Market Entry Strategy for Germany: Reaching the Top with Precision and Expertise Posted on 2. July 20252. July 2025 | by Maximilian Ciasto Navigating the German market requires strategic planning and adaptability. | Source: dotSource Expanding into the German market is not a walk in the park. It is a demanding ascent that requires the right gear: sharp awareness of local specifics, cultural sensitivity and a well-thought-out strategy to handle the challenges waiting along the climb. However, the view from the top makes every effort worthwhile, providing access to Europe’s largest economy, cutting-edge infrastructure and millions of prospective customers. On the surface, Germany presents compelling business opportunities, but beneath it lies a complex web of regulations, shifting dynamics and competitive cliffs that test both adaptability and resilience. Companies that assess the full scope of potential pitfalls, study the terrain and plan each step carefully are best positioned to reach the summit. In this article, we take a closer look at how companies can prepare for successful entry into the German market, addressing legal intricacies, strategic priorities and the operational realities that come with establishing a strong presence. Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories Digital Strategy
Master Data Management: All Data Aboard! Posted on 17. January 20241. July 2025 | by Birthe Struffmann Source: Unsplash/Loren Dosti 95 per cent of managers and specialists see master data management (MDM) as a key factor contributing to business success. This was revealed in a study conducted by PricewaterhouseCoopers. After all, the right MDM system can help you centrally manage data from various sources and make it accessible to everyone responsible. Large or diversified companies in particular can benefit from bringing together complex data sources from different systems and drawing meaningful information from them. A suitable MDM system will help you stay afloat in a flood of data and increase your success as a team. Find out more about the challenges you can overcome with MDM and learn how to integrate it into your system landscape. Continue (13 vote(s), average: 4.69 out of 5)Loading... Categories Digital Strategy
Broaden Your Horizon with Our International Heroes and Heroines of 2023! Posted on 18. December 202318. December 2023 | by Birthe Struffmann Source: Pexels/ATC Comm Photo Heroes and heroines are everywhere. They use digitalisation to make the world a better place and make us smile, dream, reflect and carry on. After introducing you to the digital heroes and heroines of the dotSource content team in recent years, we want to broaden your and our »digital horizons« in line with this year’s Handelskraft slogan. Because what makes Handelskraft and dotSource so special is the diverse team that unites people from different backgrounds. That’s why we asked our international colleagues: Which person or company impressed you digitally in 2023? Read the answers below! Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories Digital Marketing
DXP: The Future-Proof Platform for Outstanding Customer Experiences [Guide] Posted on 15. November 202315. November 2023 | by Birthe Struffmann Learn about everything DXP-related! In 1994, the first transaction via an online shop was carried out. Nearly 30 years later, e-commerce is much more than a functioning web shop. Companies are increasingly feeling the pressure to offer their target audience cross-platform digital experiences that will be remembered. A digital experience platform (in short: DXP) can help your company meet these user expectations. Find out in today’s article what this complex term is all about and how you can perfectly set up your own DXP. Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories Digital Strategy
Strengthen Your Brand in 5 Steps: How to Optimise Your Brand Experience for Long-Term Customer Loyalty Posted on 18. October 202318. October 2023 | by Franzi Kunz Source: Unsplash/Joshua Earle Don’t blend into the background. Be THE brand that gets your target audience excited. What does it take? An authentic, consistent and one-of-a-kind brand experience that your customers will remember – this determines how your brand will be perceived and what consumers will associate with it. A positive brand experience converts interested shoppers into loyal customers. This article will provide you with concrete steps to follow when developing your unique brand message and helpful tips based on practical experience. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories Customer Experience
Selecting Content Management Systems – CMS Providers and Technologies Compared [Updated White Paper] Posted on 4. October 20234. October 2023 | by Franzi Kunz Download the »Selecting Content Management Systems« white paper for free now! Today, we take notice of companies and brands primarily through their digital content. That’s why texts, images and videos have long been essential in addressing customers. Content created for this purpose must be delivered to the target audience in an appealing form – across all relevant touchpoints. This is done by a modern content management system (CMS). In our updated »Selecting Content Management Systems« white paper, we compare the most important providers in detail and show you how to find the CMS that suits you and your business goals. Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
GAIO: How to Increase Your Brand’s Visibility for AI Chatbots Posted on 27. September 202327. September 2023 | by Birthe Struffmann Source: dotSource AI chatbots are changing the way people look for information, products and services online. The large language model (LLM) ChatGPT alone boasts an estimated 1.4 billion users. That’s an increase of one billion (!) in comparison to the tool’s launch in January 2023. Consequently, models like ChatGPT, Google Bard and Google Search Generative Experience are increasingly influencing your customers’ purchasing decisions. You should rethink how you provide information as a company. Because this will decide whether your content meets the new requirements of chatbots. Generative AI optimisation (GAIO) is the magic word and the digital marketing discipline of the moment. Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories Digital Strategy
Database Publishing: 3 Steps to Automatically Publish Your Product Data as Print Media Posted on 13. September 202327. September 2023 | by Birthe Struffmann Source: dotSource To keep customers excited, companies have to reinvent themselves over and over again. Interesting products, digital experiences and a presence on relevant platforms are a must for all brands that want to be remembered. With its rather antiquated image, print does not exactly spring to mind when it comes to modern media. And yet, appealing and personalised print media offer potential – especially now – to stand out from the crowd. With PIM & MDM for Print, the creation of compelling print media in line with corporate design standards is not only quick and easy, but also personalised. Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories Customer Experience
The AI Revolution: How to Use Artificial Intelligence to Drive Your Digital Business Forward Posted on 30. August 202313. June 2024 | by Birthe Struffmann Source: Leonardo.AI | edited by dotSource In a world where bits and bytes are the currency and music plays to the beat of algorithms, there is one force that is turning your digital business world upside down: artificial intelligence (AI). In this new era, AI is taking centre stage in almost every aspect of digital business. From automated processes to personalised customer interactions, it is fundamentally changing the way businesses operate and grow. Find out in this article what you need to do to use AI in your business. Continue (9 vote(s), average: 4.89 out of 5)Loading... Categories Digital Strategy
Motion Design as a Success Factor: 6 Tips on How to Improve the Usability and User Experience of Your Digital Products with Web Animation Posted on 16. August 202316. August 2023 | by Franzi Kunz Source: iStock/skynesher We all know them. The funny little images or memes that move. The ones we like to send each other via Microsoft Teams to express our mood as accurately as possible. An excellent tool to convey a message without too many words. And somehow, it works even better when the content is animated than when it is static. One could say: a picture is worth a thousand words – and an animation is worth a thousand pictures. These GIFs are a great gimmick. So great that Teams added a separate button to the chat toolbar for them. But seriously, this form of communication is not wildly successful for no reason. There are several good arguments for the use of GIFs, which can add value to your business even outside of chat messages. And there is no need to limit ourselves to GIFs, which is probably the most well-known, but only one of many common formats for displaying moving content on the web. Instead, this article will focus on the general use of motion design in the digital context and show you how you can leverage it to optimise user experience, usability and your brand identity. But let us start from the beginning. Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories Customer Experience
