Franziska Kunz | Handelskraft - The E-Commerce and Online Marketing Blog

International, Familial, Successful – dotSource Wins the i-work Business Award 2019 [On Our Own Behalf]

6. December 20196. December 2019by Franziska Kunz 0

International, Familial, Successful i-work Business Award 2019 — Cecilia-Maria Lang and Christian Grötsch at Villa Rosenthal, Jena

There are many awards. Every single one of them has its justification and you are always as pleased as Punch if you are amongst the lucky winners. Of course it is brilliant when you are »Agency of the Year« or when your clients win top awards in digital business. This motivates and strengthens visions and missions, makes you incredibly proud and makes you want more. Time to step up your game and then try to win awards which focus on soft skills such as the sense of togetherness and the faces behind the scenes. For example the »i-work Business Award«. Therefore, we are all the more pleased that we were able to take home this honourable award yesterday. Thanks to JenaWirtschaft and the Friedrich Schiller University Jena.

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(3 vote(s), average: 5.00 out of 5)

»Online Shop Only« in B2B – How MEVACO Succeeds in Translating Customer Focus from Analogue to Digital with Salesforce Service Cloud [Case Study]

3. December 20192. December 2019by Franziska Kunz 0

Onlineshop only B2B Mevaco Case Study — Download the case study for free now!

CRM kills Salespeople. As if. The success story of MEVACO shows that it should rather be called CRM supports Salespeople. Why? Because the suitable system and its networking ensure ideal processes. This, in turn, provides the basis for the measure of all things in terms of designing digital customer relationships: added values.

In the »As-A-Service-Age« and in B2B anyway, it is obvious to do everything to convince with first-class service. With the introduction of Salesforce Service Cloud, MEVACO GmbH managed to do exactly this because it allowed the company to have a sales department which – thanks to automation, system networking and pioneering technologies – not only meets customer demands in a personalised, but also efficient way.

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(5 vote(s), average: 5.00 out of 5)

Best Practice E-Commerce (General) Project Management

B2B On The Digital Rise – SLV Wins Shop Usability Award 2019

26. November 201927. November 2019by Franziska Kunz 0

B2B digital - SLV wins Shop Usability Award — Download the SLV Case Study for free now!

In mid-October, one of the most important awards in e-commerce, the Shop Usability Award, was presented in Munich. We are incredibly proud that our client SLV has prevailed in the category »B2B« and warmly congratulate them on this well-deserved success. It shows once again that an outstanding user experience is not a question of industry and that the investment in the design of digital customer relationships pays off.

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(5 vote(s), average: 5.00 out of 5)

Content commerce Design and Usability E-Commerce (General) Fairs and Events

Salesforce Commerce Cloud provides smooth shopping experiences on EMP [Case Study]

12. November 201927. November 2019by Franziska Kunz 0

EMP Salesforce Commerce Cloud — Quelle: dotSource

Customers expect not only lightning-fast loading times, but also personalised product presentations in order to find the exact product they are looking for as quickly as possible, regardless of whether the purchase is made on a smartphone or a desktop or regardless of how many people access the website at the same time. Many customers nowadays take purchasing in efficient shops for granted.

By migrating to Salesforce Commerce Cloud, the biggest mail-order retailer of rock and entertainment merchandise products EMP wants to meet these demands even better. In cooperation with dotSource, the online shop was migrated and the existing heterogeneous system landscape was streamlined.

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(6 vote(s), average: 5.00 out of 5)

Allgemein Best Practice E-Commerce (General) Internal International Mail Order Trade Project Management

Conversion Rate Optimisation: How Do I Generate More Traffic And Higher Revenue

19. September 20198. November 2019by Franziska Kunz 0

Anyone attempting online retail will realise the following. Success doesn’t just happen without any input. And even those who have been successful in e-commerce for a few years should ask themselves a question again and again: How can what I offer be even better?

This question often carries others with it. What ensures that visitors to my online shop not only surf on my pages but also follow through on a call-to-action? How do you ensure that customers not only order something once but that they become regular customers?

In order to answer these questions intelligently and to increase sales and customer loyalty in the long term, without immediately forcing a huge relaunch, one can heed a few tips to get the screws tight and correctly aligned.

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(6 vote(s), average: 5.00 out of 5)

Best Practice Content commerce Design and Usability E-Commerce (General)

Platforms, Platforms, and More Platforms: Great User Experiences Aren’t Exclusive to Certain Industries

15. August 201926. August 2019by Franziska Kunz 0

Plattform Kundenversprechen Handzeichen — Sources: iStock

Platforms. Really? Yes really. A buzzword, especially in e-commerce, that really isn’t losing any importance. But… Everyone wants to build a platform. Brands, retailers, and manufacturers kept asking themselves: Platforms, yes or no? But now they’re asking themselves which platform they want to integrate with. The answer is pretty simple. Go where your customers are.

And where are your customers? They are where the widest range of products and service are available. They’re where they can choose from this offer. Whatever is the easiest, fastest, and best priced. They’re shopping where it’s an experience. After all, those are the added values that go into creating an outstanding user experience – the sacred customer experience. And through platforms, brands, retailers, and manufacturers are able to fulfil that customer promise.

What the platforms of this time promise and why they’re so successful, will be brought to you today.

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(7 vote(s), average: 5.00 out of 5)

Best Practice Content commerce E-Commerce (General) Fashion International Online Marketing SEO and SEM

Conversion Optimisation: A Checklist for More Success [Part 4]

8. August 201926. August 2019by Franziska Kunz 0

Conversion-Optimierung – Die Checkliste für mehr Erfolg im E-Commerce — Source: pixabay

We’ve all been there. Hungry and shopping without a grocery list… NOT a good idea. You bought things that weren’t just expensive, but also that you don’t end up using or eating because they’re not as good as you expected. Oh and that toilet paper you really needed? Forgot it. So you could say lists are important. They can help you improve performance and conversion rates on your own site!

It doesn’t always require a big relaunch to make an impact. To know which parameters are important at all times, a checklist is helpful. And voilà. In the last part of our series, we focused on conversion rates and performance optimisation.

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(7 vote(s), average: 5.00 out of 5)

Design and Usability E-Commerce (General) Mobile Commerce Online Marketing Product Data Management SEO and SEM Social Web Statistics, Data, Facts

B2B marketing: A little personality, please!

1. August 201931. July 2019by Franziska Kunz 0

B2B-Marketing, Emotionalität — Source: pixabay

What’s easy to do in B2C is hard to do in business-to-business. Excite users, create loyalty, and have them as returning shoppers. But why is that so tough? Quite simply, it’s because you can assume that people have a wall up when they come through the office entrance.

With a view to creative marketing strategies and close customer relationships, this attitude is completely counterproductive. After all, even in B2B, decisions are made by people who don’t want to forget their gut feeling from 8 am to 5 pm, but want to be inspired by a similarly good experience as with private online shopping. B2C strategies and measures can also work with business customers.

A perennial favourite among optimisation suggestions: personalisation. Haven’t tried it? You’re gonna. In the digital business, what employees have to do with personal consulting services in local commerce has to be tackled differently.

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(7 vote(s), average: 5.00 out of 5)

Best Practice Content commerce E-Commerce (General) Internal Online Marketing Statistics, Data, Facts

Conversion optimisation – Customer loyalty tips for improved user experience and more success in e-commerce [part 3]

25. July 201925. July 2019by Franziska Kunz 0

Conversion-Optimierung durch Kundenvertrauen Handshake — Source: pixabay

If you want to increase the conversion rate of your online shop, you have to invest in your customers to build trust. Gaining confidence leads to success on many levels. Above all, a renowned seal of quality should be mentioned, but also a high-quality design, transparency in data entry in the registration and checkout process, and not least positive feedback from previous customers, which is prominently staged, create trust. In the third part of this series you’ll learn how you can win over at first glance and thereby ensure long-term customer loyalty: »Conversion optimisation – Tips for better user experience and more success in e-commerce«.

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(9 vote(s), average: 4.89 out of 5)

Best Practice Design and Usability Mobile Commerce Online Marketing SEO and SEM Social Web

100 years of Bauhaus – What can digital businesses learn from the Master of Modern?

19. July 201918. July 2019by Franziska Kunz 0

bauhaus, 100 jahre bauhaus, agiles management, jubiläum — Source: Bauhaus-Archiv e.V. / Museum für Gestaltung, Berlin

Walter Gropius is a German architect, designer, and founder of Bauhaus. This is what’s in every dictionary. But Gropius is more than a historical figure; he’s an icon, a brand, an influencer. His name is still synonymous with pioneering architecture and the best design. We’re taking the 100th anniversary of Bauhaus as an opportunity to ask an important question: What can digital businesses learn from Bauhaus and its masters of the time?

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(9 vote(s), average: 5.00 out of 5)

Content commerce Design and Usability Project Management