Online Marketplaces for Companies – The Advantages of Having Your Own Strategy Posted on 11. April 202311. April 2023 | by Birthe Struffmann Source: Unsplash/Jezael Melgoza Although consumers’ willingness to buy products directly from manufacturers continues to grow, brands should not take this as a sign to sit back and relax, but rather as an incentive to take measures in order to convince those who do most of their online shopping on mainstream marketplaces to make the switch as well. Integrating marketplace features into your existing online shop can help you win more customers and increase your sales. It is time to evaluate what additional features you want to offer your customers and which provider is best suited to help you implement them. This Handelskraft article provides some initial food for thought. Continue (12 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C E-Commerce
B2B Digitalisation: Cross-Industry Digital Insights for Business-to-Business Commerce [Best Practice] Posted on 5. April 20235. April 2023 | by Birthe Struffmann Download the new »Digitalisation in B2B Best Practices« publication for free now! B2B digitalisation is becoming a matter of course because digital transformation is changing not only retail business but also business-to-business commerce. »Digital is the new normal« is also true in the B2B sector, where all connections between business customers and suppliers are mapped and analysed digitally. International industry leaders such as Heidelberger Druckmaschinen, KWS, MEVACO and Angst+Pfister are setting standards in terms of customer journey, product presentation and customer communication. Find out in our new »Digitalisation in B2B Best Practices« publication how your company can become a pioneer shaping the digital B2B future. Continue (11 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Lead Generation Through Marketing Automation: How Marketing Intelligence by Salesforce Can Help You Generate High-Quality Leads Posted on 3. April 20233. April 2023 | by Franzi Kunz Source: iStock/Tempura A brand is only as strong as its marketing. That is a fact. And marketing is only as strong as its team. But what makes a strong marketing team? What qualities does a perfect marketer need? Creativity? Communication skills? Stylistic confidence? Research skills? Multimedia literacy? An understanding of channels? Of trends? Analytical skills? Tool expertise? Agility? Any of these and preferably all of them together. Nothing is impossible, to quote one of the most famous marketing slogans. By the way: according to the Global Marketing Report, creativity is the top skill! We will come back to that later. So how can it be achieved? This strong marketing that makes brands successful? One answer is certain: by using digital solutions. And that is what we will focus on today: marketing automation in general and marketing intelligence by Salesforce in particular. Continue (11 vote(s), average: 5.00 out of 5)Loading... Categories Marketing Automation
Enabling Digital Accessibility – How to Make Your Website User-Friendly and Improve the User Experience for Everyone Posted on 20. March 202322. March 2023 | by Birthe Struffmann Source: Unsplash/Viktor Forgacs Accessibility in all areas of day-to-day life is not only demanded by those affected by disability – it is increasingly becoming mandatory. It is also a topic that is more present than ever in the design and implementation of digital services. This is a long overdue development from which companies can benefit in two ways. In addition to helping people with disabilities, the accessible design of digital systems also has positive effects for all other users. The general usability – and thereby the user experience – is improved. Find out in this article who will need to provide accessible websites in the future, what this means and what to look out for. Continue (17 vote(s), average: 4.76 out of 5)Loading... Categories B2B B2C Brand Experience Design & Usability
B2B Online Shop for Standard Component Manufacturer: From Project Audit to SAP Commerce Platform for norelem [Success Story] Posted on 15. March 202315. March 2023 | by Birthe Struffmann Download the norelem Success Story for free now! Business customers value efficiency and well-established products. This means that reliability is a precious asset in B2B commerce. That is why it was essential for norelem Normelemente GmbH & Co. KG to turn the wide product range of its popular print catalogue THE BIG GREEN BOOK into a digital experience – with a modern and user-friendly online shop. The leading manufacturer of standard parts and components for machine and plant construction opted for a project audit by dotSource and, delighted by the results, decided to entrust the digital agency with the further implementation of the ambitious SAP Commerce project and a design update. Continue (12 vote(s), average: 5.00 out of 5)Loading... Categories B2B E-Commerce Industry Publications
Metadata Management – 5 Important Criteria to Consider When Selecting Your System Posted on 13. March 202313. March 2023 | by Franzi Kunz Source: Pixabay/theglassdesk In digitalised companies, the volume of data is reaching new heights. The amount of data from systems such as ERP, CRM or PIM tools is growing rapidly. How do you keep track of all this data? »Metadata management system« is the name of the tool that supports companies in this regard. The prefix »meta« already indicates that the switch to a higher, more abstract level provides a better overview. Continue (10 vote(s), average: 5.00 out of 5)Loading... Categories Data-Driven Business
Google Optimize Is Shutting Down: These Are the Top 5 Alternative Tools Posted on 6. March 20236. March 2023 | by Birthe Struffmann Source: Pexels/Tranmautritam A sad announcement for many companies: the free and widely popular tool Google Optimize as well as the paid extension Optimize 360 will be discontinued at the end of September this year. In this Handelskraft article, you can find out which alternative tools there are to the Google product, what to look out for when making the switch and what other forms of A/B testing are possible apart from the tools for client-side A/B testing. Here are our top 5 alternatives in a nutshell. Continue (12 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Brand Experience Design & Usability Publications
UX Audit of Your Website: Recommendations for an Ideal User Experience Posted on 27. February 202331. March 2023 | by Birthe Struffmann Source: Unsplash/Will H McMahan The digital landscape is changing quickly – new technologies and trends are constantly emerging and creating new demands among your users. Websites and apps need to keep up with these changes in order to stay competitive. It is important for new features to go live quickly and cost as little as possible. A regular user experience (UX) audit can help your company identify potential for optimisation and get the most out of your digital platforms. Continue (10 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Brand Experience
Online Shop Optimisation and CMS Selection: Villeroy & Boch Creates the Basis for Modern Content Commerce Strategy [Success Story] Posted on 22. February 202322. February 2023 | by Franzi Kunz Download the Villeroy & Boch Success Story for free now! If you want to be seen and liked, you must stand out positively. This is valid both in the real world and in digital business. Online shops that have an attractive and target-group-oriented design as well as a pleasant customer journey are more likely to be remembered. Accordingly, the manufacturer of ceramics and porcelain products Villeroy & Boch wanted to not only modernise its online shop, but also turn its product world into a digital experience. Our new success story explains how this was accomplished. Continue (10 vote(s), average: 5.00 out of 5)Loading... Categories B2C Content Management Design & Usability Digital Marketing E-Commerce Publications
Gartner: The Top 10 Technology Trends for 2023 Posted on 6. February 202331. March 2023 | by Birthe Struffmann Source: Unsplash/Maximalfocus The market research institute Gartner has presented the top 10 technology trends for 2023. This year’s focus: defence against cybercrime and the right way to utilise artificial intelligence (AI) for a company’s success. How companies can successfully make data-driven decisions and how industry cloud platforms can help improve scalability is the subject of today’s Handelskraft article. Continue (11 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Cloud Services Data-Driven Business
