Franziska Kunz | Handelskraft - The E-Commerce and Online Marketing Blog

Platforms, platforms, and more platforms: Great user experiences aren’t exclusive to certain industries

15. August 201915. August 2019by Franziska Kunz 0

Plattform Kundenversprechen Handzeichen — Sources: iStock

Platforms. Really? Yes really. A buzzword, especially in e-commerce, that really isn’t losing any importance. But… Everyone wants to build a platform. Brands, retailers, and manufacturers kept asking themselves: Platforms, yes or no? But now they’re asking themselves which platform they want to integrate with. The answer is pretty simple. Go where your customers are.

And where are your customers? They are where the widest range of products and service are available. They’re where they can choose from this offer. Whatever is the easiest, fastest, and best priced. They’re shopping where it’s an experience. After all, those are the added values that go into creating an outstanding user experience – the sacred customer experience. And through platforms, brands, retailers, and manufacturers are able to fulfil that customer promise.

What the platforms of this time promise and why they’re so successful, will be brought to you today.

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(3 vote(s), average: 5.00 out of 5)

Conversion optimisation: A checklist for more success [Part 4]

8. August 20195. August 2019by Franziska Kunz 0

Conversion-Optimierung – Die Checkliste für mehr Erfolg im E-Commerce — Source: pixabay

We’ve all been there. Hungry and shopping without a grocery list… NOT a good idea. You bought things that weren’t just expensive, but also that you don’t end up using or eating because they’re not as good as you expected. Oh and that toilet paper you really needed? Forgot it. So you could say lists are important. They can help you improve performance and conversion rates on your own site!

It doesn’t always require a big relaunch to make an impact. To know which parameters are important at all times, a checklist is helpful. And voilà. In the last part of our series, we focused on conversion rates and performance optimisation.

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(5 vote(s), average: 5.00 out of 5)

Design and Usability E-Commerce (General) Mobile Commerce Online Marketing Product Data Management SEO and SEM Social Web Statistics, Data, Facts

B2B marketing: A little personality, please!

1. August 201931. July 2019by Franziska Kunz 0

B2B-Marketing, Emotionalität — Source: pixabay

What’s easy to do in B2C is hard to do in business-to-business. Excite users, create loyalty, and have them as returning shoppers. But why is that so tough? Quite simply, it’s because you can assume that people have a wall up when they come through the office entrance.

With a view to creative marketing strategies and close customer relationships, this attitude is completely counterproductive. After all, even in B2B, decisions are made by people who don’t want to forget their gut feeling from 8 am to 5 pm, but want to be inspired by a similarly good experience as with private online shopping. B2C strategies and measures can also work with business customers.

A perennial favourite among optimisation suggestions: personalisation. Haven’t tried it? You’re gonna. In the digital business, what employees have to do with personal consulting services in local commerce has to be tackled differently.

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(6 vote(s), average: 5.00 out of 5)

Best Practice Content commerce E-Commerce (General) Internal Online Marketing Statistics, Data, Facts

Conversion optimisation – Customer loyalty tips for improved user experience and more success in e-commerce [part 3]

25. July 201925. July 2019by Franziska Kunz 0

Conversion-Optimierung durch Kundenvertrauen Handshake — Source: pixabay

If you want to increase the conversion rate of your online shop, you have to invest in your customers to build trust. Gaining confidence leads to success on many levels. Above all, a renowned seal of quality should be mentioned, but also a high-quality design, transparency in data entry in the registration and checkout process, and not least positive feedback from previous customers, which is prominently staged, create trust. In the third part of this series you’ll learn how you can win over at first glance and thereby ensure long-term customer loyalty: »Conversion optimisation – Tips for better user experience and more success in e-commerce«.

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(8 vote(s), average: 4.88 out of 5)

Best Practice Design and Usability Mobile Commerce Online Marketing SEO and SEM Social Web

100 years of Bauhaus – What can digital businesses learn from the Master of Modern?

19. July 201918. July 2019by Franziska Kunz 0

bauhaus, 100 jahre bauhaus, agiles management, jubiläum — Source: Bauhaus-Archiv e.V. / Museum für Gestaltung, Berlin

Walter Gropius is a German architect, designer, and founder of Bauhaus. This is what’s in every dictionary. But Gropius is more than a historical figure; he’s an icon, a brand, an influencer. His name is still synonymous with pioneering architecture and the best design. We’re taking the 100th anniversary of Bauhaus as an opportunity to ask an important question: What can digital businesses learn from Bauhaus and its masters of the time?

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(8 vote(s), average: 5.00 out of 5)

Content commerce Design and Usability Project Management

LiFi not Wifi: How a new piece of tech could replace traditional hotspots

12. July 20191. July 2019by Franziska Kunz 0

It was supposedly Goethe’s last word. It is one of the first in the Bible. And as soon as it is put together with other words it indications smart progression. What are we talking about? Light.

The International Day of Light is on the 16th of May every year. It’s celebrated mainly in professional circles: from physicists, who research the world of optics and photonics, and those interested in physics, who take part in special events, in museums, or participants in sightseeing tours of scientific sites.

The date was proclaimed by UNESCO and commemorates the birth of the laser on 16 May 1960. At that time, American physicist Theodore Maiman had developed the first working laser, still puzzled about what his invention of extremely focused light would be good for. But since then it has had numerous uses. The International Day of Light is not just about lasers, or about microscopy and nano-optics, but also about the latest technologies. It’s about transmitting, storing and processing information via light. And so the Day of Light is also a day of the future of digitisation.

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(10 vote(s), average: 5.00 out of 5)

Best Practice E-Commerce (General) Facts International

»Innovation through creative spaces« – from hipster cafés, co-working spaces, and the chill offices

10. July 201910. July 2019by Franziska Kunz 0

Innovation durch kreative Räume dotSource Valley — Christian Otto Grötsch, Frank Ertel und Christian Malik in dotSource’s Valley

When a new employee starts at dotSource, they get a computer, a desk, a chair, nice colleagues, and a bag of candy. It’s grass green, about 45 centimetres long, big enough to stand out and small enough not to make schoolchildren jealous.

The gesture has a two-sided. On one hand, the German tradition of giving bags of candy on the first day of school was invented in Jena. Secondly, dotSource’s headquarters are there. And at the other two locations in Leipzig and Berlin, it’s important for us to promote creativity, impartiality, and curiosity in every day at work. And this succeeds not least through creative concepts in which there is literally room for innovation.

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(10 vote(s), average: 5.00 out of 5)

E-Commerce (General) Fairs and Events Internal

Coming from or going to online commerce – Going where the money is

5. July 201927. June 2019by Franziska Kunz 0

Uhr an Arm auf einem Auto vor einem Autospiegel — Source: pexels

With the digitisation of retail, many niche businesses are coming to fruition. And many others are finding that they’ve needed to change and go online and go farther than before. Globalisation and digitisation aren’t just challenges, but an opportunity for companies to take the next step and gain market share in ways thought impossible. The goal along the way is to eliminate pain points for customers.

What’s happening more and more often is that new companies are coming out of the woodwork and often start with an online presence and want a physical one as well. And there is also the opposite happening with traditional companies. Both are looking to keep their share of the market, take back the share they once had, or be a dominating force to be reckoned with.

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(8 vote(s), average: 5.00 out of 5)

Best Practice E-Commerce (General) Facts Fairs and Events Fashion Internal

Big data for big players: How Krones wants to create the beverage factories of the future [Case Study]

3. July 201926. June 2019by Franziska Kunz 0

Data Log Dashboard Krones Case Study Cover — Source: dotSource

Soft drinks and water in PET (plastic) bottles, canned beer, or canned food. Without the right packaging, our daily shopping would be a lot more environmentally friendly, but also much more exhausting. Not to mention the logistics, which would have to be completely rethought.

Hundreds of millions of beverage and food packaging products are produced in Germany alone and largely recycled thanks to a reusable deposit system. One of the biggest players in this field is Krones AG, which develops complete production lines and employs more than 16,500 people worldwide. With a data import via a B2B online shop newly developed by dotSource, Krones is taking a decisive step in the direction of the Industrial Internet of Things.

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(9 vote(s), average: 5.00 out of 5)

Best Practice E-Commerce (General) Internal Product Data Management Project Management

You can’t buy privacy: What to consider when choosing CRM and marketing automation software

28. June 201926. June 2019by Franziska Kunz 0

Datenschutz unkäuflich DSGVO Button auf Laptop — Source: pixabay

The General Data Protection Regulation (GDPR) is now a year old as of late May. And everyone in Europe knows what it is by now. This EU-wide regulation aims to regulate and protect the handling of personal data.

And in a time when »data-driven« is THE attribute par excellence, it becomes more important. Not only do companies act and sell with the new currency, but they’re also adjusting their business models, strategies, and processes accordingly. The majority of digital consumers also know that to put it simply, since May 25, 2018, they have more rights over their personal data.

The challenges that companies face in order to operate in a data-driven manner, but nevertheless to ensure compliance with data, are particularly evident in those areas that deal directly with customer relationship management. So here are a few key hints and tips on what CRM and marketing automation strategists should keep in mind.

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(10 vote(s), average: 5.00 out of 5)

Best Practice E-Commerce (General) Legal