Gartner: The most important strategic tech trends for 2019

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Source: Gartner

A new year is a chance to conquer new horizons, tackle new business ideas and implement them, and advance innovations. To fulfill these intentions, it’s imperative to know the latest advances and master the technologies behind them.

For this reason, we ‘ve already published a series of articles on Handelskraft. Here we give you a complete overview of the most important trends for 2019: AI, marketing, commerce, SEO and social media, and digital platforms.

Technology determines all areas of a digital economy and society, including trends. That’s why we’re highlighting Gartner’s strategic tech trends for 2019. The companies that succeed in bringing these into their business processes will be at the top and stand out from the competition.

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Quantum Computing: What’s it all about? [5 Lesetipps]

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Source: Daimler Global Media Site

Our digital world is also a world full of data that has to be processed and analysed ever faster and more accurately than ever. Classic computers have long since reached their limits, as they can only do one task after another. But a new kind of computing could change everything: Quantum Computing (QC). It has the potential to fully exploit artificial intelligence.

Quantum computing is the holy grail for global technology giants. But what exactly is a quantum computer and what can it be used for?

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Social Commerce Trends for 2019 – Content, Content, Content!

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Being successful without maintaining a social media presence? Unlikely! Companies benefit from the enormous reach and a »personal« relationship with their customers. And networks? They’re making billions thanks to the social media presence of other companies.

Now it’s also the case with customer relationships that they’ll evolve with years to come and become even more intimate. Platforms want this anyway: They’re integrating more and more features so that companies can build relationships with their customers and grow social media marketing budgets year over year.

In 2019 social commerce will increase e-commerce sales, and also affect omnichannel retail. Which social commerce trends shouldn’t be missed in 2019? We’ll tell you.

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We want what we see — Social photo channels as a sales channel

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Four out of five people in Germany own a smart phone. This means that 80 percent of the population have a camera with them at all times. As a result, users no longer have to remember what inspires them, but can simply take pictures of them. This not only applies to fashion and food, but also to interior design.

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Digital customer service instead of long wait times [5 Reading Tips]

Photo by Rachel Martin on Unsplash

The holiday season is a time of lots of movement. People run into shops to buy their last gifts or the last ingredients for their feast, look for the perfect party outfit, and cram their bags to the last minute, before they go home on an often long journey. Excitement, stress, and loss of time precede the holiday calm and reflections.

Crowded shopping malls and endless queues cause chaos and frustration among consumers. In fact, nine out of ten shoppers avoid a store when queues are too long.

But there are loads of new technologies that can put an end to the nightmare of long queues, and instead provide happier customers with a first-class experience.

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Marketplaces reloaded — A mix of channels is required

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Photo: macrovector – Edit: dotSource

A few years ago, topics such as verticalisation or direct sales, which retailers and manufacturers used, are increasingly causing the question of how to deal with the trend of »platform economics« and which strategy is the right one to be answered.

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Digital platforms — Integration is everything [Part 5]

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The success of a digital platform is mostly dependent on how well it plays with other systems. But how can a platform develop solutions independently? In the fourth part of our »Digital Platforms« series, we explained to you what systems SAP C/4HANA consists of. At the end of the series, we’ll show you how individual solutions create a digital platform. Keyword: Integration.

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Digital Platforms – What can SAP C/4HANA do?  [Part 4]

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Behind every professional swimmer there is a team of experts who contribute to the athlete’s success in the sport. There’s a manager, trainer,  physiotherapist, and training partner.

Digital platforms also consist of different experts alias systems that cover the most diverse disciplines in e-commerce. These include marketing, sales, and services.

In the third part of our Digital Platforms, we explained what is special about the SAP HANA database. This time we’ll introduce you to their individual systems in detail.

Pretty cloudy on the horizon

As shown in the figure below, SAP C/4HANA includes the SAP Marketing Cloud, the SAP Commerce Cloud, the SAP Service Cloud, the SAP Customer Data Cloud, and the SAP Sales Cloud. Thanks to the acquisition of Hybris, Gigya and CallidusCloud solutions are also part of the platform.

Quelle: dotSource GmbH Source: dotSource GmbH

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Digital platforms — In the fast lane with SAP HANA [Part 3]

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Source: Pexels

As in swimming, there are also a number of internationally successful competitors in the cloud industry. SAP is one of the newcomers here. But what makes the cloud platform from SAP so special? To what extent does SAP differ, especially through »HANA«, from the other cloud providers? After all, SAP HANA is the basis of all cloud products from SAP and THE unique selling proposition among cloud providers.

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Robot colleagues – Using the cloud for real intelligence? [5 reading tips]

Source:  Photo by Franck V. on Unsplash

With all the attention on Cyber-Monday-Week and its excellent results, other relevant news from Amazon has gone almost unnoticed. Two weeks ago, re:Invent Campus took place in Las Vegas, one of the world’s largest cloud computing events. Amazon’s cloud service platform AWS made remarkable business announcements there.

In addition to machine learning, big data, blockchain and databases, AWS was also looking for new cloud services in funky areas like cosmos and robotics. The latter goes far beyond the debate of humanoid companions in everyday life and business.

How widespread are robots currently and what are Amazon’s plans to promote their use and development?

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