The development of the Internet of Things is nowhere near slowing down. Quite the opposite: by the end of this year, presumably 4.8 billion networked endpoints will be used in the enterprise segment and car industry. According to a forecast by Gartner, this figure will even rise to 5.8 billion by 2020 which is equivalent to an annual growth of 21 per cent.
Two forces are driving this development forward: speed and size. On the one hand, companies use an improved broadband connection to make real-time analysis and on-demand intelligence possible. In B2C as well as B2B, several use cases have already shown their potential. On the other hand, sensors – an essential component of the Internet of Things (IoT) – become smaller and smaller and more and more sophisticated.
In this context, Gartner states that companies will use physical space to interact with their customers through these tiny sensors. Smart Cars, Smart Cities, Industry 4.0 or Smart Farming are familiar terms surrounding a phenomenon that covers way more – for example the next stage of the IoT technology called »Smart Dust«, which currently attracts a lot of attention.
CRM kills Salespeople. As if. The success story of MEVACO shows that it should rather be called CRM supports Salespeople. Why? Because the suitable system and its networking ensure ideal processes. This, in turn, provides the basis for the measure of all things in terms of designing digital customer relationships: added values.
In the »As-A-Service-Age« and in B2B anyway, it is obvious to do everything to convince with first-class service. With the introduction of Salesforce Service Cloud, MEVACO GmbH managed to do exactly this because it allowed the company to have a sales department which – thanks to automation, system networking and pioneering technologies – not only meets customer demands in a personalised, but also efficient way.
In May 2018, Adobe acquired Magento for 1.68 billion dollars. Even back then, it was only a matter of time until the giant from San Jose would integrate Magento into its tech stack. In April 2019, Adobe launched the Magento-based Adobe Commerce Cloud. By doing so, Adobe complemented its portfolio with the missing e-commerce platform which works in B2B as well as B2C relationships and fits in seamlessly with the Adobe Enterprise Cloud.
If you want to book an accommodation, order something to eat, transfer money, chat with friends or colleagues and shop some new shirts, how many apps do you need? In the Western world, you certainly need six different ones. In Asia, however, a new model that centralises all these actions in one single place is establishing itself: the super app.
The Chinese pioneers WeChat and Alipay are the largest exponents of this super app revolution and are therefore considered to be role models. Companies from all over the world now aspire to put this successful Chinese model to use in their own region. But what actually is a super app, which advantages does it have and in which other regions does it already experience a boom? Will super apps even be able to gain a foothold in the Western world?
Faster, more flexible, more efficient, more scalable, more performant. These five requirements are the Holy Grail of each online shop nowadays because customers expect lightning-fast loading times, simple operation and an up-to-date product range at all times. Companies, in turn, want to develop innovations quickly, optimise cost savings and attain maximum productivity.
With increasing growth and rising ambitions, however, outdated structures and solutions quickly reach their limits. Courage is required when it comes to digitalisation. C.H.BECK, the German market leader in the field of legal literature, therefore decided to break with its 15-year monolithic platform developed in-house and to rely on modern and flexible technologies. Keywords are microservices and cloud, technology partners are commercetools and Microsoft Azure.
In our new success story, we show how C.H.BECK managed to restructure its online shop with commercetools to make it fit for the future.
Personalisation is essential to the successful creation of digital customer relationships and thus for long-term success. Addressing customers individually is far more than sending an e-mail with the correct name. 360-degree customer focus is required, which in turn covers all touchpoints of the customer journey. In order to master all these mammoth tasks, companies need a reliable and central source of supply, the so-called »Single Point of Truth« for customer relationship management.
Therefore, it is no surprise that the topic CRM has recently become more and more important for companies. Consequently, more and more money is invested in CRM projects as well. However, according to a study conducted by Uniserv, 62 per cent of companies are not satisfied with the management of their customer data. What does this tell us about the status quo of this important technology in digital business and which challenges do retailers, manufacturers and brands currently face in this regard?
Customers expect not only lightning-fast loading times, but also personalised product presentations in order to find the exact product they are looking for as quickly as possible, regardless of whether the purchase is made on a smartphone or a desktop or regardless of how many people access the website at the same time. Many customers nowadays take purchasing in efficient shops for granted.
By migrating to Salesforce Commerce Cloud, the biggest mail-order retailer of rock and entertainment merchandise products EMP wants to meet these demands even better. In cooperation with dotSource, the online shop was migrated and the existing heterogeneous system landscape was streamlined.
Anyone attempting online retail will realise the following. Success doesn’t just happen without any input. And even those who have been successful in e-commerce for a few years should ask themselves a question again and again: How can what I offer be even better?
This question often carries others with it. What ensures that visitors to my online shop not only surf on my pages but also follow through on a call-to-action? How do you ensure that customers not only order something once but that they become regular customers?
In order to answer these questions intelligently and to increase sales and customer loyalty in the long term, without immediately forcing a huge relaunch, one can heed a few tips to get the screws tight and correctly aligned.