weiß
Source: pixabay

Brands, retailers, and manufacturers need innovative solutions to meet the fast pace of the digitised economy. It requires short communication channels, fast feedback loops, and rapid decision-making, in short: a flexible work organisation. Away from pyramid-shaped hierarchical structures to cross-team network structures. Agility is a buzzword that has already been heavily used and often debated in this context. The questions posed (most of the time from management) and the honest answers will be found here today.

Continue
(14 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Digital business is more than e-commerce: Top-5 commerce trends, revisited [Part 1]

Trends revisited PC Monitor und Tastatur vintage
Source: pixabay

Spring is here. Often times the change in the early summer season is reason enough for many to clean up, organise, get rid of stuff, and get a new start. Throw away or keep? Everyone knows there are certain things that you just can’t and shouldn’t part with, no matter how old they are.

The same goes for trends. There are also classics in digital business that have lost nothing in value after more than 20 years and definitely do not belong in a »throwaway box«. We would like to introduce you to these trends and why it’s so important to bring them to the forefront again after all this time, to emphasise them, and to revive them in the current circumstances.

Continue
(16 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Digital business compass: Handelskraft 2019 »Digital DNA« now available for download!

Source: dotSource
Twelve years ago Handelskraft saw the light of the virtual world as a blog. Since then we have been reporting day by day on topics and trends of the digital revolution. And six years ago we published our first trend book: Handelskraft 2013 »Trends, strategies and potential in everywhere commerce«.

Old but gold, because going through it, you realise how long so many trends actually last. In 2019, and more than ever before, it’s all about theory becoming a real-life success and how to turn trends into innovations.

To do this, companies need to write their own digital code, because »Digital DNA« is what they need to survive in a highly competitive online business. It’s their evolutionary
advantage in the digital age and our title for this year’s trend book: Handelskraft 2019.

Continue
(16 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

What rules should economists, researchers, politicians, and society follow for embracing AI?

referee
Source: pixabay

Artificial intelligence will fundamentally change our current way of life. Technical progress hasn’t just excited many, but also frightened many. What will our economy and social coexistence look like in the coming years?

Experts around the world are addressing this issue, but it’s hard to pin down a precise forecast.
So that we don’t get lost on the way to the future, the German Federal Association of Digital Economics (BVDW) has developed a navigator with eight guidelines.

Continue
(15 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Designing emotional customer relations in the digital era

analogue Kundenbeziehung digital gestalten Handshake via Laptop Screen
Source: pixabay

Digitisation is all-encompassing — the more digital the business and the business processes, the better. Because the more automated processes taking place, the more time is left for the important things. At the top of this ranking of important things are, from a business point of view, the successful design of digital customer relations, the motivation not only to say customers are the focus but to make it a reality. This was also clearly noticeable at the Internet World Expo 2019 and at the 9thINTERNET WORLD BUSINESS Shop Awards on the eve of the event.

Continue
(16 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...