Hybrid Office: How Colleagues Stay in Touch Despite Physical Separation [5 Reading Tips]

Hybrid Office Reading Tips
Source: dotSource

If you ask colleagues for their opinion on working from home, there is certainly no consensus. While some people take full advantage of their new-found freedoms, such as sitting in meetings in sweatpants and cranking up their favourite music, others miss the everyday office gossip and are annoyed by parcel deliverers, network problems and noisy neighbours.

The latter should be all the more pleased that the current incidence rates have led to the lifting of the obligation to work from home. However, in order to still be able to comply with social distancing rules, it is usually not possible for all colleagues to be in the office at the same time. Under these conditions, the flexible model of hybrid working has emerged. This gives employees the option of working in the office or from home. This solution seems to do both groups a favour. Nevertheless, it presents companies and their employees with new challenges.

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CRM and Marketing Automation in Agricultural E-Commerce: myAGRAR Integrates Salesforce’s Customer Success Solutions to Obtain a 360-Degree View of the Customer [Success Story]

myAGRAR CRM and Marketing Automation Success Story
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A small seed grows into two-metre-high sunflowers, thousands of seeds turn into many hectares of crops – and good service and intelligent marketing create a strong bond between customers and companies.

This special connection is also important to myAGRAR: the online shop for farmers is operated by AgrarOnline GmbH, which has its headquarters in Ratzeburg, Schleswig-Holstein, and is part of the tradition-steeped ATR Landhandel group. With traditional sales methods, ATR Landhandel has shaped agricultural trade in Northern and Eastern Germany as well as in Denmark and Poland for around 100 years. myAGRAR, however, has also been part of the group since 2017, reaching its target group with future-oriented e-commerce and enabling customers to order not only high-quality seeds, but also animal feed, fertilisers and agricultural technology 24/7. This means that today’s farmers can benefit from the same advantages in their everyday working lives that they have long been used to in their private lives.

In order to further strengthen customer loyalty and increase user-friendliness, myAGRAR wanted to integrate customer success solutions in its system landscape. How were both a suitable CRM system and marketing automation solution selected? And how were they implemented precisely?

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Consent Management in E-Commerce: BADER Creates Customer Trust Through Data Transparency [Success Story]

BADER Success Story Consent Management
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The GDPR legally obliges operators of digital platforms to clearly inform users about the storage and use of personal data. In May 2020, a ruling by the German Federal Court of Justice added an additional article to the regulation, stating that users must not only be informed about the use of personal data, but must also actively consent to it.

However, many companies are unsure whether they even comply with the currently applicable regulations and how they can do so. Simply put, online retailers have two options to respond to the legal changes: use a consent management tool or switch to cookie-free methods.

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E-Commerce Know-How to Go. Five Examples, One Message: Succeeding with the Right System & Digitalisation Partner [Best Practice]

E-Commerce Best Practices
Source: Pexels/Ketut Subiyanto

The doorbell is ringing. The heart is pounding. The parcel service driver is sweating. The customer is shouting with joy. It is the penultimate scene of an everyday spectacle: we have ordered something online. After the delivery time has been kept as short as possible, we now want the product to bring us joy for as long as possible. However, it is not only in B2C that online shops have long been the main distribution point for goods. This form of commerce is also playing an increasingly important role in B2B. Time to take a look at some positive examples. How do those who are successful online do it?

Our new »Best Practices« publication format provides you with the necessary practical insights. After our best of PIM, we release part 2 today. It is all about e-commerce – in B2C, B2B and B2B2C.

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Migration from Hybris to SAP Commerce: The Natural Fashion Retailer hessnatur Makes a Big Upgrade Leap and Expands Its E-Commerce Presence to Be Fit for the Future [Success Story]

Migration Hybris SAP Commerce Success Story
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Wool, silk, linen – at hessnatur, these fibres are used for clothing which is not only stylish, but also sustainable and fairly produced. The German slow fashion pioneer is one of the market leaders for natural textiles that meet the highest standards – and has been in this position for 45 years. The company was founded by Heinz and Dorothea Hess in Butzbach (Hesse) in 1976. To this day, it successfully sells organic clothing for children and adults as well as sustainable outdoor wear and home textiles.

hessnatur has around 340 employees and operates stores in Butzbach, Düsseldorf, Frankfurt, Hamburg and Munich. However, the fashion brand’s main sources of revenue are its mail order catalogue business and its online shop based on SAP software. With the growth in e-commerce, the shop had to grow as well, so it was time for hessnatur to migrate to a newer, cloud-based e-commerce software. In our new success story, we take a closer look at how this was achieved.

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Increased Reach, Active Tracking: Netto eStores Uses SEO and Web Analytics to Reach the Next Goal on Its Digital Roadmap [Success Story]

SEO and Web Analytics Netto
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»Brutto«, the German word for gross (e.g. gross income), is Italian and means »brutal, ugly, mean«. Since the Renaissance, this word has been used in economic contexts to refer to a sum without deductions, for example the monthly salary before taxes and insurance are deducted.

»Netto«, the German word for net (e.g. net profit), is the opposite of »Brutto«, i.e. the sum of what you actually have – or what you actually have to pay. An obvious name choice for the food retailer – and a popular term on Google. This means that Netto can benefit from a lot of traffic if it pursues a cutting-edge digital marketing strategy. In today’s article, we show you how the large B2C food retailer Netto eStores GmbH managed to do this by implementing SEO and web analytics measures.

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Content Commerce for hagebau: How to Develop an Innovative Delivery Network with a Headless CMS and Product Data Cloud [Success Story]

Content Commerce hagebau
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Everyone is talking about the Corona crisis, about falling revenues and threatened livelihoods. However, if there is one industry that is not suffering but rather booming at the moment, it is the construction industry – from DIY stores to large construction companies. In the first half of 2020, the industry’s turnover increased by almost five per cent as compared to the previous year. For the entire year, the Hauptverband der deutschen Bauindustrie (Central Association of the German Construction Industry) expects a plus of 3.5 per cent.

Nevertheless, innovative digital solutions are also essential for this industry in order to meet increasing customer requirements. Today, we will therefore show you an example of how to set the technical course for content commerce with a delivery network and inspire customers with strong content.

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Digital Marketing for Würth MODYF: Increased Brand Visibility for the Manufacturer of High-Quality Workwear [Success Story]

Increased Brand Visibility Würth MODYF Success Story
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Labour Day – in Germany, it has been a public holiday since the Weimar Republic, in other words for one hundred and one years.

We live in a time where the working world is rapidly changing and the daily work of bricklayers and painters is being digitised.

Nevertheless, there are still many important jobs where one certain type of clothing is essential: workwear – with robust knee patches, made of breathable fabrics and with guaranteed long durability.

And who said that such functional clothing does not also suit people who work in the office in the morning and run through the forest with their children in the afternoon?

Our new »Digital Marketing for Würth MODYF: Increasing the Brand Visibility with dotSource« success story shows how Würth MODYF, a renowned manufacturer of high-quality workwear, has succeeded in improving its market performance and increasing its reach with the right digital marketing measures.

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Hexagon – From MVP to International B2B Online Shop [Case Study]

Hexagon Case Study
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The ability to operate internationally and scale globally is a high priority for many business models in B2B. However, meeting these requirements online often poses a major challenge: each country has different expectations with regard to the structure, design and functions of an online shop and communication takes place in different languages and time zones.

The minimum viable product (MVP) approach can therefore be worthwhile, particularly for complex products: first of all, mandatory core functions are identified to cover the basic requirements of the customer. However, an MVP is always only the first step, the basis for a well thought-out further development of the solution. The functional scope is then gradually expanded – and customer feedback can be incorporated directly.

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Handelskraft Turns 13 – From E-Commerce to Digital Business Blog

Handelskraft Birthday
Source: iStock (edited: dotSource)

After Christmas and New Year’s Eve, the New Year directly starts for us with two significant anniversaries. Not only dotSource will turn one year older in January (that’s a whole 14 years), but also our blog Handelskraft turns 13 years old today and is therefore a real »teenager« 😉 But how did everything actually start?

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