Enabling Digital Accessibility – How to Make Your Website User-Friendly and Improve the User Experience for Everyone Posted on 20. March 202322. March 2023byby Birthe Struffmann 0 Source: Unsplash/Viktor Forgacs Accessibility in all areas of day-to-day life is not only demanded by those affected by disability – it is increasingly becoming mandatory. It is also a topic that is more present than ever in the design and implementation of digital services. This is a long overdue development from which companies can benefit in two ways. In addition to helping people with disabilities, the accessible design of digital systems also has positive effects for all other users. The general usability – and thereby the user experience – is improved. Find out in this article who will need to provide accessible websites in the future, what this means and what to look out for. Continue (10 vote(s), average: 4.60 out of 5)Loading... Categories B2B B2C Brand Experience Design & Usability
B2B Online Shop for Standard Component Manufacturer: From Project Audit to SAP Commerce Platform for norelem [Success Story] Posted on 15. March 202315. March 2023byby Birthe Struffmann 0 Download the norelem Success Story for free now! Business customers value efficiency and well-established products. This means that reliability is a precious asset in B2B commerce. That is why it was essential for norelem Normelemente GmbH & Co. KG to turn the wide product range of its popular print catalogue THE BIG GREEN BOOK into a digital experience – with a modern and user-friendly online shop. The leading manufacturer of standard parts and components for machine and plant construction opted for a project audit by dotSource and, delighted by the results, decided to entrust the digital agency with the further implementation of the ambitious SAP Commerce project and a design update. Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories B2B E-Commerce Industry Publications
Google Optimize Is Shutting Down: These Are the Top 5 Alternative Tools Posted on 6. March 20236. March 2023byby Birthe Struffmann 0 Source: Pexels/Tranmautritam A sad announcement for many companies: the free and widely popular tool Google Optimize as well as the paid extension Optimize 360 will be discontinued at the end of September this year. In this Handelskraft article, you can find out which alternative tools there are to the Google product, what to look out for when making the switch and what other forms of A/B testing are possible apart from the tools for client-side A/B testing. Here are our top 5 alternatives in a nutshell. Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Brand Experience Design & Usability Publications
UX Audit of Your Website: Recommendations for an Ideal User Experience Posted on 27. February 202331. March 2023byby Birthe Struffmann 0 Source: Unsplash/Will H McMahan The digital landscape is changing quickly – new technologies and trends are constantly emerging and creating new demands among your users. Websites and apps need to keep up with these changes in order to stay competitive. It is important for new features to go live quickly and cost as little as possible. A regular user experience (UX) audit can help your company identify potential for optimisation and get the most out of your digital platforms. Continue (3 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Brand Experience
Gartner: The Top 10 Technology Trends for 2023 Posted on 6. February 202331. March 2023byby Birthe Struffmann 0 Source: Unsplash/Maximalfocus The market research institute Gartner has presented the top 10 technology trends for 2023. This year’s focus: defence against cybercrime and the right way to utilise artificial intelligence (AI) for a company’s success. How companies can successfully make data-driven decisions and how industry cloud platforms can help improve scalability is the subject of today’s Handelskraft article. Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Cloud Services Data-Driven Business
Happy Birthday, Handelskraft: 16 Years of Digital Champions League Posted on 3. January 20239. January 2023byby Birthe Struffmann 0 Source: Pexels/Cup of Couple Some have experienced more at the age of 16 than others have in a lifetime. Our blog definitely falls into the first category. The last year alone has once again shown what can be achieved on the brink of adulthood – in other words: how the team behind Handelskraft takes it up a notch every year and not only transforms companies into digital champions, but has long reached the Champions League itself. Time to celebrate and look back at 60 blog articles, the tenth trend book, two outstanding conferences and other exciting content formats. Cheers to 16 years of Handelskraft and to yet another year filled with digital trends. Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories Brand Experience
Magento / Adobe Commerce Online Shop: Successful in B2B and B2C with Powerful E-Commerce Solution [Best Practice] Posted on 23. November 202223. November 2022byby Birthe Struffmann 0 Download the new »Adobe Commerce Best Practices« publication for free now! Today, the range of shop solutions for setting up an e-commerce presence is almost as diverse as the spectrum of products available on the Internet. Modern software solutions offer a wide range of features and the best possible user experience. Based on client projects from many different industries, our new »Adobe Commerce Best Practices« publication shows you how to set up future-proof, scalable and customer-friendly B2B and B2C online shops with the help of the system provider. Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories Automotive B2B Data-Driven Business Media & Publishing Platform Integration Publications
Twitter: What Changes for Companies after Elon Musk’s Delayed Takeover [Update] Posted on 7. November 202215. November 2022byby Birthe Struffmann 0 Source: Unsplash/Chris J. Davis Update 07/11: Elon Musk has backed down from his previous position and bought Twitter for 44 billion US dollars after all. One of Musk’s first acts after the takeover has been to delist Twitter, sacking the CEO and CFO, among others, and now acting as the platform’s boss himself. As part of a cost-saving programme, Musk is also cutting other jobs across the entire workforce. It is estimated that only half of the staff will return to their Twitter desks after last weekend. As a precaution, the social media company’s office premises remained closed on Friday. Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Brand Experience Digital Marketing Reading Tips of the Week
Hyper-Personalisation: How to Use AI to Effectively Implement Your Marketing Measures [5 Reading Tips] Posted on 26. September 202226. September 2022byby Birthe Struffmann 0 Source: Unsplash/Melanie Deziel Offering the right product at the right time – the art of marketing. However, the clustering of potential customers based on past search queries has reached its limits. No one wants to see ads about knitted socks for weeks just because they bought them online as a birthday present for grandma at some point in the past. The use of the buzzword »hyper-personalisation« is definitely justified here: artificial intelligence and real-time data analysis make it possible to address customers according to their needs and on an individual basis. Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories B2B Data-Driven Business Marketing Automation Reading Tips of the Week
Implementing a User-Centred Digital Strategy: How to Provide Your Target Audience with Personalised Customer Experiences [5 Reading Tips] Posted on 19. September 202219. September 2022byby Birthe Struffmann 0 Source: Pexels/ThisIsEngineering In order for companies to survive in the digital age, they must quickly and effectively respond to changes. This requires expertise that goes beyond the use of modern technologies. A driver of long-term success in digital business is a user-centred digital strategy that is implemented both internally and externally. Continue (3 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Digital Consulting Reading Tips of the Week
