Hyper-Personalisation: How to Use AI to Effectively Implement Your Marketing Measures [5 Reading Tips]

Offering the right product at the right time – the art of marketing. However, the clustering of potential customers based on past search queries has reached its limits. No one wants to see ads about knitted socks for weeks just because they bought them online as a birthday present for grandma at some point in … Continue reading "Hyper-Personalisation: How to Use AI to Effectively Implement Your Marketing Measures [5 Reading Tips]"

Connecting Online and Offline Retail: How to Combine the Benefits of Both Channels [5 Reading Tips]

Customers are channel hoppers. This makes it all the more important for brands, retailers and manufacturers to act in an omnichannel way. Concepts such as local inventory ads and ship from store bring the benefits of online shopping to brick-and-mortar retail. Showrooming and window shopping 2.0 decouple brick-and-mortar retail from actual transactions. The digitalisation of … Continue reading "Connecting Online and Offline Retail: How to Combine the Benefits of Both Channels [5 Reading Tips]"

Advising Customers in Online Shops: How to Generate More Sales with Digital Customer Service [5 Reading Tips]

Online shopping and individual consulting are no longer mutually exclusive. Live chats, video consulting, guided selling and the like support customers in selecting the right products. This leads to shop visitors actually completing their purchases and fewer orders being returned. One in five online shoppers has already made use of digital customer service offerings. Consulting … Continue reading "Advising Customers in Online Shops: How to Generate More Sales with Digital Customer Service [5 Reading Tips]"

MDM: How to Realise the Full Potential of Your Data with a Multi-Domain Master Data Management System [5 Reading Tips]

The better a company is positioned digitally, the more data is collected. This is a huge opportunity that often involves additional effort. Companies that use an MDM system can manage all this data in one place and provide access to it – for everyone: customer support, sales, HR and many more departments benefit from a … Continue reading "MDM: How to Realise the Full Potential of Your Data with a Multi-Domain Master Data Management System [5 Reading Tips]"

Avoiding Loss of Value: How Online Retailers Reduce Overstock [5 Reading Tips]

At the moment, the retail industry is struggling on many fronts at the same time. While some companies are unable to meet consumer demand due to a lack of raw materials and logistical problems, others are stuck with their goods. Higher prices and increasingly negative shopping experiences caused by delivery delays have curbed consumers’ desire … Continue reading "Avoiding Loss of Value: How Online Retailers Reduce Overstock [5 Reading Tips]"

Buy Now, Pay Later: How the Right Payment Method Increases the Willingness to Buy in B2B and B2C [5 Reading Tips]

20 per cent of all online orders are cancelled if the preferred payment method is not offered. This is true for both B2B and B2C customers. Employees who make purchases for a company want the same payment experience as they do when shopping online in their private lives. Purchasing on account with »buy now, pay … Continue reading "Buy Now, Pay Later: How the Right Payment Method Increases the Willingness to Buy in B2B and B2C [5 Reading Tips]"

Increasing Sales with Conversational Commerce: Why Selling Through Messengers Is Worthwhile [5 Reading Tips]

What do adidas, BECK’S, Hellmann’s and Wish have in common? They all use conversational marketing to get close to their target audience via messenger services, to present products and to accompany customers in the purchasing process. In Asia and Latin America, it is already common practice to make purchases via chat apps and pay directly … Continue reading "Increasing Sales with Conversational Commerce: Why Selling Through Messengers Is Worthwhile [5 Reading Tips]"

Content Marketing: How to Convert Users into Customers with High-Quality Content [5 Reading Tips]

Consumers today take notice of companies, brands and products primarily through their digital presence. They browse blogs for inspiration, google everyday services and search for gift ideas, recipes or travel destinations while on the go. In order to attract and retain new customers, high-quality digital content is more important than ever before. It is important … Continue reading "Content Marketing: How to Convert Users into Customers with High-Quality Content [5 Reading Tips]"

PIM Systems: How to Improve Product Experience Across All Channels [5 Reading Tips]

The world is digitalising at an impressive pace. All age groups regularly use technical devices to communicate, stay up to date and shop online. Last year, almost three quarters of Internet users aged 16 to 74 made purchases online. By integrating a PIM solution that fits your company’s needs, you can offer potential customers an … Continue reading "PIM Systems: How to Improve Product Experience Across All Channels [5 Reading Tips]"