Consent Management in E-Commerce: BADER Creates Customer Trust Through Data Transparency [Success Story]

BADER Success Story Consent Management
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The GDPR legally obliges operators of digital platforms to clearly inform users about the storage and use of personal data. In May 2020, a ruling by the German Federal Court of Justice added an additional article to the regulation, stating that users must not only be informed about the use of personal data, but must also actively consent to it.

However, many companies are unsure whether they even comply with the currently applicable regulations and how they can do so. Simply put, online retailers have two options to respond to the legal changes: use a consent management tool or switch to cookie-free methods.

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Changing CMS: Complex, But Important. What Do You Need to Consider? [5 Reading Tips]

Changing CMS
Source: Startup Stock Photos

Today, it is no longer enough to simply present products and sell them. Instead, customers expect interesting, high-quality content. Content management systems (CMS) can help with this. They are useful tools to easily and consistently create and manage content (texts, images, videos) for shop pages, social media channels or blogs. These systems can be used to manage content more productively, quickly and flexibly.

The big advantage is that CMS users do not need extensive programming knowledge to be able to put substantial content on homepages. There is a wide range of content management systems, which makes it difficult for many companies to find the right provider. Things get even more difficult when an existing CMS has to be changed. In today’s reading tips of the week, you can find out more about the possible reasons behind this, suitable systems and the best way to proceed.

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Core Web Vitals: What the New Google Metrics Mean for Your SEO Strategy [5 Reading Tips]

Core Web Vitals
Source: Unsplash/Lukas Blazek

Google. The most popular search engine is constantly trying to improve its search results for users, for example with regular Google updates. It wants Internet users to be able to get information quickly and to have an overall positive experience on websites. That is why Google supports admins and content creators in improving their websites.

With the Core Web Vitals, Google has initiated such a measure to improve web content: uniform metrics for clear statements about the technical quality of a website. Those who run a website themselves and do not want to drop down in Google’s SERPs should make the Core Web Vitals part of their future SEO strategy.

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E-Commerce Know-How to Go. Five Examples, One Message: Succeeding with the Right System & Digitalisation Partner [Best Practice]

E-Commerce Best Practices
Source: Pexels/Ketut Subiyanto

The doorbell is ringing. The heart is pounding. The parcel service driver is sweating. The customer is shouting with joy. It is the penultimate scene of an everyday spectacle: we have ordered something online. After the delivery time has been kept as short as possible, we now want the product to bring us joy for as long as possible. However, it is not only in B2C that online shops have long been the main distribution point for goods. This form of commerce is also playing an increasingly important role in B2B. Time to take a look at some positive examples. How do those who are successful online do it?

Our new »Best Practices« publication format provides you with the necessary practical insights. After our best of PIM, we release part 2 today. It is all about e-commerce – in B2C, B2B and B2B2C.

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CDP of the Future – Achieving a 360-Degree View of the Customer with Tealium? [5 Reading Tips]

Tealium CDP
Source: Pexels/The Lazy Artist Gallery

With Tealium’s customer data platform (CDP)/customer data hub (CDH), there is now a tool that makes it possible to get a 360-degree view of the customer, both online and offline. The customer data platform bridges the gap between the online world, corporate data and a variety of marketing tools.

With Tealium CDP, data scientists get access to an impressive tool that they had long dreamed of – or that they did not even know existed. Find out in today’s reading tips of the week what Tealium CDP is all about and what advantages it offers.

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ESPRIT Is the Fastest Online Shop in the Fashion Industry!

ESPRIT Fastest Online Shop
Source: ESPRIT, edited by dotSource

Our client ESPRIT took first place in the e-fashion page speed ranking. On behalf of the German trade journal TextilWirtschaft, the Hamburg-based e-commerce service provider Baqend examined the page load speed of the 50 fashion online shops with the highest turnover. The results of the study are clear: the shop pages of ESPRIT.de load the fastest, clearly outperforming competitors such as Zalando (10th place) and ASOS (22nd place). We are extremely happy for ESPRIT and congratulate them on this outstanding achievement.

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Design Trends 2021: From Minimalistic UI to VUI – How to Reach Website Visitors in No Time [5 Reading Tips]

Design Trends 2021
Source: Behance

UX design (also known as UI design) is changing every day because new trends are emerging all the time, which – if implemented correctly – ensure better user experiences and encourage customers to make more purchases. Using trends correctly can be crucial to success. Depending on the industry and target group, they can, for example, help to get the attention of website visitors within a few seconds.

However, the question is: which UXD trends are particularly relevant this year? Find out in today’s article what is important in UX/UI design in 2021 and which trends you should definitely not ignore.

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Corporate Design for an HR Start-Up: SiebenWunder Embarks on a Successful Future with Customised Brand Look [Success Story]

Corporate Design SiebenWunder Success Story
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Colours play a major role in e-commerce. Successful companies and brands deliberately choose to use blue, orange or yellow in their corporate logos. Just like shapes, marketing claims and faces behind the company, they reflect the company’s identity. Apart from that, they also trigger emotions – and this is exactly what a brand has to accomplish in order to appeal to users, to convince and to retain them. This makes it all the more important for a company just starting out to find the design that suits its philosophy and corporate values – a corporate design (CD) that creates identity and recognition value.

Find out in our new success story how the HR start-up SiebenWunder from Jena managed to find its corporate design.

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SEO Must-Haves 2021: Better Rankings with High-Quality Content, Accurate Product Data and User-Friendly Experiences [5 Reading Tips]

SEO Search Engine Optimisation 2021
Source: Unsplash/Christian Wiediger

Whether Panda, Penguin, Fred or BERT – besides their funny names, the Google updates so far have another thing in common: they all had more or less of an impact on the ranking of websites in the search engine.

From the very beginning, Google has always wanted to present users with the most relevant search results. For this reason, the tech giant constantly optimises its own algorithm. However, the question is: what does this algorithm look like in 2021? And what must website operators pay attention to now?

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Successfully Organising Online Events: How to Convince Customers and Partners Digitally [10 Reading Tips]

Online Events
Source: Anne Lehmann

By now, everyone should know why events and conferences mainly take place online these days. However, the question is: how can you organise good online events, like really good ones? To help you, we have put together a little manual for your next remote event.

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