Buy Now, Pay Later: How the Right Payment Method Increases the Willingness to Buy in B2B and B2C [5 Reading Tips]

20 per cent of all online orders are cancelled if the preferred payment method is not offered. This is true for both B2B and B2C customers. Employees who make purchases for a company want the same payment experience as they do when shopping online in their private lives. Purchasing on account with »buy now, pay … Continue reading "Buy Now, Pay Later: How the Right Payment Method Increases the Willingness to Buy in B2B and B2C [5 Reading Tips]"

Increasing Sales with Conversational Commerce: Why Selling Through Messengers Is Worthwhile [5 Reading Tips]

What do adidas, BECK’S, Hellmann’s and Wish have in common? They all use conversational marketing to get close to their target audience via messenger services, to present products and to accompany customers in the purchasing process. In Asia and Latin America, it is already common practice to make purchases via chat apps and pay directly … Continue reading "Increasing Sales with Conversational Commerce: Why Selling Through Messengers Is Worthwhile [5 Reading Tips]"

Targeting Without Cookies: How to Reach Your Target Audience at the Right Moment [5 Reading Tips]

Once consumers have searched for a product online, it follows them on all devices and channels for the next few weeks. It is not uncommon for users to feel annoyed by this. Marketers who place ads on the right websites not only comply with the latest data protection regulations, but also reach potential customers in … Continue reading "Targeting Without Cookies: How to Reach Your Target Audience at the Right Moment [5 Reading Tips]"

PIM Systems: Why Well-Maintained Product Data Has Long Been a Must-Have [5 Reading Tips]

At the heart of every purchasing process is always a product or service. Nevertheless, additional services and communication through various channels have long been more than just a nice-to-have for customers. With increasing digitalisation and additional customer touchpoints, expectations regarding the presentation of products and services are rising as well. Up-to-date, comprehensive and engaging product … Continue reading "PIM Systems: Why Well-Maintained Product Data Has Long Been a Must-Have [5 Reading Tips]"

Last Mile: How to Process Customer Orders Faster with Micro-Fulfilment [5 Reading Tips]

Faster, more flexible, more individual. This is what customers expect when ordering online. Whether it is groceries, shoes or household goods: ideally, customers have ordered items delivered to their homes on the same day or can pick them up in store. For marketplace giants like Amazon, this goes without saying, but for retailers, it poses … Continue reading "Last Mile: How to Process Customer Orders Faster with Micro-Fulfilment [5 Reading Tips]"

Flexible Working Models Ensure Equal Opportunities and Efficiency [5 Reading Tips]

More and more companies are turning to collaborative working models – not only because they are increasingly becoming a decisive factor for people looking for a job, but also because companies can benefit from such models in many other ways. Leading companies such as OTTO, Google and edding show how it is done and have … Continue reading "Flexible Working Models Ensure Equal Opportunities and Efficiency [5 Reading Tips]"

Subscription Models: How to Successfully Retain Customers and Boost Your Sales [5 Reading Tips]

Digital champions focus on traditional virtues and keep a close eye on their further development. A diverse marketing mix, i.e. all measures designed to achieve marketing goals, is one of these virtues. Product policy in the marketing mix describes which products and services a company wants to offer and how they appear on the market. … Continue reading "Subscription Models: How to Successfully Retain Customers and Boost Your Sales [5 Reading Tips]"

Price Indication Ordinance: How to Strengthen Trust in Your Company with Price Transparency [5 Reading Tips]

For more than 90 per cent of consumers, the transparency of a company contributes to their purchasing decision. This is because transparency creates trust and trust is the basis for successful customer relationships. Especially when it comes to pricing, customers are very sensitive and demand clear communication. From 28th May onwards, this will be ensured … Continue reading "Price Indication Ordinance: How to Strengthen Trust in Your Company with Price Transparency [5 Reading Tips]"

D2C: How to Secure Competitive Advantages with a Direct-to-Consumer Approach [5 Reading Tips]

There is no such thing as »can’t«. Those who think that close customer relationships are not possible in e-commerce are mistaken. Successful direct-to-consumer (D2C) brands like STABILO, Fissler and Britax Römer show how close interaction with customers can turn the purchase of pens, pans and child car seats into an experience. Although D2C sales in … Continue reading "D2C: How to Secure Competitive Advantages with a Direct-to-Consumer Approach [5 Reading Tips]"