MDR-Werbung case study: Modern web design for the best usability

Case Study MDR-W Mock-up Smartphone
Source: dotSource

We like to listen to the radio when we drive, cook food, and work out. Mitteldeutscher Rundfunk’s (MDR) stations, for example, reach around three million people each day and these listeners represent an interesting potential for companies that want to advertise in central Germany. But how do the spots actually get on the radio? You can book times ad slots as a customer that’ll be marketed and sponsored.

On www.mdr-werbung.de, MDR-Werbung GmbH (MDRW) shows off their selection, where beside advertisement slots, sponsoring, and events are available, users can purchase the results of the annual Central German Brand Study. The project, which MDR-W GmbH implemented together with dotSource within just a few weeks, demonstrates how the subsidiary of MDR was able to fundamentally modernise its online presence and, above all, improve usability on mobile devices.

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»Organisations and brands that implement trends are also determining customer expectations« – Handelskraft speaker Delia Wieser interview

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Source: dotSource

At the beginning of the year, trends are a recurring theme. But what are trends and where do they come from? How can we recognise them and what are they good for? Trends open up business opportunities, but in order to benefit from them, you need to go deeper, observe attitudes, opinions, and habits and understand changes. This is the only way dealers, manufacturers and brands can deliver what consumers want, even before they know it.

Delia Wieser (formerly Dumitrescu), the co-author of the book Trend-Driven Innovation, explains in her exciting opening keynote speech at Handelskraft Conference 2019, how companies are coming from the many trends to business-specific innovation.

In order to bridge the time until the conference without having to forego trend input, today interviewer Wiesle, lead architect at TrendWatching, used exclusive use cases to reveal exclusively what lies behind the megatrends and how to use them to create their own digital business strengthens.

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AI and IoT in the stores of the future [5 Reading Tips]

ki, retail, technologie, effizienz
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Everyone’s been talking about artificial intelligence but only it is less often actually out there in use outside of the general hype. No one doubts that the technology has great potential, for example, to create individualised shopping experiences in shops, as well as to simplify and optimise the work in each case.

But how realistic is the use of smart solutions in retail and what use cases have the best chance of flourishing?

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»The real role of the CMS is to integrate well with AI systems and services, rather than to provide them itself.« Interview with Handelskraft speaker, Christopher Zimmermann

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Source: dotSource

Content is no longer just produced and published in one place. Information and data are processed by various devices and distributed over several channels. The classic content management system, therefore, reaches its limits, as it’s not designed to provide data outside of its own template engine.

Headless is the answer to this new scenario and more and more companies are betting on its many benefits. It can be very well combined with other emerging modern approaches, such as a microservices architecture, a progressive web app, and a cloud strategy.

On 28 March, 2019, Christopher Zimmermann, Product Manager of Magnolia, will be giving answers to all questions about Headless CMS at the Handelskraft Conference, even those you wouldn’t even dare to ask. He gives us his first round of insights in the Handelskraft interview.

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Distributed commerce: Shop anywhere with fewer clicks

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Moments of inspiration strike outside online shops, which is what distributed commerce takes advantage of. From Instagram to Facebook and Snapchat to TikTok, users on the platforms are reluctant to leave what they were doing just to buy something. So how can companies get on the feeds of hundreds, thousands, or even millions and get them to make a purchase? We’ll take a look at some real-world examples.

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MWC19 – What trends are shaping the digital future? [5 Reading Tips]

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MWC 2019 in Barcelona has long been more than just a show for the communications industry. It’s one of the world’s largest storefronts of the latest trends and innovations, as well as all kinds of technological solutions and services for mobile users (private as well as business).

This year at MWC19, “Intelligent Connectivity” was the motto. The emphasis was on an interface between “hyper-connectivity” enabled by 5G and the Internet of Things (IoT), and “intelligence” through Artificial Intelligence (AI) and Big Data. In addition to the core elements of intelligent connectivity, MWC19 is dedicated to content, digital trust, digital wellness, and the future. With that in mind, John Hoffman, CEO at GSMA, said:

The combination of superfast 5G networks, the Internet of Things, and Artificial Intelligence will drive innovation that’ll affect almost every aspect of our lives, from highly efficient transportation systems to intelligent farming and cloud gaming

Looking back on the most interesting and hotly discussed aspects out of Barcelona, today we’d like to address, amongst others, the following questions: What’ll the future look like? And how are these technological advances (already) translated into practice?

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IT strategy: The future is multi-cloud

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Many companies’ IT infrastructures are undergoing an extensive transformation. Cloud computing is becoming increasingly important over traditional approaches. This was the conclusion of Bitkom and KPMG’s study “Cloud Monitor 2018”: Two out of three German companies already use cloud computing.

But what trends dominate this exciting environment and what should retailers, manufacturers, and brands look for to choose the right cloud strategy? Today, we’ll provide a detailed overview of the status quo of cloud computing and show where the world’s largest cloud providers will be in 2019.

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Digital patient records – The Danish example

Health and Heart
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While in Germany we’re discussing paper organ donor cards, tormenting ourselves in crowded waiting rooms for hours to obtain a printed prescription, or looking in vain for our vaccination certificate, our neighbours in Denmark have been solving their health issues conveniently and successfully for many years in an app.

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Interest for the Blockchain is increasing [5 Reading Tips]

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Blockchain technology is becoming increasingly important. More and more financial services providers, businesses, and governments are interested in it, and some are even beginning to use this technology beyond Bitcoin.

Even though the technology holds enormous potential and the number of blockchain startups in Germany (especially in Berlin) is booming, the German economy is still very reluctant to use the Blockchain. According to a survey by digital association Bitkom, 86 per cent of the surveyed companies said they hadn’t thought about useful applications in their own company.

The Federal Cabinet of Germany would like to take decisive action on this issue and reverse this trend.

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»Thanks to automated processes, sales staff have more time for personal customer care.« – Handelskraft speaker Achim Ahrens Interview

Source: dotSource

Online shopping doesn’t end after a purchase. Many companies are now aware of this. But what does it take to be successful in the digital business in the long term? Whether B2C or B2B, it’s important to offer the customer added value beyond the product purchase. And how does that succeed? With all-round service. In the digital age, however, this is no longer exclusively in the hands of the sales department. So the challenge is to transfer the analogue customer relationships into digital. Important factor: Customer Relationship Management. But with the selection and introduction of a suitable CRM system it’s not done, because as well as the customers, a system wants to be understood and maintained.

Frequently this means a restructuring (if not a complete reorganisation) of organisational and process structures. MEVACO also experienced this. On 28 March 2019, Achim Ahrens, e-commerce manager at MEVACO GmbH, will give practical insights into the technical and internal requirements at Handelskraft 2019, which will entail the implementation of a CRM system. In our interview with him, he discusses the topic with us before the conference!

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