It’s a matter of fact that Amazon is enjoying supremacy in e-commerce, not only because of the impressive results achieved globally in their Black Friday and Cyber Monday campaigns but also because of their continuing effort to innovate: releasing new drones prototypes, optimizing their mobile services and reinforcing their massive world-class logistics infrastructure. Amazon has surpassed its more direct competitors, such as Walmart or Ebay , establishing a worrying monopoly within the online business sector. But…Is there life beyond Amazon?
Many people like to do their shopping online because it offers the possibility to access millions of products and services from everywhere anytime they want. However for most people online shopping still includes two critical issues:
The traditional American ‘Black Friday’, ringing in the Christmas shopping season, has been developing strongly in Europe, reaching a new all-time record in sales this year.
Without question the biggest indicator to measure this success is Amazon. Their figures indicated that more than one million items were already ordered by Friday midday in Germany; consumer electronics, toys and consumer goods were among the most popular products.
Have you ever wondered in which way consumers are motivated to shop? How do they make their decisions? What aspects would be fundamental for a customer to effectively purchase on your website and complete all the stages till the end? Will they come back? Or will they recommend your website to others?
Imagine the day when all your problems are sorted out in just 30 minutes. You have an important date, you try on your best dress in front of the mirror and realise it is stained! Don’t panic. Amazon would have got a quick solution for you: the new Prime Air service drone squad.
These scenarios where immediacy is a must are the future and course of action set by Amazon, in terms of delivery systems. Amazon has released a new ad video demo featured by the controversial British journalist of Top Gear Jeremy Clarkson in which one new prototype is unveiled.
I type “Yapital” in my browser, the homepage is loading and, at first glance, my eyes look upon the following line: “Unfortunately we must inform you that Yapital is going to stop operating its cross-channel payments on the 31.01.2016”.
I still remember the day when Otto launched Yapital, the first European cashless cross-channel payment system. We were all looking forward to it because it was as if we were living through the beginning of a new era for E-Commerce. However, 2 years later, all hopes and expectations have been up in the air. Perhaps it was too early?
Content is king: Attractive digital content is able to develop huge potential and to increase conversion considerably. Colourful, animated, and a little emotional. Sounds simple – and it is indeed.
In order to make your content go viral, you don’t need to rely on mere luck or wave the magic design wand. It’s all about paying attention to some simple but brilliant tricks.
E-Commerce is a very dynamic matter in principle. By means of customer data and real-time information you can set up individual offers that are tailored specifically to your customers and their demands. Personalised product recommendations, banners, prices, and discounts add up to a unique shopping experience for any customer.
But personalisation tools aren’t used for the sake of pure humanity; of course retailers have their revenues in mind when they invest in search and recommendation engines. This is not necessarily met with enthusiasm on the customers’ part.
The quarterly reports of Amazon, Google, Apple, and Microsoft are always eagerly awaited as they mirror the overall mood of a whole industry. Even more important is a glance at revenue, profit, and future focus. A lot has happened over the past weeks: Google has reorganized into “Alphabet”, Microsoft has officially launched Windows 10, and Amazon has started new and buried failed experiments.
Compared to stationary computers the conversion rate of mobile purchases is still lower. One major reason for this is the cumbersome data input. The customers are more likely to feel irritated and simply cancel the buying process. In order to change this, retailers have to react: in many cases they miss out on revenue by annoying their mobile customers with multistage checkouts.
Further numbers from the ibi Research survey “Success Factor Checkout Optimisation” reinforce this impression: despite the increasing use of mobile devices, nearly half of the retailers aren’t prepared at all. 44 percent of retailers optimise their online shops for tablet users and 42 percent for smartphone users. 33 percent are still planning their mobile optimisation.