Franziska Kunz | Handelskraft - The E-Commerce and Online Marketing Blog

Metadata Management – 5 Important Criteria to Consider When Selecting Your System

13. March 202313. March 2023by Franziska Kunz 0

Metadata Management Handelskraft — Source: Pixabay/theglassdesk

In digitalised companies, the volume of data is reaching new heights. The amount of data from systems such as ERP, CRM or PIM tools is growing rapidly. How do you keep track of all this data?

»Metadata management system« is the name of the tool that supports companies in this regard. The prefix »meta« already indicates that the switch to a higher, more abstract level provides a better overview.

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(4 vote(s), average: 5.00 out of 5)

Data-Driven Business

Online Shop Optimisation and CMS Selection: Villeroy & Boch Creates the Basis for Modern Content Commerce Strategy [Success Story]

22. February 202322. February 2023by Franziska Kunz 0

If you want to be seen and liked, you must stand out positively. This is valid both in the real world and in digital business. Online shops that have an attractive and target-group-oriented design as well as a pleasant customer journey are more likely to be remembered.

Accordingly, the manufacturer of ceramics and porcelain products Villeroy & Boch wanted to not only modernise its online shop, but also turn its product world into a digital experience. Our new success story explains how this was accomplished.

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(3 vote(s), average: 5.00 out of 5)

PIM and DAM Software – Providers and Systems Compared [Updated White Paper]

1. February 20231. February 2023by Franziska Kunz 0

The first impression is crucial. Whether we like someone, whether we find a website appealing – the first few milliseconds are key. In e-commerce, however, it takes more than just a good impression to guide customers to the checkout and generate sales. Consistent product data is incredibly important in this regard.

But what exactly is product data? How can its quality be optimised? What role do product information management (PIM) and digital asset management (DAM) systems play here? And how do you select the right solution for your business? Our updated white paper provides you with all the answers!

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(6 vote(s), average: 5.00 out of 5)

B2B Data-Driven Business E-Commerce PIM/MDM/DAM Publications

Business Intelligence in Agriculture: How KWS Benefits from Data-Driven Decision-Making [Success Story]

25. January 202325. January 2023by Franziska Kunz 0

Agricultural machinery autonomously driving on fields; animals being fed based on algorithms and caressed by petting robots – such futuristic scenarios in agriculture are still rather utopian. However, considering the low precipitation last year, it would already make a big difference if we could breed maize varieties that can cope better with extreme drought than the current ones.

The question relating to the future success of agriculture is not so much about robots, but rather about which plant varieties can best cope with changing conditions. This question is crucial to the daily work of our client KWS. As one of the world’s leading plant breeding companies, KWS is constantly finding new answers to this question – and it does so in a data-driven, digitally savvy manner and, for quite some time now, with the help of a business intelligence system as its central analytics tool.

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(3 vote(s), average: 5.00 out of 5)

Agriculture B2B Data-Driven Business Publications

17 Years of dotSource, 17 Years of Us – Happy Birthday!

5. January 20239. January 2023by Franziska Kunz 0

17_Jahre_dotSource — Source: Pexels/cottonbro studio, edited by dotSource

33 new clients, 182 new colleagues, more than 37 million euros in revenue.

What an amazing year! 525 people joined forces in 2022 to rise to various challenges, making for an even stronger start to the last year before officially coming of age.

After all, we wouldn’t be us if we didn’t outdo ourselves and develop our skills every year – and we wouldn’t be us if we didn’t celebrate that properly.

Cheers to dotSource, to our second family and to a new year filled with exciting projects and wonderful people.

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(6 vote(s), average: 5.00 out of 5)

E-Commerce

Multi-Stream Project for Tax Software: DATEV Successfully Launches B2C Service [Success Story]

16. November 202216. November 2022by Franziska Kunz 0

Filing a tax return is something that causes many people to break out in sweat or makes the hairs on the back of their neck stand up. Accordingly, there is a strong demand for consulting and digital services that make the unpleasant process easier. With KLARTAX and the SmartExperts portal, the IT service provider DATEV has tapped into the B2C target group. dotSource provided support for the launch in the form of a comprehensive multi-stream project.

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(3 vote(s), average: 5.00 out of 5)

B2B B2C Data-Driven Business Digital Marketing Publications

PIM Integration in the Adult Entertainment Industry: How Dildoking Uses Akeneo to Efficiently Manage Its Wide Range of Products [Success Story]

9. November 20229. November 2022by Franziska Kunz 0

Incorrect or insufficient product data leads to customers returning ordered goods later on. Not only does this cause dissatisfaction among customers, but it also means additional costs for companies. For this reason, all relevant product information should be complete and comprehensive. If this is not the case, vendors pay a high price.

In order to maintain relevant information with little effort, it is worth integrating a PIM solution. This also offers potential customers an impressive product experience that goes far beyond the presentation on product detail pages. Especially retailers with a wide range of products can benefit from the advantages of a PIM system – just like our client Dildoking. Find out in our new success story how the adult mail order company achieved high product data quality standards by implementing a PIM system from Akeneo.

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(3 vote(s), average: 5.00 out of 5)

B2B Marketing Automation PIM/MDM/DAM Publications

Digital Consulting to Build Stronger Customer Loyalty: How Sparkasse Jena-Saale-Holzland Is Increasingly Attracting Relevant Target Groups [Success Story]

19. October 20222. November 2022by Franziska Kunz 0

Digital transformation brings with it many changes and adjustments in all sectors of the economy – even in traditional ones such as the financial sector. As a result, financial institutions and banks must not only cope with internal structural changes, but also pay attention to market fluctuations and adapt to changing customer behaviour in order to remain competitive.

Find out in our new success story how Sparkasse Jena-Saale-Holzland made it a business priority to understand its relevant target group and how dotSource helped the company do so.

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(3 vote(s), average: 5.00 out of 5)

B2B Digital Consulting Publications

Automotive Online Shop Migration: SEAT Paves the Way for Multi-Client Platform Based on Adobe Commerce [Success Story]

5. October 20222. November 2022by Franziska Kunz 0

Whether it is fashion, books, food or technology: online is the way to go – no doubt about it. Of course, automotive companies have also long recognised that their customers no longer (only) go to car dealerships to check out their new dream vehicle or, as die-hard fans, stock up on the matching merchandise of their favourite brand.

In order to make its e-commerce presence more future-proof and to leave the coexistence of different B2B and B2C platforms behind, the renowned car manufacturer SEAT decided to migrate its online shop to Adobe Commerce.

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(2 vote(s), average: 5.00 out of 5)

Automotive B2B B2C E-Commerce PIM/MDM/DAM Publications