Snapchat Wants to Become a Super App [5 Reading Tips]

Snapchat Super App
Source: Snopes

Under the name »Snap Minis«, the US-American instant messaging service Snapchat opens up for HTML-based mini apps. By doing so, Snapchat copies the concept of super apps, which is very successful in China and other parts of Asia. In the last six years, these apps have become extremely popular due to their wide range of functions.

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LinkedIn Content Marketing – What Companies Have to Keep in Mind [5 Reading Tips]

LinkedIn Content Marketing
Source: Leitstand

Beyond normal company pages and posting updates, LinkedIn offers a wide variety of possibilities in terms of content marketing and its potential is still often underestimated.

The social network has recently published a guide for successful content marketing in the form of a »tactical plan«, which presents various possibilities for companies to pursue their goals. It is not really surprising that LinkedIn is a promising option for reaching a relevant business target group. However, only those who know how to stage themselves on this social network benefit.

Along the lines of LinkedIn’s success plan, a few examples of features that are only rarely used these days are listed below.

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Single Source of Truth Instead of Data Silos: Analytik Jena Ready for Digital Business with New PIM & MDM Software [Success Story]

Single Source of Truth Analytik Jena
Download the Analytik Jena Success Story for free now!

Companies whose history dates back to the German reunification can rely on several years of experience and expertise in their industry. They know how their customers tick and what they want. This knowledge is crucial in highly competitive markets in order to acquire new customers and convince them with quality and service.

After all, an excellent customer experience is much more than just a nice online shop with good customer support. Even business customers of the analytical measuring technology manufacturer Analytik Jena are supposed to feel that the quality of the company is not only reflected in its devices and numerous products, but also in its customer communication.

For this purpose, well-maintained product data is indispensable. Without it, an online shop does not only sink into chaos (no matter how nice it is), but this data also forms the basis for smoothly functioning communication.

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WhatsApp Business: What Do the New Features Have to Offer? [5 Reading Tips]

WhatsApp Business Is Growing
Source: MessengerPeople

WhatsApp Business now has more than 50 million active users per month worldwide. The business version of the messaging service is used by more and more small companies to communicate with customers. But that’s not all! Recently, the Facebook subsidiary has also announced new features for WhatsApp Business. Is this the return of messenger marketing?

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Digital Business Compass: Handelskraft 2020 »Digital Intellect« Now Available for Download!

Digital Business Compass Handelskraft 2020 »Digital Intellect« Release Cover
Download the Handelskraft Trend Book 2020 »Digital Intellect« for free now!

Trends are no longer what they once were. There is no »For real?«, no wow effect, no shock. A solution, a service or a mindset does not necessarily have to be something completely new in order to have the potential to become a trend.

Just take a look at long-time favourites: personalisation, big data (the buzzword of the year), TV relics such as live shopping or terms that have been around for a long time, for example international and cross-channel commerce. None of these things are inventions of the year 2020. Nevertheless, it is worth taking (at least) a second look to recognise new potential. Our brand new Handelskraft Trend Book 2020 »Digital Intellect«, which is now available for free download exclusively for retailers, manufacturers and publishers, shows just how worthwhile this is.

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Facebook Shops – How Retailers Can Use the Potential of the Social Commerce Platform [5 Reading Tips]

Facebook Shops
Source: Caschys Blog

At the end of May 2020, the new Facebook and Instagram Shops were presented. The shop feature enables companies all over the world to offer a shop on their own profile – completely regardless of company size, number of fans or advertising budget.

Shopping on Facebook or Instagram is no big news and no incredible feature per se. In today’s reading tips, however, we show what features the shops have, what is new, what is still being developed and what companies can already do to impress customers.

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Cookies: There Will Soon Be No More Crunchy Fun in the Tracking Paradise [5 Reading Tips]

Cookies No More Crunchy Fun
Source: Suffolk Gazette

Starting in 2022, third-party cookies will be blocked in the Google Chrome browser due to changes in the GDPR. As a result, Google will change the way tracking works – just like Apple and Mozilla did before. Advertisers and online retailers therefore have to come up with something new to ensure a personalised approach. Find out in our reading tips of the week what alternatives there are.

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TikTok for Business [5 Reading Tips]

TikTok for Business
Source: Gizmodo

It is a logical step. With more than one billion active users per month, the Chinese video portal 抖音短视频 has recently become one of the most popular social networks. The video portal is now launching an all-out business offensive. With TikTok for Business, it presents various tools that allow brands to design campaigns and interact with users.

Those interested in business can continue reading now. Boomers say to themselves: in my days, TikToks were still little minty pills.

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(3 vote(s), average: 4.33 out of 5)
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MVP Revolutionises Service in B2B – PERI Opens up New Markets with 3D Configurator [Success Story]

MVP Revolutionises Service in B2B
Download the PERI Success Story for free now!

Buildings have been getting taller and taller in the 20th and 21st century: since 2008, the Burj Kalifa in Dubai has been the world’s tallest building at 828 metres; between 1931 and 1974, the Empire State Building in New York led the field at 381 metres.

Without innovative scaffolding, none of these buildings would exist – and archaeologists believe that even the impressive 18,000-year-old Lascaux cave paintings in Southern France were created with the help of scaffolding.

For more than 50 years, the family-owned company PERI has stood for exactly this: innovation in the field of formwork and scaffolding technology. PERI products are used for large-scale construction projects all over the world. The company is headquartered in Ulm, has about 70 international subsidiaries and almost 10,000 employees. In spring 2019, the company approached dotSource with a challenge that did not address the wholesale and large project business, but rather aimed at construction companies with up to 20 employees because the global market in this segment is huge as well. In our new success story, you can find out which digital solution PERI and dotSource have used to open up this new business field.

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Hybrid Is the Future: Events Show How It Is Done [5 Reading Tips]

Hybrid Is the Future
Source: Handelsblatt

Trade fairs, congresses, sales: nothing will ever be the same again. Or will it? A study conducted by the Contact-Center-Network has identified some important consequences of the coronavirus pandemic: 70 per cent of those questioned would like to reduce their business travel. Events will suffer in particular.

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