Handelskraft celebrated its eleventh anniversary and we proudly looked back on a productive 2017 full of experiments and innovations. But more important than the past is the future. Especially in digital business, interactive retail, time passes twice as fast and one can hardly believe that the times in which a webshop was the ultimate solution of the digital transformation, are hardly a decade old. In the meantime, digitisation means the seamless interaction of people and machines in marketing, sales, and services across all channels – online and offline.
In order to meet the demands of networked customers, whether as consumers in B2C or business customers in the B2B sector, entrepreneurs need to think outside the box. What brought enthusiasm a few years ago is now expected by customers, partners, and employees alike. The quality of the digital user experience decides more and more about the entrepreneurial success. Their excellent implementation requires know-how!
The changes are immense and the challenges for retailers and manufacturers are technically, organisationally, and culturally diverse. So we are all the happier and proud to publish our sixth Trend Book in a row, with this edition also being the first also available in English, with Handelskraft 2018 »Moving Towards Digital Excellence« we are happy to provide leaders from business, e-commerce, sales, marketing, IT, and digital decision makers with a free compass for their digital business, that gives them a concrete overview of the most important digital trends, innovations and industry developments, without getting lost in the buzzword jungle.
Digitisation is catching on in more and more industries, not excluding unusual areas such as agriculture, professional football, and exclusive boutiques. Even luxury goods can be marketed on the Internet without losing their essence. What’s more, it’s about being able to and not can do, because the millennials are definitely here.
Also, the continued growth of online pure-player luxury retailers such as Yoox Net-a-Porter, and Farfetch has shown that affluent consumers are quite ready to buy luxury goods online.
Every company has and maintains: Processes, routines, or rituals that are not only ineffective, but that can also paralyse the workflow of entire departments. Especially with the introduction of new systems or processes, these “sacred cows” immediately stand out … but they are only touched in the most extreme emergency. Understandably, sacred cows in companies are there to create a comfort zone through routine and habit.
But how can you break such habits when introducing a new CRM system, for example, without upsetting end users and your own colleagues?
Algorithms are determining our everyday lives and are appearing in more and more areas. They are at the heart of any artificial intelligence that businesses are increasingly benefiting from, to offer personalised and satisfying shopping experiences. However, according to a survey for the Bertelsmann Stiftung, more than half of Germans have little knowledge of this mathematical formula or its fields of application and are therefore afraid of it. That is worrying, to say the least.
E-Commerce, Generation Z, and the future of marketplaces were all at the centre of attention at the Connect – Digital Commerce Conference on 23 May in Zurich this year. The conference “for exchanging experiences” is typically Swiss, totally neutral. The goal? Learn from others and not be sold a single idea for success!
Football and digitisation: For most, this means a controversial video referee from Cologne or goalkeeping technology. But a digital transformation is taking place in many areas, on the turf and next to the field. Since 2014, the world’s most popular sports club and the largest European software manufacturer have formed the perfect team from storefronts into the roof of the net. Together with SAP, FC Bayern Munich is trying to digitise every corner of their club and to take advantage of big data.
Online retail is continuing to grow in Germany. This increase can be felt in two main directions – on the one hand, the digitisation of stationary retailers and the considerable dominance of Amazon, on the other hand in the proliferation of smartphones in all day-to-day operations.
This tendency covers the main points of the current survey of the retail association of Germany (HDE) “Onlinemonitor 2018”. We’ll summarise which trends are defining German online retail and which aspects retailers and manufacturers should pay particular attention to in order to master the digital transformation.
Artificial intelligence, voice control, and the Internet of Things – These are, in general, trends of the past and probably also of the coming years. It seems justifiable, as developments in these areas don’t just bring professional changes – Keyword: Industry 4.0 -, but also private ones. No wonder, then, that smart speakers and strangely human-like robots receive the most attention.
But Google is currently working on a technology that could change the way we access the internet forever. With “Progressive Web Apps” (PWA), expect a revolution in the browser, which is equivalent to jumping from animated pixel websites of the 90s to flat-style WordPress blogs. But what exactly are PWAs and why does Google push this idea forward, an idea that could, ultimately, usher in the end of existing app stores?
I’m Franziska Kunz and I’ve been a part of the Handelskraft team as a new blogger since April 2018. Together with Oli, Sara, and Nico, I explore digital trends to keep our content creation pipeline on track.
One of the most read articles on Handelskraft to this day is “Counterfeiting in E-Commerce: Why Does Amazon Have so Many Fakes?” (Only available in German) Three years after the fact, the topic has remained relevant. It was also noticeable during ECD18 in Munich.
I cancelled my visit to re:publica18 because I was given the opportunity to host two panels on the main stage of ECD next to Dr. Armand Farsi and Alexander Graf. The focus of “Brand Cockpit 2020” was the future of brands on platforms as well as blockchain and entrepreneurship in the panel “The Customers of Tomorrow”
A reason enough to look at the current state of marketplace business and to take take a look into the future after the reunion of platforms and brands.