Franziska Kunz | Handelskraft - The E-Commerce and Online Marketing Blog

Selecting PIM and MDM Software – Comparing Product Information and Master Data Management Systems [Updated White Paper]

13. February 202012. February 2020by Franziska Kunz 0

What is the milling machine’s width? How high is it, how deep does it mill and how many watts does it have? In many areas, intelligent product information data management (PIM) is the key to sales success because the customer wants to know as precisely as possible what distinguishes the product he wants to purchase. No matter whether the customer informs himself online or wants to be convinced by a sales manager in a personal conversation: having all data relating to a product at hand has to be a priority in every company.

PIM software helps ensure that correct, complete and high-quality product data is immediately available and consistent across all channels. Because the number of distribution channels has increased as a result of digitisation, many existing systems can no longer live up to this requirement. Moreover, duplicates are often difficult to track down and usability is rather a reason for complaint than for joy for employees. But which data management system is the right one?

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(2 vote(s), average: 5.00 out of 5)

Journey to Jupiter: dotSource Rings in the New Twenties with a Big Party and Even Bigger Goals [Video]

29. January 202029. January 2020by Franziska Kunz 0

Journey to Jupiter, dotSource birthday party — dotSource celebrates 14 years of success in digital business

Work hard, party hard(er). Those who achieve great things deserve great parties. This is what happened on the 17th of January. Together with many guests, former, current & new employees, friends, families, industry colleagues, partners and representatives from society, economy and politics, we toasted to 14 years of dotSource – great speeches, conversations, presents and a legendary party night included.

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(3 vote(s), average: 5.00 out of 5)

Allgemein E-Commerce (General) Fairs and Events Internal Jena

Happy Birthday, dotSource! Smells Like Team Spirit

7. January 20207. January 2020by Franziska Kunz 0

Birthday, team spirit — The dotSource Valley in Jena

We delivered. We won prizes and awards. We celebrated. It can continue like this in the new year. And what better way to ring in a new year than with a big party? Celebrating yet again? For sure because it’s dotSource’s birthday. Hip hip hooray! We are 14 years old!

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(4 vote(s), average: 5.00 out of 5)

Allgemein E-Commerce (General) Fairs and Events Internal Partnerships

Merry X-mas-perience to You – Handelskraft Wishes You a Merry Christmas

23. December 201923. December 2019by Franziska Kunz 0

Merry X-mas-perience gropuphoto dS — Handelskraft and dotSource wish you a Merry Christmas!

Experience here. Experience there. Barely any other word appears more often in our everyday work, in our research, in our Handelskraft articles and all the other publications. And that’s a good thing because in the end, we as private individuals also benefit from it if everyone involved in Digital Business always strives to provide a first-class experience. All the more when you quickly need to do your Christmas shopping before it is too late. The website has to perform, the shop has to work and same-day delivery has to be available.

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(3 vote(s), average: 5.00 out of 5)

Allgemein E-Commerce (General) Internal

Personalisation Above the Clouds: De Gruyter Takes Customer Experience to a New Level with Salesforce Multi-Cloud

17. December 201916. December 2019by Franziska Kunz 0

Personalisation, De Gruyter, Salesforce Multi-Cloud — The De Gruyter and dotSource project teams at the release party on the dotSource rooftop terrace in Jena

It is no longer possible without personalisation! Many companies have understood by now that they have to offer their customers more than just a simple webshop with standard product images and clumsy descriptions which only makes reading easier for the search engine, but not for the customer.

If orders are made more difficult because forms have not been set up correctly or if there is no way to contact the company in case of queries, it is unlikely that the customer will come back.

So what has to be done to offer an all-round successful user experience? Personalisation must not only be a buzzword but must be lived. It is the foundation for the successful design of digital customer relationships. Today, we show you how this theory became business practice for our client De Gruyter.

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(3 vote(s), average: 5.00 out of 5)

Allgemein Best Practice E-Commerce (General) Internal Jena Partnerships Project Management

International, Familial, Successful – dotSource Wins the i-work Business Award 2019 [On Our Own Behalf]

6. December 20196. December 2019by Franziska Kunz 0

International, Familial, Successful i-work Business Award 2019 — Cecilia-Maria Lang and Christian Grötsch at Villa Rosenthal, Jena

There are many awards. Every single one of them has its justification and you are always as pleased as Punch if you are amongst the lucky winners. Of course it is brilliant when you are »Agency of the Year« or when your clients win top awards in digital business. This motivates and strengthens visions and missions, makes you incredibly proud and makes you want more. Time to step up your game and then try to win awards which focus on soft skills such as the sense of togetherness and the faces behind the scenes. For example the »i-work Business Award«. Therefore, we are all the more pleased that we were able to take home this honourable award yesterday. Thanks to JenaWirtschaft and the Friedrich Schiller University Jena.

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(6 vote(s), average: 5.00 out of 5)

Allgemein E-Commerce (General) Fairs and Events Internal Jena

»Online Shop Only« in B2B – How MEVACO Succeeds in Translating Customer Focus from Analogue to Digital with Salesforce Service Cloud [Case Study]

3. December 20192. December 2019by Franziska Kunz 0

Onlineshop only B2B Mevaco Case Study — Download the case study for free now!

CRM kills Salespeople. As if. The success story of MEVACO shows that it should rather be called CRM supports Salespeople. Why? Because the suitable system and its networking ensure ideal processes. This, in turn, provides the basis for the measure of all things in terms of designing digital customer relationships: added values.

In the »As-A-Service-Age« and in B2B anyway, it is obvious to do everything to convince with first-class service. With the introduction of Salesforce Service Cloud, MEVACO GmbH managed to do exactly this because it allowed the company to have a sales department which – thanks to automation, system networking and pioneering technologies – not only meets customer demands in a personalised, but also efficient way.

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(7 vote(s), average: 5.00 out of 5)

Best Practice E-Commerce (General) Project Management

B2B On The Digital Rise – SLV Wins Shop Usability Award 2019

26. November 201927. November 2019by Franziska Kunz 0

B2B digital - SLV wins Shop Usability Award — Download the SLV Case Study for free now!

In mid-October, one of the most important awards in e-commerce, the Shop Usability Award, was presented in Munich. We are incredibly proud that our client SLV has prevailed in the category »B2B« and warmly congratulate them on this well-deserved success. It shows once again that an outstanding user experience is not a question of industry and that the investment in the design of digital customer relationships pays off.

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(7 vote(s), average: 5.00 out of 5)

Content commerce Design and Usability E-Commerce (General) Fairs and Events

Salesforce Commerce Cloud provides smooth shopping experiences on EMP [Case Study]

12. November 201927. November 2019by Franziska Kunz 0

EMP Salesforce Commerce Cloud — Quelle: dotSource

Customers expect not only lightning-fast loading times, but also personalised product presentations in order to find the exact product they are looking for as quickly as possible, regardless of whether the purchase is made on a smartphone or a desktop or regardless of how many people access the website at the same time. Many customers nowadays take purchasing in efficient shops for granted.

By migrating to Salesforce Commerce Cloud, the biggest mail-order retailer of rock and entertainment merchandise products EMP wants to meet these demands even better. In cooperation with dotSource, the online shop was migrated and the existing heterogeneous system landscape was streamlined.

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(7 vote(s), average: 5.00 out of 5)

Allgemein Best Practice E-Commerce (General) Internal International Mail Order Trade Project Management

Conversion Rate Optimisation: How Do I Generate More Traffic And Higher Revenue

19. September 20198. November 2019by Franziska Kunz 0

Anyone attempting online retail will realise the following. Success doesn’t just happen without any input. And even those who have been successful in e-commerce for a few years should ask themselves a question again and again: How can what I offer be even better?

This question often carries others with it. What ensures that visitors to my online shop not only surf on my pages but also follow through on a call-to-action? How do you ensure that customers not only order something once but that they become regular customers?

In order to answer these questions intelligently and to increase sales and customer loyalty in the long term, without immediately forcing a huge relaunch, one can heed a few tips to get the screws tight and correctly aligned.

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(6 vote(s), average: 5.00 out of 5)

Best Practice Content commerce Design and Usability E-Commerce (General)