PIM and DAM Software – Providers and Systems Compared [Updated White Paper]

The first impression is crucial. Whether we like someone, whether we find a website appealing – the first few milliseconds are key. In e-commerce, however, it takes more than just a good impression to guide customers to the checkout and generate sales. Consistent product data is incredibly important in this regard. But what exactly is … Continue reading "PIM and DAM Software – Providers and Systems Compared [Updated White Paper]"

Business Intelligence in Agriculture: How KWS Benefits from Data-Driven Decision-Making [Success Story]

Agricultural machinery autonomously driving on fields; animals being fed based on algorithms and caressed by petting robots – such futuristic scenarios in agriculture are still rather utopian. However, considering the low precipitation last year, it would already make a big difference if we could breed maize varieties that can cope better with extreme drought than … Continue reading "Business Intelligence in Agriculture: How KWS Benefits from Data-Driven Decision-Making [Success Story]"

Magento / Adobe Commerce Online Shop: Successful in B2B and B2C with Powerful E-Commerce Solution [Best Practice]

Today, the range of shop solutions for setting up an e-commerce presence is almost as diverse as the spectrum of products available on the Internet. Modern software solutions offer a wide range of features and the best possible user experience. Based on client projects from many different industries, our new »Adobe Commerce Best Practices« publication … Continue reading "Magento / Adobe Commerce Online Shop: Successful in B2B and B2C with Powerful E-Commerce Solution [Best Practice]"

Multi-Stream Project for Tax Software: DATEV Successfully Launches B2C Service [Success Story]

Filing a tax return is something that causes many people to break out in sweat or makes the hairs on the back of their neck stand up. Accordingly, there is a strong demand for consulting and digital services that make the unpleasant process easier. With KLARTAX and the SmartExperts portal, the IT service provider DATEV … Continue reading "Multi-Stream Project for Tax Software: DATEV Successfully Launches B2C Service [Success Story]"

PIM Integration in the Adult Entertainment Industry: How Dildoking Uses Akeneo to Efficiently Manage Its Wide Range of Products [Success Story]

Incorrect or insufficient product data leads to customers returning ordered goods later on. Not only does this cause dissatisfaction among customers, but it also means additional costs for companies. For this reason, all relevant product information should be complete and comprehensive. If this is not the case, vendors pay a high price. In order to … Continue reading "PIM Integration in the Adult Entertainment Industry: How Dildoking Uses Akeneo to Efficiently Manage Its Wide Range of Products [Success Story]"

Digital Consulting to Build Stronger Customer Loyalty: How Sparkasse Jena-Saale-Holzland Is Increasingly Attracting Relevant Target Groups [Success Story]

Digital transformation brings with it many changes and adjustments in all sectors of the economy – even in traditional ones such as the financial sector. As a result, financial institutions and banks must not only cope with internal structural changes, but also pay attention to market fluctuations and adapt to changing customer behaviour in order … Continue reading "Digital Consulting to Build Stronger Customer Loyalty: How Sparkasse Jena-Saale-Holzland Is Increasingly Attracting Relevant Target Groups [Success Story]"

Automotive Online Shop Migration: SEAT Paves the Way for Multi-Client Platform Based on Adobe Commerce [Success Story]

Whether it is fashion, books, food or technology: online is the way to go – no doubt about it. Of course, automotive companies have also long recognised that their customers no longer (only) go to car dealerships to check out their new dream vehicle or, as die-hard fans, stock up on the matching merchandise of … Continue reading "Automotive Online Shop Migration: SEAT Paves the Way for Multi-Client Platform Based on Adobe Commerce [Success Story]"

B2B Online Shop Migration: HDM Continues to Drive Internationalisation with Salesforce [Success Story]

As the printing industry’s technology leader, Heidelberger Druckmaschinen AG (HDM) operates 36 international online shops in 22 different languages. Serving a global market in such an innovative industry requires the best possible software set-up. The previously used shop system from Magento was geared more towards B2C business. For this reason, HDM decided to gradually migrate … Continue reading "B2B Online Shop Migration: HDM Continues to Drive Internationalisation with Salesforce [Success Story]"

Integration of Software Solutions – Providers and Systems Compared [New White Paper]

Many of the words we use to describe digital innovations are actually thousands of years old. Integration platforms, for example, are a current tech trend that is becoming more and more important. Integratio, however, is a Latin term. It means something like merger or unification. In the field of information technology, integration describes how many … Continue reading "Integration of Software Solutions – Providers and Systems Compared [New White Paper]"