Integration of Software Solutions – Providers and Systems Compared [New White Paper]

Many of the words we use to describe digital innovations are actually thousands of years old. Integration platforms, for example, are a current tech trend that is becoming more and more important. Integratio, however, is a Latin term. It means something like merger or unification. In the field of information technology, integration describes how many … Continue reading "Integration of Software Solutions – Providers and Systems Compared [New White Paper]"

A/B Testing – Achieving Higher Conversion Rates with Courage and Eagerness to Experiment [New White Paper]

Why is there a lot of traffic, but only a few conversions? Should the »Buy« button be white or turquoise? Should the download form be placed at the bottom or top of the page? Most marketers and graphic designers are probably familiar with these questions. It is always about optimising conversion rates. So why not … Continue reading "A/B Testing – Achieving Higher Conversion Rates with Courage and Eagerness to Experiment [New White Paper]"

Strategy Consulting for Digital Business: Developing Visionary Ideas with Digital Consulting [Best Practice]

Ever shorter innovation cycles, new competitors in the market, constantly changing customer needs – to be and remain successful in times of digital change, you must never stop reinventing yourself. This means that companies must constantly reassess and adapt their strategic approach. Ideally, you have experienced partners by your side who know all the pitfalls … Continue reading "Strategy Consulting for Digital Business: Developing Visionary Ideas with Digital Consulting [Best Practice]"

UX Design in B2B with a Future: Leipziger Messe Relies on Living Style Guide to Optimise More Than Just Its Website [Success Story]

Whether it is the »Touristik & Caravaning« fair for travel enthusiasts, the »modell-hobby-spiel« fair for children of all ages or the traditional book fair in spring: Leipziger Messe offers a wide variety of popular events. In order to make the website of Leipziger Messe even more visually appealing and modern, the dotSource user experience design … Continue reading "UX Design in B2B with a Future: Leipziger Messe Relies on Living Style Guide to Optimise More Than Just Its Website [Success Story]"

Salesforce Service Cloud and Marketing Cloud in the Tourism Industry: Making Individual Dream Holidays Come True with Berge & Meer [Success Story]

Long beaches, plunging waterfalls, high mountains, exotic weekly markets – those plagued by wanderlust are looking for their dream holiday. The direct tour operator Berge & Meer has been making customers’ dream holidays come true for more than 40 years. The company from the Westerwald region offers high-quality round trips, adventure tours, combination trips and … Continue reading "Salesforce Service Cloud and Marketing Cloud in the Tourism Industry: Making Individual Dream Holidays Come True with Berge & Meer [Success Story]"

»Migration in E-Business« – Options, Tips and Opportunities for Migrating Systems [New White Paper]

Applied for a new electricity and gas connection? Told everyone about your new address? Packed countless boxes? What we are talking about? About moving. It may be exhausting, but it is often the right step towards a better life with more opportunities for development. In IT, it is pretty much the same: migrations often work … Continue reading "»Migration in E-Business« – Options, Tips and Opportunities for Migrating Systems [New White Paper]"