In a world of almost endless device diversity and at the same time increasing complexity of customer demands and behaviour, it is becoming more and more tricky for companies to find the right shop system. The Berlin-based start-up Spryker offers a solution for handling and implementing different channels.
Long beaches, plunging waterfalls, high mountains, exotic weekly markets – those plagued by wanderlust are looking for their dream holiday. The direct tour operator Berge & Meer has been making customers’ dream holidays come true for more than 40 years. The company from the Westerwald region offers high-quality round trips, adventure tours, combination trips and cruises all over the world.
It is well known that the photo platform Pinterest is no longer strictly about inspirational content, but also about directly purchasing the products displayed. In spring 2021, Pinterest expanded its cooperation with Shopify to an international level, followed in June by the launch of shopping features in Germany and other countries. Now, the platform has announced several more e-commerce updates.
Applied for a new electricity and gas connection? Told everyone about your new address? Packed countless boxes? What we are talking about? About moving. It may be exhausting, but it is often the right step towards a better life with more opportunities for development.
In IT, it is pretty much the same: migrations often work wonders here as well. There are certainly things that need to be optimised: the e-commerce system is outdated and will even have security gaps soon – or it is no longer able to meet the requirements because it is too slow and not scalable enough.
Migrations are usually more than a version change, an update. Migrations offer the opportunity to significantly improve processes and enhance features. But how?
SEO, social media, display and video advertising – there are many ways to reach customers. In order to offer your customers a unique brand experience on all channels, you need to keep an eye on all your marketing data and constantly optimise your campaigns. This is the only way to improve the ROI of your marketing activities in the long term – and that brings us to the heart of the problem: Not only are there large amounts of marketing data, but the data is also stored in different systems. Processing the data in such a way that all marketing activities can be analysed effectively seems almost impossible.
Marketing intelligence platforms such as Salesforce Datorama take this task off marketers’ shoulders. They collect data from different channels and campaigns in one system and automatically provide important basics for the evaluation of all your marketing activities.
Products made from sustainable materials, fair supply chains and environmentally friendly shipping processes are crucial factors for customers when making purchasing decisions. What started as a selling point is now firmly anchored in the corporate philosophy of many companies and is increasingly being taken for granted.
Even small changes in everyday business can save resources and reduce emissions. From waste separation and climate-neutral shipping to investing in climate protection projects – there are many different measures.
Since it is mainly our daily data transfer that consumes vast amounts of electricity, offsetting the CO2 emissions of one’s own corporate website is an essential step in the right direction.
Only those who listen to their customers can offer excellent service. Those who want to increase the repurchase rate of their products must be open to feedback and criticism.
However, there is a problem here: If customers are dissatisfied with a product or service, only four per cent of them actually report this back to companies. The remaining 96 per cent may even pass on their frustration about shopping experiences to those around them and will certainly opt for the competition the next time they make a purchase.
That is why you should motivate your customers at the right points of the customer journey to give feedback in order to identify weaknesses and work on them.
However, there are a few questions that need to be answered first: At which touchpoints of the purchasing process does it make sense to gather customer feedback? How do I encourage users to give feedback? And how can I then make optimal use of this data?
Remember when it was completely normal to invest two full working days in attending a one-day conference? Planning arrival and departure, checking the venue, booking a hotel room. After nearly one and a half years in pandemic mode, the organisational tasks before starting a trip almost seem a little disconcerting. Working from home and only seeing our colleagues on a computer screen is something we have all got along pretty well with.
So why change anything about digital conferences, which, just like lectures and meetings, can also be held online? Is it worth attending a conference in person or is there no noticeable added value when compared to watching a live stream? These are the questions dotSource marketer Sam asked himself during his visit to the NEXT Conference in Hamburg.