Author's archive

Luise Beyer

New white paper: »Content Management Systems and Providers Compared« including the dotSource vendor matrix

Posted on 30. August 2018 by .
dotSource White Paper Selecting Content Management Systems, CMS Providers and Systems Compared

Source: dotSource

The goals of content marketing are, on one hand, customer acquisition and retention, on the other hand, the better positioning of the brand. Unlike traditional marketing methods, such as display ads, content marketing doesn’t necessarily focus on a company’s products. Rather, it is about providing relevant target groups with informative and useful content in order to convince them to pay attention to and buy from your own company and brand. It should, therefore, become established as an integral part of every marketing strategy for every company.


Updated White Paper: »Comparing PIM and MDM Systems«

Posted on 26. April 2018 by .

Cover of White paper Selecting Product Data Management Software

Source: dotSource

Anyone who wants to sell a product must present it well. That isn’t just the case for stationary retail, but online as well. High-quality product data should therefore be the highest priority in all companies, regardless of industry and size. Today’s customers expect everyone who sells products to have accurate, complete, high-quality, and consistent product data across all channels.
Due to the increasing variety of distribution channels that need to be recorded with specific content (such as an online shop, an app, and various print catalogues), this expectation couldn’t always be met by many companies.


Handelskraft Conference 2018 – Get your Ticket now! [Last Call]

Posted on 14. February 2018 by .
Handelskraft Conference Munich

Handelskraft Conference on the 20th of February 2018 in Munich – Get your ticket now!

On the 20th February, the time has come again: With trends, best practices and new impulses, we are finding new paths for successful retail. Get one of the remaining tickets for Handelkraft 2018 in Munich and look forward to visionary keynotes and inspiring sessions, stimulating exchange and a fascinating supporting programme.


Intel’s smart glasses – will the smartphone be replaced soon? [5 Reading Tips]

Posted on 12. February 2018 by .
Intel Vaunt Smartphone Ablöse

Source: The Verge

In the last decade, the smartphone has become an everyday companion for excellence. The growth of computing power and storage, coupled with mostly reliable internet access, has allowed an app and services ecosystem to thrive with little competition.

But despite ongoing improvements, much of the recent innovations in the smartphone environment are more incremental than revolutionary. Does the smartphone have to give way to another universal companion in the near future?

Big hopes are already on wearables. But rather so far, smartwatches have prevailed as an extended arm to the smartphone. Switching to a tiny screen on your wrist is not an easy step, especially since there’s something to be desired in terms of usability.


WhatsApp Business – potential for companies [5 Reading Tips]

Posted on 18. September 2017 by .
Whatsapp Business

Source: pixabay

There has been, for quite some time, speculations about the business functions of the WhatsApp messenger app. Now it’s official – the company recently announced on its blog: »Building for People, and Now Businesses«. With this, WhatsApp will finally start to make some money. However, the messaging service is turning its back on Facebook’s typical business model and opposes monetisation through advertising. Instead, the business customers should pay for its use.


home page back to home page