Luise Beyer | Handelskraft - The E-Commerce and Online Marketing Blog

Increased Reach, Active Tracking: Netto eStores Uses SEO and Web Analytics to Reach the Next Goal on Its Digital Roadmap [Success Story]

6. January 202122. December 2020by Luise Beyer 0

SEO and Web Analytics Netto — Download the Netto Digital Success Story for free now!

»Brutto«, the German word for gross (e.g. gross income), is Italian and means »brutal, ugly, mean«. Since the Renaissance, this word has been used in economic contexts to refer to a sum without deductions, for example the monthly salary before taxes and insurance are deducted.

»Netto«, the German word for net (e.g. net profit), is the opposite of »Brutto«, i.e. the sum of what you actually have – or what you actually have to pay. An obvious name choice for the food retailer – and a popular term on Google. This means that Netto can benefit from a lot of traffic if it pursues a cutting-edge digital marketing strategy. In today’s article, we show you how the large B2C food retailer Netto eStores GmbH managed to do this by implementing SEO and web analytics measures.

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(2 vote(s), average: 5.00 out of 5)

Content Commerce for hagebau: How to Develop an Innovative Delivery Network with a Headless CMS and Product Data Cloud [Success Story]

2. December 20202. December 2020by Luise Beyer 0

Content Commerce hagebau — Download the hagebau Success Story for free now!

Everyone is talking about the Corona crisis, about falling revenues and threatened livelihoods. However, if there is one industry that is not suffering but rather booming at the moment, it is the construction industry – from DIY stores to large construction companies. In the first half of 2020, the industry’s turnover increased by almost five per cent as compared to the previous year. For the entire year, the Hauptverband der deutschen Bauindustrie (Central Association of the German Construction Industry) expects a plus of 3.5 per cent.

Nevertheless, innovative digital solutions are also essential for this industry in order to meet increasing customer requirements. Today, we will therefore show you an example of how to set the technical course for content commerce with a delivery network and inspire customers with strong content.

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(8 vote(s), average: 5.00 out of 5)

Allgemein Content commerce Digital Platforms E-Commerce (General) New Work PIM/MDM/DAM Statistics, Data, Facts

Digital Marketing for Würth MODYF: Increased Brand Visibility for the Manufacturer of High-Quality Workwear [Success Story]

12. May 202012. May 2020by Luise Beyer 0

Download the Würth MODYF Success Story for free now!

Labour Day – in Germany, it has been a public holiday since the Weimar Republic, in other words for one hundred and one years.

We live in a time where the working world is rapidly changing and the daily work of bricklayers and painters is being digitised.

Nevertheless, there are still many important jobs where one certain type of clothing is essential: workwear – with robust knee patches, made of breathable fabrics and with guaranteed long durability.

And who said that such functional clothing does not also suit people who work in the office in the morning and run through the forest with their children in the afternoon?

Our new »Digital Marketing for Würth MODYF: Increasing the Brand Visibility with dotSource« success story shows how Würth MODYF, a renowned manufacturer of high-quality workwear, has succeeded in improving its market performance and increasing its reach with the right digital marketing measures.

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(6 vote(s), average: 5.00 out of 5)

Allgemein Best Practice E-Commerce (General) Mail Order Trade Online Marketing

Hexagon – From MVP to International B2B Online Shop [Case Study]

24. March 202029. June 2020by Luise Beyer 0

Download the Hexagon Case Study for free now!

The ability to operate internationally and scale globally is a high priority for many business models in B2B. However, meeting these requirements online often poses a major challenge: each country has different expectations with regard to the structure, design and functions of an online shop and communication takes place in different languages and time zones.

The minimum viable product (MVP) approach can therefore be worthwhile, particularly for complex products: first of all, mandatory core functions are identified to cover the basic requirements of the customer. However, an MVP is always only the first step, the basis for a well thought-out further development of the solution. The functional scope is then gradually expanded – and customer feedback can be incorporated directly.

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(3 vote(s), average: 5.00 out of 5)

Allgemein Best Practice E-Commerce (General) International

Handelskraft Turns 13 – From E-Commerce to Digital Business Blog

3. January 20203. January 2020by Luise Beyer 0

Handelskraft Birthday — Source: iStock (edited: dotSource)

After Christmas and New Year’s Eve, the New Year directly starts for us with two significant anniversaries. Not only dotSource will turn one year older in January (that’s a whole 14 years), but also our blog Handelskraft turns 13 years old today and is therefore a real »teenager« 😉 But how did everything actually start?

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(5 vote(s), average: 5.00 out of 5)

Allgemein E-Commerce (General) Internal

Customer Centricity in Practice – TROX Creates Added Value for Customers with Headless Commerce and Sets the Course for Industry 4.0 [Case Study]

10. December 20192. December 2020by Luise Beyer 0

TROX Case Study — Download the case study for free now!

Customer focus, customer orientation or customer centricity – whichever buzzword you choose, one thing is certain: companies should have an eye on customer requirements. They should even constantly align their activities with the following question: »How do I provide my customers with the maximum added value?« This is the only way to strengthen customer loyalty in the long-term and to set yourself apart from the competition. Many companies, however, still have difficulties in putting the maxim of customer centricity into practice. On the one hand, they lack the required methods to derive customer requirements from customer behaviour; on the other hand, digitisation offers almost infinite possibilities, making it difficult to find the right way.

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(5 vote(s), average: 5.00 out of 5)

Allgemein Best Practice Content commerce E-Commerce (General)

Smart Fashion: Still Dressing or Optimising?

5. September 20192. September 2019by Luise Beyer 0

Smart Fashion gewinnt an Relevanz — Source: pexels

Superheroes rarely wear jacked-up jeans and sneakers except to camouflage their identities. Superheroes wear super suits of course. Suits that let them fly. Suits that protect.

But the idea of protecting and optimising with fibres and integrated technology is by no means science fiction. Smart fashion has been playing an increasingly important role in the clothing industry for some time now. This is affecting superheroes and super geeks. Because smart clothing can save lives. It can make situations in video games seem even more realistic. But it can also empirically prove how often women in nightclubs are felt up without their consent.

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(8 vote(s), average: 5.00 out of 5)

Best Practice Design and Usability E-Commerce (General) Fashion

New white paper: Selecting Marketing Automation Systems

29. March 201929. March 2019by Luise Beyer 0

Digitisation is now growing in Europe in sales and marketing departments. Marketing automation is getting said more and more often, but not many people know what that actually means.

Consumers have a strong buying power thanks to new technology, social media, and evaluation platforms. They’re more informed than ever before. Users’ expectations are increasing. They want an individual shopping experience, adapted to their interests. Marketing automation systems help marketing and sales automate processes to more effectively address potential and existing customers across all channels. It combines functions such as lead management, web tracking, campaign management, and workflows in a comprehensive software, and can be connected to existing systems such as a CRM or shop system.

In our new white paper, “Selecting Marketing Automation Software” we provide an overview of the basic characteristics of marketing automation, a guide to system evaluation, and a detailed overview of system vendors on the market. Entry-level solutions such as Hubspot, medium-sized solutions such as Evalanche, and enterprise systems such as Salesforce, Adobe and SAP Hybris are shown.

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(17 vote(s), average: 5.00 out of 5)

E-Commerce (General) Facts Internal Online Marketing Statistics, Data, Facts

New white paper: »Content Management Systems and Providers Compared« including the dotSource vendor matrix

30. August 201829. August 2018by Luise Beyer 0

dotSource White Paper Selecting Content Management Systems, CMS Providers and Systems Compared — Source: dotSource

The goals of content marketing are, on one hand, customer acquisition and retention, on the other hand, the better positioning of the brand. Unlike traditional marketing methods, such as display ads, content marketing doesn’t necessarily focus on a company’s products. Rather, it is about providing relevant target groups with informative and useful content in order to convince them to pay attention to and buy from your own company and brand. It should, therefore, become established as an integral part of every marketing strategy for every company.

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(8 vote(s), average: 5.00 out of 5)

E-Commerce (General) Online Marketing Statistics, Data, Facts

Updated White Paper: »Comparing PIM and MDM Systems«

26. April 201826. April 2018by Luise Beyer 0

Cover of White paper Selecting Product Data Management Software — Source: dotSource

Anyone who wants to sell a product must present it well. That isn’t just the case for stationary retail, but online as well. High-quality product data should therefore be the highest priority in all companies, regardless of industry and size. Today’s customers expect everyone who sells products to have accurate, complete, high-quality, and consistent product data across all channels.

Due to the increasing variety of distribution channels that need to be recorded with specific content (such as an online shop, an app, and various print catalogues), this expectation couldn’t always be met by many companies.

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(5 vote(s), average: 5.00 out of 5)

E-Commerce (General) Internal