Magento / Adobe Commerce Online Shop: Successful in B2B and B2C with Powerful E-Commerce Solution [Best Practice]

Magento Adobe Commerce Online Shop Successful in B2B and B2C with Powerful E-Commerce Solution Best Practice
Download the new »Adobe Commerce Best Practices« publication for free now!

Today, the range of shop solutions for setting up an e-commerce presence is almost as diverse as the spectrum of products available on the Internet. Modern software solutions offer a wide range of features and the best possible user experience.

Based on client projects from many different industries, our new »Adobe Commerce Best Practices« publication shows you how to set up future-proof, scalable and customer-friendly B2B and B2C online shops with the help of the system provider.

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(2 vote(s), average: 5.00 out of 5)
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Multi-Stream Project for Tax Software: DATEV Successfully Launches B2C Service [Success Story]

Multi-Stream Project for Tax Software: DATEV Successfully Launches B2C Service
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Filing a tax return is something that causes many people to break out in sweat or makes the hairs on the back of their neck stand up. Accordingly, there is a strong demand for consulting and digital services that make the unpleasant process easier. With KLARTAX and the SmartExperts portal, the IT service provider DATEV has tapped into the B2C target group. dotSource provided support for the launch in the form of a comprehensive multi-stream project.

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(1 vote(s), average: 5.00 out of 5)
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PIM Integration in the Adult Entertainment Industry: How Dildoking Uses Akeneo to Efficiently Manage Its Wide Range of Products [Success Story]

PIM Integration in the Adult Entertainment Industry: How Dildoking Uses Akeneo to Efficiently Manage Its Wide Range of Products
Download the new Dildoking Success Story for free now!

Incorrect or insufficient product data leads to customers returning ordered goods later on. Not only does this cause dissatisfaction among customers, but it also means additional costs for companies. For this reason, all relevant product information should be complete and comprehensive. If this is not the case, vendors pay a high price.

In order to maintain relevant information with little effort, it is worth integrating a PIM solution. This also offers potential customers an impressive product experience that goes far beyond the presentation on product detail pages. Especially retailers with a wide range of products can benefit from the advantages of a PIM system – just like our client Dildoking. Find out in our new success story how the adult mail order company achieved high product data quality standards by implementing a PIM system from Akeneo.

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(1 vote(s), average: 5.00 out of 5)
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Twitter: What Changes for Companies after Elon Musk’s Delayed Takeover [Update]

Twitter Takeover Elon Musk Reading Tips
Source: Unsplash/Chris J. Davis

Update 07/11: Elon Musk has backed down from his previous position and bought Twitter for 44 billion US dollars after all.

One of Musk’s first acts after the takeover has been to delist Twitter, sacking the CEO and CFO, among others, and now acting as the platform’s boss himself. As part of a cost-saving programme, Musk is also cutting other jobs across the entire workforce.

It is estimated that only half of the staff will return to their Twitter desks after last weekend. As a precaution, the social media company’s office premises remained closed on Friday.

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(3 vote(s), average: 5.00 out of 5)
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Digital Consulting to Build Stronger Customer Loyalty: How Sparkasse Jena-Saale-Holzland Is Increasingly Attracting Relevant Target Groups [Success Story]

Digital Consulting to Build Stronger Customer Loyalty: How Sparkasse Jena-Saale-Holzland Is Increasingly Attracting Relevant Target Groups
Download the new Sparkasse Jena-Saale-Holzland Success Story for free now!

Digital transformation brings with it many changes and adjustments in all sectors of the economy – even in traditional ones such as the financial sector. As a result, financial institutions and banks must not only cope with internal structural changes, but also pay attention to market fluctuations and adapt to changing customer behaviour in order to remain competitive.

Find out in our new success story how Sparkasse Jena-Saale-Holzland made it a business priority to understand its relevant target group and how dotSource helped the company do so.

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(2 vote(s), average: 5.00 out of 5)
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Automotive Online Shop Migration: SEAT Paves the Way for Multi-Client Platform Based on Adobe Commerce [Success Story]

Automotive Online Shop Migration: SEAT Paves the Way for Multi-Client Platform Based on Adobe Commerce
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Whether it is fashion, books, food or technology: online is the way to go – no doubt about it. Of course, automotive companies have also long recognised that their customers no longer (only) go to car dealerships to check out their new dream vehicle or, as die-hard fans, stock up on the matching merchandise of their favourite brand.

In order to make its e-commerce presence more future-proof and to leave the coexistence of different B2B and B2C platforms behind, the renowned car manufacturer SEAT decided to migrate its online shop to Adobe Commerce.

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(2 vote(s), average: 5.00 out of 5)
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Hyper-Personalisation: How to Use AI to Effectively Implement Your Marketing Measures [5 Reading Tips]

Hyper-Personalisation Reading Tips
Source: Unsplash/Melanie Deziel

Offering the right product at the right time – the art of marketing. However, the clustering of potential customers based on past search queries has reached its limits. No one wants to see ads about knitted socks for weeks just because they bought them online as a birthday present for grandma at some point in the past.

The use of the buzzword »hyper-personalisation« is definitely justified here: artificial intelligence and real-time data analysis make it possible to address customers according to their needs and on an individual basis.

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(3 vote(s), average: 5.00 out of 5)
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B2B Online Shop Migration: HDM Continues to Drive Internationalisation with Salesforce [Success Story]

B2B Online Shop Migration HDM Salesforce
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As the printing industry’s technology leader, Heidelberger Druckmaschinen AG (HDM) operates 36 international online shops in 22 different languages. Serving a global market in such an innovative industry requires the best possible software set-up.

The previously used shop system from Magento was geared more towards B2C business. For this reason, HDM decided to gradually migrate to Salesforce’s commerce solution in a well-planned manner. Of course, the shop software had to meet high standards in terms of internationalisation.

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(3 vote(s), average: 5.00 out of 5)
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Implementing a User-Centred Digital Strategy: How to Provide Your Target Audience with Personalised Customer Experiences [5 Reading Tips]

Digital Strategy Reading Tips
Source: Pexels/ThisIsEngineering

In order for companies to survive in the digital age, they must quickly and effectively respond to changes. This requires expertise that goes beyond the use of modern technologies. A driver of long-term success in digital business is a user-centred digital strategy that is implemented both internally and externally.

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(2 vote(s), average: 5.00 out of 5)
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Integration of Software Solutions – Providers and Systems Compared [New White Paper]

Integration Solutions White Paper
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Many of the words we use to describe digital innovations are actually thousands of years old. Integration platforms, for example, are a current tech trend that is becoming more and more important. Integratio, however, is a Latin term. It means something like merger or unification.

In the field of information technology, integration describes how many different systems can be connected with each other in such a way that seamless data exchange becomes possible. Systems exist in all companies, which means that there are not only an enormous number of them, but they have also grown heterogeneously over decades. After all, digitalisation itself is no longer just a trend, but omnipresent.

  • How does modern integration work?
  • What strategies, providers and solutions are there?
  • Which ones are right for whom?

Answers to these questions can be found in our new »Integration Solutions – Providers and Systems Compared« white paper.

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(3 vote(s), average: 5.00 out of 5)
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