Author's archive


Franziska Kunz


Five B2B e-commerce trends: What’s coming in the age of platforms

Posted on 11. October 2018 by .
Photo by Anthony Ginsbrook on Unsplash

Photo by Anthony Ginsbrook on Unsplash

The platform age is fractured, not just for B2C but also for B2B commerce. That was the focus of this year’s ECC Forum on April 12th at the BALLONI Hallen in Cologne, that we got to attend. We got to eavesdrop of presentations from large retailers and manufacturers like Conrad Electronic and Gabor Shoes. Furthermore, we got to exchange ideas and knowledge about new e-commerce developments with many different other retailers, manufacturers, and other digital experts. That helps us summarise what the five trends in the platform age are for you.

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Social commerce: Imitation is the sincerest form of flattery

Posted on 4. October 2018 by .
drei Mädels mit Smartphone

Source: Unsplash

The past few months have brought new developments from Facebook and others. Younger platforms and other large companies have been trying to gain their share of the marketplace as well. Even though these products from these companies are new, they take into account what went well for others, and what’s flopped.

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Give me feedback and I’ll give you what you need! Agile app development for next level personalisation

Posted on 27. September 2018 by .
Briefkasten an der Wand

Source: pexels

Software development without agile methods is like jogging without a fitness tracker: old-fashioned. It’s no different in app development. But it’s not the companies that are able to react quickly to market changes thanks to agile actions, but users who influence the app while it is being developed. Through early user feedback, developers can customise the app to taste, so that the target audience is as satisfied as possible.

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Take Part. Connect. Level Up. Handelskraft Conference 2019

Posted on 18. September 2018 by .
Handelskraft Conference 2018 Cover Photo Teaser Blog Post

Source: dotSource

Brick by brick – What’s always important for the construction of a home is also true for the development and expansion of digital projects: Go step by step – because it’s no longer just about recognising that the future is digital. The foundation has been laid. In fact, it is the decisive steps after laying the foundation for further development and expansion. It is exactly at this point in the digital experience that we want to meet with the attendees at the Handelskraft Conference 2019 in Frankfurt am Main.

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Can digital players manage without their masterminds? [5 reading tips]

Posted on 17. September 2018 by .

drahtlinienmodell eines kopfes

Quelle: pixabay

Digital transformation or the radical change we’ve been able to witness since the late eighties does seem quite insane. This year the iPhone only turns 11 years. Google has just turned 20. The minds behind the brands seem inseparably linked with their success. Microsoft: Bill Gates. Google: Larry Page & Sergey Brin. Amazon: Jeff Bezos. Apple: Steve Jobs. Facebook: Mark Zuckerberg. And for those who still remember: studiVZ was founded by Ehssan Dariani und Dennis Bemmann.

The people who are crazy enough to think they can change the world are the ones who do.
Steve Jobs

But to what extent does the brands’ success depend on these iconized characters? What can CDOs and drivers of digital innovation learn from this?

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Money isn’t growing on trees, but it’s showing up in your old wardrobe

Posted on 22. August 2018 by .
Kleider angeordnet

Source: pexels

If you believe a survey by Greenpeace, you’ll believe over one billion unused garments are stored in German closets. Not just moths, even savvy economists recognise a certain potential here. Environmentally conscious people are fighting against the wasteful use of our outer layers anyway. The key phrase: second hand!

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How are we going to get around in 20 years? A look at the future – Mobility in 2038

Posted on 2. August 2018 by .
Straße

Source: Pexels

Ever since the latest diesel controversy from German automakers, the future of mobility keeps being discussed. But slowly it’s becoming clear: Cars will be electric and have artificial intelligence controlling them. Let’s take a bold look in the future and let our imagination run wild.

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Visual recognition – Our world from AI’s point of view

Posted on 18. July 2018 by .
Bilder an der Wand

Source: pexels

We develop our vision in the womb. However, after we see daylight, we can only partially perceive our environment. Recognising shades of colour, focussing on objects, and depth perception are a big challenge for small people, as babies are physiologically premature at birth compared to all other mammals. But after about eight months we’ve done it: Our eyesight now resembles that of an adult. In the labs of the future, the development of the vision of an AI has been going on for quite some time. Current systems are already achieving remarkable results.

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From the royal navy to Ikea – Augmented reality’s wide range

Posted on 12. July 2018 by .

dotsourc emooswand, liegestuhl augmented
Augmented reality can do more than hide a Pokémon. It enables users to see exciting things that don’t actually exist. A computer-aided expansion of reality will affect our daily lives more and more (and!) make them even easier. Already one or two pioneering companies are relying on AR and are developing exciting products for everyday use cases.

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Limitless social commerce – Facebook and Instagram await you with new shopping tools

Posted on 5. July 2018 by .
Instagram Foto von Brücke im Wald

Source: pexels

A lot of people think »Dang that looks cool!« when they’re looking at photos on Instagram or Pinterest. But until recently, it took a little research – or at least some work – to find and buy the products you saw. As of a few weeks ago, that’s a thing of the past. The “shop-the-look” function for various social channels has an enormous popularity with consumers and Social Commerce has become the norm within a very short time. But as always when a hype arises, so does the question: Is there more to it? Before we could even think about whether to expect something new again. The answer is not surprising, as commercial features on Facebook and Instagram continue to evolve. Each social commerce update awakens desires, desires that become routine within a very short time.

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