Digital Consulting to Build Stronger Customer Loyalty: How Sparkasse Jena-Saale-Holzland Is Increasingly Attracting Relevant Target Groups [Success Story]

Digital Consulting to Build Stronger Customer Loyalty: How Sparkasse Jena-Saale-Holzland Is Increasingly Attracting Relevant Target Groups
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Digital transformation brings with it many changes and adjustments in all sectors of the economy – even in traditional ones such as the financial sector. As a result, financial institutions and banks must not only cope with internal structural changes, but also pay attention to market fluctuations and adapt to changing customer behaviour in order to remain competitive.

Find out in our new success story how Sparkasse Jena-Saale-Holzland made it a business priority to understand its relevant target group and how dotSource helped the company do so.

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(2 vote(s), average: 5.00 out of 5)
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Automotive Online Shop Migration: SEAT Paves the Way for Multi-Client Platform Based on Adobe Commerce [Success Story]

Automotive Online Shop Migration: SEAT Paves the Way for Multi-Client Platform Based on Adobe Commerce
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Whether it is fashion, books, food or technology: online is the way to go – no doubt about it. Of course, automotive companies have also long recognised that their customers no longer (only) go to car dealerships to check out their new dream vehicle or, as die-hard fans, stock up on the matching merchandise of their favourite brand.

In order to make its e-commerce presence more future-proof and to leave the coexistence of different B2B and B2C platforms behind, the renowned car manufacturer SEAT decided to migrate its online shop to Adobe Commerce.

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(2 vote(s), average: 5.00 out of 5)
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Hyper-Personalisation: How to Use AI to Effectively Implement Your Marketing Measures [5 Reading Tips]

Hyper-Personalisation Reading Tips
Source: Unsplash/Melanie Deziel

Offering the right product at the right time – the art of marketing. However, the clustering of potential customers based on past search queries has reached its limits. No one wants to see ads about knitted socks for weeks just because they bought them online as a birthday present for grandma at some point in the past.

The use of the buzzword »hyper-personalisation« is definitely justified here: artificial intelligence and real-time data analysis make it possible to address customers according to their needs and on an individual basis.

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(3 vote(s), average: 5.00 out of 5)
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B2B Online Shop Migration: HDM Continues to Drive Internationalisation with Salesforce [Success Story]

B2B Online Shop Migration HDM Salesforce
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As the printing industry’s technology leader, Heidelberger Druckmaschinen AG (HDM) operates 36 international online shops in 22 different languages. Serving a global market in such an innovative industry requires the best possible software set-up.

The previously used shop system from Magento was geared more towards B2C business. For this reason, HDM decided to gradually migrate to Salesforce’s commerce solution in a well-planned manner. Of course, the shop software had to meet high standards in terms of internationalisation.

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(3 vote(s), average: 5.00 out of 5)
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Implementing a User-Centred Digital Strategy: How to Provide Your Target Audience with Personalised Customer Experiences [5 Reading Tips]

Digital Strategy Reading Tips
Source: Pexels/ThisIsEngineering

In order for companies to survive in the digital age, they must quickly and effectively respond to changes. This requires expertise that goes beyond the use of modern technologies. A driver of long-term success in digital business is a user-centred digital strategy that is implemented both internally and externally.

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(2 vote(s), average: 5.00 out of 5)
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Integration of Software Solutions – Providers and Systems Compared [New White Paper]

Integration Solutions White Paper
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Many of the words we use to describe digital innovations are actually thousands of years old. Integration platforms, for example, are a current tech trend that is becoming more and more important. Integratio, however, is a Latin term. It means something like merger or unification.

In the field of information technology, integration describes how many different systems can be connected with each other in such a way that seamless data exchange becomes possible. Systems exist in all companies, which means that there are not only an enormous number of them, but they have also grown heterogeneously over decades. After all, digitalisation itself is no longer just a trend, but omnipresent.

  • How does modern integration work?
  • What strategies, providers and solutions are there?
  • Which ones are right for whom?

Answers to these questions can be found in our new »Integration Solutions – Providers and Systems Compared« white paper.

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(3 vote(s), average: 5.00 out of 5)
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Connecting Online and Offline Retail: How to Combine the Benefits of Both Channels [5 Reading Tips]

Hybrid Retail Reading Tips
Source: Pexels/Proxyclick Visitor Management System

Customers are channel hoppers. This makes it all the more important for brands, retailers and manufacturers to act in an omnichannel way. Concepts such as local inventory ads and ship from store bring the benefits of online shopping to brick-and-mortar retail. Showrooming and window shopping 2.0 decouple brick-and-mortar retail from actual transactions. The digitalisation of the stationary point of sale on the one hand and the transfer of analogue virtues to online retail on the other hand are simply expected by customers these days.

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(3 vote(s), average: 5.00 out of 5)
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D2C Portal Increases FUJIFILM’s Sales [Success Story]

D2C Platform Best of Breed FUJIFILM Salesforce Adobe Commerce
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The Japanese technology group FUJIFILM is one of the best-known premium suppliers of photographic equipment in the world. Such a standing goes hand in hand with high expectations – not only in terms of products, but also with regard to customer experience.

For this reason, FUJIFILM decided to create a uniform D2C digital platform for customers throughout Europe by combining Adobe Commerce and Salesforce.

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(3 vote(s), average: 5.00 out of 5)
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Advising Customers in Online Shops: How to Generate More Sales with Digital Customer Service [5 Reading Tips]

Advising Customers in Online Shops Reading Tips
Source: Unsplash/LinkedIn Sales Solutions

Online shopping and individual consulting are no longer mutually exclusive. Live chats, video consulting, guided selling and the like support customers in selecting the right products. This leads to shop visitors actually completing their purchases and fewer orders being returned. One in five online shoppers has already made use of digital customer service offerings. Consulting via phone or e-mail is still the most popular.

Thanks to increasing digitalisation, however, there are also other methods such as chatbots, video consulting and guided selling that provide individual customer experiences, which are more familiar from brick-and-mortar retail, online as well. All it takes is a clear strategy that takes into account the product portfolio of the online shop and the requirements of the target audience.

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(4 vote(s), average: 5.00 out of 5)
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A/B Testing – Achieving Higher Conversion Rates with Courage and Eagerness to Experiment [New White Paper]

A/B Testing White Paper
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Why is there a lot of traffic, but only a few conversions? Should the »Buy« button be white or turquoise? Should the download form be placed at the bottom or top of the page? Most marketers and graphic designers are probably familiar with these questions. It is always about optimising conversion rates. So why not carry out tests right away instead of overthinking for a long time?

One method to reliably evaluate what really offers users the best experience is A/B testing. In our new »A/B Testing – Methods and Tools for Performance and Usability Optimisation« white paper, we show you how it works, why it is an efficient and effective approach and which tools other companies use.

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(3 vote(s), average: 5.00 out of 5)
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