German Packaging Act Pays off in the Long Term – For Companies and the Environment [5 Reading Tips] Posted on 27. June 202227. June 2022byby Birthe Struffmann 0 Source: Unsplash/Agenlaku Indonesia Yay, another change in the law! Who is supposed to navigate through the jungle of provisions, ordinances and exemptions? The Price Indication Ordinance is now followed by an amendment to the German Packaging Act (VerpackG2). This tightens the legal framework for packaging licencing in order to respond to the growth in e-commerce, to-go consumption and the associated increase in packaging consumption. The amendment will take effect on 1 July 2022 and regulate the take-back and recycling of packaging put into circulation by companies. This is intended to improve recycling rates and ensure an efficient circular economy. So far, so good. But which packaging is covered by this amendment and which companies must take action now? Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Consumer Goods E-Commerce Industry Media & Publishing Pharmacy & Healthcare Reading Tips of the Week Retail Wholesale
Last Mile: How to Process Customer Orders Faster with Micro-Fulfilment [5 Reading Tips] Posted on 20. June 202220. June 2022byby Birthe Struffmann 0 Source: Pexels/Tima Miroshnichenko Faster, more flexible, more individual. This is what customers expect when ordering online. Whether it is groceries, shoes or household goods: ideally, customers have ordered items delivered to their homes on the same day or can pick them up in store. For marketplace giants like Amazon, this goes without saying, but for retailers, it poses an enormous challenge. Thanks to micro-fulfilment, however, this challenge is no longer impossible to overcome. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories B2C Brand Experience Consumer Goods E-Commerce Reading Tips of the Week Retail
Flexible Working Models Ensure Equal Opportunities and Efficiency [5 Reading Tips] Posted on 13. June 202216. June 2022byby Birthe Struffmann 0 Source: Unsplash/Jason Goodman More and more companies are turning to collaborative working models – not only because they are increasingly becoming a decisive factor for people looking for a job, but also because companies can benefit from such models in many other ways. Leading companies such as OTTO, Google and edding show how it is done and have been able to increase the number of women holding executive positions, retain well-qualified employees and work more efficiently – especially through job sharing. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Brand Experience Reading Tips of the Week Remote Business
Content Management with TYPO3: How Pacovis Uses TYPO3 to Showcase Its Sustainable Products [Success Story] Posted on 1. June 20221. June 2022byby Franziska Kunz 0 Download the new Pacovis Success Story for free now! Sustainability has become a purchasing criterion for 80% of consumers worldwide. For companies, it is no longer just a moral end in itself, but also a crucial factor to ensure customer loyalty and a positive brand image – and thus a driver of long-term success. In 2003, long before plastic avoidance became mainstream, the Swiss family business Pacovis had already focused on a sustainable range of packaging materials and disposable tableware with its own brand naturesse. With a new TYPO3-based website, Pacovis now makes this image visible to the outside world – and lays the foundation for successful content commerce in B2B by doing so! Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories B2B Cloud Services Consumer Goods Content Management Data-Driven Business E-Commerce Publications
Subscription Models: How to Successfully Retain Customers and Boost Your Sales [5 Reading Tips] Posted on 30. May 202230. May 2022byby Birthe Struffmann 0 Source: Pexels/alleksana Digital champions focus on traditional virtues and keep a close eye on their further development. A diverse marketing mix, i.e. all measures designed to achieve marketing goals, is one of these virtues. Product policy in the marketing mix describes which products and services a company wants to offer and how they appear on the market. However, customers no longer just buy products. They buy experiences – and emotions. That is why it is companies’ business models that have changed rather than the products themselves. A prominent example of this is the subscription economy. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Brand Experience Cloud Services Digital Marketing E-Commerce Reading Tips of the Week
B2B Commerce with Adobe: How ATR Landhandel Set New Standards in the Agricultural Industry [Success Story] Posted on 25. May 202225. May 2022byby Birthe Struffmann 0 Download the new ATR Landhandel Success Story for free now! Agriculture – that sounds like a lot of hard work and getting up really early. However, it also sounds like a lot of fresh air and rich harvests. That is true, but the agricultural industry has long been shaped by digital technologies such as smart farming, milking robots and agricultural apps. As B2B customers, agricultural companies now expect wholesalers to provide digital solutions for the trade in animal feed, seeds and other materials. That is why ATR Landhandel GmbH geared up for the digital future of the agricultural industry with a new online shop and a modern multi-client platform. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories Agriculture B2B Content Management Data-Driven Business Platform Integration Publications
Ship from Store: From Delivery Innovation to Long-Term Competitive Advantage [5 Reading Tips] Posted on 23. May 202223. May 2022byby Birthe Struffmann 0 Source: Pexels/Kampus Production Three billion euros. Ingka Group, which operates the majority of IKEA stores, is set to invest this enormous sum of money to revamp its stores. In this context, ship from store is an important concept. Products ordered online are shipped to customers from one of the stores and not from a central warehouse. Faster and cheaper deliveries, lower emissions and higher customer satisfaction. Ship from store delivers. Literally. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Price Indication Ordinance: How to Strengthen Trust in Your Company with Price Transparency [5 Reading Tips] Posted on 16. May 202216. May 2022byby Birthe Struffmann 0 Source: Unsplash/Artem Beliaikin For more than 90 per cent of consumers, the transparency of a company contributes to their purchasing decision. This is because transparency creates trust and trust is the basis for successful customer relationships. Especially when it comes to pricing, customers are very sensitive and demand clear communication. From 28th May onwards, this will be ensured by the new Price Indication Ordinance (PAngV), which regulates information on price reductions and the labelling of base prices. These new rules affect both stationary retail and e-commerce. Prick up your ears! Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories B2C Brand Experience Design & Usability Digital Marketing E-Commerce Reading Tips of the Week
Twitter: What Changes for Companies after Elon Musk Takeover [5 Reading Tips] Posted on 9. May 20229. May 2022byby Birthe Struffmann 0 Source: Unsplash/Chris J. Davis That is what we call a user-oriented approach. Even before his takeover of Twitter, Elon Musk asked his community what changes they would like to see as part of the platform’s »overhaul«. It is clear that the acquisition of the social network by the Tesla boss will change a lot for the 338.6 million users. However, companies that actively use Twitter as an advertising channel should also keep an eye on future changes. It remains to be seen whether the planned changes will bring users back to the platform or deter them. Continue (3 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Brand Experience Digital Marketing Reading Tips of the Week
PayPal Checkout: How the New Solution Leads to More Sales [5 Reading Tips] Posted on 2. May 20222. May 2022byby Birthe Struffmann 0 Source: Unsplash/Marques Thomas With more than 425 million customers in over 200 markets worldwide, PayPal is one of the big players in the digital payment sector and inspires e-commerce shoppers across all industries with its commerce solution »PayPal PLUS«. In Germany alone, the payment service provider has won over around 29 million potential customers. dotSource also implemented the platform in projects for clients such as BADER, MUSIC STORE, EMP, BayWa and CLICKPOOL | Dildoking. However, ongoing development is also important for PayPal to ensure the company’s success. That is why the payment service provider is taking the next step with its »Checkout« solution. Continue (3 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C CRM, Sales & Service Data-Driven Business E-Commerce Platform Integration Reading Tips of the Week
