As for e-commerce in 2019, there are two important pieces of news: Good and bad. First, the good news. E-commerce is growing and growing, it is and remains one of the strongest growth markets in the DACH region’s economy. From 6.4 billion euros in 2005 to 35.6 billion euros in 2014 and 53.4 billion euros in 2018.
But with or without growth, online commerce is also a competitive market, especially in B2C, but also increasingly in B2B. What to do to maintain competitiveness or even become a pioneer? One of the most important success factors is selecting and implementing a tailor-made e-commerce system. But which e-commerce software suits whom? And what developments are there?
Not only do we describe the leading providers for different sizes of companies from start-ups to Enterprises but we also explain why online stores are evolving towards e-commerce functions as part of a DXP and how technologies such as Framework or SaaS differ.
There’s no conversion optimisation without search optimisation. When users are asked which qualities they find particularly important in an online store, the search function occupy an important position. No wonder that various providers have placed themselves on the market here to create a comprehensive and user-friendly search.
But for products to be found through an internal search, you’ll depend on consistent data from the ERP, PIM, and MDM. In other words: shop owners often spend a lot of time and money on contemporary web design, on individual product descriptions, emotional headlines, and keyword optimisation for search engines.
Digital business is people business. And if you want to be successful in digital business, you need people around you who share the spirit, who (gladly) do a good job, who are open to ideas and new ways. These people, who develop and design for other people, include not only a company’s employees but also strong and trustworthy partners, without whom the sustainable creation of digital customer relations wouldn’t be possible. We feel this every day and are all the more pleased that we have not just been able to expand our partner network in recent years, but also that our partners appreciate the cooperation with us. Just like the MDM solutions specialist StiboSystems, which distinguished us as the »Rising Star of the Year«. Thank you, StiboSystems. We’re still blown away.
Business goals are often explicitly defined: 10 million euros in revenue by 2022! Five per cent more traffic in the third quarter! An important key performance indicator (KPI) for achieving business goals is the conversion rate AKA the measurement that compares the amount of traffic and the amount of traffic that completes a certain goal you’ve set, like signing up for a subscription, newsletters, or even completing a purchase.
Page loading times are the biggest influence in e-commerce for a user’s conversion rate. In our latest Handelskraft series, »Conversion optimisation – Tips for a better user experience and more success in e-commerce,« we’d like to show you what’s possible when trying to increase conversion rates and reaching business goals. Part 1 starts with a foundation for effective conversion optimisation, which is best based on professional support in three major areas, conducting user research, commissioning a UX audit, and testing user behaviour.
In the virtual eyes of intelligent systems, human beings are first and foremost the sum of their data. Moreover, in times when they increasingly satisfy their everyday needs digitally, humans increasingly becomes the sum of their actions: What does they consume, evaluate and share when, from where, and with whom?
Whether Work 4.0 or New Work, the way in which attractive and successful workplaces in the digital age should look is still a trending topic. It’s not just about how you, as a company, can stand up to the pressure of innovation, but also about how, with the help of the right corporate culture, you can ensure that everyone involved works happily and well. Be it a question of time, the right tools, or the right rooms.
This connection of people, space, and technology forms the basis for turning trends into innovations to create added value for the business as well as for users. And users, not just the customers, partners, and suppliers, but above all, employees. What it takes to make »could’ve, should’ve, would’ve« also be a successful corporate practice, and which organisational and team concepts are increasingly prevailing, we’d like to briefly introduce today.
How do you perform successful digitally? It’s a little bit like school. With practice and diligence everything works much better. Translated into the question of how to properly manage and diligently analyse the flood of data today, many companies think that their enterprise resource planning system, or ERP for short, serves as a cure for everything.
But that’s only partially true. The purchasing manager of a construction company, for example, who is responsible for purchasing and procurement processes and supplier management in day-to-day business, rightly works with the ERP system as the central data solution for their transactional data activities.
The situation is similar to the quality assurance manager. But in work areas such as marketing or sales, other data are at the centre of interest. Customer data. The software market also offers a technical solution for this data, Customer Relationship Management (CRM). But wouldn’t it be much more interesting to be able to collect all the data at one point and also be able to relate to each other?
Digitisation and consumption are inseparable. Every technological advance responds to the rising expectations of consumers. If a need is fulfilled, routines change and more is expected. So the innovation and consumption cycle starts over again. Things are expected to get faster, have a greater impact on our habits AND our environment. More and more consumers are taking protecting the planet seriously – even with regard to companies they do and don’t trust.
Brands, dealers and manufacturers face several challenges. They need to keep up with the pace of the digital age and rising customer expectations, but also with their growing desire to consume them consciously and sustainably.
The tech industry isn’t the only thing that’s being moved by digital technology. Farming’s getting high-tech! Tractors and combined harvester? Controlled via GPS. Irrigation planning? Supported by AI. In the field, in the vineyard, on the water: Data is collected everywhere and transmitted to the central computer. For example, the farmer can monitor the route of the vehicles, react to weather conditions, and simply optimise processes.
»Digital Farming«, »Precision Farming« and »Smart Farming« are no longer foreign phrases for farmers. But what does the future hold for agriculture?