B2B Commerce with Adobe: How ATR Landhandel Set New Standards in the Agricultural Industry [Success Story]

Agriculture – that sounds like a lot of hard work and getting up really early. However, it also sounds like a lot of fresh air and rich harvests. That is true, but the agricultural industry has long been shaped by digital technologies such as smart farming, milking robots and agricultural apps. As B2B customers, agricultural … Continue reading "B2B Commerce with Adobe: How ATR Landhandel Set New Standards in the Agricultural Industry [Success Story]"

D2C: How to Secure Competitive Advantages with a Direct-to-Consumer Approach [5 Reading Tips]

There is no such thing as »can’t«. Those who think that close customer relationships are not possible in e-commerce are mistaken. Successful direct-to-consumer (D2C) brands like STABILO, Fissler and Britax Römer show how close interaction with customers can turn the purchase of pens, pans and child car seats into an experience. Although D2C sales in … Continue reading "D2C: How to Secure Competitive Advantages with a Direct-to-Consumer Approach [5 Reading Tips]"