If you ask colleagues for their opinion on working from home, there is certainly no consensus. While some people take full advantage of their new-found freedoms, such as sitting in meetings in sweatpants and cranking up their favourite music, others miss the everyday office gossip and are annoyed by parcel deliverers, network problems and noisy neighbours.
The latter should be all the more pleased that the current incidence rates have led to the lifting of the obligation to work from home. However, in order to still be able to comply with social distancing rules, it is usually not possible for all colleagues to be in the office at the same time. Under these conditions, the flexible model of hybrid working has emerged. This gives employees the option of working in the office or from home. This solution seems to do both groups a favour. Nevertheless, it presents companies and their employees with new challenges.
Due to the COVID-19 pandemic, medium-sized companies have encountered quite a lot of problems. Using a mix of different software solutions to digitise marketing, sales, services and internal business processes is almost standard these days. However, when data exchange becomes inefficient and data gaps occur, system integration is the only solution. Various systems must interact efficiently and flexibly in a matter of seconds to provide data. To ensure this, you have to weigh up whether integrating system components is enough or whether a new comprehensive solution is required. Today, we take a closer look at one particular solution.
Let us admit it: at first glance, there are more exciting topics than »Production and sale of components, appliances and systems for the ventilation and air conditioning of rooms, including fire and smoke protection technology« – even in the business customer segment.
As you might have guessed, however, it is definitely worth taking a second look. Read on to find out more about the potential for successful e-business in this industry in general and at TROX with its complex B2B products in particular. These are the projects covered in today’s article:
Marketers and influencers are constantly trying to attract the attention of users with fancy content. One thing has always been certain: content has to be short and snappy, i.e. snackable. This makes it all the more surprising that TikTok announced two weeks ago that the maximum duration of videos will be extended from one to three minutes.
In order to stay ahead of the competition in terms of customer success, you should not let your processes stagnate or be content with merely using innovative solutions. So much for theory. In our new »CRM Best Practices« publication, we show you how to turn customer relationship management from a theoretical business strategy construct into successful digital practice.
Learn from successful client projects in industries such as agriculture, retail and publishing how to
think outside the much-cited box with collaborative and agile methods
In the fashion world, one collection follows the next – at a rapid pace. Especially because of the impact this has on the environment, more and more people are rethinking their consumer behaviour. The alternative that everyone has already heard of is called second-hand fashion. Its popularity has increased so significantly that even fashion giants like Zalando have decided to launch their own second-hand platforms. In today’s reading tips of the week, we show you which other companies are successfully operating in this segment, why it is worth investing in second-hand fashion and how you can integrate the trend into your own business strategy in the best possible way.
Companies have more and more systems at their disposal to optimise processes, manage data in a more structured way and better meet customer needs. One software that is often taken into consideration in this context is master data management software. In today’s reading tips of the week, we tell you what MDM is all about and explain why implementing such a system is a good idea.
Flexibility is essential in this day and age. Those who rely on traditional, inflexible systems simply cannot keep up with challenges increasing day by day. This also applies to content management systems, which are only competitive in their flexible, headless form these days.
These are reading tips, not investment tips – and no maths class for fifth graders either. We will get to both later though. Since these are reading tips, we refer to other texts worth reading – to this one from the deepest SPIEGEL ONLINE archives, for example, which was published in 2003. Such a long time ago!
The article portrays the CEO of the »hottest start-up« from Silicon Valley at the time, a company that was worth investing in: Salesforce’s Marc Benioff. One of the central passages of the SPIEGEL article goes as follows: »›Wir sind gute Verkäufer‹, sagt Benioff mit dem ihm eigenen Mangel an Bescheidenheit und versucht dabei, nicht zu grinsen.« (»›We are good salespeople,‹ Benioff says with his characteristic lack of modesty, trying not to grin.«) The quintessence of the article: Salesforce offers unusual marketing strategies for what is basically fairly standard customer relationship management software. The only new feature: it does not have to be installed but is a web-based solution. Only?
To this day, farmers have their hands full in early spring – rather in February than in March – because they need to cultivate their fields. In order to get everything they need for a good harvest year, more and more of them are focusing on online shopping. myAGRAR is one of the leading online shops for agricultural products and took the seasonal fluctuations into account when it successfully migrated its own online shop within a short period of time between the Christmas season and the start of the season in February 2021. Thanks to the new multi-client platform, the company has significant growth potential.