»Brutto«, the German word for gross (e.g. gross income), is Italian and means »brutal, ugly, mean«. Since the Renaissance, this word has been used in economic contexts to refer to a sum without deductions, for example the monthly salary before taxes and insurance are deducted.
»Netto«, the German word for net (e.g. net profit), is the opposite of »Brutto«, i.e. the sum of what you actually have – or what you actually have to pay. An obvious name choice for the food retailer – and a popular term on Google. This means that Netto can benefit from a lot of traffic if it pursues a cutting-edge digital marketing strategy. In today’s article, we show you how the large B2C food retailer Netto eStores GmbH managed to do this by implementing SEO and web analytics measures.
Everyone is talking about the Corona crisis, about falling revenues and threatened livelihoods. However, if there is one industry that is not suffering but rather booming at the moment, it is the construction industry – from DIY stores to large construction companies. In the first half of 2020, the industry’s turnover increased by almost five per cent as compared to the previous year. For the entire year, the Hauptverband der deutschen Bauindustrie (Central Association of the German Construction Industry) expects a plus of 3.5 per cent.
Nevertheless, innovative digital solutions are also essential for this industry in order to meet increasing customer requirements. Today, we will therefore show you an example of how to set the technical course for content commerce with a delivery network and inspire customers with strong content.
The ability to operate internationally and scale globally is a high priority for many business models in B2B. However, meeting these requirements online often poses a major challenge: each country has different expectations with regard to the structure, design and functions of an online shop and communication takes place in different languages and time zones.
The minimum viable product (MVP) approach can therefore be worthwhile, particularly for complex products: first of all, mandatory core functions are identified to cover the basic requirements of the customer. However, an MVP is always only the first step, the basis for a well thought-out further development of the solution. The functional scope is then gradually expanded – and customer feedback can be incorporated directly.
After Christmas and New Year’s Eve, the New Year directly starts for us with two significant anniversaries. Not only dotSource will turn one year older in January (that’s a whole 14 years), but also our blog Handelskraft turns 13 years old today and is therefore a real »teenager« 😉 But how did everything actually start?
Customer focus, customer orientation or customer centricity – whichever buzzword you choose, one thing is certain: companies should have an eye on customer requirements. They should even constantly align their activities with the following question: »How do I provide my customers with the maximum added value?« This is the only way to strengthen customer loyalty in the long-term and to set yourself apart from the competition. Many companies, however, still have difficulties in putting the maxim of customer centricity into practice. On the one hand, they lack the required methods to derive customer requirements from customer behaviour; on the other hand, digitisation offers almost infinite possibilities, making it difficult to find the right way.
Superheroes rarely wear jacked-up jeans and sneakers except to camouflage their identities. Superheroes wear super suits of course. Suits that let them fly. Suits that protect.
But the idea of protecting and optimising with fibres and integrated technology is by no means science fiction. Smart fashion has been playing an increasingly important role in the clothing industry for some time now. This is affecting superheroes and super geeks. Because smart clothing can save lives. It can make situations in video games seem even more realistic. But it can also empirically prove how often women in nightclubs are felt up without their consent.
Digitisation is now growing in Europe in sales and marketing departments. Marketing automation is getting said more and more often, but not many people know what that actually means.
Consumers have a strong buying power thanks to new technology, social media, and evaluation platforms. They’re more informed than ever before. Users’ expectations are increasing. They want an individual shopping experience, adapted to their interests. Marketing automation systems help marketing and sales automate processes to more effectively address potential and existing customers across all channels. It combines functions such as lead management, web tracking, campaign management, and workflows in a comprehensive software, and can be connected to existing systems such as a CRM or shop system.
In our new white paper, “Selecting Marketing Automation Software” we provide an overview of the basic characteristics of marketing automation, a guide to system evaluation, and a detailed overview of system vendors on the market. Entry-level solutions such as Hubspot, medium-sized solutions such as Evalanche, and enterprise systems such as Salesforce, Adobe and SAP Hybris are shown.
The goals of content marketing are, on one hand, customer acquisition and retention, on the other hand, the better positioning of the brand. Unlike traditional marketing methods, such as display ads, content marketing doesn’t necessarily focus on a company’s products. Rather, it is about providing relevant target groups with informative and useful content in order to convince them to pay attention to and buy from your own company and brand. It should, therefore, become established as an integral part of every marketing strategy for every company.
Anyone who wants to sell a product must present it well. That isn’t just the case for stationary retail, but online as well. High-quality product data should therefore be the highest priority in all companies, regardless of industry and size. Today’s customers expect everyone who sells products to have accurate, complete, high-quality, and consistent product data across all channels.
Due to the increasing variety of distribution channels that need to be recorded with specific content (such as an online shop, an app, and various print catalogues), this expectation couldn’t always be met by many companies.