Handelskraft Turns 15! We (Continue To) Celebrate. Posted on 3. January 20223. January 2022 | by Birthe Struffmann Source: Pexels/Ylanite Koppens Yes, you have read that right. We are still celebrating – or celebrating once again, depending on how you look at it. While some people are still struggling to deal with the aftermath of the holidays, we are starting the new year with full vigour. Well, at the tender age of 15, we were much fitter and handled a full stomach as well as long nights significantly better – and we did not drink alcohol at that time either ? But back to the topic. We are celebrating the 15th birthday of the Handelskraft blog, so let us take a look at what moved us and you last year. Continue (14 vote(s), average: 4.43 out of 5)Loading... Categories B2B B2C Data-Driven Business Publications
Handelskraft Reading Tips of the Year 2021 [5 Reading Tips] Posted on 27. December 202121. January 2022 | by Christian Otto Grötsch Source: Unsplash/Towfiqu barbhuiya The year is coming to an end. We have spared neither expense nor effort to compile the most clicked Handelskraft Reading Tips of the year 2021 and link the corresponding articles here. It was a wild year. It had everything. Stay tuned next year and find out everything you need to know about digital business! Continue (16 vote(s), average: 4.25 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Ho Ho Ho! Handelskraft Wishes You a Merry Christmas Posted on 23. December 202123. December 2021 | by Franzi Kunz Source: Unsplash/Sabri Tuzcu What would Christmas be without the right atmosphere? Exactly. It is time to decorate. Nothing new there. And just like every year, our old friend the Christmas tree finds its way into our living rooms. That is just how Christmas works. Right? Continue (14 vote(s), average: 4.71 out of 5)Loading... Categories E-Commerce
Retail Media: What Advantages Does the New Business Model Offer Retailers? [5 Reading Tips] Posted on 20. December 202120. December 2021 | by Birthe Struffmann Source: Pexels/Karolina Grambowska Ads on trains, banners in weather apps or digital billboards on the way to the next appointment – advertising messages are simply overlooked or even perceived as annoying in everyday life. When customers visit an online shop or a retail store, however, they already have the intention to buy something and are much more receptive to offers. Marketplaces such as Amazon, ABOUT YOU, OTTO and Zalando are taking advantage of this opportunity and are offering companies advertising space on their platforms. This business model is called retail media – and it creates new jobs, departments and even entire companies. Continue (14 vote(s), average: 4.43 out of 5)Loading... Categories B2B B2C Data-Driven Business Digital Marketing E-Commerce Reading Tips of the Week Retail
AI in E-Commerce: More Sales Through Better Customer Experiences? [5 Reading Tips] Posted on 13. December 202121. January 2022 | by Christian Otto Grötsch Source: Pexels/Tara Winstead Shopping has to be easy, fast and convenient. Especially online. For a significant proportion of consumers, however, shopping is still more of a chore. The majority of Germans are already satisfied when the products they order arrive at their homes; only about 17 per cent of them expect the online shops they choose to provide satisfying or even enjoyable shopping experiences. The problem here is that the image of online shops as conveyed by advertising does not always correspond to reality. Fancy interfaces of e-commerce vendors are often deceptive and lead to around 52 per cent of consumers being disappointed by the actual service of the shops. E-commerce vendors should see these dissatisfactions as an opportunity to exceed the expectations of their customers with reasonable measures. Artificial intelligence can help improve shopping experiences in e-commerce and boost sales. But how exactly? Continue (13 vote(s), average: 4.69 out of 5)Loading... Categories B2B B2C Data-Driven Business E-Commerce Reading Tips of the Week
NFTs and the Future of E-Commerce [5 Reading Tips] Posted on 6. December 202121. January 2022 | by Christian Otto Grötsch Source: Unsplash/Joshua Fernandez Everyone is talking about them at the moment: NFTs. The new trend on the Internet. They completely redefine digital ownership and are already being talked about as a revolution in the art world. But are these tokens really revolutionary or just a speculative bubble? And what role will they play in e-commerce? Today’s reading tips of the week provide answers to these questions. Continue (13 vote(s), average: 4.69 out of 5)Loading... Categories B2C E-Commerce Reading Tips of the Week
Spryker and dotSource Announce Partnership [5 Reading Tips] Posted on 29. November 202121. January 2022 | by Christian Otto Grötsch Source: Spryker/dotSource In a world of almost endless device diversity and at the same time increasing complexity of customer demands and behaviour, it is becoming more and more tricky for companies to find the right shop system. The Berlin-based start-up Spryker offers a solution for handling and implementing different channels. It enables companies to reach their customers via all current and future digital touchpoints: desktop shop app, mobile shop app, IoT scenarios, blockchain technology as well as bot and voice integrations. We are delighted to announce that Spryker is now a partner of dotSource. How did this come about? Continue (13 vote(s), average: 4.69 out of 5)Loading... Categories B2B B2C E-Commerce Reading Tips of the Week
Salesforce Service Cloud and Marketing Cloud in the Tourism Industry: Making Individual Dream Holidays Come True with Berge & Meer [Success Story] Posted on 17. November 202118. November 2021 | by Franzi Kunz Download the Berge & Meer Success Story for free now! Long beaches, plunging waterfalls, high mountains, exotic weekly markets – those plagued by wanderlust are looking for their dream holiday. The direct tour operator Berge & Meer has been making customers’ dream holidays come true for more than 40 years. The company from the Westerwald region offers high-quality round trips, adventure tours, combination trips and cruises all over the world. In order to stand out from the competition with such offers, a targeted customer approach is required. Berge & Meer approached Salesforce with the request to expand and optimise its digital customer relationships. Salesforce then turned to dotSource to jointly implement Salesforce Service Cloud as the company’s new customer relationship management system and Salesforce Marketing Cloud for marketing automation. Continue (14 vote(s), average: 4.43 out of 5)Loading... Categories B2B B2C CRM, Sales & Service Data-Driven Business Digital Consulting E-Commerce Marketing Automation Publications Retail
Adobe Commerce Entry Solutions: Successful Online Shop in Record Time and Without Risk [5 Reading Tips] Posted on 15. November 20213. December 2021 | by Birthe Struffmann Source: Unsplash/Tim Mossholder With the digitalisation of business models, the saying »The last shall be first« is no longer valid. And if we are completely honest, it was only created to comfort those who are not at the forefront. However, when it comes to digitalising your business and meeting customer demands, excuses do not count. It is first come, first served. What I actually want to say is that the sooner your products and services are visible online, the sooner you can reach potential customers and drive your business forward. To this end, Adobe offers solutions, especially for e-commerce newcomers, that make it possible to launch online shops as a minimum viable product (MVP) in just a few weeks. Continue (13 vote(s), average: 4.38 out of 5)Loading... Categories B2B B2C E-Commerce Reading Tips of the Week
Pinterest: What Are the Benefits of the New Forms of Advertising? [5 Reading Tips] Posted on 8. November 202121. January 2022 | by Christian Otto Grötsch Source: Unsplash/Souvik Banerjee It is well known that the photo platform Pinterest is no longer strictly about inspirational content, but also about directly purchasing the products displayed. In spring 2021, Pinterest expanded its cooperation with Shopify to an international level, followed in June by the launch of shopping features in Germany and other countries. Now, the platform has announced several more e-commerce updates. Continue (13 vote(s), average: 4.69 out of 5)Loading... Categories B2C E-Commerce Reading Tips of the Week
