Luise Beyer | Handelskraft - The E-Commerce and Online Marketing Blog

Smart Fashion: Still Dressing or Optimising?

5. September 20192. September 2019by Luise Beyer 0

Smart Fashion gewinnt an Relevanz — Source: pexels

Superheroes rarely wear jacked-up jeans and sneakers except to camouflage their identities. Superheroes wear super suits of course. Suits that let them fly. Suits that protect.

But the idea of protecting and optimising with fibres and integrated technology is by no means science fiction. Smart fashion has been playing an increasingly important role in the clothing industry for some time now. This is affecting superheroes and super geeks. Because smart clothing can save lives. It can make situations in video games seem even more realistic. But it can also empirically prove how often women in nightclubs are felt up without their consent.

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(7 vote(s), average: 5.00 out of 5)

New white paper: Selecting Marketing Automation Systems

29. March 201929. March 2019by Luise Beyer 0

Digitisation is now growing in Europe in sales and marketing departments. Marketing automation is getting said more and more often, but not many people know what that actually means.

Consumers have a strong buying power thanks to new technology, social media, and evaluation platforms. They’re more informed than ever before. Users’ expectations are increasing. They want an individual shopping experience, adapted to their interests. Marketing automation systems help marketing and sales automate processes to more effectively address potential and existing customers across all channels. It combines functions such as lead management, web tracking, campaign management, and workflows in a comprehensive software, and can be connected to existing systems such as a CRM or shop system.

In our new white paper, “Selecting Marketing Automation Software” we provide an overview of the basic characteristics of marketing automation, a guide to system evaluation, and a detailed overview of system vendors on the market. Entry-level solutions such as Hubspot, medium-sized solutions such as Evalanche, and enterprise systems such as Salesforce, Adobe and SAP Hybris are shown.

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(17 vote(s), average: 5.00 out of 5)

E-Commerce (General) Facts Internal Online Marketing Statistics, Data, Facts

New white paper: »Content Management Systems and Providers Compared« including the dotSource vendor matrix

30. August 201829. August 2018by Luise Beyer 0

dotSource White Paper Selecting Content Management Systems, CMS Providers and Systems Compared — Source: dotSource

The goals of content marketing are, on one hand, customer acquisition and retention, on the other hand, the better positioning of the brand. Unlike traditional marketing methods, such as display ads, content marketing doesn’t necessarily focus on a company’s products. Rather, it is about providing relevant target groups with informative and useful content in order to convince them to pay attention to and buy from your own company and brand. It should, therefore, become established as an integral part of every marketing strategy for every company.

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(8 vote(s), average: 5.00 out of 5)

E-Commerce (General) Online Marketing Statistics, Data, Facts

Updated White Paper: »Comparing PIM and MDM Systems«

26. April 201826. April 2018by Luise Beyer 0

Cover of White paper Selecting Product Data Management Software — Source: dotSource

Anyone who wants to sell a product must present it well. That isn’t just the case for stationary retail, but online as well. High-quality product data should therefore be the highest priority in all companies, regardless of industry and size. Today’s customers expect everyone who sells products to have accurate, complete, high-quality, and consistent product data across all channels.

Due to the increasing variety of distribution channels that need to be recorded with specific content (such as an online shop, an app, and various print catalogues), this expectation couldn’t always be met by many companies.

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(5 vote(s), average: 5.00 out of 5)

E-Commerce (General) Internal

Handelskraft Conference 2018 – Get your Ticket now! [Last Call]

14. February 201814. February 2018by Luise Beyer 0

Handelskraft Conference Munich — Handelskraft Conference on the 20th of February 2018 in Munich – Get your ticket now!

On the 20th February, the time has come again: With trends, best practices and new impulses, we are finding new paths for successful retail. Get one of the remaining tickets for Handelkraft 2018 in Munich and look forward to visionary keynotes and inspiring sessions, stimulating exchange and a fascinating supporting programme.

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(5 vote(s), average: 5.00 out of 5)

Allgemein Dates E-Commerce (General)

Intel’s smart glasses – will the smartphone be replaced soon? [5 Reading Tips]

12. February 201815. February 2018by Luise Beyer 0

Intel Vaunt Smartphone Ablöse — Source: The Verge

In the last decade, the smartphone has become an everyday companion for excellence. The growth of computing power and storage, coupled with mostly reliable internet access, has allowed an app and services ecosystem to thrive with little competition.

But despite ongoing improvements, much of the recent innovations in the smartphone environment are more incremental than revolutionary. Does the smartphone have to give way to another universal companion in the near future?

Big hopes are already on wearables. But rather so far, smartwatches have prevailed as an extended arm to the smartphone. Switching to a tiny screen on your wrist is not an easy step, especially since there’s something to be desired in terms of usability.

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(5 vote(s), average: 5.00 out of 5)

E-Commerce (General) Reading Tips of the Week

WhatsApp Business – potential for companies [5 Reading Tips]

18. September 201720. November 2017by Luise Beyer 1

There has been, for quite some time, speculations about the business functions of the WhatsApp messenger app. Now it’s official – the company recently announced on its blog: »Building for People, and Now Businesses«. With this, WhatsApp will finally start to make some money. However, the messaging service is turning its back on Facebook’s typical business model and opposes monetisation through advertising. Instead, the business customers should pay for its use.

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E-Commerce (General) Mobile Commerce Reading Tips of the Week