Content Commerce for High-Revenue B2B Commerce: Angst+Pfister Opts for Multi-Stream Project with Adobe and Magnolia [Success Story]

»O-RING Finder« – this has nothing to do with an online dating site, but with modern industry. O-rings are made of plastic and are an important element of sealing technology. The Angst+Pfister Group is a global expert in sealing technology, engineering plastics technology, fluid handling technology and antivibration technology as well as mechanical drive technology, … Continue reading "Content Commerce for High-Revenue B2B Commerce: Angst+Pfister Opts for Multi-Stream Project with Adobe and Magnolia [Success Story]"

Content Marketing: How to Convert Users into Customers with High-Quality Content [5 Reading Tips]

Consumers today take notice of companies, brands and products primarily through their digital presence. They browse blogs for inspiration, google everyday services and search for gift ideas, recipes or travel destinations while on the go. In order to attract and retain new customers, high-quality digital content is more important than ever before. It is important … Continue reading "Content Marketing: How to Convert Users into Customers with High-Quality Content [5 Reading Tips]"

B2B Commerce with Adobe: How ATR Landhandel Set New Standards in the Agricultural Industry [Success Story]

Agriculture – that sounds like a lot of hard work and getting up really early. However, it also sounds like a lot of fresh air and rich harvests. That is true, but the agricultural industry has long been shaped by digital technologies such as smart farming, milking robots and agricultural apps. As B2B customers, agricultural … Continue reading "B2B Commerce with Adobe: How ATR Landhandel Set New Standards in the Agricultural Industry [Success Story]"

D2C: How to Secure Competitive Advantages with a Direct-to-Consumer Approach [5 Reading Tips]

There is no such thing as »can’t«. Those who think that close customer relationships are not possible in e-commerce are mistaken. Successful direct-to-consumer (D2C) brands like STABILO, Fissler and Britax Römer show how close interaction with customers can turn the purchase of pens, pans and child car seats into an experience. Although D2C sales in … Continue reading "D2C: How to Secure Competitive Advantages with a Direct-to-Consumer Approach [5 Reading Tips]"