Migration from MVP to Launch: myAGRAR Relies on Magento 2.4 for Multi-Client Commerce [Success Story]

Migration from MVP myAGRAR Success Story
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To this day, farmers have their hands full in early spring – rather in February than in March – because they need to cultivate their fields. In order to get everything they need for a good harvest year, more and more of them are focusing on online shopping. myAGRAR is one of the leading online shops for agricultural products and took the seasonal fluctuations into account when it successfully migrated its own online shop within a short period of time between the Christmas season and the start of the season in February 2021. Thanks to the new multi-client platform, the company has significant growth potential.

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(3 vote(s), average: 5.00 out of 5)
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Virtual Reality: Is This What the Future of Video Conferencing Looks Like? [5 Reading Tips]

Virtual Reality Rooms
Source: Unsplash/JESHOOTS.COM

Zoom meetings. Conferences on Slack. Calls via the Teams app. Homeschooling. Doctor’s appointment via a surgery portal. Video chats come into play wherever conversations of a formal nature take place. They often work according to the same principle.

Are they efficient? Yes. Can they digitally reproduce real conversations 1:1? Not always. What a shame, really. Where are the holograms inspired by sci-fi movies when you need them? They could soon become reality.

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(3 vote(s), average: 5.00 out of 5)
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Data Is Our Friend – How to Establish a Data Culture in Your Company [5 Reading Tips]

Data-Driven Culture
Source: Unsplash/Franki Chamaki

Data is the new oil. It means progress and holds huge potential. You just have to recognise it and derive appropriate measures. Understanding data and identifying opportunities guarantees long-term success.

Accordingly, it is up to every company not only to manage the enormous amount of data collected and generated on a daily basis, but above all to create an understanding of data – throughout the entire company and also among external stakeholders. Data-driven culture makes it possible.

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(3 vote(s), average: 5.00 out of 5)
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Voice Commerce: Why You Should Also Use Voice Assistants for Your Business in the Future [5 Reading Tips]

Voice Commerce
Source: Unsplash/Nicolas J Leclercq

»Alexa, order detergent!«, »Siri, what’s the weather going to be like today?«, »OK Google, show me sports shops nearby!« – this is pretty much how many dialogues in German households go. Voice assistants are en vogue right now and will play an even greater role in the future.

People are getting older, lazier and want their information more quickly. These alone are three reasons why voice assistants will be used even more in everyday life in the future. Today’s reading tips provide you with an overview of voice assistant features, perspectives and possibilities of using them for your own business.

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(4 vote(s), average: 5.00 out of 5)
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Thinking and Designing Tech and UXD Together: Tech-telmechtel with UX and Web Design [Interview]

Tech UXD Tech-telmechtel
Carsten Behr & Josephine Gutschner, Usability & UX Seniors, dotSource GmbH

Tech-telmechtel is back. The break was long, but the comeback is all the more powerful. Not only are we celebrating our tenth Tech-telmechtel episode, but we are also bringing you the first Tech-telmechtel interview with two guests at once. OK, let us focus on one thing at a time: the 10th Tech-telmechtel interview. 2 experts. 2 parts. Today, we have part one for you.

What can you expect? First-class know-how, honest answers and numerous learnings from UX and web design practice by our young seniors Josephine Gutschner and Carsten Behr. They will be called Josi and CC from now on. In numerous projects, Conversion Carsten 😉 and Josi have accompanied renowned clients on their way to an ideal user experience. These clients include: myAGRAR, PERI, BADER, Porsche, PRECITOOL, Netto Digital and TROX.

We start the first part of our double feature with design and usability requirements (on both sides: users and designers) and we also look at the fusion of DEV and UXD for good user experiences and successful e-commerce. The second part of the Tech-telmechtel will be about current web design trends and who they are suitable for (but also who they are not suitable for). Until then, we have a new series of articles coming up. Yes, there is a lot going on today and in the coming weeks.

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(4 vote(s), average: 5.00 out of 5)
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Machine Learning: Which Approach Suits My Company? [5 Reading Tips]

Machine Learning
Source: Unsplash/Kevin Ku

In many areas of life, we encounter artificial intelligence (AI) almost every day. Over the last few years, its presence and impact on our daily lives has steadily increased – and there is no end in sight to this development. One branch of AI is called machine learning. It describes the artificial generation of knowledge from experience. This enables systems to build algorithms and recognise new connections. It is therefore logical that companies can benefit from this, especially in the digital age. In today’s reading tips of the week, we explain which disciplines exist within this branch of AI, what concrete advantages machine learning offers and how it differs from deep learning, another term in the buzzword jungle.

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(4 vote(s), average: 5.00 out of 5)
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TikTok Overtakes Instagram: Get Ready for the Mobile Shopping Generation [5 Reading Tips]

TikTok Instagram Shop
Source: Unsplash/Olivier Bergeron

It was bound to happen. We all knew that the day was not too far away, but now the time has come. The Chinese short video app, the super social media portal, the digital teen dance video among social networks has made it: TikTok overtakes Instagram, the number one social media platform. But in which category? Usability? Number of users? Range of features? Almost. TikTok has become the opinion leader. Somehow.

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CRM and Marketing Automation in Agricultural E-Commerce: myAGRAR Integrates Salesforce’s Customer Success Solutions to Obtain a 360-Degree View of the Customer [Success Story]

myAGRAR CRM and Marketing Automation Success Story
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A small seed grows into two-metre-high sunflowers, thousands of seeds turn into many hectares of crops – and good service and intelligent marketing create a strong bond between customers and companies.

This special connection is also important to myAGRAR: the online shop for farmers is operated by AgrarOnline GmbH, which has its headquarters in Ratzeburg, Schleswig-Holstein, and is part of the tradition-steeped ATR Landhandel group. With traditional sales methods, ATR Landhandel has shaped agricultural trade in Northern and Eastern Germany as well as in Denmark and Poland for around 100 years. myAGRAR, however, has also been part of the group since 2017, reaching its target group with future-oriented e-commerce and enabling customers to order not only high-quality seeds, but also animal feed, fertilisers and agricultural technology 24/7. This means that today’s farmers can benefit from the same advantages in their everyday working lives that they have long been used to in their private lives.

In order to further strengthen customer loyalty and increase user-friendliness, myAGRAR wanted to integrate customer success solutions in its system landscape. How were both a suitable CRM system and marketing automation solution selected? And how were they implemented precisely?

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(5 vote(s), average: 5.00 out of 5)
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Remote Warm-Ups Revisited: Boosting the Mood and Outcome of Your Next Online Meetings [5 Reading Tips]

Remote Warm-Ups
Source: Handelskraft 2021

»Can you see me?«, »Do we want to start?«, »I will share my screen, ok?« – this is more or less how most online meetings start. Technological hurdles – okay. Digital divide – that is fine, too. But starting an online meeting right away, just like that?

There are better ways to get started. In today’s reading tips of the week, we explain how you can get your next remote event off to a cracking start and make sure that all participants are warmed up, in a good mood and paying attention.

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Live Stream Shopping: How Brands Can Replicate the Personal In-Store Experience Online, Inspire Customers and Boost Sales [5 Reading Tips]

Live Stream Shopping
Source: Unsplash/Sticker Mule

Live stream shopping – the »new« big thing on various social media platforms. These days, it is becoming increasingly difficult to go to the fashion shop around the corner or to the local consumer electronics retailer. Nevertheless, customers do not want to miss out on the first-hand live experience.

This is where live stream shopping comes into play. However, the question is: how can brands and companies jump on the bandwagon and create a first-class customer experience that resembles an in-store visit as closely as possible and boosts sales? We take a closer look in today’s reading tips of the week.

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