Migration in B2C Commerce: Dildoking Relaunches Online Shop on Magento 2 Commerce Cloud, Version 2.3 [Success Story]

Dildoking Success Story Migration
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By now, it should be clear to everyone that data security and keeping shop systems up to date are essential success factors in e-business. True to the slogan »Turn old into new« or better »Turn old into secure shop system«, our client CLICKPOOL migrated the e-commerce software of its in-house brand Dildoking to the latest Magento Commerce Cloud version. Find out in our new »Migration for a Future-Proof B2C Platform: Dildoking Relaunches Online Shop on Magento 2 Commerce Cloud, Version 2.3« success story what challenges the project team members faced

  • during the shop migration
  • while customising existing features
  • while analysing the search engine marketing

and how they overcame them.

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(11 vote(s), average: 4.27 out of 5)
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Connected Shopping: How to Combine Online and Offline Shopping [5 Reading Tips]

Connected Shopping Reading Tips
Source: Pexels/Tim Douglas

The advantages and disadvantages of online and offline shopping can be discussed long and hard. During the lockdown, people had no alternative but to browse online shops. Now, many consumers are trying to shop primarily in local stores to support them. However, for customers to remain enthusiastic in the long term, stores need to get creative in order to turn brick-and-mortar shopping into an experience.

The emerging connected shopping capabilities are designed to combine the best of online and offline shopping and make brick-and-mortar shopping more enjoyable and exciting.

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(10 vote(s), average: 4.60 out of 5)
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Hybrid Office: How Colleagues Stay in Touch Despite Physical Separation [5 Reading Tips]

Hybrid Office Reading Tips
Source: dotSource

If you ask colleagues for their opinion on working from home, there is certainly no consensus. While some people take full advantage of their new-found freedoms, such as sitting in meetings in sweatpants and cranking up their favourite music, others miss the everyday office gossip and are annoyed by parcel deliverers, network problems and noisy neighbours.

The latter should be all the more pleased that the current incidence rates have led to the lifting of the obligation to work from home. However, in order to still be able to comply with social distancing rules, it is usually not possible for all colleagues to be in the office at the same time. Under these conditions, the flexible model of hybrid working has emerged. This gives employees the option of working in the office or from home. This solution seems to do both groups a favour. Nevertheless, it presents companies and their employees with new challenges.

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(9 vote(s), average: 5.00 out of 5)
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System Integration for Medium-Sized Companies: Advantages of the Magic xpi Integration Platform [5 Reading Tips]

System Integration Magic xpi Integration Platform
Source: Pexels/Olya Kobruseva

Due to the COVID-19 pandemic, medium-sized companies have encountered quite a lot of problems. Using a mix of different software solutions to digitise marketing, sales, services and internal business processes is almost standard these days. However, when data exchange becomes inefficient and data gaps occur, system integration is the only solution. Various systems must interact efficiently and flexibly in a matter of seconds to provide data. To ensure this, you have to weigh up whether integrating system components is enough or whether a new comprehensive solution is required. Today, we take a closer look at one particular solution.

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(9 vote(s), average: 5.00 out of 5)
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B2B Multi-Stream Projects Make the Difference: TROX on the Road to Success with Holistic Commerce, Marketing and UXD Strategy [Success Story]

B2B Multi-Stream TROX Success Story
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Let us admit it: at first glance, there are more exciting topics than »Production and sale of components, appliances and systems for the ventilation and air conditioning of rooms, including fire and smoke protection technology« – even in the business customer segment.

As you might have guessed, however, it is definitely worth taking a second look. Read on to find out more about the potential for successful e-business in this industry in general and at TROX with its complex B2B products in particular. These are the projects covered in today’s article:

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(9 vote(s), average: 5.00 out of 5)
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Videos on Social Media: How Long Is Long Enough? [5 Reading Tips]

Videos Social Media
Source: Pexels/cottonbro

Marketers and influencers are constantly trying to attract the attention of users with fancy content. One thing has always been certain: content has to be short and snappy, i.e. snackable. This makes it all the more surprising that TikTok announced two weeks ago that the maximum duration of videos will be extended from one to three minutes.

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(9 vote(s), average: 5.00 out of 5)
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CRM Best Practices from Agriculture to Publishing: Nine Successful Salesforce Use Cases [Best Practice]

CRM Best Practices
Source: Unsplash/DocuSign

In order to stay ahead of the competition in terms of customer success, you should not let your processes stagnate or be content with merely using innovative solutions. So much for theory. In our new »CRM Best Practices« publication, we show you how to turn customer relationship management from a theoretical business strategy construct into successful digital practice.

Learn from successful client projects in industries such as agriculture, retail and publishing how to

  • think outside the much-cited box with collaborative and agile methods
  • take a critical look at your own processes
  • select the right Salesforce Core products
  • integrate solutions and optimise processes
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(9 vote(s), average: 5.00 out of 5)
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Second-Hand Fashion as a Business Model: How Companies Benefit from Rising Consumer Awareness [5 Reading Tips]

Second-Hand Fashion as a Business Model
Source: Unsplash/Artificial Photography

In the fashion world, one collection follows the next – at a rapid pace. Especially because of the impact this has on the environment, more and more people are rethinking their consumer behaviour. The alternative that everyone has already heard of is called second-hand fashion. Its popularity has increased so significantly that even fashion giants like Zalando have decided to launch their own second-hand platforms. In today’s reading tips of the week, we show you which other companies are successfully operating in this segment, why it is worth investing in second-hand fashion and how you can integrate the trend into your own business strategy in the best possible way.

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(11 vote(s), average: 4.27 out of 5)
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MDM: Why Is Master Data Management So Important for Companies? [5 Reading Tips]

Master Data Management Reading Tips
Source: Pexels/Pixabay

Companies have more and more systems at their disposal to optimise processes, manage data in a more structured way and better meet customer needs. One software that is often taken into consideration in this context is master data management software. In today’s reading tips of the week, we tell you what MDM is all about and explain why implementing such a system is a good idea.

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(7 vote(s), average: 5.00 out of 5)
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Content Management Systems: What Are the Advantages of Headless CMS? [5 Reading Tips]

Content Management System Reading Tips
Source: Unsplash/Headway

Flexibility is essential in this day and age. Those who rely on traditional, inflexible systems simply cannot keep up with challenges increasing day by day. This also applies to content management systems, which are only competitive in their flexible, headless form these days.

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(7 vote(s), average: 5.00 out of 5)
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