New white paper: Selecting Marketing Automation Systems

Source: dotSource

Digitisation is now growing in Europe in sales and marketing departments. Marketing automation is getting said more and more often, but not many people know what that actually means.

Consumers have a strong buying power thanks to new technology, social media, and evaluation platforms. They’re more informed than ever before. Users’ expectations are increasing. They want an individual shopping experience, adapted to their interests. Marketing automation systems help marketing and sales automate processes to more effectively address potential and existing customers across all channels. It combines functions such as lead management, web tracking, campaign management, and workflows in a comprehensive software, and can be connected to existing systems such as a CRM or shop system.

In our new white paper, “Selecting Marketing Automation Software” we provide an overview of the basic characteristics of marketing automation, a guide to system evaluation, and a detailed overview of system vendors on the market. Entry-level solutions such as Hubspot, medium-sized solutions such as Evalanche, and enterprise systems such as Salesforce, Adobe and SAP Hybris are shown.

Continue
(16 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

New white paper: »Content Management Systems and Providers Compared« including the dotSource vendor matrix

dotSource White Paper Selecting Content Management Systems, CMS Providers and Systems Compared
Source: dotSource

The goals of content marketing are, on one hand, customer acquisition and retention, on the other hand, the better positioning of the brand. Unlike traditional marketing methods, such as display ads, content marketing doesn’t necessarily focus on a company’s products. Rather, it is about providing relevant target groups with informative and useful content in order to convince them to pay attention to and buy from your own company and brand. It should, therefore, become established as an integral part of every marketing strategy for every company.

Continue
(8 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Updated White Paper: »Comparing PIM and MDM Systems«

Cover of White paper Selecting Product Data Management Software
Source: dotSource
Anyone who wants to sell a product must present it well. That isn’t just the case for stationary retail, but online as well. High-quality product data should therefore be the highest priority in all companies, regardless of industry and size. Today’s customers expect everyone who sells products to have accurate, complete, high-quality, and consistent product data across all channels.
 
Due to the increasing variety of distribution channels that need to be recorded with specific content (such as an online shop, an app, and various print catalogues), this expectation couldn’t always be met by many companies.

Continue
(5 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Handelskraft Conference 2018 – Get your Ticket now! [Last Call]

Handelskraft Conference Munich
Handelskraft Conference on the 20th of February 2018 in Munich – Get your ticket now!

On the 20th February, the time has come again: With trends, best practices and new impulses, we are finding new paths for successful retail. Get one of the remaining tickets for Handelkraft 2018 in Munich and look forward to visionary keynotes and inspiring sessions, stimulating exchange and a fascinating supporting programme.

Continue
(5 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Intel’s smart glasses – will the smartphone be replaced soon? [5 Reading Tips]

Intel Vaunt Smartphone Ablöse
Source: The Verge

In the last decade, the smartphone has become an everyday companion for excellence. The growth of computing power and storage, coupled with mostly reliable internet access, has allowed an app and services ecosystem to thrive with little competition.

But despite ongoing improvements, much of the recent innovations in the smartphone environment are more incremental than revolutionary. Does the smartphone have to give way to another universal companion in the near future?

Big hopes are already on wearables. But rather so far, smartwatches have prevailed as an extended arm to the smartphone. Switching to a tiny screen on your wrist is not an easy step, especially since there’s something to be desired in terms of usability.

Continue
(5 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

WhatsApp Business – potential for companies [5 Reading Tips]

Whatsapp Business
Source: pixabay

There has been, for quite some time, speculations about the business functions of the WhatsApp messenger app. Now it’s official – the company recently announced on its blog: »Building for People, and Now Businesses«. With this, WhatsApp will finally start to make some money. However, the messaging service is turning its back on Facebook’s typical business model and opposes monetisation through advertising. Instead, the business customers should pay for its use.

Continue
(No Ratings Yet)
post ratings loaderLoading...