Lead Generation Through Marketing Automation: How Marketing Intelligence by Salesforce Can Help You Generate High-Quality Leads Posted on 3. April 20233. April 2023byby Franziska Kunz 0 Source: iStock/Tempura A brand is only as strong as its marketing. That is a fact. And marketing is only as strong as its team. But what makes a strong marketing team? What qualities does a perfect marketer need? Creativity? Communication skills? Stylistic confidence? Research skills? Multimedia literacy? An understanding of channels? Of trends? Analytical skills? Tool expertise? Agility? Any of these and preferably all of them together. Nothing is impossible, to quote one of the most famous marketing slogans. By the way: according to the Global Marketing Report, creativity is the top skill! We will come back to that later. So how can it be achieved? This strong marketing that makes brands successful? One answer is certain: by using digital solutions. And that is what we will focus on today: marketing automation in general and marketing intelligence by Salesforce in particular. Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories Marketing Automation
Enabling Digital Accessibility – How to Make Your Website User-Friendly and Improve the User Experience for Everyone Posted on 20. March 202322. March 2023byby Birthe Struffmann 0 Source: Unsplash/Viktor Forgacs Accessibility in all areas of day-to-day life is not only demanded by those affected by disability – it is increasingly becoming mandatory. It is also a topic that is more present than ever in the design and implementation of digital services. This is a long overdue development from which companies can benefit in two ways. In addition to helping people with disabilities, the accessible design of digital systems also has positive effects for all other users. The general usability – and thereby the user experience – is improved. Find out in this article who will need to provide accessible websites in the future, what this means and what to look out for. Continue (13 vote(s), average: 4.69 out of 5)Loading... Categories B2B B2C Brand Experience Design & Usability
B2B Online Shop for Standard Component Manufacturer: From Project Audit to SAP Commerce Platform for norelem [Success Story] Posted on 15. March 202315. March 2023byby Birthe Struffmann 0 Download the norelem Success Story for free now! Business customers value efficiency and well-established products. This means that reliability is a precious asset in B2B commerce. That is why it was essential for norelem Normelemente GmbH & Co. KG to turn the wide product range of its popular print catalogue THE BIG GREEN BOOK into a digital experience – with a modern and user-friendly online shop. The leading manufacturer of standard parts and components for machine and plant construction opted for a project audit by dotSource and, delighted by the results, decided to entrust the digital agency with the further implementation of the ambitious SAP Commerce project and a design update. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories B2B E-Commerce Industry Publications
Metadata Management – 5 Important Criteria to Consider When Selecting Your System Posted on 13. March 202313. March 2023byby Franziska Kunz 0 Source: Pixabay/theglassdesk In digitalised companies, the volume of data is reaching new heights. The amount of data from systems such as ERP, CRM or PIM tools is growing rapidly. How do you keep track of all this data? »Metadata management system« is the name of the tool that supports companies in this regard. The prefix »meta« already indicates that the switch to a higher, more abstract level provides a better overview. Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories Data-Driven Business
Google Optimize Is Shutting Down: These Are the Top 5 Alternative Tools Posted on 6. March 20236. March 2023byby Birthe Struffmann 0 Source: Pexels/Tranmautritam A sad announcement for many companies: the free and widely popular tool Google Optimize as well as the paid extension Optimize 360 will be discontinued at the end of September this year. In this Handelskraft article, you can find out which alternative tools there are to the Google product, what to look out for when making the switch and what other forms of A/B testing are possible apart from the tools for client-side A/B testing. Here are our top 5 alternatives in a nutshell. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Brand Experience Design & Usability Publications
UX Audit of Your Website: Recommendations for an Ideal User Experience Posted on 27. February 202331. March 2023byby Birthe Struffmann 0 Source: Unsplash/Will H McMahan The digital landscape is changing quickly – new technologies and trends are constantly emerging and creating new demands among your users. Websites and apps need to keep up with these changes in order to stay competitive. It is important for new features to go live quickly and cost as little as possible. A regular user experience (UX) audit can help your company identify potential for optimisation and get the most out of your digital platforms. Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Brand Experience
Online Shop Optimisation and CMS Selection: Villeroy & Boch Creates the Basis for Modern Content Commerce Strategy [Success Story] Posted on 22. February 202322. February 2023byby Franziska Kunz 0 Download the Villeroy & Boch Success Story for free now! If you want to be seen and liked, you must stand out positively. This is valid both in the real world and in digital business. Online shops that have an attractive and target-group-oriented design as well as a pleasant customer journey are more likely to be remembered. Accordingly, the manufacturer of ceramics and porcelain products Villeroy & Boch wanted to not only modernise its online shop, but also turn its product world into a digital experience. Our new success story explains how this was accomplished. Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories B2C Content Management Design & Usability Digital Marketing E-Commerce Publications
Gartner: The Top 10 Technology Trends for 2023 Posted on 6. February 202331. March 2023byby Birthe Struffmann 0 Source: Unsplash/Maximalfocus The market research institute Gartner has presented the top 10 technology trends for 2023. This year’s focus: defence against cybercrime and the right way to utilise artificial intelligence (AI) for a company’s success. How companies can successfully make data-driven decisions and how industry cloud platforms can help improve scalability is the subject of today’s Handelskraft article. Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Cloud Services Data-Driven Business
PIM and DAM Software – Providers and Systems Compared [Updated White Paper] Posted on 1. February 20231. February 2023byby Franziska Kunz 0 Download the »Selecting PIM and DAM Software« white paper for free now! The first impression is crucial. Whether we like someone, whether we find a website appealing – the first few milliseconds are key. In e-commerce, however, it takes more than just a good impression to guide customers to the checkout and generate sales. Consistent product data is incredibly important in this regard. But what exactly is product data? How can its quality be optimised? What role do product information management (PIM) and digital asset management (DAM) systems play here? And how do you select the right solution for your business? Our updated white paper provides you with all the answers! Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories B2B Data-Driven Business E-Commerce PIM/MDM/DAM Publications
Business Intelligence in Agriculture: How KWS Benefits from Data-Driven Decision-Making [Success Story] Posted on 25. January 202325. January 2023byby Franziska Kunz 0 Download the KWS Success Story for free now! Agricultural machinery autonomously driving on fields; animals being fed based on algorithms and caressed by petting robots – such futuristic scenarios in agriculture are still rather utopian. However, considering the low precipitation last year, it would already make a big difference if we could breed maize varieties that can cope better with extreme drought than the current ones. The question relating to the future success of agriculture is not so much about robots, but rather about which plant varieties can best cope with changing conditions. This question is crucial to the daily work of our client KWS. As one of the world’s leading plant breeding companies, KWS is constantly finding new answers to this question – and it does so in a data-driven, digitally savvy manner and, for quite some time now, with the help of a business intelligence system as its central analytics tool. Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories Agriculture B2B Data-Driven Business Publications
