New white paper: »KPIs in E-Commerce«

Source: dotSource
Key performance indicators (KPIs) enable companies to measure the progress of important targets. Digitally transforming companies are increasing the practice of widespread management/controlling many times over. It’s no wonder that this is one of the most popular topics in current business. And in our white paper »KPIs in E-Commerce« we get to show you what to look out for. It’s no wonder that this white paper, previously only available in German, is one of our most popular downloads to date.

Continue
(8 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Taking Advantage of Amazon’s Recipe for Success

Amazon's logo and parcel
Zhao ! / Flicker.com

It’s a matter of fact that Amazon is enjoying supremacy in e-commerce, not only because of the impressive results achieved globally in their Black Friday and Cyber Monday campaigns but also because of their continuing effort to innovate: releasing new drones prototypes, optimizing their mobile services and reinforcing their massive world-class logistics infrastructure. Amazon has surpassed its more direct competitors, such as Walmart or Ebay , establishing a worrying monopoly within the online business sector. But…Is there life beyond Amazon?

Continue
(2 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Black Friday taking root in Europe [5 Reading tips]

Black Friday record
Screenshot: elperiodico.com

The traditional American ‘Black Friday’, ringing in the Christmas shopping season, has been developing strongly in Europe, reaching a new all-time record in sales this year.

Without question the biggest indicator to measure this success is Amazon. Their figures indicated that more than one million items were already ordered by Friday midday in Germany; consumer electronics, toys and consumer goods were among the most popular products.

Continue
(2 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Conversion: The art of achieving the definite click

Just one click away to suceed
Photo: Matthias Ripp

Have you ever wondered in which way consumers are motivated to shop? How do they make their decisions? What aspects would be fundamental for a customer to effectively purchase on your website and complete all the stages till the end? Will they come back? Or will they recommend your website to others?

Continue
(1 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Prime Air expects to deliver goods in just 30 minutes [5 Reading Tips]

New drone unveiled by Amazon
Screenshot: Amazon

Imagine the day when all your problems are sorted out in just 30 minutes. You have an important date, you try on your best dress in front of the mirror and realise it is stained! Don’t panic. Amazon would have got a quick solution for you: the new Prime Air service drone squad.

These scenarios where immediacy is a must are the future and course of action set by Amazon, in terms of delivery systems. Amazon has released a new ad video demo featured by the controversial British journalist of Top Gear Jeremy Clarkson in which one new prototype is unveiled.

Continue
(No Ratings Yet)
post ratings loaderLoading...

Yapital, from promising mobile payment system to failure

Yapital shut down
Yapital’s Homepage

I type “Yapital” in my browser, the homepage is loading and, at first glance, my eyes look upon the following line: “Unfortunately we must inform you that Yapital is going to stop operating its cross-channel payments on the 31.01.2016”.

I still remember the day when Otto launched Yapital, the first European cashless cross-channel payment system. We were all looking forward to it because it was as if we were living through the beginning of a new era for E-Commerce. However, 2 years later, all hopes and expectations have been up in the air. Perhaps it was too early?

Continue
(5 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Content is King: Tips for Viral Blog Posts [Infographic]

Picture: © Fotolia.com / Milles Studio
Picture: © Fotolia.com / Milles Studio

Content is king: Attractive digital content is able to develop huge potential and to increase conversion considerably. Colourful, animated, and a little emotional. Sounds simple – and it is indeed.

In order to make your content go viral, you don’t need to rely on mere luck or wave the magic design wand. It’s all about paying attention to some simple but brilliant tricks.

Continue
(No Ratings Yet)
post ratings loaderLoading...

EU Commission Takes Online Pricing Policy To Task: Is E-Commerce Becoming Fair?

digital-pricetags
Photo: Media Markt

E-Commerce is a very dynamic matter in principle. By means of customer data and real-time information you can set up individual offers that are tailored specifically to your customers and their demands. Personalised product recommendations, banners, prices, and discounts add up to a unique shopping experience for any customer.

But personalisation tools aren’t used for the sake of pure humanity; of course retailers have their revenues in mind when they invest in search and recommendation engines. This is not necessarily met with enthusiasm on the customers’ part.

Continue
(No Ratings Yet)
post ratings loaderLoading...

Third Quarter 2015: How are the Biggest Players Doing?

Graphic:Simon Cunningham
Graphic:Simon Cunningham

The quarterly reports of Amazon, Google, Apple, and Microsoft are always eagerly awaited as they mirror the overall mood of a whole industry. Even more important is a glance at revenue, profit, and future focus. A lot has happened over the past weeks: Google has reorganized into “Alphabet”, Microsoft has officially launched Windows 10, and Amazon has started new and buried failed experiments.

Continue
(No Ratings Yet)
post ratings loaderLoading...