»Made in Europe« – The label for the future

Europa
Source: pixabay

»Made in Germany« doesn’t have the ring it used to a few years back. Manipulated cars, strange data protection laws, and a lack of innovation in federal departments and companies brought the German IT industry behind. But the perceived superiority of China and America is not inviolable. Together with Europe, we’ve got to rely on our strengths and make the »Made in Europe« label attractive. And above all that requires one thing: new confidence.

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Minimise returns? Sure, but how? [5 Reading Tips]

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Photo by maique madeira on Unsplash

The lucrative holiday season is already over. But many online retailers still have a hangover from it, not just due to the stress of the shopping craziness, but also because weaknesses are becoming visible. But an increase in returns rates is far from a problem that online retailers face only once a year.
It’s a well-known problem that can severely threaten the profitability of a business. How do companies deal with returns and why do customers increasingly return goods?

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Digitisation and environmental protection?

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Energy use, sustainability, and a plethora of plastic waste in our oceans — These topics are receiving more and more attention in the daily news or in the governments. The rapid rise of green party members in parliament also shows: Conservation is no longer a niche affair. People are worried about their home planet and are actively seeking solutions to tackle global warming. Digitisation and artificial intelligence can become an important piece of the puzzle in this mission.

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Gartner: The most important strategic tech trends for 2019

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Source: Gartner

A new year is a chance to conquer new horizons, tackle new business ideas and implement them, and advance innovations. To fulfill these intentions, it’s imperative to know the latest advances and master the technologies behind them.

For this reason, we ‘ve already published a series of articles on Handelskraft. Here we give you a complete overview of the most important trends for 2019: AI, marketing, commerce, SEO and social media, and digital platforms.

Technology determines all areas of a digital economy and society, including trends. That’s why we’re highlighting Gartner’s strategic tech trends for 2019. The companies that succeed in bringing these into their business processes will be at the top and stand out from the competition.

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Quantum Computing: What’s it all about? [5 Lesetipps]

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Source: Daimler Global Media Site

Our digital world is also a world full of data that has to be processed and analysed ever faster and more accurately than ever. Classic computers have long since reached their limits, as they can only do one task after another. But a new kind of computing could change everything: Quantum Computing (QC). It has the potential to fully exploit artificial intelligence.

Quantum computing is the holy grail for global technology giants. But what exactly is a quantum computer and what can it be used for?

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Social Commerce Trends for 2019 – Content, Content, Content!

Facebook und Laptop
Source: pexels

Being successful without maintaining a social media presence? Unlikely! Companies benefit from the enormous reach and a »personal« relationship with their customers. And networks? They’re making billions thanks to the social media presence of other companies.

Now it’s also the case with customer relationships that they’ll evolve with years to come and become even more intimate. Platforms want this anyway: They’re integrating more and more features so that companies can build relationships with their customers and grow social media marketing budgets year over year.

In 2019 social commerce will increase e-commerce sales, and also affect omnichannel retail. Which social commerce trends shouldn’t be missed in 2019? We’ll tell you.

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We want what we see — Social photo channels as a sales channel

Junge zeigt auf Süßigkeiten
Source: fotolia

Four out of five people in Germany own a smart phone. This means that 80 percent of the population have a camera with them at all times. As a result, users no longer have to remember what inspires them, but can simply take pictures of them. This not only applies to fashion and food, but also to interior design.

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Digital customer service instead of long wait times [5 Reading Tips]

Photo by Rachel Martin on Unsplash

The holiday season is a time of lots of movement. People run into shops to buy their last gifts or the last ingredients for their feast, look for the perfect party outfit, and cram their bags to the last minute, before they go home on an often long journey. Excitement, stress, and loss of time precede the holiday calm and reflections.

Crowded shopping malls and endless queues cause chaos and frustration among consumers. In fact, nine out of ten shoppers avoid a store when queues are too long.

But there are loads of new technologies that can put an end to the nightmare of long queues, and instead provide happier customers with a first-class experience.

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Marketplaces reloaded — A mix of channels is required

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Photo: macrovector – Edit: dotSource

A few years ago, topics such as verticalisation or direct sales, which retailers and manufacturers used, are increasingly causing the question of how to deal with the trend of »platform economics« and which strategy is the right one to be answered.

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Digital platforms — Integration is everything [Part 5]

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The success of a digital platform is mostly dependent on how well it plays with other systems. But how can a platform develop solutions independently? In the fourth part of our »Digital Platforms« series, we explained to you what systems SAP C/4HANA consists of. At the end of the series, we’ll show you how individual solutions create a digital platform. Keyword: Integration.

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