The tech industry isn’t the only thing that’s being moved by digital technology. Farming’s getting high-tech! Tractors and combined harvester? Controlled via GPS. Irrigation planning? Supported by AI. In the field, in the vineyard, on the water: Data is collected everywhere and transmitted to the central computer. For example, the farmer can monitor the route of the vehicles, react to weather conditions, and simply optimise processes.
»Digital Farming«, »Precision Farming« and »Smart Farming« are no longer foreign phrases for farmers. But what does the future hold for agriculture?
In 2013 Angela Merkel, Chancellor of Germany said that the Internet was »new territory for all of us«. After that, concepts emerged that should’ve advanced digitisation in Germany. In 2016, this request from the Federal Chancellor followed: »I believe that the ability to code is becoming one of the basic skills for young people, alongside reading, writing, and arithmetic.«
But not much has changed for German students. But is it even necessary to put coding on a par with reading, writing, and arithmetic? Or will this »new« skill soon no longer as necessary as many currently believe?
Summer’s within reach. After you do a quick check of an outdoor furniture store during lunch, you decide to order a simple hammock chair for home. Choosing the right colour and size is not a problem either. That same evening, your smartphone rings and a car with that new piece of jewellery is on your own doorstep. But how’s that possible?
IoT, business intelligence, self-driving cars, big data – This multitude of buzzwords is shaping our future. They all are smartly connected to produce supply chain management 4.0 and take customer satisfaction to a new level.
Digital transformation affects all areas of a company internally and externally. This is particularly evident when it comes to internal procurement. BayWa AG also experienced this. We’d like to show you the journey our client has set out to do, optimising corporate processes with a central, internal ordering platform – BIOS (BayWa Internal Order System), thereby saving time and money.
Being able to buy a product any time, anywhere is a reality in many countries today. This is ensured by constant technological progress and improving infrastructure. 71 per cent of European online shoppers are now shopping across borders. But there are still regions where cross-border e-commerce is a huge challenge.
Africa is a good example. Although the region is still struggling with many obstacles, it holds great potential for online retail. We all know: »First come, first serve.« So does DHL and it’s recognised such potential and taken on this niche market early on.
Our market is flooded with offers distributed through a variety of digital channels. Since it’s difficult to stand out from the competition in a sustainable manner. But how can you ensure you brand is visible, as more and more major players want to grab a piece of the market?
Classic online advertising hardly helps with this challenge. Many users are already blind to banner ads and just hide them automatically. Merging content and shopping, that is, content commerce can be a solution. Because customers value, added value!
Businesses need to understand their customers better, to tailor their strategies, processes, and ultimately their products and brand to the needs and desires of their customers, and treat them like royalty. Personalisation has become a digital business obsession, not least because with every step forward new and great challenges come again and again.
In recent years, a number of so-called direct-to-consumer startups have emerged that want to rethink and improve customer relations. They focus on four milestones that are particularly relevant for smart consumers: Community, trust, experimentation, and independence. The latter refers to the courage to renounce all sorts of intermediaries.
In addition, such direct-to-consumer brands draw on the advantages of the digital market and its ongoing dynamism. Another brand that has joined this coveted group is the natural cosmetics brand LUSH.
But what’s behind this refurbished direct-to-consumer (D2C) approach and why is it trendy?
When it comes to trends, you usually expect the latest and coolest developments. The fact that many of the trends that are driving digital business, but have been around for quite some time, was clear in the first part of this retrospective series. Even after three decades of World Wide Web, nothing is changing the maxims for successful business. Customer satisfaction and long-term customer relationships.
In order to make them successful, retailers, manufacturers and publishers have to create their own digital DNA and that also means recognising trends with long-term viability for their business goals AND their target group, reviving them, (re)thinking, and creating innovation from them. One of these classic trends is platforms. Since this topic still has, well actually since 2019, been booming, we’ll discuss it in the second part of this article series: Top-5 commerce trends, revisited.