The Power of Content [5 Reading Tips]

The Power of Content
Source: Pexels/Pixabay

A modern, user-friendly customer experience should not be a question of industry, no matter whether it is ultimately about the purchase of a product, the potential creation of an offer or a business relationship in the making. Whether it is sales, service or purchasing: the different user groups in B2B wish for high-quality processed content.

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E-Procurement via BIOS Sets International Standards: BayWa Handles the Needs of All Its Employees with a Central Platform

BayWa BIOS Success Story
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The pens are out of ink. Or they have disappeared. There are also no more envelopes – such situations happen in the office every day, calling for replenishment via the internal procurement system. However, employees do not only get office supplies from their employers: computers, tablets, smartphones – in short: hardware – is another important element. In addition, there are industry-specific things such as overalls, gumboots, special measuring devices and safety clothing.

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Smart Supermarkets: How the Retail Industry Benefits from Shopping Cart Scanning, Dynamic Pricing and AI as the Boss [5 Reading Tips]

Artificial Intelligence in Retail
Source: Pexels/Gratisography

Artificial intelligence is the digital business trend par excellence. That’s what you hear. That’s what you read. That’s what they say. The »Hype Cycle for Emerging Technologies« published by the US research firm Gartner confirms this year after year. But what happens next? Either the hype fizzles out and the technologies disappear again – or they reach what Gartner calls »Plateau of Productivity«. They become normal, they become part of everyday life.

At the moment, it looks like artificial intelligence has come to stay – after all, AI can already look back on almost 70 years of development. For companies, this means one thing in particular: they have to think data – available in large amounts – intelligently, using intelligent technologies that are also available.

To put it differently: we are at a turning point where we have to decide which existing technologies we make good use of and develop profitably. In this regard, supermarkets are an exciting field of experimentation – and every single banana can potentially be an exciting data set.

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Migration with SAP: On-Premise vs Cloud [Part 1]

Migration SAP On-Premise Cloud
Source: Unsplash

We like to move it, move it …, we like to: move it. We move. Constantly. Forward. And Reel 2 Real’s unforgettable hit is also the right soundtrack for what we, our clients and our partners accomplish in digital business every day: we make sure that things move forward – forward towards digital thinking, data-driven action and innovation.

In order to move things forward, you do not only need good ideas, but also the right technologies and systems. And there is even more: innovation is not possible without flexibility and agility – neither in terms of software nor soft skills. If you have the right solutions and partners by your side, however, you can live up to all this forward thinking.

And since nobody these days starts from scratch when it comes to digital processes, the beat of »I Like to Move It« is not only paradigmatic for moving forward, but also specifically stands for migrating systems. This is a huge topic – not least for the software giant SAP, which still has many on-premise customers. On- what? Before we can start talking about migration with SAP, we have to explain a few basic terms. Part one of our series is therefore dedicated to the definition and differentiation of on-premise and cloud. So move it…

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Chatbots in Customer Communication: The Maltreated Little Helpers [5 Reading Tips]

Chatbots in Customer Communication
Source: Unsplash/Morning Brew

When talking to a chatbot, Germans are among the most unfriendly customers: they are often not satisfied with certain answers and frequently insult chatbots. However, the new communication channels are popular when it comes to topics that are too embarrassing for customers to talk about with a human being.

Nevertheless, chatbots have established themselves as effective business tools in times of crisis and some companies have shown how messenger chatbots can also contribute to effective customer communication beyond the Corona crisis.

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Five Recommendations on Product Experience Management from Akeneo’s Global B2B Survey 2020

Product Experience Management Akeneo B2B
Source: Unsplash

Our partner Akeneo is one of the leading providers of PIM systems worldwide. With Akeneo, companies bring together all the data relevant to a product and can channel intelligently which data is displayed where and when. In today’s guest article, Akeneo summarises what it takes to provide brands, retailers and manufacturers with a consistent and complete customer experience across all sales channels.

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Digital Sales Processes for BayWa AG – How to Build a Complex E-Commerce Landscape [Success Story]

BayWa E-Commerce Success Story
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BayWa AG is the largest agricultural trader in Germany and a major international player in agricultural and renewable energy business. The group has more than 200 sales locations in Germany and Austria. Besides a wide range of products, customers especially appreciate the competent and personal consulting services at these locations. However, BayWa is also one of the exemplary companies in terms of digitisation strategy.

Particularly during the Corona crisis, it became clear that the importance of the agricultural industry – even online – should not be underestimated. Between March and June this year, BayWa’s total order volume more than tripled in comparison to the months before. The Agriculture and Agricultural Equipment business unit recorded the largest increase. In particular existing customers, who had previously placed orders exclusively by phone, made use of the online ordering options in the BayWa portal for the first time during the Corona crisis.

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Generation Z – How Retailers Should Adapt Their Strategies Now [5 Reading Tips]

Generation Z Strategy
Source: Brand Quarterly

Demanding, dependent, ethical – as the first generation to grow up entirely in the spotlight of the Internet, millennials are probably the generation that has received the most criticism. However, now that brands are finally beginning to understand this target group, their successors are already entering the consumer landscape: Generation Z.

This raises a number of questions for (online) retailers: how does Generation Z prefer to shop? Which payment methods does it preferably use? And how has all this changed during 2020?

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New Work Standards After the Coronavirus Pandemic? [5 Reading Tips]

New Work Corona
Source: Capital

What will our working world look like after the coronavirus pandemic? This is currently one of the most important questions that many people ask themselves – although the virus is far from being eradicated. Much of the discussion in the media revolves around working from home and the »enforced« digitisation push for many companies. However, this is by no means the end of the story.

The opportunity to change our working habits and entire corporate structures is more favourable than ever before. Against the background of New Work, it is therefore even more important for us to look at what actually distinguishes modern work in the new working world, where we stand and what ultimately makes us happy and successful.

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Cross-Media Education – Cornelsen Provides Added Value in a Multi-Channel Customer Landscape with Its New PIM System [Success Story]

Cross-Media Education Cornelsen PIM Success Story
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Publishing and digitisation are no longer mutually exclusive. It did not only become clear during the last few weeks that a combination of tradition and modernity – of analogue and digital – is an advantage for all user groups.

Looking at schools and further education, it also becomes apparent that there is still a lot of catching up to do in terms of digitisation. Urgently! We already knew that before the crisis, but little to nothing happened. Therefore, it is all the more important that there are companies that were already well-positioned digitally before the coronavirus in order to make cross-media education possible. Just like Cornelsen. Find out in our brand new success story what Cornelsen Verlag GmbH has done to further expand its already exemplary digitisation strategy.

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