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BayWa AG was founded in Munich in 1923. The company with roots in cooperative agricultural trade has developed into a globally active group that serves various industries. Whether it is in agricultural trade, building materials trade or the energy industry: the group is one of the leading companies in Europe. In the wood pellets industry, … Continue reading "CMS Migration from TYPO3 to Bloomreach at Südpellets: How Content Commerce for Wood Fuels Works [Success Story]"
Products from DIY stores pose two challenges to mail order companies: customers usually need comprehensive advice – or the products are simply too bulky for conventional shipping. It is not without reason that many DIY stores still point to in-store pickup on their online platforms. However, this is not the case with the start-up ManoMano, … Continue reading "DIY Industry: Why DIY Stores Should Expand Their Digital Sales Channels [5 Reading Tips]"
Today is the day we celebrate digital freedom. The brand new Handelskraft Trend Book 2021 »Digital Freedom« is now available for free download – exclusively for retailers, manufacturers and publishers. Do you want to know what it is all about and how you can benefit from it? This article tells you everything you need to … Continue reading "Handelskraft Trend Book 2021 – The Manifesto for Digital Freedom Out Now!"
Customer demands are constantly increasing – and rightly so to a certain extent: with the large amount of information customers have to disclose about themselves, it is understandable that they are no longer satisfied with cookie-cutter campaigns. This is precisely why it is so important to make sensible use of customer data in order to … Continue reading "MuleSoft Accelerator for Retail: 360-Degree View of the Customer Made Easy [5 Reading Tips]"
Everyone is talking about agile coaching at the moment. But what exactly is an agile coach? A mentor? A business consultant? The work guru from the table across the room? Or just a person who gives you a push in the right direction every now and then? The truth probably lies somewhere in between. In … Continue reading "Agile Coaching: Business Consultant 2.0? [5 Reading Tips]"
Digital success is not just a question of technology. In the end, it always comes down to the people using the technology. How well they do so depends not least on how they are introduced to the system. People are creatures of habit. They have always been. Whether in their private or professional lives: people … Continue reading "Migration from Salesforce Classic to Lightning at Unitedprint – Successful CRM Is Also a Question of User Acceptance [Success Story]"
No matter what industry, no matter what channel: it is always the same with trends. Some people find them cool right away, while others think they are absolutely ridiculous. Some trends are here to stay and others are quickly forgotten or at least pushed aside. Regardless of whether trends appear in our private lives or … Continue reading "Web Design Trends: Which Trends Really Support a User-Centric Website? [5 Reading Tips]"
The first step is usually the hardest. This admittedly rather blunt truism also applies to the digital business environment. When looking for a new digital sales channel, what is the first important step for a company whose sales activities were previously focused mainly on face-to-face events such as congresses and trade fairs? Where do you … Continue reading "B2B E-Commerce in Record Time – Deutsche MTM-Gesellschaft Industrie- und Wirtschaftsberatung mbH Opens up New Digital Sales Channels with dotSource [Success Story]"
Customer demands on retailers are constantly evolving. Regardless of whether customers are looking for something new or want to buy a tried and tested product: it always has to be available as quickly and as effortlessly as possible. When customers then enter a store or visit an online shop, they primarily expect a comprehensive selection … Continue reading "PIM for Retail: How Can the Retail Sector Benefit from Stibo’s Solution? [5 Reading Tips]"
By now, it should be clear to everyone that data security and keeping shop systems up to date are essential success factors in e-business. True to the slogan »Turn old into new« or better »Turn old into secure shop system«, our client CLICKPOOL migrated the e-commerce software of its in-house brand Dildoking to the latest … Continue reading "Migration in B2C Commerce: Dildoking Relaunches Online Shop on Magento 2 Commerce Cloud, Version 2.3 [Success Story]"