Products from DIY stores pose two challenges to mail order companies: customers usually need comprehensive advice – or the products are simply too bulky for conventional shipping.
It is not without reason that many DIY stores still point to in-store pickup on their online platforms. However, this is not the case with the start-up ManoMano, which was founded in 2013 and uses precisely this service gap of long-established DIY chains to become a digital pioneer in the DIY industry.
Today is the day we celebrate digital freedom. The brand new Handelskraft Trend Book 2021 »Digital Freedom« is now available for free download – exclusively for retailers, manufacturers and publishers. Do you want to know what it is all about and how you can benefit from it? This article tells you everything you need to know.
Customer demands are constantly increasing – and rightly so to a certain extent: with the large amount of information customers have to disclose about themselves, it is understandable that they are no longer satisfied with cookie-cutter campaigns. This is precisely why it is so important to make sensible use of customer data in order to offer personalised shopping experiences. This plays a key role, especially in the retail sector, where companies have to hold their own against countless competitors.
A solution that makes this much easier is MuleSoft Accelerator for Retail – the new product in the portfolio of the Californian software company MuleSoft, which has primarily made a name for itself with its Anypoint integration platform. Find out in today’s reading tips of the week what the solution is capable of, how it optimises interaction between different systems and what »Customer ID« graphs are all about.
Everyone is talking about agile coaching at the moment. But what exactly is an agile coach? A mentor? A business consultant? The work guru from the table across the room? Or just a person who gives you a push in the right direction every now and then?
The truth probably lies somewhere in between. In today’s reading tips of the week, we dispel some prejudices and give a few useful reading recommendations along the way.
Digital success is not just a question of technology. In the end, it always comes down to the people using the technology. How well they do so depends not least on how they are introduced to the system. People are creatures of habit. They have always been. Whether in their private or professional lives: people shy away from change because it is (often) associated with hassle and stress.
»Never change a running system« is a popular argument for postponing changes. This statement is definitely true to a certain extent, but does it also justify adopting procedures and workflows that are sometimes more cumbersome even though they could be made much simpler and more efficient with minor changes? No, it doesn’t, especially not when it comes to replacing inefficient processes and thus saving time – even if this means creating trails first so that they can eventually become easily accessible paths.
Investing in user acceptance is therefore at least as important as a well thought out system selection or migration. Unitedprint, one of Europe’s leading online print shops, did just that when it migrated from Salesforce Classic as part of Salesforce Service Cloud to the modern Salesforce Lightning.
No matter what industry, no matter what channel: it is always the same with trends. Some people find them cool right away, while others think they are absolutely ridiculous. Some trends are here to stay and others are quickly forgotten or at least pushed aside.
Regardless of whether trends appear in our private lives or in business settings: it is a fact that they are only beneficial if they fit in with our lifestyle or corporate culture. If this is not the case, things look more foolish than trendy to the outside world.
The first step is usually the hardest. This admittedly rather blunt truism also applies to the digital business environment. When looking for a new digital sales channel, what is the first important step for a company whose sales activities were previously focused mainly on face-to-face events such as congresses and trade fairs? Where do you start if neither the path nor the goal are clearly defined?
The answer is as simple as it is obvious: you look for an experienced coach (to stick to the sports metaphor) and get professional guidance. Deutsche MTM-Gesellschaft Industrie- und Wirtschaftsberatung mbH has done just that and developed the right training, i.e. e-business strategy, together with dotSource.
Customer demands on retailers are constantly evolving. Regardless of whether customers are looking for something new or want to buy a tried and tested product: it always has to be available as quickly and as effortlessly as possible.
When customers then enter a store or visit an online shop, they primarily expect a comprehensive selection of goods and individual services. They want to know where products come from, what materials they are made of and what the shipping terms are. If the shop can also impress them with personalised product recommendations, discounts and free samples, the purchase will be remembered positively.
With PIM for Retail, the long-standing dotSource partner Stibo Systems helps retailers such as »Marks & Spencer« and »Rituals« to meet the high expectations of their customers with clear data management.
The advantages and disadvantages of online and offline shopping can be discussed long and hard. During the lockdown, people had no alternative but to browse online shops. Now, many consumers are trying to shop primarily in local stores to support them. However, for customers to remain enthusiastic in the long term, stores need to get creative in order to turn brick-and-mortar shopping into an experience.
The emerging connected shopping capabilities are designed to combine the best of online and offline shopping and make brick-and-mortar shopping more enjoyable and exciting.