Franziska Kunz | Handelskraft - The E-Commerce and Online Marketing Blog

MVP Revolutionises Service in B2B – PERI Opens up New Markets with 3D Configurator [Success Story]

30. June 202029. June 2020by Franziska Kunz 0

Buildings have been getting taller and taller in the 20th and 21st century: since 2008, the Burj Kalifa in Dubai has been the world’s tallest building at 828 metres; between 1931 and 1974, the Empire State Building in New York led the field at 381 metres.

Without innovative scaffolding, none of these buildings would exist – and archaeologists believe that even the impressive 18,000-year-old Lascaux cave paintings in Southern France were created with the help of scaffolding.

For more than 50 years, the family-owned company PERI has stood for exactly this: innovation in the field of formwork and scaffolding technology. PERI products are used for large-scale construction projects all over the world. The company is headquartered in Ulm, has about 70 international subsidiaries and almost 10,000 employees. In spring 2019, the company approached dotSource with a challenge that did not address the wholesale and large project business, but rather aimed at construction companies with up to 20 employees because the global market in this segment is huge as well. In our new success story, you can find out which digital solution PERI and dotSource have used to open up this new business field.

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(2 vote(s), average: 5.00 out of 5)

Digitising Sales and Service in B2B: BHS Corrugated Shapes Customer Relations via Digital Experience Platform [Success Story]

23. June 202022. June 2020by Franziska Kunz 0

BHS Success Story — Download the BHS Corrugated Success Story for free now!

In the early modern period, ironworks were built all over Europe. Historians consider them to be harbingers of the industrialisation. Such an ironworks was opened in Weiherhammer in the Upper Palatinate region in 1717. Today, it has grown into a globally operating company that is the global market leader in its industry: BHS Corrugated.

BHS Corrugated Maschinen- und Anlagenbau GmbH is headquartered in Weiherhammer, has 2,500 employees and is represented in more than 20 countries worldwide. The Bavarian company specialises in manufacturing complex machines and corrugating rolls that can be used to produce cardboard boxes – and in times of booming e-commerce worldwide, it is impossible to imagine people’s everyday lives without cardboard boxes.

Corrugated board can also be used to make many more innovative items. Speaking of innovations, BHS Corrugated, the tradition-steeped company that emerged from the early modern ironworks, is well-known for promoting innovation and shaping industry standards: for years, it has been cooperating with researchers, universities and colleges and has successfully tackled digital change together with digital agencies. The success story we are presenting you today gives you a good idea of how this has been achieved.

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(2 vote(s), average: 5.00 out of 5)

Allgemein Best Practice E-Commerce (General) International

Corona-Warn-App – What It Can Do and How It Works [5 Reading Tips]

22. June 202022. June 2020by Franziska Kunz 0

Last week, the long-awaited and hotly debated Corona-Warn-App was launched in the app stores in Germany. Developers and innovators from all over Germany have worked on the app – on a voluntary basis so to speak. In this week’s reading tips, we will show you how the Corona-Warn-App works and what makes it so special.

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(2 vote(s), average: 5.00 out of 5)

Allgemein E-Commerce (General) Legal Reading Tips of the Week Statistics, Data, Facts

IT Is Everybody’s Business. Now More Than Ever! [5 Reading Tips]

15. June 202012. June 2020by Franziska Kunz 0

IT Is Everybody's Business Reading Tips — Source: Unsplash

When computers found their way into science and companies in the 1950s, they still required a lot of know-how in programming. Only with the introduction of graphical user interfaces in the 1980s, the triumph among private users started.

The Internet became one of the biggest innovations of the last century. Because of the invention and popularity of the smartphone, the use of the Internet is commonplace worldwide in the 21st century. And even more so since… well, you know what we are talking about. It is no longer possible without remote business. And there is a lot of catching up to do – from schools, universities and authorities to the Cloud for Europe.

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(2 vote(s), average: 5.00 out of 5)

Allgemein Best Practice E-Commerce (General) Project Management Reading Tips of the Week

Tasty Content – Fissler Ensures »Made in Germany« Quality All Around [Success Story]

28. April 202029. June 2020by Franziska Kunz 0

Tasty Content Fissler Success Story — Download the Fissler Success Story for free now!

One does not have to participate in »Das perfekte Dinner« (The Perfect Dinner) to appreciate the value of good cookware. Amateur chefs all over the world know how annoying low-quality pots, pans and knives can be. Especially if they are treated a little harsher when cooking, they quickly get blunt blades or deep scratches, which start to rust after the third rinse.

This is why households that regularly cook fresh meals like to invest in high-quality products that not only survive a three-course meal but are also a reliable companion for everyday spaghetti dishes, paella pans, sauerbraten or the annual Christmas feast.

The cookware manufacturer Fissler offers just such a premium range of pans, pressure cookers, knives and other kitchen utensils and contributes to people all over the world enjoying cooking with its outstanding »Made in Germany« quality.

Find out in our new »User-Centric Content Commerce Plattform for Successful and Long-Lasting Customer Relationships« success story how Fissler has managed to meet its quality standards on a digital level.

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(2 vote(s), average: 5.00 out of 5)

Allgemein Best Practice Content commerce Design and Usability E-Commerce (General) International Online Marketing Product Data Management Project Management

E-Commerce Quick & Easy – Get Started with the Salesforce B2C & B2B E-Commerce Packs!

21. April 202021. April 2020by Franziska Kunz 0

E-Commerce Quick & Easy Salesforce — Source: Unsplash

Kickstarter is not only the name of the pioneering start-up from New York, but also the term for the type of financing that the American crowdfunding platform has introduced into global digital business. In light of current events, however, giving companies a kick start, i.e. providing support to get off to a flying start into digital business is not only something for start-ups.

Many small and medium-sized enterprises (SMEs) are currently also facing the challenge of quickly and productively getting started in remote business, or expanding their digital presence. Starter packs for B2C and B2B would be greatly appreciated. Therefore, we started working together with our partner Salesforce because »we’re all in this together«, right? 😉

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(1 vote(s), average: 5.00 out of 5)

Allgemein Best Practice Design and Usability E-Commerce (General) Online Marketing Product Data Management Project Management

E-Food in Times of Corona: The bofrost* Online Shop Is Booming [Success Story]

9. April 20209. April 2020by Franziska Kunz 0

E-Food, Corona, bofrost*, Success Story — Download the bofrost* Success Story for free now!

It does not happen all that often these days that the doorbell rings. No one comes around spontaneously anymore, and anyone doing so would make himself liable to prosecution – or at least look suspicious: the coronavirus (COVID-19) has a tight grip on the world. Habits are changing: we buy more toilet paper and less clothes. Those who can, work from home, not from the office. We eat home-cooked food instead of eating in the bistro of our choice.

Or we opt for ready-made meals. They can even be healthy and delicious, and this allows us to tell success stories from the business world, even in times of the coronavirus. One of these stories is about bofrost*, Europe’s largest direct distributor of frozen foods, whose business is currently booming.

Find out in our »dotSource Relaunches bofrost* Online Shop with Inclusive Design« success story what this has to do with dotSource and why particularly older people and people with impairments benefit from new technologies during the Corona crisis.

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(2 vote(s), average: 5.00 out of 5)

Allgemein Best Practice Content commerce Design and Usability E-Commerce (General) Partnerships Payment Project Management Shipping Trade

Personalisation Is Not One-Way Traffic – GRANIT PARTS Expands Digital Marketing with Salesforce Marketing Cloud

31. March 202031. March 2020by Franziska Kunz 0

Personalisation GRANIT PARTS Salesforce Marketing Cloud — Download the GRANIT PARTS Success Story for free now!

Personalisation – buzzword, trend, obsession. Whatever you want to call it: there is no way around personalisation for brands, retailers and manufacturers if they do not only want to be part of the battle for customer attention and loyalty, but also want to be at its forefront. And every step forward also brings new challenges. For example, it is one of these challenges that a targeted and individual customer approach must not be one-way traffic. Companies have to think and act in a cross-channel manner. Their customers have been doing this for a long time. Efficient marketing campaigns are required. The GRANIT PARTS Success Story shows what these campaigns should look like and how companies actually manage to keep up with the competition.

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(2 vote(s), average: 5.00 out of 5)

Allgemein Best Practice E-Commerce (General) Online Marketing Partnerships Project Management

Online MVP #HK20STR – We Made It! [Recap]

27. March 202027. March 2020by Franziska Kunz 0

Online? No problem. MVP? No problem. Last week, we proved with the debut of the Handelskraft Conference 2020 Online Edition that we are able to pull this off under enormous time pressure and extreme conditions. Up to the day of the conference, we experienced 16 exciting days between »Oh my God«, corona master plan and »dotSource goes home office«. Within a very short time, everything that had been prepared intensively for more than a year was rethought, rebuilt and turned into a day that we will not forget so quickly for various reasons.

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(2 vote(s), average: 5.00 out of 5)

Allgemein Best Practice E-Commerce (General) Fairs and Events Internal Jena Partnerships Project Management

Digital Marketing for Higher Visibility in the Fashion World: How LERROS Improved Its Online Presence While Reducing Its Costs [Case Study]

17. March 202017. March 2020by Franziska Kunz 0

Innovative digital marketing for higher visibility LERROS Success Story — Download the LERROS Case Study for free now!

Attractiveness lies in the eye of the beholder. Those who clear out their wardrobe and ask themselves how they ever found some of the older pieces so beautiful that they spent money on them know this, too.

Fashion brands face this challenge time and time again: they have to offer something that customers find attractive and want to buy. But before they can do so, they must find a variety of ways – especially in the digital age – to be visible enough in order for customers to even come across their collection. In barely any other sector, the competition over online visibility is fiercer than in the fashion industry. The renowned German manufacturer LERROS Moden GmbH from Neuss in North Rhine-Westphalia is also presented with this challenge. So how has the renowned menswear brand managed to significantly increase its online visibility in a cost-effective manner?

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(1 vote(s), average: 5.00 out of 5)

Allgemein Best Practice E-Commerce (General) Fashion Online Marketing Project Management SEO and SEM