Rarely have two successive forecasts been so different: in December 2019, the Munich-based Ifo Institute for Economic Research predicted that the German economy would continue to grow in 2020 – by 1.1 per cent! This made sense because the world barely knew about the coronavirus in December 2019. It is due to its massive spread and the necessary shutdown measures in large parts of Europe that the mid-March 2020 forecast of the Munich-based institute was completely different: the institute predicted an economic slump of a whopping 9.8 per cent in the second quarter and an overall contraction of the German economy of 1.5 per cent in the current calendar year. Recession definitely is the economic word of the hour.
Despite these figures, new things seem to be created, especially in the retail industry that has been hit particularly badly by the crisis: the situation makes people creative and new cooperations as well as exciting business models are emerging.
One does not have to participate in »Das perfekte Dinner« (The Perfect Dinner) to appreciate the value of good cookware. Amateur chefs all over the world know how annoying low-quality pots, pans and knives can be. Especially if they are treated a little harsher when cooking, they quickly get blunt blades or deep scratches, which start to rust after the third rinse.
This is why households that regularly cook fresh meals like to invest in high-quality products that not only survive a three-course meal but are also a reliable companion for everyday spaghetti dishes, paella pans, sauerbraten or the annual Christmas feast.
The cookware manufacturer Fissler offers just such a premium range of pans, pressure cookers, knives and other kitchen utensils and contributes to people all over the world enjoying cooking with its outstanding »Made in Germany« quality.
Find out in our new »User-Centric Content Commerce Plattform for Successful and Long-Lasting Customer Relationships« success story how Fissler has managed to meet its quality standards on a digital level.
The Corona crisis forces us to react to new circumstances in a flexible and agile way. Because many things are simply no longer possible given the current situation, we have to come up with new solutions. And of course, the first thought that comes to mind is often »How is this supposed to work out?« or »This cannot be digitally mapped«. However, the experiences we have had over the past few weeks have shown us that it is very well possible to find solutions for the new circumstances – because if we have to act, our creativity and flexibility will not let us down.
We use collaboration tools for working from home and holding meetings is no problem at all thanks to video conferencing. Events that had to be cancelled in the last few weeks and will probably have to be cancelled in the months to come have been hit particularly badly by the crisis and the omnipresent contact restrictions. This means that event organisers are also forced to find and implement new solutions, for example turning offline events into online events.
Kickstarter is not only the name of the pioneering start-up from New York, but also the term for the type of financing that the American crowdfunding platform has introduced into global digital business. In light of current events, however, giving companies a kick start, i.e. providing support to get off to a flying start into digital business is not only something for start-ups.
Many small and medium-sized enterprises (SMEs) are currently also facing the challenge of quickly and productively getting started in remote business, or expanding their digital presence. Starter packs for B2C and B2B would be greatly appreciated. Therefore, we started working together with our partnerSalesforce because »we’re all in this together«, right? 😉
Prof. Drosten is pleased. The chief virologist of the Charité Hospital in Berlin, who has become a media star with his daily podcast on NDR Info and thanks to whom hundreds of thousands of laypeople are suddenly talking about viral envelopes, PCR tests and antibody serums, recently made the following observation: the isolation is effective.
It seems that the infection rate can be flattened thanks to strict measures, such as those imposed by Jena, the first major city to make face masks mandatory in supermarkets and public buildings. Through many tests and voluntary physical distancing between people, the lethality rate among those infected with the coronavirus in Germany might be contained. To formulate it in slightly exaggerating terms: couch potatoes save lives!
However, the word »potato« already contains the current challenge: even couch potatoes have to eat. This is where food delivery services come into play. Because those who want to stay at home right now and do not have any neighbours who would kindly buy groceries for them type »food delivery« into a search engine – and just like that, they end up in the so-called e-food industry.
It does not happen all that often these days that the doorbell rings. No one comes around spontaneously anymore, and anyone doing so would make himself liable to prosecution – or at least look suspicious: the coronavirus (COVID-19) has a tight grip on the world. Habits are changing: we buy more toilet paper and less clothes. Those who can, work from home, not from the office. We eat home-cooked food instead of eating in the bistro of our choice.
Or we opt for ready-made meals. They can even be healthy and delicious, and this allows us to tell success stories from the business world, even in times of the coronavirus. One of these stories is about bofrost*, Europe’s largest direct distributor of frozen foods, whose business is currently booming.
At the beginning of March, a friend of mine who works in a Parisian design office posted on social media: »Salut, mes chers, je passe au télétravail!« She was asked to leave her open-plan office due to the coronavirus. Télétravail is the French word for something for which we do not have a proper German word in German: we call it home office whereas real native speakers would rather describe it as »working from home« or »remote work«.
The word component »tele« is not even French but ancient Greek. It means far away. The French thus work discretely from far away these days. At least conceptually, they do not let themselves be nailed to any place in times of curfews (sorry, I mean contact bans) when they are not working from their office.
No matter whether they are working from far away, from home or via mobile devices: while the world is standing still to flatten an infection curve, the global working world is in fact changing rapidly. But what was the so-called New Work all about before the coronavirus? Why can such impulses lead to great benefits, in particular for many companies that now believe they are sliding into a crisis?
Personalisation – buzzword, trend, obsession. Whatever you want to call it: there is no way around personalisation for brands, retailers and manufacturers if they do not only want to be part of the battle for customer attention and loyalty, but also want to be at its forefront. And every step forward also brings new challenges. For example, it is one of these challenges that a targeted and individual customer approach must not be one-way traffic. Companies have to think and act in a cross-channel manner. Their customers have been doing this for a long time. Efficient marketing campaigns are required. The GRANIT PARTS Success Story shows what these campaigns should look like and how companies actually manage to keep up with the competition.
For years, artificial intelligence has been increasingly influencing our everyday life, but also the economy, politics and science – as chatbots in customer service, GPS assistants or characters in video games.
AI can be used in many different ways and offers us new innovative solutions to problems in the most diverse areas. However, deepfakes show that AI also offers potential for controversy.
Online? No problem. MVP? No problem. Last week, we proved with the debut of the Handelskraft Conference 2020 Online Edition that we are able to pull this off under enormous time pressure and extreme conditions. Up to the day of the conference, we experienced 16 exciting days between »Oh my God«, corona master plan and »dotSource goes home office«. Within a very short time, everything that had been prepared intensively for more than a year was rethought, rebuilt and turned into a day that we will not forget so quickly for various reasons.