Consulting and Inspiration First: an Interview with Kisura Posted on 15. June 2014 | by Christian Otto Grötsch Now that startups, such as Outifttery and Modomoto, have well established male dominated model curated shopping, Kisura is the start of personal shopping services exclusively for women. We were especially interested in how this business model was adjusted for a female target group, a target group well known to be one of the final puzzles in e-commerce. We spoke with CEO Tanjoa Bogumil about curated shopping and gender commerce. Continue (2 vote(s), average: 1.00 out of 5)Loading... Categories Interviews
Best Practice: Dealing with Problems Posted on 11. June 2014 | by Christian Otto Grötsch It is not just at Zappos that everything is about customer service. Wein & Vinos, Germany’s largest online wholesalers of Spanish wines have set the goal of making all customers happy. It is tragic when, despite this, every shipping deal’s nightmare comes true. They only wanted to do something good for themselves and their customers, by switching to a Magento shop after 16 years of in-house development and bringing their software and inventory management systems up to date. Because of technical difficulties Christmas sales sank into chaos. Even the customers were not spared. They received wine they hadn’t ordered, deliveries for the holidays arrived late or not at all, and larger orders were delivered in lots of small parcels. Continue (1 vote(s), average: 1.00 out of 5)Loading... Categories E-Commerce
