»Artificial Intelligence« – 25 Use Cases to Succeed with AI [New White Paper] Posted on 23. February 202223. February 2022 | by Franzi Kunz Download the »Artificial Intelligence« white paper for free now! Research on this topic was conducted decades ago, but it is only today that everyone is talking about it: artificial intelligence (AI). But what is AI – and what is it not? » Artificial intelligence seeks to make computers do the sorts of things minds can do. « Margaret Ann Boden This definition of AI by the famous neuroscientist, who has been conducting research in Oxford since the 1970s, is taken from her book »Artificial Intelligence: A Very Short Introduction« and sounds rather simple. However, it basically hits the nail on the head: AI is a collective term for the wide field that seeks to enable machines to achieve human intelligence levels. This requires targeted training. In our new white paper, we show you how diverse AI projects are. After all, information processing and decision-making processes of living beings are extremely complex. Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C CRM, Sales & Service Data-Driven Business Design & Usability Digital Marketing E-Commerce Industries Platform Integration Publications
Total Experience as a Driver of Efficiency and Customer Loyalty [5 Reading Tips] Posted on 21. February 202221. February 2022 | by Birthe Struffmann Source: Unsplash/Blake Wisz With the increase in digital communication, whether within companies or externally with partners and customers, the number of interfaces of technical systems that are supposed to support the communication process is also increasing. Whether it is shared access to documents and data or direct communication via various collaboration tools – in order to work together successfully as a team and to provide good customer service, the needs of all those involved in the process must be taken into account. This means that customer experience, multiexperience and employee experience merge into total experience (TX). Continue (8 vote(s), average: 4.50 out of 5)Loading... Categories B2B B2C CRM, Sales & Service E-Commerce Reading Tips of the Week
Corporate Podcasts: How Strong Brands Make Themselves Heard [5 Reading Tips] Posted on 14. February 202214. February 2022 | by Birthe Struffmann Source: Pexels/George Milton There are many ways to reach your target audience. Successful brands use cross-channel marketing to combine online, offline and multimedia customer experiences. Corporate podcasts are becoming increasingly popular as a way to engage potential customers on their journey and give them more context about products and services. However, this popular medium can only be successful if the concept is well thought out, including technical know-how and talented hosts. Continue (7 vote(s), average: 4.43 out of 5)Loading... Categories B2B B2C Reading Tips of the Week
UX Design in B2B with a Future: Leipziger Messe Relies on Living Style Guide to Optimise More Than Just Its Website [Success Story] Posted on 9. February 20229. February 2022 | by Franzi Kunz Download the Leipziger Messe Success Story for free now! Whether it is the »Touristik & Caravaning« fair for travel enthusiasts, the »modell-hobby-spiel« fair for children of all ages or the traditional book fair in spring: Leipziger Messe offers a wide variety of popular events. In order to make the website of Leipziger Messe even more visually appealing and modern, the dotSource user experience design team was brought on board. The highlight is that the elements of the new design can be used not only for the website of Leipziger Messe, but also for different events – in line with the respective corporate identity (CI). The result is an all-round consistent and user-friendly online presence. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories B2B Design & Usability Digital Consulting E-Commerce Trade Fairs
Making Decisions That Increase Your Success [5 Reading Tips] Posted on 7. February 20227. February 2022 | by Birthe Struffmann Source: Unsplash/Adeolu Eletu Purchase histories, website visits, sales figures: companies rarely lack data. But which data is really relevant when it comes to specific issues such as campaign optimisation, location planning or resource savings – and how can it be processed in a structured manner? Business intelligence solutions support your company in bringing together existing data, analysing it depending on the task at hand and presenting it clearly. This enables you to make decisions more quickly, easily and effectively and to optimise customer experiences as well as internal business processes. Continue (8 vote(s), average: 4.50 out of 5)Loading... Categories B2B B2C Data-Driven Business E-Commerce Reading Tips of the Week
Content Automation Boosts Sales Figures in E-Commerce [5 Reading Tips] Posted on 31. January 202231. January 2022 | by Birthe Struffmann Source: Pexels/cottonbro We already know that intelligent solutions continue to be on the rise. However, there is one trend we would like to take a closer look at: automated content creation using AI. In the future, it is to support copywriters in order to offer readers even better content and thus increase conversions. Continue (10 vote(s), average: 4.20 out of 5)Loading... Categories B2B B2C Data-Driven Business Digital Marketing E-Commerce Reading Tips of the Week Retail
Cybercrime: How to Protect Yourself and Your Data Against Cyberattacks [5 Reading Tips] Posted on 24. January 202224. January 2022 | by Birthe Struffmann Source: Pexels/Mikhail Nilov Both private individuals and large companies are increasingly becoming the target of cybercriminals. For this reason, online shop operators should already take the security of their shop system into account during the development stage. After all, companies have an enormous responsibility to protect not only their own data, but also that of their customers. Continue (9 vote(s), average: 4.11 out of 5)Loading... Categories B2B B2C Data-Driven Business Reading Tips of the Week
Reshoring: Going Back Is the Way Forward for Your Delivery Promises [5 Reading Tips] Posted on 17. January 202217. January 2022 | by Birthe Struffmann Source: Pexels/Anthony Beck Customers who want to order something at the moment usually have to reckon with the fact that it is not available or will not be delivered for several weeks. Those who decide to make a purchase anyway will have to deal with further delivery delays on top of that. This is due to limited production capacity and various restrictions imposed by certain countries, which are delaying imports as a result of the pandemic. This stretches the patience of customers. However, companies have no influence on supply bottlenecks for goods and raw materials from abroad. So what can they do to keep their delivery promises and secure the loyalty of their customers? Continue (16 vote(s), average: 4.50 out of 5)Loading... Categories Automotive B2B B2C Consumer Goods Industry Reading Tips of the Week
Marketing Tech Trends 2022: Becoming a Digital Champion with the Right Omnichannel Strategy [5 Reading Tips] Posted on 10. January 202221. January 2022 | by Christian Otto Grötsch Source: Unsplash/Adi Goldstein Marketing tech. Is it just a buzzword or a promising development? Spoiler: the latter. After all, the term is not that new. MarTech is basically the combination of marketing and technology. It specifically refers to important measures and tools for harnessing technology to achieve marketing goals. But to what extent can MarTech simplify the work of marketing teams in the future? What role does data-driven marketing play in this regard? And which omnichannel strategy will help you impress customers? Today’s reading tips of the week provide answers to these questions. Continue (13 vote(s), average: 4.69 out of 5)Loading... Categories B2B CRM, Sales & Service Data-Driven Business E-Commerce Marketing Automation Reading Tips of the Week
Sweet Sixteen: dotSource Celebrates 16 Years of Digital Success Right from the Start Posted on 5. January 20225. January 2022 | by Franzi Kunz Source: Unsplash/Tyler Delgado, edited by dotSource Super sweet sixteen. Finally! Rounding up from now on ? Besides the 14th birthday, which officially marks the start of the teenage years, the 16th birthday is one that most adolescents probably eagerly look forward to as well. You can do more. You are allowed to do more. But you also have to do more. The dotSource teenager is no exception! Congratulations and welcome to the in-between. Continue (14 vote(s), average: 4.71 out of 5)Loading... Categories E-Commerce
