Black Friday and Co.: How Companies Can Promote Themselves Online by Offering Discounts [5 Reading Tips]

Black Friday Shopping
Source: Unsplash/Justin Lim

Black Friday is the shopping event of the year, even in times of COVID-19. On Friday, the 27th of November 2020, companies will once again lure customers with discounts and special offers. Whether it is ten, 20 or 50 per cent: consumers can look forward to great discounts again this year. We show you how your company can also benefit from this hype. Last year, the retail sector generated billions in turnover. Can similar special discount days keep up with this?

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Tech Talk While Working from Home: Tech-telmechtel with CRM [Interview]

Tech Talk CRM
Christoph Demmer, digital consultant at dotSource

It is a dull late autumn afternoon in November. People working from home have already switched on their desk lamps. Today’s Tech-telmechtel interview guest is Christoph, digital consultant at dotSource. Together with his colleagues, he supports clients in the selection, implementation, use and further development of CRM solutions.

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Flexible Solutions for Complex Processes: PRECITOOL Creates Optimal User Experiences Thanks to B2B Multi-Client Platform [Success Story]

Flexible Solutions PRECITOOL Success Story
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Quality is made up of three elements: the sum of all characteristics, the quality of all characteristics and the sum of all individual values. With the wide range of opportunities offered by the digital age, the quality standards expected by users are increasing as well.

Without a doubt, there is more to the quality of a product than the quality of the service or product itself, the largest selection or the best price. Users expect convenient and high-quality experiences.

With the help of powerful national and international partners in the field of tool logistics and tool procurement, PRECITOOL manages to guarantee precisely these criteria in terms of quality, service and safety standards. A modern logistics and service centre enables the B2B company to optimally connect numerous partners and dealers. This partnership makes it possible to quickly serve customers from industry and trade throughout Germany and Europe.

Read our »B2B Platform Business with commercetools: Digital Synergy Effects for Satisfied Customers« success story to find out how PRECITOOL and its customers benefit from distributed knowledge.

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SEO Agencies: What Are the Advantages over In-House SEO? [5 Reading Tips]

SEO Agency In-House
Source: Unsplash/Christian Wiediger

Today, most people are aware that is no longer enough to just have a corporate website, but that it must also be maintained and optimised for search engines. Those who are still at the very beginning of their SEO journey are often faced with the decision of whether cooperation with external service providers is the right thing to do or whether to go the extra mile and hire a permanent SEO manager.

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Stories Now Also on LinkedIn – What They Can Do and How to Use Them for Your Business [5 Reading Tips]

Story LinkedIn Feature
Source: Unsplash/Greg Bulla

LinkedIn Stories are now available in Germany and worldwide and can make professional communication on LinkedIn more interesting in the future. The exchange with other users from the same and related industries is exactly what LinkedIn is all about. Unlike on other social networks, professional and business issues remain at the forefront – despite the platform’s growth and focus on dialogue.

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If You’re Going to Do It, Do It Right! Sonderpreis Baumarkt Starts into a Successful Digital Future with a New PIM Solution and Modern System Architecture [Success Story]

If You're Going to Do It, Do It Right! Sonderpreis Baumarkt Success Story
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Germany is the country of DIY stores. Nowhere else in the world are there so many stores for gardening, building and DIY supplies per capita as in the land of the alleged poets and thinkers. The industry’s e-commerce is flourishing as well. With more than 270 branches in Germany, FISHBULL Franz Fischer Qualitätswerkzeuge GmbH from Neustadt bei Coburg in Franconia has established itself in the DIY store industry. The company is mainly located in Southern and Eastern Germany. The history of Sonderpreis Baumarkt, which was founded in 1995 by two brothers, is remarkable, as the company evolved from being a market vendor to a multi-branch company with online shop.

The Franconian company has always demonstrated a special feeling for its customers and their needs. This feeling now had to be adequately transferred from analogue to digital. Our new success story impressively shows how this was achieved.

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Google Analytics v4 Is Here. More Privacy-Friendly Thanks to AI? [5 Reading Tips]

Google Analytics v4
Source: Pexels/Goumbik

Google has released a new version of its analytics tool: Google Analytics v4. Thanks to artificial intelligence, it can be used in a more privacy-friendly way and compensate for the absence of cookies in the future. In addition, web and app merge in cross-device tracking. The new version has been online since the 14th of October. Do you want to know how good it really is and what other features the new version has to offer? Find out more in our reading tips of the week.

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Tech Talk with an All-Rounder: Tech-telmechtel with PIM and MDM [Interview]

Tech Talk All-Rounder PIM MDM Tech-telmechtel
Stefan Kellner, PIM & MDM consultant and customer experience expert at dotSource

So, who reads the last page of a new book first? Who scrolls down to the reviews first and then back to the product? Today you do not have to »cheat« because you will get last but not least right at the start. Why? Because it is particularly this answer in the Tech-telmechtel talk that shows what today’s interview guest is capable of. Stefan is not just a consultant and developer. He is the PIM and MDM all-rounder from the other side, who knows the pain points surrounding data struggle like no one else because he has experienced them himself.

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CRM Between Trend and Duty – How Well Do You Really Serve Your Customers? [5 Reading Tips]

CRM Trends 2020
Source: Pexels/picjumbo.com

Maintaining customer relationships is a must. Companies must know their customers. They must know them very well. Therefore, it is all the more important that solutions that help companies to fulfil their duty are developed further. Because of new digital possibilities, systems are subject to constant change. Legal requirements also play a role. Today’s reading tips of the week show what insights have emerged from the CRM trends we presented at the beginning of the year.

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B2B Commerce Pioneer Thanks to an MVP: Röchling Implements Modern Experience Platform for Highly Diverse Products [Success Story]

B2B Commerce Pioneer Röchling Success Story
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We can find Röchling products practically everywhere we go – in cars, on bouldering walls, on playgrounds. The semi-finished products of the world’s leading manufacturer of engineering plastics are available in three basic shapes: sheets, blocks and rods. However, the three basic products are required in countless variants, which makes it so difficult to map them digitally. Our new success story shows how this can be achieved nevertheless.

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