Corporate Design for an HR Start-Up: SiebenWunder Embarks on a Successful Future with Customised Brand Look [Success Story] Posted on 17. March 202121. January 2022byby Christian Grötsch 0 Download the SiebenWunder Success Story for free now! Colours play a major role in e-commerce. Successful companies and brands deliberately choose to use blue, orange or yellow in their corporate logos. Just like shapes, marketing claims and faces behind the company, they reflect the company’s identity. Apart from that, they also trigger emotions – and this is exactly what a brand has to accomplish in order to appeal to users, to convince and to retain them. This makes it all the more important for a company just starting out to find the design that suits its philosophy and corporate values – a corporate design (CD) that creates identity and recognition value. Find out in our new success story how the HR start-up SiebenWunder from Jena managed to find its corporate design. Continue (11 vote(s), average: 5.00 out of 5)Loading... Categories B2B Design & Usability E-Commerce Industries
SEO Must-Haves 2021: Better Rankings with High-Quality Content, Accurate Product Data and User-Friendly Experiences [5 Reading Tips] Posted on 15. March 202121. January 2022byby Christian Grötsch 0 Source: Unsplash/Christian Wiediger Whether Panda, Penguin, Fred or BERT – besides their funny names, the Google updates so far have another thing in common: they all had more or less of an impact on the ranking of websites in the search engine. From the very beginning, Google has always wanted to present users with the most relevant search results. For this reason, the tech giant constantly optimises its own algorithm. However, the question is: what does this algorithm look like in 2021? And what must website operators pay attention to now? Continue (14 vote(s), average: 4.14 out of 5)Loading... Categories B2B B2C Digital Consulting E-Commerce Industries Reading Tips of the Week
Successfully Organising Online Events: How to Convince Customers and Partners Digitally [10 Reading Tips] Posted on 8. March 202121. January 2022byby Christian Grötsch 0 Source: Anne Lehmann By now, everyone should know why events and conferences mainly take place online these days. However, the question is: how can you organise good online events, like really good ones? To help you, we have put together a little manual for your next remote event. Continue (14 vote(s), average: 4.71 out of 5)Loading... Categories Digital Consulting E-Commerce Reading Tips of the Week
CRM in the Financial Sector: Consulting Is the First Step to Success – Thüringer Aufbaubank Shows How to Do It [Success Story] Posted on 3. March 202121. January 2022byby Christian Grötsch 0 Download the Thüringer Aufbaubank Success Story for free now! Acquiring customers and retaining them is important for every company. For a bank, however, it is not only particularly important, but also a very special challenge. This is because one distinguishing feature no longer plays a role when looking for the right lender in times of low interest rates. Thüringer Aufbaubank (TAB) is headquartered in Erfurt and is not a private sector bank, but the development bank of the Free State of Thuringia. It funds a wide variety of business, agricultural and research projects and supports start-ups as well as private individuals. Moreover, the bank is an important contact for municipalities that need funds for public infrastructure. So how does a bank like this manage to inspire customers when one of its USPs – low interest rates because it is publicly subsidised – is no longer a USP compared to the competition in the sector? Today, we will take a closer look at how intensive consulting and a well-founded system evaluation have prepared TAB for the implementation of a customer relationship management (CRM) system that is to help the bank to address this major issue through digitisation and data-driven methods. Continue (14 vote(s), average: 4.43 out of 5)Loading... Categories CRM, Sales & Service Digital Consulting E-Commerce
Customer Retention Through Loyalty Programmes: Gaining Valuable Data and Loyal Customers with VIP Clubs and Self-Optimisation Platforms [5 Reading Tips] Posted on 1. March 202121. January 2022byby Christian Grötsch 0 Source: Unsplash/Ashkan Forouzani It all started in 1993 with Miles & More, which is now the largest frequent flyer and rewards programme in Europe. Almost 30 years later, there is a large number of such bonus programmes, which are designed to turn customers into repeat buyers by offering something extra. How does this work? How do loyalty programmes help me to retain customers in the long term? And how do the best of the best do it? Continue (14 vote(s), average: 4.43 out of 5)Loading... Categories Digital Consulting E-Commerce Reading Tips of the Week
Customer Data Management – How Do I Regain Control over My Customer Data? [5 Reading Tips] Posted on 22. February 202121. January 2022byby Christian Grötsch 0 Source: Pexels/Pixabay The outcry was enormous: the »smartphone« bank N26 experienced a data breach and its employees had access to sensitive transaction data. There are many ways to prevent such breaches. Besides the structuring and classification of data, it is mainly about full control over data across all domains: multi-domain management. Workflows, for example, can help in this regard to better structure processes and to promptly delete data that is not necessary or no longer permitted – and they can also help companies that already comply with the GDPR. After all, even 61 per cent of these companies collect more customer data than necessary. Continue (13 vote(s), average: 4.38 out of 5)Loading... Categories CRM, Sales & Service Digital Consulting E-Commerce PIM/MDM/DAM Reading Tips of the Week
New Work Trends 2021: How Your Organisation Can Achieve Modern Collaboration [5 Reading Tips] – Part 2 Posted on 15. February 202121. January 2022byby Christian Grötsch 0 Source: dotSource In the first part of our New Work trends for 2021, we mainly talked about hybrid workplaces and virtual corporate culture. Today, we take a look at new trends in change management, secure collaboration and innovation developments. Continue (11 vote(s), average: 4.27 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Social Media Trends 2021: 10 Tips on How to Turn »Social« into Commerce [5 Reading Tips] Posted on 8. February 202121. January 2022byby Christian Grötsch 0 Source: Pexels/Cristian Dina Without social media, branding and customer engagement no longer work. Messengers are the new customer hotlines, influencers the new superheroes and online tutorials the new cookbooks and guides. It remains to be seen how marketers will design the digital shopping experience without it being perceived as annoying advertising or being clicked away with an eye roll. It is therefore time to take a closer look at this incredibly fast-changing and innovative business field and to look for answers to the question of how »social« can be turned into commerce. Continue (11 vote(s), average: 4.27 out of 5)Loading... Categories B2B B2C Design & Usability Digital Consulting E-Commerce Reading Tips of the Week
IT Champion 2021: We Are One of the Best SAP Consultants in Germany! Posted on 4. February 202121. January 2022byby Christian Grötsch 0 Source: Pexels/Gratisography We did it! We are among the top five SAP consultants in Germany – with 90.4 points. But let’s take it one step at a time. What’s going on here? Continue (10 vote(s), average: 4.20 out of 5)Loading... Categories B2B B2C Data-Driven Business E-Commerce
New Work Trends 2021: How Your Organisation Can Achieve Modern Collaboration [5 Reading Tips] – Part 1 Posted on 1. February 202121. January 2022byby Christian Grötsch 0 Source: dotSource In 2020, the understanding of one’s own workplace has changed fundamentally and permanently. The Corona crisis has given rise to numerous new problems and has made flexible working a must all of a sudden. Especially maintaining and promoting productivity, efficiency and satisfaction among employees has proven to be a major challenge for almost every company. As a result, many companies are asking themselves the following questions: »How can the social aspect be preserved?«, »How do I onboard new employees?« and »How do I build employee loyalty in times of remote work?«. The answers are: hybrid workplaces and not only virtual but also real corporate culture. The prerequisites for this are room for innovation, smart knowledge management and a modern leadership style. With that being said, here comes the first of two articles on New Work trends in 2021. Continue (11 vote(s), average: 4.27 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
