Demanding, dependent, ethical – as the first generation to grow up entirely in the spotlight of the Internet, millennials are probably the generation that has received the most criticism. However, now that brands are finally beginning to understand this target group, their successors are already entering the consumer landscape: Generation Z.
This raises a number of questions for (online) retailers: how does Generation Z prefer to shop? Which payment methods does it preferably use? And how has all this changed during 2020?
What will our working world look like after the coronavirus pandemic? This is currently one of the most important questions that many people ask themselves – although the virus is far from being eradicated. Much of the discussion in the media revolves around working from home and the »enforced« digitisation push for many companies. However, this is by no means the end of the story.
The opportunity to change our working habits and entire corporate structures is more favourable than ever before. Against the background of New Work, it is therefore even more important for us to look at what actually distinguishes modern work in the new working world, where we stand and what ultimately makes us happy and successful.
Publishing and digitisation are no longer mutually exclusive. It did not only become clear during the last few weeks that a combination of tradition and modernity – of analogue and digital – is an advantage for all user groups.
Looking at schools and further education, it also becomes apparent that there is still a lot of catching up to do in terms of digitisation. Urgently! We already knew that before the crisis, but little to nothing happened. Therefore, it is all the more important that there are companies that were already well-positioned digitally before the coronavirus in order to make cross-media education possible. Just like Cornelsen. Find out in our brand new success story what Cornelsen Verlag GmbH has done to further expand its already exemplary digitisation strategy.
People are becoming more and more mobile. Airplanes, cars, high-speed trains, buses, e-bikes… the distances to be covered are increasing not only for adults, but also for children – yes, even babies are travelling more than previous generations.
Whether on foot with the pushchair or by car with a child car seat: it is the top priority for supervising adults to transport their small children as safely as possible from A to B.
Britax Römer Kindersicherheit GmbH has specialised in this field and has been one of the market leaders for almost one and a half centuries. Römer was already founded in 1871 in Southern Germany. In 1971, the renowned European family-owned company was formed by a merger with the British company Britax Childcare.
How does the tradition-steeped company master the digital change? Which successes and added value does the manufacturer of child safety products achieve through an innovative platform that combines content and commerce? The brand new success story tells you all about it.
Under the name »Snap Minis«, the US-American instant messaging service Snapchat opens up for HTML-based mini apps. By doing so, Snapchat copies the concept of super apps, which is very successful in China and other parts of Asia. In the last six years, these apps have become extremely popular due to their wide range of functions.
Beyond normal company pages and posting updates, LinkedIn offers a wide variety of possibilities in terms of content marketing and its potential is still often underestimated.
The social network has recently published a guide for successful content marketing in the form of a »tactical plan«, which presents various possibilities for companies to pursue their goals. It is not really surprising that LinkedIn is a promising option for reaching a relevant business target group. However, only those who know how to stage themselves on this social network benefit.
Along the lines of LinkedIn’s success plan, a few examples of features that are only rarely used these days are listed below.
Companies whose history dates back to the German reunification can rely on several years of experience and expertise in their industry. They know how their customers tick and what they want. This knowledge is crucial in highly competitive markets in order to acquire new customers and convince them with quality and service.
After all, an excellent customer experience is much more than just a nice online shop with good customer support. Even business customers of the analytical measuring technology manufacturer Analytik Jena are supposed to feel that the quality of the company is not only reflected in its devices and numerous products, but also in its customer communication.
For this purpose, well-maintained product data is indispensable. Without it, an online shop does not only sink into chaos (no matter how nice it is), but this data also forms the basis for smoothly functioning communication.
WhatsApp Business now has more than 50 million active users per month worldwide. The business version of the messaging service is used by more and more small companies to communicate with customers. But that’s not all! Recently, the Facebook subsidiary has also announced new features for WhatsApp Business. Is this the return of messenger marketing?
Trends are no longer what they once were. There is no »For real?«, no wow effect, no shock. A solution, a service or a mindset does not necessarily have to be something completely new in order to have the potential to become a trend.
Just take a look at long-time favourites: personalisation, big data (the buzzword of the year), TV relics such as live shopping or terms that have been around for a long time, for example international and cross-channel commerce. None of these things are inventions of the year 2020. Nevertheless, it is worth taking (at least) a second look to recognise new potential. Our brand new Handelskraft Trend Book 2020 »Digital Intellect«, which is now available for free download exclusively for retailers, manufacturers and publishers, shows just how worthwhile this is.
At the end of May 2020, the new Facebook and Instagram Shops were presented. The shop feature enables companies all over the world to offer a shop on their own profile – completely regardless of company size, number of fans or advertising budget.
Shopping on Facebook or Instagram is no big news and no incredible feature per se. In today’s reading tips, however, we show what features the shops have, what is new, what is still being developed and what companies can already do to impress customers.