B2B Commerce Pioneer Thanks to an MVP: Röchling Implements Modern Experience Platform for Highly Diverse Products [Success Story]

B2B Commerce Pioneer Röchling Success Story
Download the Röchling Success Story for free now!

We can find Röchling products practically everywhere we go – in cars, on bouldering walls, on playgrounds. The semi-finished products of the world’s leading manufacturer of engineering plastics are available in three basic shapes: sheets, blocks and rods. However, the three basic products are required in countless variants, which makes it so difficult to map them digitally. Our new success story shows how this can be achieved nevertheless.

Continue
(3 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Tech Talk and Cloud Migration: Tech-telmechtel with SAP Commerce Cloud [Interview]

Tech Talk Cloud Migration SAP
Markus Hartleb, team lead at dotSource and SAP expert

Last week we launched our new interview series. We want to give the floor to those who can provide real first-hand insights. After Mirco took us into the world of microservices a few days ago, we are talking with Markus Hartleb today. At dotSource, he is leading the team that is responsible for our major client BayWa and therefore mainly works with SAP.

Continue
(3 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

CDP, DMP or CRM? What Is the Best Way to Gather Customer Data? [5 Reading Tips]

CDP DMP CRM
Source: Pexels/Markus Spiske

With the wide variety of solutions for customer data, it is not that easy to keep track of them all. Particularly the more recent category of customer data platforms (CDPs) creates confusion among marketers. After all, it is not always easy to clearly distinguish between a CDP and other solutions. Today’s reading tips summarise the main differences between the most common systems.

Continue
(3 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Tech Talk Instead of Buzzword Bingo: Tech-telmechtel with Microservices [Interview]

Tech Talk Buzzword Bingo Microservices Tech-telmechtel
Mirco Gatz, tech lead at dotSource

New month. New series of articles. Welcome to our new Handelskraft format: Tech-telmechtel (a blended word consisting of »tech« and the German word »Techtelmechtel«, meaning a short relationship/flirt). From now on, there will be plenty of first-hand tech insights every week  That would already be too many buzzwords for Mirco, but he took part in the first episode anyway. Not only is Mirco good at what he does, but he can also explain incredibly well what he does – even to (semi-)amateurs like me.

Find out in this article what Mirco – married, two children, house builder, passionate racing cyclist and tech lead at dotSource – has to say about the long-running topic of microservices, where the journey is going and why he even bothers with it.

Continue
(3 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

CPQ Software: Achieving Increased Productivity and Higher Customer Satisfaction in a Hybrid Sales World with Automated Systems [5 Reading Tips]

CPQ Software Sales
Source: Pexels/Pixabay

You read about these three letters time and time again: CPQ. The abbreviation stands for Configure, Price, Quote. It describes a process chain in sales or in sales processes.

In order to make the sale of diverse and customer-specific products and services as simple as possible, an appropriate CPQ software which fulfils certain functions is required. What is it capable of?

Continue
(3 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Innovation in the Fashion Retail Industry: ESPRIT Starts the Race to Catch up with the Dominant Online Players with a New Brand Image and Modern System Landscape [Success Story]

Innovation Fashion Retail ESPRIT
Download the ESPRIT Success Story for free now!

Experience, marketing, omnichannel. Welcome to the buzzword bingo. This is what you would think. However, we all know: even buzzwords have their justification – at least most of them. The tricky part is to make something out of these buzzwords of the moment. In other words: successful business. There is also much more behind the triad from the introduction than temporary hype terms.

In the highly competitive fashion retail industry, a multi-channel sales strategy, an outstanding customer experience and innovative marketing are the key to success.This is confirmed by the »Fashion Retail: Die Zukunft erfolgreich gestalten!« market study conducted by the Bundesverband des Deutschen Textileinzelhandels (Federal Association of German Textile Retailers). Therefore, it is even better if all three criteria can be found on your digital experience profile. ESPRIT, our client and the world’s first lifestyle and fashion brand, knows this as well.

In our new »Innovative System Landscape for a Strong Brand Image – ESPRIT Sets the Course for Multi-Cloud Business Close to the Customer with SFB2C« success story, we show how ESPRIT manages to provide a good and unique cross-channel customer experience by integrating Salesforce B2C Commerce Cloud and what it takes for a brand in transition to attract and retain customers through modern brand communication. Long title, smart formula: strong brands need innovative solutions.

Continue
(3 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Brand Experience – How Do Brands Gain the Attention of Their Target Groups? [5 Reading Tips]

Brand Experience
Source: Pexels/Ioannis Ritos

It is immensely important for companies to be tangible for customers. That’s nothing new. Especially in times when all market segments are flooded with competitors, it is essential to have a holistic strategy – after all, you want to establish yourself in the market or further expand the presence of your own brand. As is often the case, there are different approaches, but one concept always plays a key role: the brand experience. It describes how customers perceive a brand and keep it in mind. This means that companies should always be aware of this topic when making decisions. Today’s reading tips provide answers to the questions that are surely buzzing in the minds of many entrepreneurs.

Continue
(3 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

B2B Content Marketing – Building Long-Term Relationships with Target Groups and Generating High-Quality Leads [5 Reading Tips]

B2B Content Marketing
Source: Unsplash/Patrick Perkins

If you take a look at the charts of the world’s most profitable companies, you will see that German brands are rarely found among the big players. Volkswagen or SAP are exceptions. Particularly in the tech and IT industry, US companies dominate and Asian companies have long been on the rise.

This is surprising as Germany is home to numerous first-class brands, which are mostly rooted in the German SME sector. Companies such as Herrenknecht, the global market leader in mechanised tunnelling, are the hidden champions of the German economy – long-established family-owned companies that stand for sustainability and quality. However, this alone will soon no longer be enough. What if Elon Musk starts building tunnels? B2B content marketing is the answer.

Continue
(3 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

International Business Awards: dotSource Is »Company of the Year«! [On Our Own Behalf]

International Business Awards
dotSource Management: Frank Ertel, Christian Otto Grötsch, Christian Malik (from left to right)

We are »Company of the Year«! Whoop whoop! The jury of the International Business Awards has chosen dotSource as the winner in the »Internet/New Media« category. We are incredibly proud that we have been able to bring one of the world’s biggest and most renowned business awards to Jena – especially in turbulent times like these. Thanks to Stevie Awards for this award and thanks, dear dotSource family, for the tremendous work, solidarity and commitment, no matter what the circumstances.

Continue
(4 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Marketing Automation Is More Than Sending Out Newsletters – How BayWa Achieves Next-Level Personalisation with SAP Marketing Cloud [Success Story]

BayWa Marketing Automation Success Story
Download the BayWa Success Story for free now!

BayWa – you have read a lot about this company on our blog lately. Yes, BayWa AG is indeed featured frequently in our weekly success stories. This is because the company is clearly on the fast track to success when it comes to digital transformation.

The Munich-based group, which is one of the market leaders in the agricultural and construction industries, also wanted to take its marketing automation to the next level. As BayWa and dotSource had already enjoyed many years of cooperation, the group commissioned the Jena digital agency to implement SAP Marketing Cloud and integrate it into the existing system landscape. Find out in today’s success story how this was achieved and what added value it brings.

Continue
(4 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...