Multi-Stream Project for Tax Software: DATEV Successfully Launches B2C Service [Success Story] Posted on 16. November 202216. November 2022byby Franziska Kunz 0 Download the DATEV Success Story for free now! Filing a tax return is something that causes many people to break out in sweat or makes the hairs on the back of their neck stand up. Accordingly, there is a strong demand for consulting and digital services that make the unpleasant process easier. With KLARTAX and the SmartExperts portal, the IT service provider DATEV has tapped into the B2C target group. dotSource provided support for the launch in the form of a comprehensive multi-stream project. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Data-Driven Business Digital Marketing Publications
PIM Integration in the Adult Entertainment Industry: How Dildoking Uses Akeneo to Efficiently Manage Its Wide Range of Products [Success Story] Posted on 9. November 20229. November 2022byby Franziska Kunz 0 Download the new Dildoking Success Story for free now! Incorrect or insufficient product data leads to customers returning ordered goods later on. Not only does this cause dissatisfaction among customers, but it also means additional costs for companies. For this reason, all relevant product information should be complete and comprehensive. If this is not the case, vendors pay a high price. In order to maintain relevant information with little effort, it is worth integrating a PIM solution. This also offers potential customers an impressive product experience that goes far beyond the presentation on product detail pages. Especially retailers with a wide range of products can benefit from the advantages of a PIM system – just like our client Dildoking. Find out in our new success story how the adult mail order company achieved high product data quality standards by implementing a PIM system from Akeneo. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories B2B Marketing Automation PIM/MDM/DAM Publications
Digital Consulting to Build Stronger Customer Loyalty: How Sparkasse Jena-Saale-Holzland Is Increasingly Attracting Relevant Target Groups [Success Story] Posted on 19. October 20222. November 2022byby Franziska Kunz 0 Download the new Sparkasse Jena-Saale-Holzland Success Story for free now! Digital transformation brings with it many changes and adjustments in all sectors of the economy – even in traditional ones such as the financial sector. As a result, financial institutions and banks must not only cope with internal structural changes, but also pay attention to market fluctuations and adapt to changing customer behaviour in order to remain competitive. Find out in our new success story how Sparkasse Jena-Saale-Holzland made it a business priority to understand its relevant target group and how dotSource helped the company do so. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories B2B Digital Consulting Publications
Automotive Online Shop Migration: SEAT Paves the Way for Multi-Client Platform Based on Adobe Commerce [Success Story] Posted on 5. October 20222. November 2022byby Franziska Kunz 0 Download the new SEAT Success Story for free now! Whether it is fashion, books, food or technology: online is the way to go – no doubt about it. Of course, automotive companies have also long recognised that their customers no longer (only) go to car dealerships to check out their new dream vehicle or, as die-hard fans, stock up on the matching merchandise of their favourite brand. In order to make its e-commerce presence more future-proof and to leave the coexistence of different B2B and B2C platforms behind, the renowned car manufacturer SEAT decided to migrate its online shop to Adobe Commerce. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories Automotive B2B B2C E-Commerce PIM/MDM/DAM Publications
B2B Online Shop Migration: HDM Continues to Drive Internationalisation with Salesforce [Success Story] Posted on 21. September 20222. November 2022byby Franziska Kunz 0 Download the new HDM Success Story for free now! As the printing industry’s technology leader, Heidelberger Druckmaschinen AG (HDM) operates 36 international online shops in 22 different languages. Serving a global market in such an innovative industry requires the best possible software set-up. The previously used shop system from Magento was geared more towards B2C business. For this reason, HDM decided to gradually migrate to Salesforce’s commerce solution in a well-planned manner. Of course, the shop software had to meet high standards in terms of internationalisation. Continue (3 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C E-Commerce Media & Publishing Publications
D2C Portal Increases FUJIFILM’s Sales [Success Story] Posted on 7. September 20222. November 2022byby Franziska Kunz 0 Download the new FUJIFILM Success Story for free now! The Japanese technology group FUJIFILM is one of the best-known premium suppliers of photographic equipment in the world. Such a standing goes hand in hand with high expectations – not only in terms of products, but also with regard to customer experience. For this reason, FUJIFILM decided to create a uniform D2C digital platform for customers throughout Europe by combining Adobe Commerce and Salesforce. Continue (3 vote(s), average: 5.00 out of 5)Loading... Categories B2C Consumer Goods CRM, Sales & Service E-Commerce Publications
A/B Testing – Achieving Higher Conversion Rates with Courage and Eagerness to Experiment [New White Paper] Posted on 31. August 20222. November 2022byby Franziska Kunz 0 Download the »A/B Testing« white paper for free now! Why is there a lot of traffic, but only a few conversions? Should the »Buy« button be white or turquoise? Should the download form be placed at the bottom or top of the page? Most marketers and graphic designers are probably familiar with these questions. It is always about optimising conversion rates. So why not carry out tests right away instead of overthinking for a long time? One method to reliably evaluate what really offers users the best experience is A/B testing. In our new »A/B Testing – Methods and Tools for Performance and Usability Optimisation« white paper, we show you how it works, why it is an efficient and effective approach and which tools other companies use. Continue (3 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Design & Usability Digital Consulting E-Commerce Publications
Digital Champions: Handelskraft Trend Book 2022 Out Now! Posted on 17. August 20222. November 2022byby Franziska Kunz 0 Download the Handelskraft Trend Book 2022 »Digital Champions« for free now! 30 per cent more growth, 20 per cent more revenue, 40 per cent lower costs. Sounds good? We think so too! That is why we investigated trends and best practices for you, analysed them and put them together in our brand new Handelskraft Trend Book 2022 »Digital Champions«. Your guide for industry and trade is now available for free download – check out all the tips and management summaries, learn how to integrate digital trends into your business in 2022 and become a digital champion yourself! Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Data-Driven Business Digital Consulting E-Commerce Publications
Brand Experience in the Energy Industry: TEAG Thüringer Energie AG Opts for Multi-Stream Project to Create a Strong Brand Identity [Success Story] Posted on 16. March 202216. March 2022byby Franziska Kunz 0 Download the TEAG Success Story for free now! Electricity, gas, heating – for many people, these words probably evoke unpleasant associations such as »bill« or »ancillary costs«. The brand new success story of our client TEAG Thüringer Energie AG shows that this does not have to be the case. Together with the dotSource UXD and digital marketing experts, the company further developed its brand identity. How did the energy supplier manage this nationwide brand campaign? And what on earth does a fluffy teddy bear have to do with it? Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability Digital Marketing E-Commerce Publications
Cloud Services: Agile Digital Solutions for Agile Companies [Best Practice] Posted on 2. March 20222. March 2022byby Franziska Kunz 0 Download the new »Cloud Services Best Practices« publication for free now! Whether it is our client myAGRAR relying on Microsoft Azure as a cloud service provider for its B2B and B2C multi-client platform, the long-established company TROX from the Lower Rhine region moving towards an agile future with Amazon Web Services or BayWa AG placing its trust in Germany’s leading multi-cloud data service provider plusserver – in our new »Best Practices« publication, we show you that the right cloud services strategy is the basis for a company’s digital success. Companies such as Mövenpick Wein Schweiz AG and PRECITOOL, a joint venture of various European companies in the field of tool logistics, also benefit from a service portfolio that ranges from initial consulting to 24/7 support. Find out in this concise article how modern cloud services consulting helps to evaluate existing IT architectures and supports companies in developing an innovative data strategy exactly data is migrated to the cloud modern DevOps strategies have a positive impact on corporate culture monitoring, deployment, test cycles as well as backup automation and continuous improvement should be put into practice nowadays Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories B2B Data-Driven Business E-Commerce Publications
