Microservices Instead Of Monolith: The Publisher C.H.BECK Is Restructuring Its Online Shop With Commercetools [Case Study]

Microservices Monolith C.H.BECK Case Study
Download the case study for free now!

Faster, more flexible, more efficient, more scalable, more performant. These five requirements are the Holy Grail of each online shop nowadays because customers expect lightning-fast loading times, simple operation and an up-to-date product range at all times. Companies, in turn, want to develop innovations quickly, optimise cost savings and attain maximum productivity.

With increasing growth and rising ambitions, however, outdated structures and solutions quickly reach their limits. Courage is required when it comes to digitalisation. C.H.BECK, the German market leader in the field of legal literature, therefore decided to break with its 15-year monolithic platform developed in-house and to rely on modern and flexible technologies. Keywords are microservices and cloud, technology partners are commercetools and Microsoft Azure.

In our new success story, we show how C.H.BECK managed to restructure its online shop with commercetools to make it fit for the future.

Continue
(2 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

CRM Is More Than Software – Technology On Its Own Does Not Create A Competitive Advantage [5 Reading Tips]

crm, customer relationship management, challenges, data silos
Photo by Burak K from Pexels

Personalisation is essential to the successful creation of digital customer relationships and thus for long-term success. Addressing customers individually is far more than sending an e-mail with the correct name. 360-degree customer focus is required, which in turn covers all touchpoints of the customer journey. In order to master all these mammoth tasks, companies need a reliable and central source of supply, the so-called “Single Point of Truth” for customer relationship management. 

Therefore, it is no surprise that the topic CRM has recently become more and more important for companies. Consequently, more and more money is invested in CRM projects as well. However, according to a study conducted by Uniserv, 62 per cent of companies are not satisfied with the management of their customer data. What does this tell us about the status quo of this important technology in digital business and which challenges do retailers, manufacturers and brands currently face in this regard?

Continue
(2 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Salesforce Commerce Cloud provides smooth shopping experiences on EMP [Case Study]

EMP Salesforce Commerce Cloud
Quelle: dotSource

Customers expect not only lightning-fast loading times, but also personalised product presentations in order to find the exact product they are looking for as quickly as possible, regardless of whether the purchase is made on a smartphone or a desktop or regardless of how many people access the website at the same time. Many customers nowadays take purchasing in efficient shops for granted.

By migrating to Salesforce Commerce Cloud, the biggest mail-order retailer of rock and entertainment merchandise products EMP wants to meet these demands even better. In cooperation with dotSource, the online shop was migrated and the existing heterogeneous system landscape was streamlined.

Continue
(3 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Conversion Rate Optimisation: How Do I Generate More Traffic And Higher Revenue

Source: pexels

Anyone attempting online retail will realise the following. Success doesn’t just happen without any input. And even those who have been successful in e-commerce for a few years should ask themselves a question again and again: How can what I offer be even better?

This question often carries others with it. What ensures that visitors to my online shop not only surf on my pages but also follow through on a call-to-action? How do you ensure that customers not only order something once but that they become regular customers?

In order to answer these questions intelligently and to increase sales and customer loyalty in the long term, without immediately forcing a huge relaunch, one can heed a few tips to get the screws tight and correctly aligned.

Continue
(3 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

20 Years Of Alibaba: Developing an Internet Empire

Alibaba ist Amazons größter Konkurrent
Source: pexels

2019 means it’s Alibaba’s 20th birthday! In China, the Alibaba Group is already the largest e-commerce company, but the company continues to grow in the west. From a small, quick deals marketplace to multinational Internet giant that pleases its customers.

Continue
(4 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Digital Solutions For Preventing Food Waste: Smartphones Telling Us What To Eat

Durch Digitalisierung kann etwas gegen Lebensmittelverschwendung getan werden
Source: pexels

Apples and pears falling from trees, grapes hanging from vines, and here in the office, home-grown zucchini are given away in all sizes, because colleagues with their own garden aren’t able to eat everything on their own.

Nature itself might be wasteful, but the food industry and humankind are even worse. One in eight items bought at the grocery store will be thrown out without ever being eaten. Restaurants, cafes and bakeries have to follow very strict requirements and dispose of much at the end of the day. And a lot of products that were produced and grown, don’t even make it to the market… Carrots are deemed too crooked and a yoghurt container could me missing a lid.

A digital transformation is helping everyone fight food waste. Buying food at reduced prices, cooking interesting recipes from ingredients you might not even think go together, and even artificially and automatically reducing prices for certain soon to expire products in supermarkets.

Continue
(5 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Microbrands: An Underestimated Danger for Established Players? [5 Reading Tips]

Source: pexels

Microbrands have been producing more and more B2C brands for years. They are incessantly taking market share from traditional companies, putting some of them in distress.

But what do these small companies have that the big players don’t? And what can market leaders still learn from small companies?

Continue
(7 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Smart Fashion: Still Dressing or Optimising?

Smart Fashion gewinnt an Relevanz
Source: pexels

Superheroes rarely wear jacked-up jeans and sneakers except to camouflage their identities. Superheroes wear super suits of course. Suits that let them fly. Suits that protect.

But the idea of protecting and optimising with fibres and integrated technology is by no means science fiction. Smart fashion has been playing an increasingly important role in the clothing industry for some time now. This is affecting superheroes and super geeks. Because smart clothing can save lives. It can make situations in video games seem even more realistic. But it can also empirically prove how often women in nightclubs are felt up without their consent.

Continue
(6 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

3D Printing Is Shaking Up The Manufacturing Industry [5 Reading Tips]

3d druck technologie status quo
Photo from Reimund Bertrams on Pixabay

Parts for cars and aeroplanes and even implants for humans… All could be manufactured on demand with 3D printing. 3D printing/manufacturing is getting trendy again. According to market research firm IDC, four out of ten manufacturers will utilise it in the next three to five years. Factors contributing to the boom include advances in hardware and software as well as an increasing variety of materials that can be used in such processes.

3D printing or additive manufacturing is becoming a major pillar of the fourth industrial revolution. More and more manufacturing companies are discovering 3D printing technology for themselves. Which sectors are using it more and more today? And more importantly, what are its strengths compared to traditional manufacturing approaches?

Continue
(7 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Content Management Systems: Four Basic Questions, Four Great Answers

content management system auswahl
source: pexels

Today, brands are made more visible with websites, we look at blogs about home furnishing, and fashion brands for inspiration, we Google services, and that’s how we all end up on a corporate website. The importance of creative content for customer acquisition and retention is undeniably high. There’s competition for users’ attention as well.

So it’s important to show off a company again and again, as well as its products and brands, in a fun and informative way. But good web content requires good content management software behind it all.

Continue
(7 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...