Strengthen Your Brand in 5 Steps: How to Optimise Your Brand Experience for Long-Term Customer Loyalty Don’t blend into the background. Be THE brand that gets your target audience excited. What does it take? An authentic, consistent and one-of-a-kind brand experience that your customers will remember – this determines how your brand will be perceived and what consumers will associate with it. A positive brand experience converts interested shoppers into loyal … Continue reading "Strengthen Your Brand in 5 Steps: How to Optimise Your Brand Experience for Long-Term Customer Loyalty"
Database Publishing: 3 Steps to Automatically Publish Your Product Data as Print Media To keep customers excited, companies have to reinvent themselves over and over again. Interesting products, digital experiences and a presence on relevant platforms are a must for all brands that want to be remembered. With its rather antiquated image, print does not exactly spring to mind when it comes to modern media. And yet, appealing … Continue reading "Database Publishing: 3 Steps to Automatically Publish Your Product Data as Print Media"
Motion Design as a Success Factor: 6 Tips on How to Improve the Usability and User Experience of Your Digital Products with Web Animation We all know them. The funny little images or memes that move. The ones we like to send each other via Microsoft Teams to express our mood as accurately as possible. An excellent tool to convey a message without too many words. And somehow, it works even better when the content is animated than when … Continue reading "Motion Design as a Success Factor: 6 Tips on How to Improve the Usability and User Experience of Your Digital Products with Web Animation"
Mobile Apps as a New Sales Channel: Strategy and Design in 4 Steps They are our daily companions: mobile apps on our smartphones count our steps, manage our photos and give us suggestions on what to have for dinner and who to go out on a date with. Consumers have particularly grown to appreciate the benefits of shopping apps: do your shopping anywhere and at any time, whether … Continue reading "Mobile Apps as a New Sales Channel: Strategy and Design in 4 Steps"
User Research: How a User-Oriented Approach Contributes to Business Success Without a solid foundation, even the most spectacular house will be of no use to you. It is the same with your design and development processes. Cool features and an exciting design are not effective if the users of your website expect something different. This is where user research projects come in, helping you get … Continue reading "User Research: How a User-Oriented Approach Contributes to Business Success"
SEO and Digital Accessibility: Three Good Reasons to Optimise Your Website Are SEO and digital accessibility compatible with each other? Absolutely – it’s a match! Your website is going to love this pairing. Most of you know that optimising your website for search engines is important. But one point that is often overlooked is the reduction of barriers for everyone. Seriously – everyone. The brilliant thing … Continue reading "SEO and Digital Accessibility: Three Good Reasons to Optimise Your Website"
