Data Is Our Friend – How to Establish a Data Culture in Your Company [5 Reading Tips] Posted on 31. May 202121. January 2022byby Christian Grötsch 0 Source: Unsplash/Franki Chamaki Data is the new oil. It means progress and holds huge potential. You just have to recognise it and derive appropriate measures. Understanding data and identifying opportunities guarantees long-term success. Accordingly, it is up to every company not only to manage the enormous amount of data collected and generated on a daily basis, but above all to create an understanding of data – throughout the entire company and also among external stakeholders. Data-driven culture makes it possible. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Data-Driven Business E-Commerce Reading Tips of the Week
Voice Commerce: Why You Should Also Use Voice Assistants for Your Business in the Future [5 Reading Tips] Posted on 24. May 202121. January 2022byby Christian Grötsch 0 Source: Unsplash/Nicolas J Leclercq »Alexa, order detergent!«, »Siri, what’s the weather going to be like today?«, »OK Google, show me sports shops nearby!« – this is pretty much how many dialogues in German households go. Voice assistants are en vogue right now and will play an even greater role in the future. People are getting older, lazier and want their information more quickly. These alone are three reasons why voice assistants will be used even more in everyday life in the future. Today’s reading tips provide you with an overview of voice assistant features, perspectives and possibilities of using them for your own business. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Data-Driven Business Design & Usability E-Commerce Reading Tips of the Week
Machine Learning: Which Approach Suits My Company? [5 Reading Tips] Posted on 17. May 202121. January 2022byby Christian Grötsch 1 Source: Unsplash/Kevin Ku In many areas of life, we encounter artificial intelligence (AI) almost every day. Over the last few years, its presence and impact on our daily lives has steadily increased – and there is no end in sight to this development. One branch of AI is called machine learning. It describes the artificial generation of knowledge from experience. This enables systems to build algorithms and recognise new connections. It is therefore logical that companies can benefit from this, especially in the digital age. In today’s reading tips of the week, we explain which disciplines exist within this branch of AI, what concrete advantages machine learning offers and how it differs from deep learning, another term in the buzzword jungle. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories Data-Driven Business Reading Tips of the Week
TikTok Overtakes Instagram: Get Ready for the Mobile Shopping Generation [5 Reading Tips] Posted on 10. May 202121. January 2022byby Christian Grötsch 0 Source: Unsplash/Olivier Bergeron It was bound to happen. We all knew that the day was not too far away, but now the time has come. The Chinese short video app, the super social media portal, the digital teen dance video among social networks has made it: TikTok overtakes Instagram, the number one social media platform. But in which category? Usability? Number of users? Range of features? Almost. TikTok has become the opinion leader. Somehow. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C E-Commerce Reading Tips of the Week
Remote Warm-Ups Revisited: Boosting the Mood and Outcome of Your Next Online Meetings [5 Reading Tips] Posted on 3. May 202121. January 2022byby Christian Grötsch 0 Source: Handelskraft 2021 »Can you see me?«, »Do we want to start?«, »I will share my screen, ok?« – this is more or less how most online meetings start. Technological hurdles – okay. Digital divide – that is fine, too. But starting an online meeting right away, just like that? There are better ways to get started. In today’s reading tips of the week, we explain how you can get your next remote event off to a cracking start and make sure that all participants are warmed up, in a good mood and paying attention. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Digital Consulting E-Commerce Reading Tips of the Week Webinars
Live Stream Shopping: How Brands Can Replicate the Personal In-Store Experience Online, Inspire Customers and Boost Sales [5 Reading Tips] Posted on 26. April 202121. January 2022byby Christian Grötsch 0 Source: Unsplash/Sticker Mule Live stream shopping – the »new« big thing on various social media platforms. These days, it is becoming increasingly difficult to go to the fashion shop around the corner or to the local consumer electronics retailer. Nevertheless, customers do not want to miss out on the first-hand live experience. This is where live stream shopping comes into play. However, the question is: how can brands and companies jump on the bandwagon and create a first-class customer experience that resembles an in-store visit as closely as possible and boosts sales? We take a closer look in today’s reading tips of the week. Continue (10 vote(s), average: 4.60 out of 5)Loading... Categories B2C E-Commerce Reading Tips of the Week
Changing CMS: Complex, But Important. What Do You Need to Consider? [5 Reading Tips] Posted on 19. April 202121. January 2022byby Christian Grötsch 0 Source: Startup Stock Photos Today, it is no longer enough to simply present products and sell them. Instead, customers expect interesting, high-quality content. Content management systems (CMS) can help with this. They are useful tools to easily and consistently create and manage content (texts, images, videos) for shop pages, social media channels or blogs. These systems can be used to manage content more productively, quickly and flexibly. The big advantage is that CMS users do not need extensive programming knowledge to be able to put substantial content on homepages. There is a wide range of content management systems, which makes it difficult for many companies to find the right provider. Things get even more difficult when an existing CMS has to be changed. In today’s reading tips of the week, you can find out more about the possible reasons behind this, suitable systems and the best way to proceed. Continue (10 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C CRM, Sales & Service Data-Driven Business Design & Usability Digital Consulting E-Commerce Industries Platform Integration Reading Tips of the Week
Core Web Vitals: What the New Google Metrics Mean for Your SEO Strategy [5 Reading Tips] Posted on 12. April 202121. January 2022byby Christian Grötsch 0 Source: Unsplash/Lukas Blazek Google. The most popular search engine is constantly trying to improve its search results for users, for example with regular Google updates. It wants Internet users to be able to get information quickly and to have an overall positive experience on websites. That is why Google supports admins and content creators in improving their websites. With the Core Web Vitals, Google has initiated such a measure to improve web content: uniform metrics for clear statements about the technical quality of a website. Those who run a website themselves and do not want to drop down in Google’s SERPs should make the Core Web Vitals part of their future SEO strategy. Continue (11 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
CDP of the Future – Achieving a 360-Degree View of the Customer with Tealium? [5 Reading Tips] Posted on 29. March 202121. January 2022byby Christian Grötsch 0 Source: Pexels/The Lazy Artist Gallery With Tealium’s customer data platform (CDP)/customer data hub (CDH), there is now a tool that makes it possible to get a 360-degree view of the customer, both online and offline. The customer data platform bridges the gap between the online world, corporate data and a variety of marketing tools. With Tealium CDP, data scientists get access to an impressive tool that they had long dreamed of – or that they did not even know existed. Find out in today’s reading tips of the week what Tealium CDP is all about and what advantages it offers. Continue (12 vote(s), average: 4.67 out of 5)Loading... Categories Data-Driven Business Design & Usability Digital Consulting Digital Marketing E-Commerce Reading Tips of the Week
Design Trends 2021: From Minimalistic UI to VUI – How to Reach Website Visitors in No Time [5 Reading Tips] Posted on 22. March 202121. January 2022byby Christian Grötsch 0 Source: Behance UX design (also known as UI design) is changing every day because new trends are emerging all the time, which – if implemented correctly – ensure better user experiences and encourage customers to make more purchases. Using trends correctly can be crucial to success. Depending on the industry and target group, they can, for example, help to get the attention of website visitors within a few seconds. However, the question is: which UXD trends are particularly relevant this year? Find out in today’s article what is important in UX/UI design in 2021 and which trends you should definitely not ignore. Continue (12 vote(s), average: 4.67 out of 5)Loading... Categories B2B B2C Design & Usability E-Commerce Reading Tips of the Week
