Price Indication Ordinance: How to Strengthen Trust in Your Company with Price Transparency [5 Reading Tips]

For more than 90 per cent of consumers, the transparency of a company contributes to their purchasing decision. This is because transparency creates trust and trust is the basis for successful customer relationships. Especially when it comes to pricing, customers are very sensitive and demand clear communication. From 28th May onwards, this will be ensured … Continue reading "Price Indication Ordinance: How to Strengthen Trust in Your Company with Price Transparency [5 Reading Tips]"

D2C: How to Secure Competitive Advantages with a Direct-to-Consumer Approach [5 Reading Tips]

There is no such thing as »can’t«. Those who think that close customer relationships are not possible in e-commerce are mistaken. Successful direct-to-consumer (D2C) brands like STABILO, Fissler and Britax Römer show how close interaction with customers can turn the purchase of pens, pans and child car seats into an experience. Although D2C sales in … Continue reading "D2C: How to Secure Competitive Advantages with a Direct-to-Consumer Approach [5 Reading Tips]"

Google Universal Analytics Will Be Discontinued: How to Ensure Your Data Is Properly Analysed [5 Reading Tips]

Saying goodbye is never easy. In the case of Universal Analytics, it also involves a lot of effort. However, companies no longer have a choice because Universal Analytics will be discontinued as early as next year. According to current statistics, around 55.6 per cent of all website operators use Google Analytics. They should respond now … Continue reading "Google Universal Analytics Will Be Discontinued: How to Ensure Your Data Is Properly Analysed [5 Reading Tips]"

Gamification: How Your Marketing Strategy Can Playfully Flourish [5 Reading Tips]

Let the games begin. Companies that spice up their marketing campaigns with playful elements increase the loyalty of their customers by 41 and their brand awareness by 15 per cent. Whether it is a minigame, a quiz or an adventure gamebook: there are no limits to creativity. With the help of these innovations, some companies … Continue reading "Gamification: How Your Marketing Strategy Can Playfully Flourish [5 Reading Tips]"

Accessibility on the Web – Why It Will Become Mandatory for Digital Business by 2025 at the Latest [5 Reading Tips]

It was a few years ago when the author of this text fell flat on her face. She got her bicycle tyres caught in tram tracks and ended up on the ground. Despite wearing a helmet, she lost an incisor, her face was covered with abrasions and one kneecap and one foot were broken. Ouch. … Continue reading "Accessibility on the Web – Why It Will Become Mandatory for Digital Business by 2025 at the Latest [5 Reading Tips]"

SWIFT Exclusion: What It Means for German Companies and E-Commerce [5 Reading Tips]

IBAN rings a bell with most people. So does BIC. But what exactly is SWIFT? While IBAN means International Bank Account Number, BIC stands for Bank Identifier Code. SWIFT is the system that banks use to communicate internationally. Russian banks were also part of this banking communication network – until two weeks ago. On Monday, … Continue reading "SWIFT Exclusion: What It Means for German Companies and E-Commerce [5 Reading Tips]"

Incubators: How Companies Benefit from Innovations of Young Start-Ups [5 Reading Tips]

Developing innovative ideas requires time, flexibility and space for creativity. However, there is usually too little of all this in everyday working life. Nevertheless, progressive ideas are necessary for companies to move forward in times of digital transformation. According to the Fraunhofer Society, around 70 per cent of all companies listed on the DAX operate … Continue reading "Incubators: How Companies Benefit from Innovations of Young Start-Ups [5 Reading Tips]"