Mobile Apps as a New Sales Channel: Strategy and Design in 4 Steps They are our daily companions: mobile apps on our smartphones count our steps, manage our photos and give us suggestions on what to have for dinner and who to go out on a date with. Consumers have particularly grown to appreciate the benefits of shopping apps: do your shopping anywhere and at any time, whether … Continue reading "Mobile Apps as a New Sales Channel: Strategy and Design in 4 Steps"
Enabling Digital Accessibility – How to Make Your Website User-Friendly and Improve the User Experience for Everyone Accessibility in all areas of day-to-day life is not only demanded by those affected by disability – it is increasingly becoming mandatory. It is also a topic that is more present than ever in the design and implementation of digital services. This is a long overdue development from which companies can benefit in two ways. … Continue reading "Enabling Digital Accessibility – How to Make Your Website User-Friendly and Improve the User Experience for Everyone"
Google Optimize Is Shutting Down: These Are the Top 5 Alternative Tools A sad announcement for many companies: the free and widely popular tool Google Optimize as well as the paid extension Optimize 360 will be discontinued at the end of September this year. In this Handelskraft article, you can find out which alternative tools there are to the Google product, what to look out for when … Continue reading "Google Optimize Is Shutting Down: These Are the Top 5 Alternative Tools"
UX Audit of Your Website: Recommendations for an Ideal User Experience The digital landscape is changing quickly – new technologies and trends are constantly emerging and creating new demands among your users. Websites and apps need to keep up with these changes in order to stay competitive. It is important for new features to go live quickly and cost as little as possible. A regular user … Continue reading "UX Audit of Your Website: Recommendations for an Ideal User Experience"
Happy Birthday, Handelskraft: 16 Years of Digital Champions League Some have experienced more at the age of 16 than others have in a lifetime. Our blog definitely falls into the first category. The last year alone has once again shown what can be achieved on the brink of adulthood – in other words: how the team behind Handelskraft takes it up a notch every … Continue reading "Happy Birthday, Handelskraft: 16 Years of Digital Champions League"
Twitter: What Changes for Companies after Elon Musk’s Delayed Takeover [Update] Update 07/11: Elon Musk has backed down from his previous position and bought Twitter for 44 billion US dollars after all. One of Musk’s first acts after the takeover has been to delist Twitter, sacking the CEO and CFO, among others, and now acting as the platform’s boss himself. As part of a cost-saving programme, … Continue reading "Twitter: What Changes for Companies after Elon Musk’s Delayed Takeover [Update]"
Buy Now, Pay Later: How the Right Payment Method Increases the Willingness to Buy in B2B and B2C [5 Reading Tips] 20 per cent of all online orders are cancelled if the preferred payment method is not offered. This is true for both B2B and B2C customers. Employees who make purchases for a company want the same payment experience as they do when shopping online in their private lives. Purchasing on account with »buy now, pay … Continue reading "Buy Now, Pay Later: How the Right Payment Method Increases the Willingness to Buy in B2B and B2C [5 Reading Tips]"
Increasing Sales with Conversational Commerce: Why Selling Through Messengers Is Worthwhile [5 Reading Tips] What do adidas, BECK’S, Hellmann’s and Wish have in common? They all use conversational marketing to get close to their target audience via messenger services, to present products and to accompany customers in the purchasing process. In Asia and Latin America, it is already common practice to make purchases via chat apps and pay directly … Continue reading "Increasing Sales with Conversational Commerce: Why Selling Through Messengers Is Worthwhile [5 Reading Tips]"
Targeting Without Cookies: How to Reach Your Target Audience at the Right Moment [5 Reading Tips] Once consumers have searched for a product online, it follows them on all devices and channels for the next few weeks. It is not uncommon for users to feel annoyed by this. Marketers who place ads on the right websites not only comply with the latest data protection regulations, but also reach potential customers in … Continue reading "Targeting Without Cookies: How to Reach Your Target Audience at the Right Moment [5 Reading Tips]"
PIM Systems: Why Well-Maintained Product Data Has Long Been a Must-Have [5 Reading Tips] At the heart of every purchasing process is always a product or service. Nevertheless, additional services and communication through various channels have long been more than just a nice-to-have for customers. With increasing digitalisation and additional customer touchpoints, expectations regarding the presentation of products and services are rising as well. Up-to-date, comprehensive and engaging product … Continue reading "PIM Systems: Why Well-Maintained Product Data Has Long Been a Must-Have [5 Reading Tips]"
