Price Indication Ordinance: How to Strengthen Trust in Your Company with Price Transparency [5 Reading Tips]

Price Indication Ordinance Reading Tips
Source: Unsplash/Artem Beliaikin

For more than 90 per cent of consumers, the transparency of a company contributes to their purchasing decision. This is because transparency creates trust and trust is the basis for successful customer relationships.

Especially when it comes to pricing, customers are very sensitive and demand clear communication. From 28th May onwards, this will be ensured by the new Price Indication Ordinance (PAngV), which regulates information on price reductions and the labelling of base prices. These new rules affect both stationary retail and e-commerce. Prick up your ears!

(1 vote(s), average: 5.00 out of 5)

Twitter: What Changes for Companies after Elon Musk Takeover [5 Reading Tips]

Twitter Takeover Elon Musk Reading Tips
Source: Unsplash/Chris J. Davis

That is what we call a user-oriented approach. Even before his takeover of Twitter, Elon Musk asked his community what changes they would like to see as part of the platform’s »overhaul«. It is clear that the acquisition of the social network by the Tesla boss will change a lot for the 338.6 million users. However, companies that actively use Twitter as an advertising channel should also keep an eye on future changes. It remains to be seen whether the planned changes will bring users back to the platform or deter them.

(2 vote(s), average: 5.00 out of 5)

D2C: How to Secure Competitive Advantages with a Direct-to-Consumer Approach [5 Reading Tips]

D2C Customer Relationships Reading Tips
Source: Unsplash/Jacqueline Munguía

There is no such thing as »can’t«. Those who think that close customer relationships are not possible in e-commerce are mistaken. Successful direct-to-consumer (D2C) brands like STABILO, Fissler and Britax Römer show how close interaction with customers can turn the purchase of pens, pans and child car seats into an experience.

Although D2C sales in Germany still only account for 3 per cent of e-commerce sales, it is the channel that grew the most last year, with sales up 15 per cent. For online retailers, building and maintaining strong customer relationships digitally is just as much of a must-have for brand success as a powerful online shop.

(4 vote(s), average: 5.00 out of 5)

Migration to Adobe Commerce: How the Media Company Axel Springer SE Makes Its Digital Portfolio More Future-Proof with the Modernised Lesershop24 [Success Story]

Adobe Commerce Migration Medienkonzern Axel Springer Lesershop 24 modernisiert
Download the new Axel Springer Success Story for free now!

Media companies and publishing houses have long since arrived in the digital age. Whether it is the latest news on a smartphone, flexible subscription models or clearly structured media libraries: customers expect fast, uncomplicated access to high-quality content. The media company Axel Springer, which worked with dotSource to make its online shop for subscriptions fit for the future, shows how digital media consumption can be understood as an opportunity for successful new business models.

There is hardly any publishing house in Germany that is as well known as Axel Springer SE. The long-established media company is active in more than 40 countries these days. Of course, it is no longer just about printed newspapers – the company generates more than 70 per cent of its consolidated annual revenues with digital activities.

(7 vote(s), average: 3.86 out of 5)

Google Universal Analytics Will Be Discontinued: How to Ensure Your Data Is Properly Analysed [5 Reading Tips]

Google Universal Analytics Reading Tips
Source: Unsplash/Myriam Jessier

Saying goodbye is never easy. In the case of Universal Analytics, it also involves a lot of effort. However, companies no longer have a choice because Universal Analytics will be discontinued as early as next year.

According to current statistics, around 55.6 per cent of all website operators use Google Analytics. They should respond now because evaluating alternative systems as well as implementing and getting used to a new system will require financial and human resources.

(7 vote(s), average: 3.86 out of 5)

User Experience Design and Usability Optimisation: Four Examples of Optimal User Experiences [Best Practice]

UXD Best Practice
Download the new »UXD Best Practices« publication for free now!

When meeting a new person, when visiting a place you have never been to before: first impressions have a significant impact on future decisions. In the digital world, the magic of the first moment is even more crucial because you can always find the service or product you are looking for somewhere else. If they have a bad user experience, 90% of users turn their back on a company.

That is why it is worth investing in an innovative user experience design, usability optimisation and a modern brand design. But how? Our new »User Experience Design Best Practices« publication provides the answer.

Learn from successful client projects in industries such as manufacturing, energy and food how to

  • strengthen customer loyalty with user experience design
  • design websites that are not only modern, but also inclusive
  • revolutionise traditional B2B ordering with configurators
  • make a new brand successful with a memorable brand experience design
(6 vote(s), average: 4.33 out of 5)

Gamification: How Your Marketing Strategy Can Playfully Flourish [5 Reading Tips]

Gamification Marketing Reading Tips
Source: Pexels/RODNAE Productions

Let the games begin. Companies that spice up their marketing campaigns with playful elements increase the loyalty of their customers by 41 and their brand awareness by 15 per cent. Whether it is a minigame, a quiz or an adventure gamebook: there are no limits to creativity. With the help of these innovations, some companies have already made their way back into the performance game.

(6 vote(s), average: 4.33 out of 5)

Accessibility on the Web – Why It Will Become Mandatory for Digital Business by 2025 at the Latest [5 Reading Tips]

Accessibility Reading Tips
Source: Unsplash/Viktor Forgacs

It was a few years ago when the author of this text fell flat on her face. She got her bicycle tyres caught in tram tracks and ended up on the ground. Despite wearing a helmet, she lost an incisor, her face was covered with abrasions and one kneecap and one foot were broken. Ouch.

Initially, this meant using a wheelchair, then crutches – and continuing to study at a time, in a city and at a university where accessibility and digital learning were still unheard of. Fortunately, it also meant not being permanently handicapped and dependent on accessibility. What is it like today? Why is accessibility much more than just step-free access to a public building? What needs to be considered in e-business and what does a European directive have to do with it? Many questions, important questions. We will take a closer look at them – in five easy-to-understand sections followed by five reading tips.

(7 vote(s), average: 4.43 out of 5)

Data-Driven Marketing [New White Paper]

Data-Driven Marketing White Paper
Download the »Data-Driven Marketing« white paper for free now!

Yesterday you were browsing an online shop for cat food and today you are seeing Whiskas ads on Instagram? Or maybe you are planning a trip to Saxon Switzerland and your feed is flooded with all-weather jackets as a result? And what about cookies on websites, do you accept or reject them?

All this has something to do with data-driven marketing. These days, you simply cannot do without it. In our new white paper, we show you how you can effectively reach your customers as well.

(8 vote(s), average: 4.00 out of 5)