B2B E-Commerce with Salesforce – How MEVACO Successfully Migrated Its Online Shop [Success Story]

Modern architecture is characterised by exposed concrete and glass – and by metal. The components of translucent metal façades often come from MEVACO, one of the largest and most modern metal construction companies in Germany and Europe. MEVACO has been processing orders online for several years now – with great success. The company was so … Continue reading "B2B E-Commerce with Salesforce – How MEVACO Successfully Migrated Its Online Shop [Success Story]"

B2B Online Shop for Standard Component Manufacturer: From Project Audit to SAP Commerce Platform for norelem [Success Story]

Business customers value efficiency and well-established products. This means that reliability is a precious asset in B2B commerce. That is why it was essential for norelem Normelemente GmbH & Co. KG to turn the wide product range of its popular print catalogue THE BIG GREEN BOOK into a digital experience – with a modern and … Continue reading "B2B Online Shop for Standard Component Manufacturer: From Project Audit to SAP Commerce Platform for norelem [Success Story]"

Business Intelligence in Agriculture: How KWS Benefits from Data-Driven Decision-Making [Success Story]

Agricultural machinery autonomously driving on fields; animals being fed based on algorithms and caressed by petting robots – such futuristic scenarios in agriculture are still rather utopian. However, considering the low precipitation last year, it would already make a big difference if we could breed maize varieties that can cope better with extreme drought than … Continue reading "Business Intelligence in Agriculture: How KWS Benefits from Data-Driven Decision-Making [Success Story]"

Magento / Adobe Commerce Online Shop: Successful in B2B and B2C with Powerful E-Commerce Solution [Best Practice]

Today, the range of shop solutions for setting up an e-commerce presence is almost as diverse as the spectrum of products available on the Internet. Modern software solutions offer a wide range of features and the best possible user experience. Based on client projects from many different industries, our new »Adobe Commerce Best Practices« publication … Continue reading "Magento / Adobe Commerce Online Shop: Successful in B2B and B2C with Powerful E-Commerce Solution [Best Practice]"

Automotive Online Shop Migration: SEAT Paves the Way for Multi-Client Platform Based on Adobe Commerce [Success Story]

Whether it is fashion, books, food or technology: online is the way to go – no doubt about it. Of course, automotive companies have also long recognised that their customers no longer (only) go to car dealerships to check out their new dream vehicle or, as die-hard fans, stock up on the matching merchandise of … Continue reading "Automotive Online Shop Migration: SEAT Paves the Way for Multi-Client Platform Based on Adobe Commerce [Success Story]"

B2B Online Shop Migration: HDM Continues to Drive Internationalisation with Salesforce [Success Story]

As the printing industry’s technology leader, Heidelberger Druckmaschinen AG (HDM) operates 36 international online shops in 22 different languages. Serving a global market in such an innovative industry requires the best possible software set-up. The previously used shop system from Magento was geared more towards B2C business. For this reason, HDM decided to gradually migrate … Continue reading "B2B Online Shop Migration: HDM Continues to Drive Internationalisation with Salesforce [Success Story]"

Integration of Software Solutions – Providers and Systems Compared [New White Paper]

Many of the words we use to describe digital innovations are actually thousands of years old. Integration platforms, for example, are a current tech trend that is becoming more and more important. Integratio, however, is a Latin term. It means something like merger or unification. In the field of information technology, integration describes how many … Continue reading "Integration of Software Solutions – Providers and Systems Compared [New White Paper]"

Connecting Online and Offline Retail: How to Combine the Benefits of Both Channels [5 Reading Tips]

Customers are channel hoppers. This makes it all the more important for brands, retailers and manufacturers to act in an omnichannel way. Concepts such as local inventory ads and ship from store bring the benefits of online shopping to brick-and-mortar retail. Showrooming and window shopping 2.0 decouple brick-and-mortar retail from actual transactions. The digitalisation of … Continue reading "Connecting Online and Offline Retail: How to Combine the Benefits of Both Channels [5 Reading Tips]"

Content Commerce for High-Revenue B2B Commerce: Angst+Pfister Opts for Multi-Stream Project with Adobe and Magnolia [Success Story]

»O-RING Finder« – this has nothing to do with an online dating site, but with modern industry. O-rings are made of plastic and are an important element of sealing technology. The Angst+Pfister Group is a global expert in sealing technology, engineering plastics technology, fluid handling technology and antivibration technology as well as mechanical drive technology, … Continue reading "Content Commerce for High-Revenue B2B Commerce: Angst+Pfister Opts for Multi-Stream Project with Adobe and Magnolia [Success Story]"