It’s a matter of fact that Amazon is enjoying supremacy in e-commerce, not only because of the impressive results achieved globally in their Black Friday and Cyber Monday campaigns but also because of their continuing effort to innovate: releasing new drones prototypes, optimizing their mobile services and reinforcing their massive world-class logistics infrastructure. Amazon has surpassed its more direct competitors, such as Walmart or Ebay , establishing a worrying monopoly within the online business sector. But…Is there life beyond Amazon?

Content is king: Attractive digital content is able to develop huge potential and to increase conversion considerably. Colourful, animated, and a little emotional. Sounds simple – and it is indeed.

In order to make your content go viral, you don’t need to rely on mere luck or wave the magic design wand. It’s all about paying attention to some simple but brilliant tricks.

E-Commerce is a very dynamic matter in principle. By means of customer data and real-time information you can set up individual offers that are tailored specifically to your customers and their demands. Personalised product recommendations, banners, prices, and discounts add up to a unique shopping experience for any customer.

But personalisation tools aren’t used for the sake of pure humanity; of course retailers have their revenues in mind when they invest in search and recommendation engines. This is not necessarily met with enthusiasm on the customers’ part.

The quarterly reports of Amazon, Google, Apple, and Microsoft are always eagerly awaited as they mirror the overall mood of a whole industry. Even more important is a glance at revenue, profit, and future focus. A lot has happened over the past weeks: Google has reorganized into “Alphabet”, Microsoft has officially launched Windows 10, and Amazon has started new and buried failed experiments.