Remember when it was completely normal to invest two full working days in attending a one-day conference? Planning arrival and departure, checking the venue, booking a hotel room. After nearly one and a half years in pandemic mode, the organisational tasks before starting a trip almost seem a little disconcerting. Working from home and only seeing our colleagues on a computer screen is something we have all got along pretty well with.
So why change anything about digital conferences, which, just like lectures and meetings, can also be held online? Is it worth attending a conference in person or is there no noticeable added value when compared to watching a live stream? These are the questions dotSource marketer Sam asked himself during his visit to the NEXT Conference in Hamburg.
BayWa AG was founded in Munich in 1923. The company with roots in cooperative agricultural trade has developed into a globally active group that serves various industries. Whether it is in agricultural trade, building materials trade or the energy industry: the group is one of the leading companies in Europe. In the wood pellets industry, BayWa AG is the market leader in Southern Germany with its Südpellets brand. How does the group design the wood pellets supplier website? How can modern content commerce for wood fuels be successful? Our new success story provides insights into the project.
Digital success is not just a question of technology. In the end, it always comes down to the people using the technology. How well they do so depends not least on how they are introduced to the system. People are creatures of habit. They have always been. Whether in their private or professional lives: people shy away from change because it is (often) associated with hassle and stress.
»Never change a running system« is a popular argument for postponing changes. This statement is definitely true to a certain extent, but does it also justify adopting procedures and workflows that are sometimes more cumbersome even though they could be made much simpler and more efficient with minor changes? No, it doesn’t, especially not when it comes to replacing inefficient processes and thus saving time – even if this means creating trails first so that they can eventually become easily accessible paths.
Investing in user acceptance is therefore at least as important as a well thought out system selection or migration. Unitedprint, one of Europe’s leading online print shops, did just that when it migrated from Salesforce Classic as part of Salesforce Service Cloud to the modern Salesforce Lightning.
No matter what industry, no matter what channel: it is always the same with trends. Some people find them cool right away, while others think they are absolutely ridiculous. Some trends are here to stay and others are quickly forgotten or at least pushed aside.
Regardless of whether trends appear in our private lives or in business settings: it is a fact that they are only beneficial if they fit in with our lifestyle or corporate culture. If this is not the case, things look more foolish than trendy to the outside world.
If you ask colleagues for their opinion on working from home, there is certainly no consensus. While some people take full advantage of their new-found freedoms, such as sitting in meetings in sweatpants and cranking up their favourite music, others miss the everyday office gossip and are annoyed by parcel deliverers, network problems and noisy neighbours.
The latter should be all the more pleased that the current incidence rates have led to the lifting of the obligation to work from home. However, in order to still be able to comply with social distancing rules, it is usually not possible for all colleagues to be in the office at the same time. Under these conditions, the flexible model of hybrid working has emerged. This gives employees the option of working in the office or from home. This solution seems to do both groups a favour. Nevertheless, it presents companies and their employees with new challenges.
This special connection is also important to myAGRAR: the online shop for farmers is operated by AgrarOnline GmbH, which has its headquarters in Ratzeburg, Schleswig-Holstein, and is part of the tradition-steeped ATR Landhandel group. With traditional sales methods, ATR Landhandel has shaped agricultural trade in Northern and Eastern Germany as well as in Denmark and Poland for around 100 years. myAGRAR, however, has also been part of the group since 2017, reaching its target group with future-oriented e-commerce and enabling customers to order not only high-quality seeds, but also animal feed, fertilisers and agricultural technology 24/7. This means that today’s farmers can benefit from the same advantages in their everyday working lives that they have long been used to in their private lives.
The GDPR legally obliges operators of digital platforms to clearly inform users about the storage and use of personal data. In May 2020, a ruling by the German Federal Court of Justice added an additional article to the regulation, stating that users must not only be informed about the use of personal data, but must also actively consent to it.
However, many companies are unsure whether they even comply with the currently applicable regulations and how they can do so. Simply put, online retailers have two options to respond to the legal changes: use a consent management tool or switch to cookie-free methods.
The doorbell is ringing. The heart is pounding. The parcel service driver is sweating. The customer is shouting with joy. It is the penultimate scene of an everyday spectacle: we have ordered something online. After the delivery time has been kept as short as possible, we now want the product to bring us joy for as long as possible. However, it is not only in B2C that online shops have long been the main distribution point for goods. This form of commerce is also playing an increasingly important role in B2B. Time to take a look at some positive examples. How do those who are successful online do it?
Wool, silk, linen – at hessnatur, these fibres are used for clothing which is not only stylish, but also sustainable and fairly produced. The German slow fashion pioneer is one of the market leaders for natural textiles that meet the highest standards – and has been in this position for 45 years. The company was founded by Heinz and Dorothea Hess in Butzbach (Hesse) in 1976. To this day, it successfully sells organic clothing for children and adults as well as sustainable outdoor wear and home textiles.
hessnatur has around 340 employees and operates stores in Butzbach, Düsseldorf, Frankfurt, Hamburg and Munich. However, the fashion brand’s main sources of revenue are its mail order catalogue business and its online shop based on SAP software. With the growth in e-commerce, the shop had to grow as well, so it was time for hessnatur to migrate to a newer, cloud-based e-commerce software. In our new success story, we take a closer look at how this was achieved.