customer journey | Handelskraft - The E-Commerce and Online Marketing Blog

Digital Consulting to Build Stronger Customer Loyalty: How Sparkasse Jena-Saale-Holzland Is Increasingly Attracting Relevant Target Groups [Success Story]

19. October 20222. November 2022 | by Franzi Kunz

Digital transformation brings with it many changes and adjustments in all sectors of the economy – even in traditional ones such as the financial sector. As a result, financial institutions and banks must not only cope with internal structural changes, but also pay attention to market fluctuations and adapt to changing customer behaviour in order to remain competitive.

Find out in our new success story how Sparkasse Jena-Saale-Holzland made it a business priority to understand its relevant target group and how dotSource helped the company do so.

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(3 vote(s), average: 5.00 out of 5)

A/B Testing – Achieving Higher Conversion Rates with Courage and Eagerness to Experiment [New White Paper]

31. August 20222. November 2022 | by Franzi Kunz

A/B Testing White Paper — Download the »A/B Testing« white paper for free now!

Why is there a lot of traffic, but only a few conversions? Should the »Buy« button be white or turquoise? Should the download form be placed at the bottom or top of the page? Most marketers and graphic designers are probably familiar with these questions. It is always about optimising conversion rates. So why not carry out tests right away instead of overthinking for a long time?

One method to reliably evaluate what really offers users the best experience is A/B testing. In our new »A/B Testing – Methods and Tools for Performance and Usability Optimisation« white paper, we show you how it works, why it is an efficient and effective approach and which tools other companies use.

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(4 vote(s), average: 5.00 out of 5)

B2B B2C Design & Usability Digital Consulting E-Commerce Publications

CRM Best Practices from Agriculture to Publishing: Nine Successful Salesforce Use Cases [Best Practice]

7. July 202130. September 2021 | by Franzi Kunz

In order to stay ahead of the competition in terms of customer success, you should not let your processes stagnate or be content with merely using innovative solutions. So much for theory. In our new »CRM Best Practices« publication, we show you how to turn customer relationship management from a theoretical business strategy construct into successful digital practice.

Learn from successful client projects in industries such as agriculture, retail and publishing how to

think outside the much-cited box with collaborative and agile methods
take a critical look at your own processes
select the right Salesforce Core products
integrate solutions and optimise processes

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(9 vote(s), average: 5.00 out of 5)

Agriculture B2B B2C CRM, Sales & Service Data-Driven Business Design & Usability Digital Consulting Digital Marketing E-Commerce Industries Marketing Automation Media & Publishing Platform Integration Publications Retail

Five Recommendations on Product Experience Management from Akeneo’s Global B2B Survey 2020

26. August 202025. October 2021 | by Handelskraft Guest

Product Experience Management Akeneo B2B — Source: Unsplash

Our partner Akeneo is one of the leading providers of PIM systems worldwide. With Akeneo, companies bring together all the data relevant to a product and can channel intelligently which data is displayed where and when. In today’s guest article, Akeneo summarises what it takes to provide brands, retailers and manufacturers with a consistent and complete customer experience across all sales channels.

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(9 vote(s), average: 5.00 out of 5)

B2B Data-Driven Business E-Commerce Industries Industry PIM/MDM/DAM

Tasty Content – Fissler Ensures »Made in Germany« Quality All Around [Success Story]

28. April 202025. October 2021 | by Franzi Kunz

Tasty Content Fissler Success Story — Download the Fissler Success Story for free now!

One does not have to participate in »Das perfekte Dinner« (The Perfect Dinner) to appreciate the value of good cookware. Amateur chefs all over the world know how annoying low-quality pots, pans and knives can be. Especially if they are treated a little harsher when cooking, they quickly get blunt blades or deep scratches, which start to rust after the third rinse.

This is why households that regularly cook fresh meals like to invest in high-quality products that not only survive a three-course meal but are also a reliable companion for everyday spaghetti dishes, paella pans, sauerbraten or the annual Christmas feast.

The cookware manufacturer Fissler offers just such a premium range of pans, pressure cookers, knives and other kitchen utensils and contributes to people all over the world enjoying cooking with its outstanding »Made in Germany« quality.

Find out in our new »User-Centric Content Commerce Plattform for Successful and Long-Lasting Customer Relationships« success story how Fissler has managed to meet its quality standards on a digital level.

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(6 vote(s), average: 5.00 out of 5)

Design & Usability Digital Marketing E-Commerce PIM/MDM/DAM

Personalisation Is Not One-Way Traffic – GRANIT PARTS Expands Digital Marketing with Salesforce Marketing Cloud

31. March 202025. October 2021 | by Franzi Kunz

Personalisation GRANIT PARTS Salesforce Marketing Cloud — Download the GRANIT PARTS Success Story for free now!

Personalisation – buzzword, trend, obsession. Whatever you want to call it: there is no way around personalisation for brands, retailers and manufacturers if they do not only want to be part of the battle for customer attention and loyalty, but also want to be at its forefront. And every step forward also brings new challenges. For example, it is one of these challenges that a targeted and individual customer approach must not be one-way traffic. Companies have to think and act in a cross-channel manner. Their customers have been doing this for a long time. Efficient marketing campaigns are required. The GRANIT PARTS Success Story shows what these campaigns should look like and how companies actually manage to keep up with the competition.

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(6 vote(s), average: 4.33 out of 5)

B2B B2C Digital Marketing E-Commerce Platform Integration

B2B On The Digital Rise – SLV Wins Shop Usability Award 2019

26. November 20199. December 2021 | by Franzi Kunz

B2B digital - SLV wins Shop Usability Award — Download the SLV Case Study for free now!

In mid-October, one of the most important awards in e-commerce, the Shop Usability Award, was presented in Munich. We are incredibly proud that our client SLV has prevailed in the category »B2B« and warmly congratulate them on this well-deserved success. It shows once again that an outstanding user experience is not a question of industry and that the investment in the design of digital customer relationships pays off.

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(11 vote(s), average: 4.64 out of 5)

B2B Design & Usability Digital Consulting E-Commerce Publications

Digital Transformation: Challenges for Marketing, Sales, and IT [Updated White Paper]

17. July 201931. August 2021 | by Sara Herrera

15 terabytes of mobile video traffic is generated and US$20,928 is sent over PayPal worldwide in 10 seconds. Our lives are rapidly being digitised.

Cutting-edge technology (like smart thermostats, virtual assistants, and personalised services) are available to consumers. This results in new and increasing customer expectations that companies must meet in the context of digital transformation.
The processes and roles in digital commerce should change to respond to these new circumstances. Not only is a new mentality needed, but new positions and methods as well. They need a great ability to change as well as agility and team spirit to achieve business success in the digital era.

In our updated white paper »Digital Transformation Challenges for Marketing, Sales, and IT« we provide a comprehensive and pragmatic overview of the current state of digitisation. Then we show which success factors of digital transformation companies should use to win the digital race.

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(12 vote(s), average: 5.00 out of 5)

B2B B2C Digital Consulting E-Commerce Industries Publications

The main challenges of the omnichannel era

10. November 2016 | by Sara Herrera

In digital life, the average consumer owns 7.2 devices and uses three on a daily basis. As a result, the customer journey is more complex and flexible than in the analogue age. There are multiple channels and, consequently, more data to analyse and more touchpoints through which organisations can interact with consumers.

However, this breath-taking scenario involves a challenging reality at all levels in which certain processes, systems, and technologies should be gently polished and linked to make the most of the omnichannel environment.

Are companies ready to accept the omni-challenge? Are they adapting their marketing strategies to this scenario? Do companies store and analyse data effectively? Are they doing so by integrated solutions?

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(2 vote(s), average: 5.00 out of 5)

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