German Packaging Act Pays off in the Long Term – For Companies and the Environment [5 Reading Tips]

German Packaging Act Reading Tips
Source: Unsplash/Agenlaku Indonesia

Yay, another change in the law! Who is supposed to navigate through the jungle of provisions, ordinances and exemptions? The Price Indication Ordinance is now followed by an amendment to the German Packaging Act (VerpackG2). This tightens the legal framework for packaging licencing in order to respond to the growth in e-commerce, to-go consumption and the associated increase in packaging consumption.

The amendment will take effect on 1 July 2022 and regulate the take-back and recycling of packaging put into circulation by companies. This is intended to improve recycling rates and ensure an efficient circular economy. So far, so good. But which packaging is covered by this amendment and which companies must take action now?

Continue
(1 vote(s), average: 5.00 out of 5)
Loading...

Last Mile: How to Process Customer Orders Faster with Micro-Fulfilment [5 Reading Tips]

Micro-Fulfilment Reading Tips
Source: Pexels/Tima Miroshnichenko

Faster, more flexible, more individual. This is what customers expect when ordering online. Whether it is groceries, shoes or household goods: ideally, customers have ordered items delivered to their homes on the same day or can pick them up in store.

For marketplace giants like Amazon, this goes without saying, but for retailers, it poses an enormous challenge. Thanks to micro-fulfilment, however, this challenge is no longer impossible to overcome.

Continue
(1 vote(s), average: 5.00 out of 5)
Loading...

Flexible Working Models Ensure Equal Opportunities and Efficiency [5 Reading Tips]

Flexible Working Models Reading Tips
Source: Unsplash/Jason Goodman

More and more companies are turning to collaborative working models – not only because they are increasingly becoming a decisive factor for people looking for a job, but also because companies can benefit from such models in many other ways.

Leading companies such as OTTO, Google and edding show how it is done and have been able to increase the number of women holding executive positions, retain well-qualified employees and work more efficiently – especially through job sharing.

Continue
(2 vote(s), average: 5.00 out of 5)
Loading...

Content Management with TYPO3: How Pacovis Uses TYPO3 to Showcase Its Sustainable Products [Success Story]

Content Management with TYPO3: How Pacovis Uses TYPO3 to Showcase Its Sustainable Products
Download the new Pacovis Success Story for free now!

Sustainability has become a purchasing criterion for 80% of consumers worldwide. For companies, it is no longer just a moral end in itself, but also a crucial factor to ensure customer loyalty and a positive brand image – and thus a driver of long-term success. In 2003, long before plastic avoidance became mainstream, the Swiss family business Pacovis had already focused on a sustainable range of packaging materials and disposable tableware with its own brand naturesse.

With a new TYPO3-based website, Pacovis now makes this image visible to the outside world – and lays the foundation for successful content commerce in B2B by doing so!

Continue
(2 vote(s), average: 5.00 out of 5)
Loading...

Subscription Models: How to Successfully Retain Customers and Boost Your Sales [5 Reading Tips]

Subscription Models Reading Tips
Source: Pexels/alleksana

Digital champions focus on traditional virtues and keep a close eye on their further development. A diverse marketing mix, i.e. all measures designed to achieve marketing goals, is one of these virtues. Product policy in the marketing mix describes which products and services a company wants to offer and how they appear on the market.

However, customers no longer just buy products. They buy experiences – and emotions. That is why it is companies’ business models that have changed rather than the products themselves. A prominent example of this is the subscription economy.

Continue
(2 vote(s), average: 5.00 out of 5)
Loading...

B2B Commerce with Adobe: How ATR Landhandel Set New Standards in the Agricultural Industry [Success Story]

B2B Commerce with Adobe: ATR Landhandel Sets New Standards in the Agricultural Industry
Download the new ATR Landhandel Success Story for free now!

Agriculture – that sounds like a lot of hard work and getting up really early. However, it also sounds like a lot of fresh air and rich harvests. That is true, but the agricultural industry has long been shaped by digital technologies such as smart farming, milking robots and agricultural apps. As B2B customers, agricultural companies now expect wholesalers to provide digital solutions for the trade in animal feed, seeds and other materials. That is why ATR Landhandel GmbH geared up for the digital future of the agricultural industry with a new online shop and a modern multi-client platform.

Continue
(1 vote(s), average: 5.00 out of 5)
Loading...

Ship from Store: From Delivery Innovation to Long-Term Competitive Advantage [5 Reading Tips]

Ship from Store Reading Tips
Source: Pexels/Kampus Production

Three billion euros. Ingka Group, which operates the majority of IKEA stores, is set to invest this enormous sum of money to revamp its stores. In this context, ship from store is an important concept. Products ordered online are shipped to customers from one of the stores and not from a central warehouse. Faster and cheaper deliveries, lower emissions and higher customer satisfaction. Ship from store delivers. Literally.

Continue
(2 vote(s), average: 5.00 out of 5)
Loading...

Price Indication Ordinance: How to Strengthen Trust in Your Company with Price Transparency [5 Reading Tips]

Price Indication Ordinance Reading Tips
Source: Unsplash/Artem Beliaikin

For more than 90 per cent of consumers, the transparency of a company contributes to their purchasing decision. This is because transparency creates trust and trust is the basis for successful customer relationships.

Especially when it comes to pricing, customers are very sensitive and demand clear communication. From 28th May onwards, this will be ensured by the new Price Indication Ordinance (PAngV), which regulates information on price reductions and the labelling of base prices. These new rules affect both stationary retail and e-commerce. Prick up your ears!

Continue
(2 vote(s), average: 5.00 out of 5)
Loading...

Twitter: What Changes for Companies after Elon Musk Takeover [5 Reading Tips]

Twitter Takeover Elon Musk Reading Tips
Source: Unsplash/Chris J. Davis

That is what we call a user-oriented approach. Even before his takeover of Twitter, Elon Musk asked his community what changes they would like to see as part of the platform’s »overhaul«. It is clear that the acquisition of the social network by the Tesla boss will change a lot for the 338.6 million users. However, companies that actively use Twitter as an advertising channel should also keep an eye on future changes. It remains to be seen whether the planned changes will bring users back to the platform or deter them.

Continue
(3 vote(s), average: 5.00 out of 5)
Loading...