User Research: How a User-Oriented Approach Contributes to Business Success Posted on 7. June 20237. June 2023byby Franziska Kunz 0 Source: Pexels/Gustavo Fring Without a solid foundation, even the most spectacular house will be of no use to you. It is the same with your design and development processes. Cool features and an exciting design are not effective if the users of your website expect something different. This is where user research projects come in, helping you get to know your users better and thereby creating a strong basis for all your digital endeavours. Find out in today’s Handelskraft article how to pave the way for a real customer-oriented approach and which methods can help you in the process. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories Customer Experience
Artificial Intelligence in Daily Business: How to Build Up AI Expertise Within Your Company Posted on 24. May 202324. May 2023byby Birthe Struffmann 0 Source: iStock/mihailomilovanovic Artificial intelligence (AI) cannot think for you. However, these technologies can help free up your mental capacity to explore new thoughts and put existing ones to the test. They allow you to use your potential to master new challenges by completing less demanding routine tasks more quickly. As a result, teams not only work 40 per cent more efficiently, but they also consider their work to be more fulfilling. High-quality project results, a fast time to market and relaxed, happy employees. Is that not how working life should be? And it can be – if you actively foster AI expertise within your company and know how to use which tools in what situation. Learn how dotSource is driving this development in companies and gain valuable tips for your business in this article. Continue (11 vote(s), average: 5.00 out of 5)Loading... Categories Digital Strategy
MACH Alliance: For More Success in E-Commerce Posted on 17. May 202317. May 2023byby Franziska Kunz 0 Source: iStock/Rawpixel What makes a digital agency successful? The service portfolio? The know-how? The expertise? The references? Yes, these things are important. But above all: The people and how they work together. Whether within their teams, with clients or with partners. Successful digital agencies build on strong partnerships. By people. With know-how. With expertise. Which is why we are all the more excited to be able to strengthen our position in the area of partnerships as of today. Effective immediately, dotSource is an official partner of the MACH Alliance. A large step for us, and a (further) large benefit for our clients. Learn more about which benefits these are and what is behind the MACH Alliance in today’s Handelskraft article. Continue (10 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Multi-Stream Project Management: Driving Digital Transformation with Simultaneous Projects Posted on 16. May 202316. May 2023byby Franziska Kunz 0 Source: Pexels/RDNE Stock project If you want your company to become a digital pioneer, just having an online shop or being active on social media is no longer enough. Great digital offers are much more complex! It starts with a suitable IT system architecture to ensure that your company’s processes are as efficient as possible and encompasses everything up to an appealing design across all your channels. This will probably lead to your company tackling multiple digital projects at once to perfectly keep up with the ever-changing world of e-business. However, managing several projects comes with its own challenges. That is exactly why dotSource has developed the »Multi-Stream Project Management« framework. It makes this job a lot easier and lets you optimally utilise the synergies between projects. Continue (12 vote(s), average: 5.00 out of 5)Loading... Categories Digital Strategy
SEO and Digital Accessibility: Three Good Reasons to Optimise Your Website Posted on 3. May 202322. May 2023byby Franziska Kunz 0 Source: iStock/fizkes Are SEO and digital accessibility compatible with each other? Absolutely – it’s a match! Your website is going to love this pairing. Most of you know that optimising your website for search engines is important. But one point that is often overlooked is the reduction of barriers for everyone. Seriously – everyone. The brilliant thing about the interplay of digital accessibility and SEO is the emerging synergy effects. An accessible website has a positive effect on user experience, which in turn reflects positively in search engine rankings. With the following three examples, we will show you how the combination of SEO and digital accessibility can boost your website to the top of the search results. Continue (13 vote(s), average: 5.00 out of 5)Loading... Categories Customer Experience
Integration for a Pioneering Digital Experience – How MEVACO Harmonised Its System Landscape [Success Story] Posted on 19. April 202319. April 2023byby Birthe Struffmann 0 Download the MEVACO Success Story for free now! It was not long ago that we published an article about our client MEVACO on Handelskraft. MEVACO is the leading supplier of expanded metals, perforated sheets as well as crimped and welded meshes in Europe. With its products, the southern German company provides inspiration for modern architecture – from the façades of large buildings in metropolises to the railings of staircases in small villages. MEVACO is one of the digital pioneers in its industry: the company has a modern system landscape that has grown in recent years to include many groundbreaking technologies. As a result, the metal manufacturer is able to efficiently digitalise marketing, sales and service processes and process highly individual orders online. But how can it be ensured that all these system landscape components work well together? Find out more about this trailblazing integration project in our new success story. Continue (12 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Microsoft 365 Copilot: The New Tool for More Productivity and Efficiency in Your Daily Business Posted on 17. April 202317. April 2023byby Birthe Struffmann 0 Source: iStock/mihailomilovanovic Digital transformation is not just changing the way we buy products or inform ourselves about important topics: it is changing the way we work. Fundamentally. We have already asked our teams how they have experienced their work being transformed by new tools such as ChatGPT. With Microsoft 365 Copilot, however, there is about to be a new tool on the market, one which could change the way we work even more fundamentally. Continue (12 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
B2B E-Commerce with Salesforce – How MEVACO Successfully Migrated Its Online Shop [Success Story] Posted on 12. April 202312. April 2023byby Birthe Struffmann 0 Download the MEVACO Success Story for free now! Modern architecture is characterised by exposed concrete and glass – and by metal. The components of translucent metal façades often come from MEVACO, one of the largest and most modern metal construction companies in Germany and Europe. MEVACO has been processing orders online for several years now – with great success. The company was so successful that the existing capacities were no longer sufficient and a system migration had to be considered. Find out in our new success story which system MEVACO opted for and which challenges were overcome. Continue (13 vote(s), average: 5.00 out of 5)Loading... Categories B2B CRM, Sales & Service E-Commerce Industry Marketing Automation Publications
Online Marketplaces for Companies – The Advantages of Having Your Own Strategy Posted on 11. April 202311. April 2023byby Birthe Struffmann 0 Source: Unsplash/Jezael Melgoza Although consumers’ willingness to buy products directly from manufacturers continues to grow, brands should not take this as a sign to sit back and relax, but rather as an incentive to take measures in order to convince those who do most of their online shopping on mainstream marketplaces to make the switch as well. Integrating marketplace features into your existing online shop can help you win more customers and increase your sales. It is time to evaluate what additional features you want to offer your customers and which provider is best suited to help you implement them. This Handelskraft article provides some initial food for thought. Continue (12 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C E-Commerce
B2B Digitalisation: Cross-Industry Digital Insights for Business-to-Business Commerce [Best Practice] Posted on 5. April 20235. April 2023byby Birthe Struffmann 0 Download the new »Digitalisation in B2B Best Practices« publication for free now! B2B digitalisation is becoming a matter of course because digital transformation is changing not only retail business but also business-to-business commerce. »Digital is the new normal« is also true in the B2B sector, where all connections between business customers and suppliers are mapped and analysed digitally. International industry leaders such as Heidelberger Druckmaschinen, KWS, MEVACO and Angst+Pfister are setting standards in terms of customer journey, product presentation and customer communication. Find out in our new »Digitalisation in B2B Best Practices« publication how your company can become a pioneer shaping the digital B2B future. Continue (11 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
