GAIO: How to Increase Your Brand’s Visibility for AI Chatbots Posted on 27. September 202327. September 2023byby Birthe Struffmann 0 Source: dotSource AI chatbots are changing the way people look for information, products and services online. The large language model (LLM) ChatGPT alone boasts an estimated 1.4 billion users. That’s an increase of one billion (!) in comparison to the tool’s launch in January 2023. Consequently, models like ChatGPT, Google Bard and Google Search Generative Experience are increasingly influencing your customers’ purchasing decisions. You should rethink how you provide information as a company. Because this will decide whether your content meets the new requirements of chatbots. Generative AI optimisation (GAIO) is the magic word and the digital marketing discipline of the moment. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories Digital Strategy
Database Publishing: 3 Steps to Automatically Publish Your Product Data as Print Media Posted on 13. September 202327. September 2023byby Birthe Struffmann 0 Source: dotSource To keep customers excited, companies have to reinvent themselves over and over again. Interesting products, digital experiences and a presence on relevant platforms are a must for all brands that want to be remembered. With its rather antiquated image, print does not exactly spring to mind when it comes to modern media. And yet, appealing and personalised print media offer potential – especially now – to stand out from the crowd. With PIM & MDM for Print, the creation of compelling print media in line with corporate design standards is not only quick and easy, but also personalised. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories Customer Experience
The AI Revolution: How to Use Artificial Intelligence to Drive Your Digital Business Forward Posted on 30. August 202327. September 2023byby Birthe Struffmann 0 Source: Leonardo.AI | edited by dotSource In a world where bits and bytes are the currency and music plays to the beat of algorithms, there is one force that is turning your digital business world upside down: artificial intelligence (AI). In this new era, AI is taking centre stage in almost every aspect of digital business. From automated processes to personalised customer interactions, it is fundamentally changing the way businesses operate and grow. Find out in this article what you need to do to use AI in your business. Continue (5 vote(s), average: 4.80 out of 5)Loading... Categories Digital Strategy
Internationalisation in E-Business: 7 Steps to Success Beyond Borders Posted on 26. July 202326. July 2023byby Birthe Struffmann 0 Source: Unsplash/Ben White Driving the internationalisation of your business is more attractive today than ever before. There are plenty of reasons for this. First and foremost, the constant advances in information technology and increasing mobility make it easier to operate on the international stage. But is it really as uncomplicated as it seems? Probably not, since even the largest corporations sometimes plan their entry into a new market years in advance. If you want to drive the internationalisation of your business, this article will provide you with tips, tricks and the most important aspects to consider in your expansion plans. Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Strategic B2B E-Commerce: More Success in Your Digital Business Posted on 5. July 20235. July 2023byby Birthe Struffmann 0 Source: iStock/yoh4nn The journey to business success is always a unique one. When it comes to B2B, i.e. business-to-business commerce, this statement is especially true. Here, customer relationships are more complex, requests more individual and expectations higher. To meet these requirements, B2B companies need a modern and, above all, holistic digital strategy. In this article, you will learn how to implement modern B2B e-commerce strategies and which solutions are best suited to your company. Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Handelskraft Trend Book 2023 »Digital Horizon« – Out Now! Posted on 26. June 202326. June 2023byby Birthe Struffmann 0 Download the Handelskraft Trend Book 2023 »Digital Horizon« for free now! Digital solutions make possible what was long considered impossible: faster processes, lower costs, greater customer loyalty – but not only that! Companies that know how to take advantage of current business trends and put existing strategies to the test are resilient and capable of overcoming any challenges, no matter how daunting. In our new trend book, we present the topics that will stand out on the digital horizon in 2023. With analyses and concrete practical examples, we provide you with food for thought and action regarding trends such as D2C, composable commerce and green IT. Download the Handelskraft Trend Book 2023 »Digital Horizon« for free now and secure a successful future! Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Mobile Apps as a New Sales Channel: Strategy and Design in 4 Steps Posted on 21. June 202321. June 2023byby Birthe Struffmann 0 Source: Unsplash/UX Indonesia They are our daily companions: mobile apps on our smartphones count our steps, manage our photos and give us suggestions on what to have for dinner and who to go out on a date with. Consumers have particularly grown to appreciate the benefits of shopping apps: do your shopping anywhere and at any time, whether on the train or between two espressos in your favourite café. Over half of all online purchases are now made on mobile devices. In Germany, revenue generated with mobile apps almost doubled to more than 3 billion euros between 2018 and 2021 alone. Harness the potential of your own mobile app and take a decisive step towards an omnichannel strategy. Companies like Sonderpreis Baumarkt lead by example – in this case with the »Macher« app. Their own mobile app helps them increase the availability of their services and provide their customers with further added value. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories Brand Experience Customer Experience Design & Usability E-Commerce
Artificial Intelligence in Daily Business: How to Build Up AI Expertise Within Your Company Posted on 24. May 202324. May 2023byby Birthe Struffmann 0 Source: iStock/mihailomilovanovic Artificial intelligence (AI) cannot think for you. However, these technologies can help free up your mental capacity to explore new thoughts and put existing ones to the test. They allow you to use your potential to master new challenges by completing less demanding routine tasks more quickly. As a result, teams not only work 40 per cent more efficiently, but they also consider their work to be more fulfilling. High-quality project results, a fast time to market and relaxed, happy employees. Is that not how working life should be? And it can be – if you actively foster AI expertise within your company and know how to use which tools in what situation. Learn how dotSource is driving this development in companies and gain valuable tips for your business in this article. Continue (11 vote(s), average: 5.00 out of 5)Loading... Categories Digital Strategy
Integration for a Pioneering Digital Experience – How MEVACO Harmonised Its System Landscape [Success Story] Posted on 19. April 202319. April 2023byby Birthe Struffmann 0 Download the MEVACO Success Story for free now! It was not long ago that we published an article about our client MEVACO on Handelskraft. MEVACO is the leading supplier of expanded metals, perforated sheets as well as crimped and welded meshes in Europe. With its products, the southern German company provides inspiration for modern architecture – from the façades of large buildings in metropolises to the railings of staircases in small villages. MEVACO is one of the digital pioneers in its industry: the company has a modern system landscape that has grown in recent years to include many groundbreaking technologies. As a result, the metal manufacturer is able to efficiently digitalise marketing, sales and service processes and process highly individual orders online. But how can it be ensured that all these system landscape components work well together? Find out more about this trailblazing integration project in our new success story. Continue (12 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Microsoft 365 Copilot: The New Tool for More Productivity and Efficiency in Your Daily Business Posted on 17. April 202317. April 2023byby Birthe Struffmann 0 Source: iStock/mihailomilovanovic Digital transformation is not just changing the way we buy products or inform ourselves about important topics: it is changing the way we work. Fundamentally. We have already asked our teams how they have experienced their work being transformed by new tools such as ChatGPT. With Microsoft 365 Copilot, however, there is about to be a new tool on the market, one which could change the way we work even more fundamentally. Continue (12 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
