Gartner: The Top 10 Technology Trends for 2023

The market research institute Gartner has presented the top 10 technology trends for 2023. This year’s focus: defence against cybercrime and the right way to utilise artificial intelligence (AI) for a company’s success. How companies can successfully make data-driven decisions and how industry cloud platforms can help improve scalability is the subject of today’s Handelskraft … Continue reading "Gartner: The Top 10 Technology Trends for 2023"

PIM and DAM Software – Providers and Systems Compared [Updated White Paper]

The first impression is crucial. Whether we like someone, whether we find a website appealing – the first few milliseconds are key. In e-commerce, however, it takes more than just a good impression to guide customers to the checkout and generate sales. Consistent product data is incredibly important in this regard. But what exactly is … Continue reading "PIM and DAM Software – Providers and Systems Compared [Updated White Paper]"

Business Intelligence in Agriculture: How KWS Benefits from Data-Driven Decision-Making [Success Story]

Agricultural machinery autonomously driving on fields; animals being fed based on algorithms and caressed by petting robots – such futuristic scenarios in agriculture are still rather utopian. However, considering the low precipitation last year, it would already make a big difference if we could breed maize varieties that can cope better with extreme drought than … Continue reading "Business Intelligence in Agriculture: How KWS Benefits from Data-Driven Decision-Making [Success Story]"

Magento / Adobe Commerce Online Shop: Successful in B2B and B2C with Powerful E-Commerce Solution [Best Practice]

Today, the range of shop solutions for setting up an e-commerce presence is almost as diverse as the spectrum of products available on the Internet. Modern software solutions offer a wide range of features and the best possible user experience. Based on client projects from many different industries, our new »Adobe Commerce Best Practices« publication … Continue reading "Magento / Adobe Commerce Online Shop: Successful in B2B and B2C with Powerful E-Commerce Solution [Best Practice]"

Multi-Stream Project for Tax Software: DATEV Successfully Launches B2C Service [Success Story]

Filing a tax return is something that causes many people to break out in sweat or makes the hairs on the back of their neck stand up. Accordingly, there is a strong demand for consulting and digital services that make the unpleasant process easier. With KLARTAX and the SmartExperts portal, the IT service provider DATEV … Continue reading "Multi-Stream Project for Tax Software: DATEV Successfully Launches B2C Service [Success Story]"

Hyper-Personalisation: How to Use AI to Effectively Implement Your Marketing Measures [5 Reading Tips]

Offering the right product at the right time – the art of marketing. However, the clustering of potential customers based on past search queries has reached its limits. No one wants to see ads about knitted socks for weeks just because they bought them online as a birthday present for grandma at some point in … Continue reading "Hyper-Personalisation: How to Use AI to Effectively Implement Your Marketing Measures [5 Reading Tips]"

Integration of Software Solutions – Providers and Systems Compared [New White Paper]

Many of the words we use to describe digital innovations are actually thousands of years old. Integration platforms, for example, are a current tech trend that is becoming more and more important. Integratio, however, is a Latin term. It means something like merger or unification. In the field of information technology, integration describes how many … Continue reading "Integration of Software Solutions – Providers and Systems Compared [New White Paper]"

Targeting Without Cookies: How to Reach Your Target Audience at the Right Moment [5 Reading Tips]

Once consumers have searched for a product online, it follows them on all devices and channels for the next few weeks. It is not uncommon for users to feel annoyed by this. Marketers who place ads on the right websites not only comply with the latest data protection regulations, but also reach potential customers in … Continue reading "Targeting Without Cookies: How to Reach Your Target Audience at the Right Moment [5 Reading Tips]"

Marketing for FMCG: Why Digital Is the Fastest Way to Reach Your Target Audience [5 Reading Tips]

Every day, people consume fast-moving consumer goods (FMCG). These include food with a short shelf life, newspapers, hygiene products and detergents. In other words: the demand for FMCG is high – and the market is extremely competitive. There is hardly any other industry where brand preference plays such a big role. Once customers are satisfied … Continue reading "Marketing for FMCG: Why Digital Is the Fastest Way to Reach Your Target Audience [5 Reading Tips]"