Franziska Kunz | Handelskraft - The E-Commerce and Online Marketing Blog

Partner business is people business – dotSource is Stibo’s »Rising Star of the Year«

17. June 201913. June 2019by Franziska Kunz 0

Partner Business Award Stibo Connect 2019 — StiboSystems gives dotSource the »Rising Star Award 2019«

Digital business is people business. And if you want to be successful in digital business, you need people around you who share the spirit, who (gladly) do a good job, who are open to ideas and new ways. These people, who develop and design for other people, include not only a company’s employees but also strong and trustworthy partners, without whom the sustainable creation of digital customer relations wouldn’t be possible. We feel this every day and are all the more pleased that we have not just been able to expand our partner network in recent years, but also that our partners appreciate the cooperation with us. Just like the MDM solutions specialist StiboSystems, which distinguished us as the »Rising Star of the Year«. Thank you, StiboSystems. We’re still blown away.

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(3 vote(s), average: 5.00 out of 5)

Conversion optimisation – Tips for a better user experience and more success in e-commerce [Part 1]

13. June 201913. June 2019by Franziska Kunz 0

Conversion Optimierung Performance — Source: pixabay

Business goals are often explicitly defined: 10 million euros in revenue by 2022! Five per cent more traffic in the third quarter! An important key performance indicator (KPI) for achieving business goals is the conversion rate AKA the measurement that compares the amount of traffic and the amount of traffic that completes a certain goal you’ve set, like signing up for a subscription, newsletters, or even completing a purchase.

Page loading times are the biggest influence in e-commerce for a user’s conversion rate. In our latest Handelskraft series, »Conversion optimisation – Tips for a better user experience and more success in e-commerce,« we’d like to show you what’s possible when trying to increase conversion rates and reaching business goals. Part 1 starts with a foundation for effective conversion optimisation, which is best based on professional support in three major areas, conducting user research, commissioning a UX audit, and testing user behaviour.

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(5 vote(s), average: 4.80 out of 5)

Design and Usability E-Commerce (General) Mobile Commerce Online Marketing Statistics, Data, Facts

Artificial intelligence: my data, my experience

7. June 20193. June 2019by Franziska Kunz 0

In the virtual eyes of intelligent systems, human beings are first and foremost the sum of their data. Moreover, in times when they increasingly satisfy their everyday needs digitally, humans increasingly becomes the sum of their actions: What does they consume, evaluate and share when, from where, and with whom?

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(6 vote(s), average: 5.00 out of 5)

E-Commerce (General) Internal

New Work: Happy employees mean happy customers

5. June 201929. May 2019by Franziska Kunz 0

New Work zufriedene Mitarbeiter high five — Source: pixabay

Whether Work 4.0 or New Work, the way in which attractive and successful workplaces in the digital age should look is still a trending topic. It’s not just about how you, as a company, can stand up to the pressure of innovation, but also about how, with the help of the right corporate culture, you can ensure that everyone involved works happily and well. Be it a question of time, the right tools, or the right rooms.

This connection of people, space, and technology forms the basis for turning trends into innovations to create added value for the business as well as for users. And users, not just the customers, partners, and suppliers, but above all, employees. What it takes to make »could’ve, should’ve, would’ve« also be a successful corporate practice, and which organisational and team concepts are increasingly prevailing, we’d like to briefly introduce today.

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(6 vote(s), average: 4.83 out of 5)

Best Practice E-Commerce (General) Project Management

An ERP isn’t everything!

31. May 201916. May 2019by Franziska Kunz 0

ERP zu MDM Navigation Golden Record — Source: pexels

How do you perform successful digitally? It’s a little bit like school. With practice and diligence everything works much better. Translated into the question of how to properly manage and diligently analyse the flood of data today, many companies think that their enterprise resource planning system, or ERP for short, serves as a cure for everything.

But that’s only partially true. The purchasing manager of a construction company, for example, who is responsible for purchasing and procurement processes and supplier management in day-to-day business, rightly works with the ERP system as the central data solution for their transactional data activities.

The situation is similar to the quality assurance manager. But in work areas such as marketing or sales, other data are at the centre of interest. Customer data. The software market also offers a technical solution for this data, Customer Relationship Management (CRM). But wouldn’t it be much more interesting to be able to collect all the data at one point and also be able to relate to each other?

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(7 vote(s), average: 5.00 out of 5)

E-Commerce (General) Product Data Management Project Management

Consumption in the digital age: Brands pressured to innovate while being sustainable

29. May 201916. May 2019by Franziska Kunz 0

Konsum, Kraftwerk, Energie, Energieverbrauch, Nachhaltigkeit — Source: pixabay

Digitisation and consumption are inseparable. Every technological advance responds to the rising expectations of consumers. If a need is fulfilled, routines change and more is expected. So the innovation and consumption cycle starts over again. Things are expected to get faster, have a greater impact on our habits AND our environment. More and more consumers are taking protecting the planet seriously – even with regard to companies they do and don’t trust.

Brands, dealers and manufacturers face several challenges. They need to keep up with the pace of the digital age and rising customer expectations, but also with their growing desire to consume them consciously and sustainably.

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(6 vote(s), average: 5.00 out of 5)

E-Commerce (General) International

Digitising corn and wheat – Agriculture 4.0

24. May 201915. May 2019by Franziska Kunz 0

digitalisierung, landwirtschaft, landwirtschaft 4.0, agrakultur, smart farming — Source: Pexels

The tech industry isn’t the only thing that’s being moved by digital technology. Farming’s getting high-tech! Tractors and combined harvester? Controlled via GPS. Irrigation planning? Supported by AI. In the field, in the vineyard, on the water: Data is collected everywhere and transmitted to the central computer. For example, the farmer can monitor the route of the vehicles, react to weather conditions, and simply optimise processes.

»Digital Farming«, »Precision Farming« and »Smart Farming« are no longer foreign phrases for farmers. But what does the future hold for agriculture?

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(8 vote(s), average: 5.00 out of 5)

Best Practice Content commerce E-Commerce (General)

Experience Economy in B2B and B2C: Top-5 commerce trends, revisited [Part 5]

22. May 201915. May 2019by Franziska Kunz 0

In our series, »Top-5 commerce trends, revisited« we’ve dealt with trends that have not gone out of style for years. The topics, such as digital business is more than e-commerce, brands are (service) platforms, personalisation is required, and content is king prove a long term stay in digital business.

In order to secure our own customers in the future, it’s fundamental to understand them. With the continuous development of your own user experience, customer satisfaction can be increased.

In our fourth part of the series: Top-5 commerce trends, revisited, we’re asking: How do I keep customers’ attention with my brand?

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(9 vote(s), average: 5.00 out of 5)

Best Practice Content commerce Design and Usability E-Commerce (General)

Supply chain management 4.0 – The future of the fully automatic ordering process

17. May 201914. May 2019by Franziska Kunz 0

Summer’s within reach. After you do a quick check of an outdoor furniture store during lunch, you decide to order a simple hammock chair for home. Choosing the right colour and size is not a problem either. That same evening, your smartphone rings and a car with that new piece of jewellery is on your own doorstep. But how’s that possible?

IoT, business intelligence, self-driving cars, big data – This multitude of buzzwords is shaping our future. They all are smartly connected to produce supply chain management 4.0 and take customer satisfaction to a new level.

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(12 vote(s), average: 5.00 out of 5)

Best Practice E-Commerce (General) Mobile Commerce Product Data Management Shipping Trade

BIOS – How BayWa AG optimises business processes with an internal order platform

15. May 201913. May 2019by Franziska Kunz 0

BIOS BayWa Plattform Buybutton Tatstatur — Source: pixabay

Digital transformation affects all areas of a company internally and externally. This is particularly evident when it comes to internal procurement. BayWa AG also experienced this. We’d like to show you the journey our client has set out to do, optimising corporate processes with a central, internal ordering platform – BIOS (BayWa Internal Order System), thereby saving time and money.

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(12 vote(s), average: 5.00 out of 5)

Best Practice E-Commerce (General) Internal Inverviews Partnerships Project Management