Franziska Kunz | Handelskraft - The E-Commerce and Online Marketing Blog

B2B Multi-Stream Projects Make the Difference: TROX on the Road to Success with Holistic Commerce, Marketing and UXD Strategy [Success Story]

14. July 20219. July 2021by Franziska Kunz 0

B2B Multi-Stream TROX Success Story — Download the TROX Success Story for free now!

Let us admit it: at first glance, there are more exciting topics than »Production and sale of components, appliances and systems for the ventilation and air conditioning of rooms, including fire and smoke protection technology« – even in the business customer segment.

As you might have guessed, however, it is definitely worth taking a second look. Read on to find out more about the potential for successful e-business in this industry in general and at TROX with its complex B2B products in particular. These are the projects covered in today’s article:

Strategy development and project management
E-commerce: interface-based B2B platform with product configurator
Digital marketing, including web analytics
UX design

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(1 vote(s), average: 5.00 out of 5)

Videos on Social Media: How Long Is Long Enough? [5 Reading Tips]

12. July 20216. July 2021by Franziska Kunz 0

Videos Social Media — Source: Pexels/cottonbro

Marketers and influencers are constantly trying to attract the attention of users with fancy content. One thing has always been certain: content has to be short and snappy, i.e. snackable. This makes it all the more surprising that TikTok announced two weeks ago that the maximum duration of videos will be extended from one to three minutes.

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(1 vote(s), average: 5.00 out of 5)

B2B B2C Content Commerce Digital Experience Digital Platforms Digital Trends E-Commerce Reading Tips of the Week Social Commerce Social Web

CRM Best Practices from Agriculture to Publishing: Nine Successful Salesforce Use Cases [Best Practice]

7. July 20216. July 2021by Franziska Kunz 0

In order to stay ahead of the competition in terms of customer success, you should not let your processes stagnate or be content with merely using innovative solutions. So much for theory. In our new »CRM Best Practices« publication, we show you how to turn customer relationship management from a theoretical business strategy construct into successful digital practice.

Learn from successful client projects in industries such as agriculture, retail and publishing how to

think outside the much-cited box with collaborative and agile methods
take a critical look at your own processes
select the right Salesforce Core products
integrate solutions and optimise processes

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(1 vote(s), average: 5.00 out of 5)

Migration from MVP to Launch: myAGRAR Relies on Magento 2.4 for Multi-Client Commerce [Success Story]

9. June 20218. June 2021by Franziska Kunz 0

Migration from MVP myAGRAR Success Story — Download the myAGRAR Success Story for free now!

To this day, farmers have their hands full in early spring – rather in February than in March – because they need to cultivate their fields. In order to get everything they need for a good harvest year, more and more of them are focusing on online shopping. myAGRAR is one of the leading online shops for agricultural products and took the seasonal fluctuations into account when it successfully migrated its own online shop within a short period of time between the Christmas season and the start of the season in February 2021. Thanks to the new multi-client platform, the company has significant growth potential.

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(3 vote(s), average: 5.00 out of 5)

(Platform) Integration Agriculture B2C Best Practice CRM, Sales & Service Design & Usability Digital Consulting Digital Experience Digital Marketing Digital Platforms E-Commerce Industries Mail Order Trade Marketing Automation Strategy

Thinking and Designing Tech and UXD Together: Tech-telmechtel with UX and Web Design [Interview]

18. May 202117. May 2021by Franziska Kunz 0

Tech UXD Tech-telmechtel — Carsten Behr & Josephine Gutschner, Usability & UX Seniors, dotSource GmbH

Tech-telmechtel is back. The break was long, but the comeback is all the more powerful. Not only are we celebrating our tenth Tech-telmechtel episode, but we are also bringing you the first Tech-telmechtel interview with two guests at once. OK, let us focus on one thing at a time: the 10th Tech-telmechtel interview. 2 experts. 2 parts. Today, we have part one for you.

What can you expect? First-class know-how, honest answers and numerous learnings from UX and web design practice by our young seniors Josephine Gutschner and Carsten Behr. They will be called Josi and CC from now on. In numerous projects, Conversion Carsten 😉 and Josi have accompanied renowned clients on their way to an ideal user experience. These clients include: myAGRAR, PERI, BADER, Porsche, PRECITOOL, Netto Digital and TROX.

We start the first part of our double feature with design and usability requirements (on both sides: users and designers) and we also look at the fusion of DEV and UXD for good user experiences and successful e-commerce. The second part of the Tech-telmechtel will be about current web design trends and who they are suitable for (but also who they are not suitable for). Until then, we have a new series of articles coming up. Yes, there is a lot going on today and in the coming weeks.

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(4 vote(s), average: 5.00 out of 5)

Content Commerce Design & Usability E-Commerce Magento Project Management

ESPRIT Is the Fastest Online Shop in the Fashion Industry!

23. March 202122. March 2021by Franziska Kunz 0

ESPRIT Fastest Online Shop — Source: ESPRIT, edited by dotSource

Our client ESPRIT took first place in the e-fashion page speed ranking. On behalf of the German trade journal TextilWirtschaft, the Hamburg-based e-commerce service provider Baqend examined the page load speed of the 50 fashion online shops with the highest turnover. The results of the study are clear: the shop pages of ESPRIT.de load the fastest, clearly outperforming competitors such as Zalando (10th place) and ASOS (22nd place). We are extremely happy for ESPRIT and congratulate them on this outstanding achievement.

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(7 vote(s), average: 5.00 out of 5)

Best Practice Digital Marketing Digital Platforms E-Commerce Project Management SEO & SEM

PIM in a Nutshell: Three Industries, One Goal. Digital Success Thanks to Appropriate System Selection & Implementation [Best Practice]

18. February 202118. February 2021by Franziska Kunz 0

PIM Nutshell Best Practice — Source: Unsplash/John Cameron

It is no secret that digital business is crucial these days. There is no way around it: every company needs to get involved – and the time is now. Acting now is important to drive your business forward. Take a look at real-life, practical examples: success stories that are blueprints for making your processes more effective and automating workflows in order to turn a pile of raw data into valuable, high-quality data.

Our new »Best Practices« publication format shows you how to do just that. Today, we start with the best of PIM. As always, you can find the appetiser here.

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(7 vote(s), average: 5.00 out of 5)

Best Practice Digital Platforms E-Commerce Partnerships PIM/MDM/DAM Project Management

Cloud Platform Integration with SAP CPI: BHS Corrugated Continues on Its Road to Success Thanks to Modern Interface Management [Success Story]

17. February 202116. February 2021by Franziska Kunz 0

Cloud Platform Integration BHS CPI Success Story — Download the BHS CPI Success Story for free now!

Weiherhammer is located in the Upper Palatinate region. There, an ironworks was founded – as was the case in many places at the beginning of the 18th century. This ironworks has grown into a globally operating company: BHS Corrugated Maschinen- und Anlagenbau GmbH. It maintains a wide range of products and services, encompassing development and production, installation and maintenance as well as a variety of innovative service solutions in the areas of corrugating rolls, individual machines, corrugators, Industry 4.0 and the integration of digital printing into corrugated board production.

The change towards a digital corporate culture is of key importance to BHS Corrugated and the company is investing accordingly. dotSource already supported the Bavarian company in setting up the iCorr® shop, an innovative B2B e-commerce platform. In another project, which is the subject of this success story, the focus was on intelligent interface management to improve the data exchange between different areas of the SAP system landscape.

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(7 vote(s), average: 5.00 out of 5)

Digital Platforms E-Commerce Partnerships

Tech Talk Configures It Out: Tech-telmechtel with the Agnostic Approach [Interview]

2. February 20212. February 2021by Franziska Kunz 0

Tech Talk Agnostic Approach — Tino Machts, PIM/MDM team lead at dotSource

It is time for another Tech-telmechtel interview on Handelskraft. Our guest today is Tino Machts, PIM/MDM team lead at dotSource. However, Tino does not just work with PIM and MDM systems: he has »pretty much done it all« in his five years of digital business at dotSource – and that is great because who would be better suited for a look behind the agnostic scenes of our agency than the one who has made it all happen?

In this Tech-telmechtel episode, Tino will tell us everything about his very personal dotSource story and answer our questions about the balancing act between providing traditional consulting services and having a refreshing mentality. So what does all this have to do with the agnostic approach? Find out in today’s interview.

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(5 vote(s), average: 5.00 out of 5)

Best Practice Digital Platforms E-Commerce Interviews Partnerships PIM/MDM/DAM Project Management

Perfect Match: InsightCommodity Provides Data Services with Innovative Magento 2 Platform and Fresh Brand Design [Success Story]

20. January 202119. January 2021by Franziska Kunz 0

Download the InsightCommodity Success Story for free now!

Electricity is not only generated; it is also traded before it can be supplied to consumers. European Energy Exchange (EEX) is a leading energy exchange with headquarters in Leipzig. It is part of EEX Group, which has 17 offices worldwide and belongs to Deutsche Börse Group.

The »InsightCommodity« platform, in turn, is an EEX service launched in 2020. It gives users the opportunity to obtain a comprehensive overview of available data products, services and providers relating to the energy and commodity markets of EEX Group. Find out in today’s article how the service got off to an ideal start thanks to a fresh brand design and Magento as its e-commerce software.

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(5 vote(s), average: 5.00 out of 5)

Best Practice Design & Usability Digital Platforms E-Commerce Magento