Author's archive


Sara Herrera


Customer data platforms (CDP) gaining importance [5 reading tips]

Posted on 13. August 2018 by .
arbeit, business, grafiken, analysis

Source: pexels.com

A well-known economic phrase is: “You can only manage what you can measure”. And (personal) data is the new oil. The success of any marketing campaign is increasingly depending on proper data processing and analysis.

But the exponential increase in touch-points, communication channels, and customer data has sometimes made intelligent evaluation more difficult. That’s why more and more companies are relying on CRM systems to securely and easily capture and interpret customer data. The goal is to create the most satisfying shopping experiences possible.

Another marketing tool gaining momentum could perfectly complement existing customer data management tools: Customer Data Platform (CDP).

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Benefit from international tourists in your own country [5 reading tips]

Posted on 6. August 2018 by .
chinese, girl, smartphone

Photo by qi bin on Unsplash

China is booming in every way. The Chinese e-commerce market is the largest in the world and one of the most innovative. The Middle Kingdom is a role model in terms of internationalisation. For brands and retailers who want to continue to grow, China holds the opportunities par excellence. At the same time, Chinese consumers are strongly attracted to foreign brands and products. This enthusiasm is particularly easy to attract even when travelling.

Even when travelling Chinese people like to learn about the mobile Internet. The growing number of Chinese tourists in Europe makes it attractive for retailers and brands to adapt to the mobile preference of their potential customers. What strategies should they pursue in order to pick up the digitally affine consumers from the Middle Kingdom?

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Creating product images faster and more efficiently with CGI [5 reading tips]

Posted on 30. July 2018 by .
bild, bilder, fotos, kamera,

Source: pexels.com

Nobody’s gonna buy something online without information about a product. Descriptions, but above all pictures and videos depicting the real goods, are there so that the consumers receive a realistic look at products and then make a purchase. Images are virtually the shop window of a stationary store, but more detailed and specific. The success of an online business, therefore, depends on the quality and accuracy of product images.

Customers are increasingly looking for real and eye-catching product information before making a purchase. Colours, dimensions, ratios, extras, and presentation suggestions must be individually adapted to the different variants and models. The richer the range, the greater the photographic effort.

This represents a significant implementation problem for growing digital companies that have a large product catalogue. So how can retailers and manufacturers mass-produce high-quality images for their online shops? Three letters: CGI (Computer Generated Imagery).

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Amazon Prime Day – How can retailers and manufacturers succeed in the marketplace?

Posted on 23. July 2018 by .
amazon, prime, day, box,

Amazon Prime Day 2018

Last Monday at noon marked the start of the fourth annual Amazon Prime Day. For one and a half day, Prime members can get products from the Amazon catalogue at largely discounted prices. More than a million deals worldwide were expected.

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New white paper: “Selecting Customer Relationship Software” including the dotSource Vendor Matrix

Posted on 19. July 2018 by .
Source: dotSource

Source: dotSource

At a time when the availability of products and services has become a standard across countless providers through digital channels, customer loyalty is increasingly becoming a privilege for both retailers and manufacturers. A strong relationship with the customer is the key to long-term business success.

So how does customer loyalty lead to success? Targeted customer orientation based on the principle of personalisation can systematically cultivate customer relationships. The documentation, administration, and profitable preparation of the necessary data, however, requires the sophisticated technological support of a CRM solution suitable for the company.

In our new white paper, “Selecting Customer Relationship Management Software” we’ll provide an overview of the basic characteristics of customer relationship management, a guide to system evaluation, and a detailed overview of system vendors on the market. For examples, solutions from companies like Sugar CRM should be considered for small and medium-sized companies, SAP for medium and large companies, and Salesforce for any company, regardless of size.

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Will transparency lead to more intransparency on Facebook? [5 Reading Tips]

Posted on 16. July 2018 by .
wasser, tropfen, transparent

Source: pixabay

It was announced in April and has been implemented since June 28th: Facebook’s “transparency” offensive. Since the end of June, all ads on every Facebook page are visible to all users, regardless of their target audience. This not only applies to Facebook itself, but also Instagram, Messenger, and partner networks. This transparency offensive is to force the advertisers to more responsibility and improve the service for all.

But will this decision actually affect marketing and advertising activity on social networks?

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To do, or not to do business with a logistics service provider? That is the question [5 reading tips]

Posted on 10. July 2018 by .
bergen, lkw, logistik

Source: pexels

Logistics is always on the move. Companies and logistics service providers are always developing new solutions to deliver products not only quickly, but also as conveniently and sustainably as possible. Whether with messengers or robots, with vans, cargo bikes, or drones.

Retailers have been investing in end-customer delivery with their own fleets for a long time. Newcomers with innovative approaches such as the online supermarket Picnic give the industry new momentum. What role will big delivery services still play in the future? Where will parcel service providers develop? Will retailers and brands even expect to build up and offer their own delivery services?
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Sustainably working and managing is a must [5 reading tips]

Posted on 2. July 2018 by .
pflanzen, Erde, Wachstum, nachhaltig

Source: iStock (Edited by dotSource)

Sustainability is indispensable for companies because the importance of sustainable business for consumers is exploding. It’s no longer enough for retailers and manufacturers to fool around with environmental friendliness; in fact, they must act in this way – and in the long term.

We’re all constantly being confronted in the news with the consequences of uncontrolled overproduction, increasing marine pollution and, last but not least, climate change. E-commerce has changed and simplified our lives, but has also created a cityscape of vans and garbage cans full of packaging.

Companies often rightly wonder if they can continue to grow without harming the environment. The answer is yes, but the risk that RSC strategies will remain mere lip service is high.

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Voice search: Hype or reality? [5 reading tips]

Posted on 25. June 2018 by .
kommunikation, sprechen, stimme, suche, dose, mund

Source: pexels.com

Right now searching by voice is a trendy topic. Studies and surveys are flooding the media with tons of data about the expansion of voice search’s market acceptance. This data predicts a future in which the voice will be the main interface (opposite the screen) for each activity. There is talk of an SEO revolution that has triggered hysteria among SEO managers (but don’t panic)!

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Is the future of open source development in danger? [5 Reading Tips]

Posted on 18. June 2018 by .

Developers are worth as much gold because nowadays almost every company is developing something digitally. The influence of software developers is growing in this increasingly digitised world, in particular, thanks to the success of open source communities that jointly develop innovative solutions and software code. Decisions made there determine value creation and growth in all industries.

This developer community is guided by three principles: Decentralization, collaboration, and transparency. It’s noteworthy that Microsoft, which previously rejected open source software, has now taken over GitHub for $7.5 billion.
The software development platform GitHub is the world’s largest code hosting service with 28 million registered developers. In 85 million repositories, developers, and companies (such as Apple, Amazon, Google, and Microsoft) host codes, documentation, and even entire projects.

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