Products made from sustainable materials, fair supply chains and environmentally friendly shipping processes are crucial factors for customers when making purchasing decisions. What started as a selling point is now firmly anchored in the corporate philosophy of many companies and is increasingly being taken for granted.
Even small changes in everyday business can save resources and reduce emissions. From waste separation and climate-neutral shipping to investing in climate protection projects – there are many different measures.
Since it is mainly our daily data transfer that consumes vast amounts of electricity, offsetting the CO2 emissions of one’s own corporate website is an essential step in the right direction.
Only those who listen to their customers can offer excellent service. Those who want to increase the repurchase rate of their products must be open to feedback and criticism.
However, there is a problem here: If customers are dissatisfied with a product or service, only four per cent of them actually report this back to companies. The remaining 96 per cent may even pass on their frustration about shopping experiences to those around them and will certainly opt for the competition the next time they make a purchase.
That is why you should motivate your customers at the right points of the customer journey to give feedback in order to identify weaknesses and work on them.
However, there are a few questions that need to be answered first: At which touchpoints of the purchasing process does it make sense to gather customer feedback? How do I encourage users to give feedback? And how can I then make optimal use of this data?
Remember when it was completely normal to invest two full working days in attending a one-day conference? Planning arrival and departure, checking the venue, booking a hotel room. After nearly one and a half years in pandemic mode, the organisational tasks before starting a trip almost seem a little disconcerting. Working from home and only seeing our colleagues on a computer screen is something we have all got along pretty well with.
So why change anything about digital conferences, which, just like lectures and meetings, can also be held online? Is it worth attending a conference in person or is there no noticeable added value when compared to watching a live stream? These are the questions dotSource marketer Sam asked himself during his visit to the NEXT Conference in Hamburg.
Returns are a vexed subject – from several perspectives. They do not increase customer satisfaction, they do not boost online retailers’ sales and they certainly do not improve the carbon footprint of companies. With the PIM system of our partner Akeneo, you can tackle these three aspects – with little effort, but big impact!
Who says that data is only the new oil in e-commerce and that excellent service only makes a crucial difference in digital business? In other areas of life and business, users can benefit from modern and powerful CRM software as well, for example when managing members in large sports clubs. Digital networking also makes a difference when it comes to
• contacting club members
• improving collaboration between voluntary and full-time employees
• making processes easier and more efficient
The headline is legendary: »iCloud, You Cloud, We All Cloud« was the title of an article published in The New Yorker in June 2011 – almost exactly a decade ago. Back then, Apple’s iCloud was all over the news – the possibility for private individuals to store their data decentrally in a cloud and no longer on USB sticks, backup DVDs, external hard drives or home servers.
The New Yorker verbalises the product name and uses the headline to emphasise what has happened in IT over the last 15 years, from private individuals to enterprises: I do it, you do it – we all do it! What this refers to? Having data in the cloud.
However, the real question is: what are cloud services and why should every company invest time, money and strategic efforts in them?
The world is upside down because of something that can only be seen under the microscope. In the working world, however, COVID-19 accelerates changes that started long before the pandemic – and that cannot be undone once the global dangers of this virus are gone.
As terrible an occasion as it is, as innovative are the reasons why millions of people worldwide are now even able to work together productively in many, by no means all, industries while physically isolating themselves from each other.
This is only possible because digital structures turn remote business into real business. Based on
selected use cases,
concrete tips and
short portraits of the most important providers and tools,
It is nothing new that companies have to digitalise their processes in order to remain successful. However, they still neglect the fact that the implementation of innovative projects requires comprehensive changes in the entire organisation. An essential component is the availability of digital leadership skills.
BayWa AG was founded in Munich in 1923. The company with roots in cooperative agricultural trade has developed into a globally active group that serves various industries. Whether it is in agricultural trade, building materials trade or the energy industry: the group is one of the leading companies in Europe. In the wood pellets industry, BayWa AG is the market leader in Southern Germany with its Südpellets brand. How does the group design the wood pellets supplier website? How can modern content commerce for wood fuels be successful? Our new success story provides insights into the project.