B2C vs. B2B – online marketplaces put to the test [5 Reading Tips]

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Whether online, marketplace, or social media – consumers have more and more opportunities to find and buy goods and services from around the world online. However, marketplaces attract the majority of consumers’ online attention.

The user benefits are obvious: a varied selection, good and fast service, and the possibility to find desired products directly via the search function. In addition to the biggest players such as Amazon and eBay, there are now other marketplaces, with a strong focus on reduced prices quietly take a share of the market and secures customers. Is there a new niche about that?

The status quo and beyond of B2C marketplaces are under scrutiny. New B2B developments in the context of the platform era also provide a new perspective on the offer of goods and services. That’s why today we’re taking a look at the role of marketplaces in both areas.

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New white paper: »International E-Commerce. Market Entry and Opportunities for Retailers and Manufacturers«

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Global e-commerce is not only establishing itself, but it’s also booming. Consumers are increasingly buying online and are increasingly attracted to foreign brands and retailers. Better deals and a wider choice of products are just a click away. Cross-border e-commerce is therefore currently a great opportunity for brands and retailers looking for growth.

But how can companies ensure a successful entry into international retail? Our new white paper »International E-Commerce« has the answers.

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Handelskraft Conference 2019 – Even more speakers, news, and specials

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The 2019 Handelskraft Conference is getting closer and closer. And preparations continue to run at full speed. We introduced the first speakers and sessions. NO Today, we’ll introduce you to those who share their knowledge and best practical insights at the Digital Experience Base on 28 March 2019 at the Klassikstadt in Frankfurt am Main.

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The Reign of »Featured Snippets« [5 Reading Tips]

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User behaviour is constantly changing. The use of the smartphones is increasing in compared to desktop and virtual assistants are spreading. This development, in turn, obviously affects search behaviour. Google has recognised this tendency and continues to adapt to this (search) reality. Featured Snippets are a consequence of this.

Today, we’ll explain why companies shouldn’t underestimate this search result format and what they should pay particular attention to.

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No deal! What’ll Brexit do to online retail?

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30 March 2019 will go down in history. For the first time, the European Union is shrinking, as it’ll lose one of its members that day. In accordance with Article 50 of the Treaty of the European Union, British Prime Minister Theresa May led the exit process after almost 52 per cent of UK citizens voted to leave in 2016. The exit agreement between the EU and UK, which had been negotiated for years, failed before the British House of Commons. A consequence might be a so-called hard Brexit, without binding regulations between the two parties. What consequences does this have for the current state international online retail? Will this huge amount of chaos also hurt online shopping?

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E-Food — The last mile is the biggest challenge [5 Reading Tips]

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Online shopping has long been a fixture in German retail. But there are certain sectors that are slower to keep up.  According to a recent survey by Digital Association of Germany Bitkom, online grocery, despite its growth, hardly reaches any new customers. How’s that possible?

The e-food market is also facing a major challenge: the supply of luxury foods. To master this, supermarkets, discounters and retailers are striving for a sustainable business model.

Today, we’ll explain what the current state of this unique industry is and what trends are emerging for efficient and enticing logistics.

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The Holy Grail of Personal Data – Putting GDPR to the Test

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Amazon knows us better than most of our friends. Accurate product suggestions and personalised advertising ensure that your opinion of them is full of enthusiasm instead of irritation, because such features are expected when it comes to online shopping.

But what’s the price we’re paying for this convenience? Thanks to the GDPR, civil rights activist, journalist, and economist Katharina Nocun requested all her data Amazon collected about her then went through it, and was astounded by what she found.

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New white paper: »Content Commerce. Strengthen Your Brand with a Valuable CMS and Shop System Content.«

Source: dotSource

Anyone who wants to stand out as a retailer or brand from what the rest of the competition has to offer more than just a large selection of products for customers. Meaningful information and interesting content around the product offer customers real added value. So the trend’s content commerce. Which sounds like exactly what it is, a seamless way to use useful content to sell products in an up-close shopping experience. That’s the theory. But what does that really mean? How can brands use content commerce for themselves? And what kinds of products and tech do you need to see it all through? These questions will be answered in our new white paper »Content Commerce. Strengthen Your Brand With a Valuable CMS and Shop System Content« using real examples.

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(4 vote(s), average: 5.00 out of 5)
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Digitisation and education— Personalisation as a recipe for success

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Banning cell phones in class or embrace a digital classroom? Hardly any topic is as controversial as digitisation and school. And of course the craziness surrounding around the “digital pact” shows that. 5 billion euros over five years, earmarked for this purpose, will be far from enough for all schools and teachers to finally get fit for digital transformation throughout Germany!

But wrong invoices are far from the only problem we face is the (digital) future of our educational institutions. But before it gets too political, let’s try today to translate a very specific recipe for success that we know from digital business into a vision of the future, »Better Schools Through Digitisation«: Personalisation.

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What do technology and hardware do for a better customer experience in 2019? [5 Reading Tips]

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It’s incredibly exciting how rapidly technology is evolving to deliver better and simpler customer experiences. In this regard, the latest ideas were presented at the »Consumer Electronics Show«, commonly known as CES in Las Vegas.

Instead of mere prototypes,  innovations presented there this year offer concrete, usable applications in many areas and pave the way to a future in which machines get to know our personal preferences in order to better adapt each experience to our needs. But of course not at any price.

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(4 vote(s), average: 4.75 out of 5)
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