D2C: How to Secure Competitive Advantages with a Direct-to-Consumer Approach [5 Reading Tips]

D2C Customer Relationships Reading Tips
Source: Unsplash/Jacqueline Munguía

There is no such thing as »can’t«. Those who think that close customer relationships are not possible in e-commerce are mistaken. Successful direct-to-consumer (D2C) brands like STABILO, Fissler and Britax Römer show how close interaction with customers can turn the purchase of pens, pans and child car seats into an experience.

Although D2C sales in Germany still only account for 3 per cent of e-commerce sales, it is the channel that grew the most last year, with sales up 15 per cent. For online retailers, building and maintaining strong customer relationships digitally is just as much of a must-have for brand success as a powerful online shop.

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(4 vote(s), average: 5.00 out of 5)
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Migration to Adobe Commerce: How the Media Company Axel Springer SE Makes Its Digital Portfolio More Future-Proof with the Modernised Lesershop24 [Success Story]

Adobe Commerce Migration Medienkonzern Axel Springer Lesershop 24 modernisiert
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Media companies and publishing houses have long since arrived in the digital age. Whether it is the latest news on a smartphone, flexible subscription models or clearly structured media libraries: customers expect fast, uncomplicated access to high-quality content. The media company Axel Springer, which worked with dotSource to make its online shop for subscriptions fit for the future, shows how digital media consumption can be understood as an opportunity for successful new business models.

There is hardly any publishing house in Germany that is as well known as Axel Springer SE. The long-established media company is active in more than 40 countries these days. Of course, it is no longer just about printed newspapers – the company generates more than 70 per cent of its consolidated annual revenues with digital activities.

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(7 vote(s), average: 3.86 out of 5)
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Google Universal Analytics Will Be Discontinued: How to Ensure Your Data Is Properly Analysed [5 Reading Tips]

Google Universal Analytics Reading Tips
Source: Unsplash/Myriam Jessier

Saying goodbye is never easy. In the case of Universal Analytics, it also involves a lot of effort. However, companies no longer have a choice because Universal Analytics will be discontinued as early as next year.

According to current statistics, around 55.6 per cent of all website operators use Google Analytics. They should respond now because evaluating alternative systems as well as implementing and getting used to a new system will require financial and human resources.

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(7 vote(s), average: 3.86 out of 5)
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User Experience Design and Usability Optimisation: Four Examples of Optimal User Experiences [Best Practice]

UXD Best Practice
Download the new »UXD Best Practices« publication for free now!

When meeting a new person, when visiting a place you have never been to before: first impressions have a significant impact on future decisions. In the digital world, the magic of the first moment is even more crucial because you can always find the service or product you are looking for somewhere else. If they have a bad user experience, 90% of users turn their back on a company.

That is why it is worth investing in an innovative user experience design, usability optimisation and a modern brand design. But how? Our new »User Experience Design Best Practices« publication provides the answer.

Learn from successful client projects in industries such as manufacturing, energy and food how to

  • strengthen customer loyalty with user experience design
  • design websites that are not only modern, but also inclusive
  • revolutionise traditional B2B ordering with configurators
  • make a new brand successful with a memorable brand experience design
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(6 vote(s), average: 4.33 out of 5)
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Gamification: How Your Marketing Strategy Can Playfully Flourish [5 Reading Tips]

Gamification Marketing Reading Tips
Source: Pexels/RODNAE Productions

Let the games begin. Companies that spice up their marketing campaigns with playful elements increase the loyalty of their customers by 41 and their brand awareness by 15 per cent. Whether it is a minigame, a quiz or an adventure gamebook: there are no limits to creativity. With the help of these innovations, some companies have already made their way back into the performance game.

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(6 vote(s), average: 4.33 out of 5)
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Accessibility on the Web – Why It Will Become Mandatory for Digital Business by 2025 at the Latest [5 Reading Tips]

Accessibility Reading Tips
Source: Unsplash/Viktor Forgacs

It was a few years ago when the author of this text fell flat on her face. She got her bicycle tyres caught in tram tracks and ended up on the ground. Despite wearing a helmet, she lost an incisor, her face was covered with abrasions and one kneecap and one foot were broken. Ouch.

Initially, this meant using a wheelchair, then crutches – and continuing to study at a time, in a city and at a university where accessibility and digital learning were still unheard of. Fortunately, it also meant not being permanently handicapped and dependent on accessibility. What is it like today? Why is accessibility much more than just step-free access to a public building? What needs to be considered in e-business and what does a European directive have to do with it? Many questions, important questions. We will take a closer look at them – in five easy-to-understand sections followed by five reading tips.

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(7 vote(s), average: 4.43 out of 5)
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Data-Driven Marketing [New White Paper]

Data-Driven Marketing White Paper
Download the »Data-Driven Marketing« white paper for free now!

Yesterday you were browsing an online shop for cat food and today you are seeing Whiskas ads on Instagram? Or maybe you are planning a trip to Saxon Switzerland and your feed is flooded with all-weather jackets as a result? And what about cookies on websites, do you accept or reject them?

All this has something to do with data-driven marketing. These days, you simply cannot do without it. In our new white paper, we show you how you can effectively reach your customers as well.

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(8 vote(s), average: 4.00 out of 5)
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Digital Champions Prevail: dotSource Clients Are among Germany’s Most Innovative Companies [5 Reading Tips]

Germany's Most Innovative Companies Reading Tips
Source: Pexels/Nataliya Vaitkevich

Digital companies are particularly innovative. This is also confirmed by a recent study conducted by the business magazine Capital and the data portal Statista. As part of this study on Germany’s most innovative companies, 470 companies were recognised as particularly innovative. 51 of these are from the »Internet, Media and Communication« sector alone. Technology and telecommunications companies came in second.

Our clients 3M , Würth, PERI, BHS Corrugated, Krones and Ottobock were among the leading companies as well. We can only congratulate them on this success and are proud to help them realise their promising visions on the way to becoming digital champions.

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(6 vote(s), average: 4.33 out of 5)
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Brand Experience in the Energy Industry: TEAG Thüringer Energie AG Opts for Multi-Stream Project to Create a Strong Brand Identity [Success Story]

Brand Experience Energy Industry TEAG Multi-Stream Project
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Electricity, gas, heating – for many people, these words probably evoke unpleasant associations such as »bill« or »ancillary costs«. The brand new success story of our client TEAG Thüringer Energie AG shows that this does not have to be the case. Together with the dotSource UXD and digital marketing experts, the company further developed its brand identity. How did the energy supplier manage this nationwide brand campaign? And what on earth does a fluffy teddy bear have to do with it?

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(6 vote(s), average: 5.00 out of 5)
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SWIFT Exclusion: What It Means for German Companies and E-Commerce [5 Reading Tips]

SWIFT Exclusion Reading Tips
Source: Unsplash/Dustin Tramel

IBAN rings a bell with most people. So does BIC. But what exactly is SWIFT? While IBAN means International Bank Account Number, BIC stands for Bank Identifier Code. SWIFT is the system that banks use to communicate internationally. Russian banks were also part of this banking communication network – until two weeks ago.

On Monday, the 28th of February 2022, the 27 EU member states – together with the USA, Canada, Great Britain and Japan – decided to exclude many Russian financial institutions from SWIFT, thus isolating them from the global financial market. This is an important element of Western sanctions against the country, whose army had invaded Ukraine a few days earlier and has since been waging war against its neighbour. The exclusion puts Russia under pressure, but what does it mean for Germany and the Western world? And what does it mean for international e-commerce?

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(7 vote(s), average: 4.43 out of 5)
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