So, who reads the last page of a new book first? Who scrolls down to the reviews first and then back to the product? Today you do not have to »cheat« because you will get last but not least right at the start. Why? Because it is particularly this answer in the Tech-telmechtel talk that shows what today’s interview guest is capable of. Stefan is not just a consultant and developer. He is the PIM and MDM all-rounder from the other side, who knows the pain points surrounding data struggle like no one else because he has experienced them himself.
Maintaining customer relationships is a must. Companies must know their customers. They must know them very well. Therefore, it is all the more important that solutions that help companies to fulfil their duty are developed further. Because of new digital possibilities, systems are subject to constant change. Legal requirements also play a role. Today’s reading tips of the week show what insights have emerged from the CRM trends we presented at the beginning of the year.
We can find Röchling products practically everywhere we go – in cars, on bouldering walls, on playgrounds. The semi-finished products of the world’s leading manufacturer of engineering plastics are available in three basic shapes: sheets, blocks and rods. However, the three basic products are required in countless variants, which makes it so difficult to map them digitally. Our new success story shows how this can be achieved nevertheless.
Last week we launched our new interview series. We want to give the floor to those who can provide real first-hand insights. After Mirco took us into the world of microservices a few days ago, we are talking with Markus Hartleb today. At dotSource, he is leading the team that is responsible for our major client BayWa and therefore mainly works with SAP.
With the wide variety of solutions for customer data, it is not that easy to keep track of them all. Particularly the more recent category of customer data platforms (CDPs) creates confusion among marketers. After all, it is not always easy to clearly distinguish between a CDP and other solutions. Today’s reading tips summarise the main differences between the most common systems.
New month. New series of articles. Welcome to our new Handelskraft format: Tech-telmechtel (a blended word consisting of »tech« and the German word »Techtelmechtel«, meaning a short relationship/flirt). From now on, there will be plenty of first-hand tech insights every week That would already be too many buzzwords for Mirco, but he took part in the first episode anyway. Not only is Mirco good at what he does, but he can also explain incredibly well what he does – even to (semi-)amateurs like me.
Find out in this article what Mirco – married, two children, house builder, passionate racing cyclist and tech lead at dotSource – has to say about the long-running topic of microservices, where the journey is going and why he even bothers with it.
You read about these three letters time and time again: CPQ. The abbreviation stands for Configure, Price, Quote. It describes a process chain in sales or in sales processes.
In order to make the sale of diverse and customer-specific products and services as simple as possible, an appropriate CPQ software which fulfils certain functions is required. What is it capable of?
Experience, marketing, omnichannel. Welcome to the buzzword bingo. This is what you would think. However, we all know: even buzzwords have their justification – at least most of them. The tricky part is to make something out of these buzzwords of the moment. In other words: successful business. There is also much more behind the triad from the introduction than temporary hype terms.
In the highly competitive fashion retail industry, a multi-channel sales strategy, an outstanding customer experience and innovative marketing are the key to success.This is confirmed by the »Fashion Retail: Die Zukunft erfolgreich gestalten!« market study conducted by the Bundesverband des Deutschen Textileinzelhandels (Federal Association of German Textile Retailers). Therefore, it is even better if all three criteria can be found on your digital experience profile. ESPRIT, our client and the world’s first lifestyle and fashion brand, knows this as well.
In our new »Innovative System Landscape for a Strong Brand Image – ESPRIT Sets the Course for Multi-Cloud Business Close to the Customer with SFB2C« success story, we show how ESPRIT manages to provide a good and unique cross-channel customer experience by integrating Salesforce B2C Commerce Cloud and what it takes for a brand in transition to attract and retain customers through modern brand communication. Long title, smart formula: strong brands need innovative solutions.
It is immensely important for companies to be tangible for customers. That’s nothing new. Especially in times when all market segments are flooded with competitors, it is essential to have a holistic strategy – after all, you want to establish yourself in the market or further expand the presence of your own brand. As is often the case, there are different approaches, but one concept always plays a key role: the brand experience. It describes how customers perceive a brand and keep it in mind. This means that companies should always be aware of this topic when making decisions. Today’s reading tips provide answers to the questions that are surely buzzing in the minds of many entrepreneurs.
If you take a look at the charts of the world’s most profitable companies, you will see that German brands are rarely found among the big players. Volkswagen or SAP are exceptions. Particularly in the tech and IT industry, US companies dominate and Asian companies have long been on the rise.
This is surprising as Germany is home to numerous first-class brands, which are mostly rooted in the German SME sector. Companies such as Herrenknecht, the global market leader in mechanised tunnelling, are the hidden champions of the German economy – long-established family-owned companies that stand for sustainability and quality. However, this alone will soon no longer be enough. What if Elon Musk starts building tunnels? B2B content marketing is the answer.