Handelskraft - The E-Commerce and Online Marketing Blog | Powerful Action. Strong in E-Commerce.

dotSource awarded »Agency of the Year« 2019

22. February 2019by Oliver Kling 0

Agency of the Year 2019 Award — Source: dotSource GmbH

Wow! On Tuesday we were awarded the 2019 E-commerce Germany Award in the »Best Agency« category. We can now call ourselves »Agency of the Year«. We’re so unbelievably excited that even some happy tears were shed and we couldn’t be prouder.

Even if it seems trite and sounds like an award phrase, we owe this award to our satisfied clients, great partners, and last but not least 250 tirelessly digital employees. Being Agency of the Year is nothing short of an exorbitantly great community effort. Oh, yes!

To post

(6 vote(s), average: 5.00 out of 5)

E-Commerce (General) Internal

From mobile commerce to science – What’ll PWAs conquer next?

21. February 201915. February 2019by Franziska Kunz 0

Smartphone Skateboarder — Source: pixabay

Anyone who wants to digitize today doesn’t need an app anymore. There’s long been a smarter solution to meet today’s user requirements: Progressive Web Apps. By combining the features of a mobile-optimised website with the usability of an app, they significantly enhance the user experience, not just from an end-user perspective, but also from a business perspective. Today we’ll show you the advantages of this new technology based on different use cases from the digital business, and also on a very special example from the successful cooperation of dotSource with science.

To post

(2 vote(s), average: 5.00 out of 5)

B2C vs. B2B – online marketplaces put to the test [5 Reading Tips]

18. February 201913. February 2019by Sara Herrera 0

netzwerk, wasser, regentropfen — Source: pixabay

Whether online, marketplace, or social media – consumers have more and more opportunities to find and buy goods and services from around the world online. However, marketplaces attract the majority of consumers’ online attention.

The user benefits are obvious: a varied selection, good and fast service, and the possibility to find desired products directly via the search function. In addition to the biggest players such as Amazon and eBay, there are now other marketplaces, with a strong focus on reduced prices quietly take a share of the market and secures customers. Is there a new niche about that?

The status quo and beyond of B2C marketplaces are under scrutiny. New B2B developments in the context of the platform era also provide a new perspective on the offer of goods and services. That’s why today we’re taking a look at the role of marketplaces in both areas.

To post

(3 vote(s), average: 5.00 out of 5)

E-Commerce (General) Reading Tips of the Week

New white paper: »International E-Commerce. Market Entry and Opportunities for Retailers and Manufacturers«

15. February 20197. February 2019by Sara Herrera 0

Global e-commerce is not only establishing itself, but it’s also booming. Consumers are increasingly buying online and are increasingly attracted to foreign brands and retailers. Better deals and a wider choice of products are just a click away. Cross-border e-commerce is therefore currently a great opportunity for brands and retailers looking for growth.

But how can companies ensure a successful entry into international retail? Our new white paper »International E-Commerce« has the answers.

To post

(3 vote(s), average: 5.00 out of 5)

Best Practice E-Commerce (General) Facts Internal International

Handelskraft Conference 2019 – Even more speakers, news, and specials

13. February 201913. February 2019by Franziska Kunz 0

Handelskraft Conference 2018 Cover Photo Teaser Blog Post — Source: dotSource

The 2019 Handelskraft Conference is getting closer and closer. And preparations continue to run at full speed. We introduced the first speakers and sessions. NO Today, we’ll introduce you to those who share their knowledge and best practical insights at the Digital Experience Base on 28 March 2019 at the Klassikstadt in Frankfurt am Main.

To post

(4 vote(s), average: 5.00 out of 5)

Best Practice E-Commerce (General) Fairs and Events Partnerships Project Management

The Reign of »Featured Snippets« [5 Reading Tips]

11. February 20197. February 2019by Sara Herrera 0

suche, augen, frau, google — Source: pexels.com

User behaviour is constantly changing. The use of the smartphones is increasing in compared to desktop and virtual assistants are spreading. This development, in turn, obviously affects search behaviour. Google has recognised this tendency and continues to adapt to this (search) reality. Featured Snippets are a consequence of this.

Today, we’ll explain why companies shouldn’t underestimate this search result format and what they should pay particular attention to.

To post

(3 vote(s), average: 5.00 out of 5)

E-Commerce (General) Online Marketing Reading Tips of the Week SEO and SEM

No deal! What’ll Brexit do to online retail?

7. February 20197. February 2019by Franziska Kunz 0

30 March 2019 will go down in history. For the first time, the European Union is shrinking, as it’ll lose one of its members that day. In accordance with Article 50 of the Treaty of the European Union, British Prime Minister Theresa May led the exit process after almost 52 per cent of UK citizens voted to leave in 2016. The exit agreement between the EU and UK, which had been negotiated for years, failed before the British House of Commons. A consequence might be a so-called hard Brexit, without binding regulations between the two parties. What consequences does this have for the current state international online retail? Will this huge amount of chaos also hurt online shopping?

To post

(3 vote(s), average: 5.00 out of 5)

E-Commerce (General) International Shipping Trade Statistics, Data, Facts

E-Food — The last mile is the biggest challenge [5 Reading Tips]

4. February 20194. February 2019by Sara Herrera 0

lebensmittel, ernährung, online — Source: pexels

Online shopping has long been a fixture in German retail. But there are certain sectors that are slower to keep up. According to a recent survey by Digital Association of Germany Bitkom, online grocery, despite its growth, hardly reaches any new customers. How’s that possible?

The e-food market is also facing a major challenge: the supply of luxury foods. To master this, supermarkets, discounters and retailers are striving for a sustainable business model.

Today, we’ll explain what the current state of this unique industry is and what trends are emerging for efficient and enticing logistics.

To post

(4 vote(s), average: 5.00 out of 5)

E-Commerce (General) Reading Tips of the Week Shipping Trade

The Holy Grail of Personal Data – Putting GDPR to the Test

1. February 20191. February 2019by Franziska Kunz 0

Amazon knows us better than most of our friends. Accurate product suggestions and personalised advertising ensure that your opinion of them is full of enthusiasm instead of irritation, because such features are expected when it comes to online shopping.

But what’s the price we’re paying for this convenience? Thanks to the GDPR, civil rights activist, journalist, and economist Katharina Nocun requested all her data Amazon collected about her then went through it, and was astounded by what she found.

To post

(6 vote(s), average: 5.00 out of 5)

Best Practice E-Commerce (General) International Legal Shipping Trade Statistics, Data, Facts

New white paper: »Content Commerce. Strengthen Your Brand with a Valuable CMS and Shop System Content.«

31. January 20191. February 2019by Sara Herrera 0

Anyone who wants to stand out as a retailer or brand from what the rest of the competition has to offer more than just a large selection of products for customers. Meaningful information and interesting content around the product offer customers real added value. So the trend’s content commerce. Which sounds like exactly what it is, a seamless way to use useful content to sell products in an up-close shopping experience. That’s the theory. But what does that really mean? How can brands use content commerce for themselves? And what kinds of products and tech do you need to see it all through? These questions will be answered in our new white paper »Content Commerce. Strengthen Your Brand With a Valuable CMS and Shop System Content« using real examples.

To post

(5 vote(s), average: 5.00 out of 5)

Best Practice Content commerce E-Commerce (General) Facts Internal Statistics, Data, Facts