PIM and DAM Software – Providers and Systems Compared [Updated White Paper]

The first impression is crucial. Whether we like someone, whether we find a website appealing – the first few milliseconds are key. In e-commerce, however, it takes more than just a good impression to guide customers to the checkout and generate sales. Consistent product data is incredibly important in this regard. But what exactly is … Continue reading "PIM and DAM Software – Providers and Systems Compared [Updated White Paper]"

Meme Me up for Christmas: Handelskraft Wishes You a Merry Christmas

Meme me up. To get us and you in the mood for Christmas, we have prepared a little something. Wesołych Świąt, क्रिसमस की हार्दिक शुभकामनाएं, メリークリスマス, Feliz navidad, Frohe Weihnachten! Five different languages, but one and the same meaning: Merry Christmas! To get your mind off all the hustle and bustle, we have put together … Continue reading "Meme Me up for Christmas: Handelskraft Wishes You a Merry Christmas"

Automotive Online Shop Migration: SEAT Paves the Way for Multi-Client Platform Based on Adobe Commerce [Success Story]

Whether it is fashion, books, food or technology: online is the way to go – no doubt about it. Of course, automotive companies have also long recognised that their customers no longer (only) go to car dealerships to check out their new dream vehicle or, as die-hard fans, stock up on the matching merchandise of … Continue reading "Automotive Online Shop Migration: SEAT Paves the Way for Multi-Client Platform Based on Adobe Commerce [Success Story]"

B2B Online Shop Migration: HDM Continues to Drive Internationalisation with Salesforce [Success Story]

As the printing industry’s technology leader, Heidelberger Druckmaschinen AG (HDM) operates 36 international online shops in 22 different languages. Serving a global market in such an innovative industry requires the best possible software set-up. The previously used shop system from Magento was geared more towards B2C business. For this reason, HDM decided to gradually migrate … Continue reading "B2B Online Shop Migration: HDM Continues to Drive Internationalisation with Salesforce [Success Story]"

Integration of Software Solutions – Providers and Systems Compared [New White Paper]

Many of the words we use to describe digital innovations are actually thousands of years old. Integration platforms, for example, are a current tech trend that is becoming more and more important. Integratio, however, is a Latin term. It means something like merger or unification. In the field of information technology, integration describes how many … Continue reading "Integration of Software Solutions – Providers and Systems Compared [New White Paper]"

Connecting Online and Offline Retail: How to Combine the Benefits of Both Channels [5 Reading Tips]

Customers are channel hoppers. This makes it all the more important for brands, retailers and manufacturers to act in an omnichannel way. Concepts such as local inventory ads and ship from store bring the benefits of online shopping to brick-and-mortar retail. Showrooming and window shopping 2.0 decouple brick-and-mortar retail from actual transactions. The digitalisation of … Continue reading "Connecting Online and Offline Retail: How to Combine the Benefits of Both Channels [5 Reading Tips]"

Advising Customers in Online Shops: How to Generate More Sales with Digital Customer Service [5 Reading Tips]

Online shopping and individual consulting are no longer mutually exclusive. Live chats, video consulting, guided selling and the like support customers in selecting the right products. This leads to shop visitors actually completing their purchases and fewer orders being returned. One in five online shoppers has already made use of digital customer service offerings. Consulting … Continue reading "Advising Customers in Online Shops: How to Generate More Sales with Digital Customer Service [5 Reading Tips]"

A/B Testing – Achieving Higher Conversion Rates with Courage and Eagerness to Experiment [New White Paper]

Why is there a lot of traffic, but only a few conversions? Should the »Buy« button be white or turquoise? Should the download form be placed at the bottom or top of the page? Most marketers and graphic designers are probably familiar with these questions. It is always about optimising conversion rates. So why not … Continue reading "A/B Testing – Achieving Higher Conversion Rates with Courage and Eagerness to Experiment [New White Paper]"