TikTok: How videos and influencers are engaging Gen Z [5 Reading Tips]

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The following isn’t a secret: Users are spending more and more time online and increasingly consuming more video content. There’s a lot to choose from. From elaborately produced series on video streaming services such as Netflix to everyday videos from private individuals. You can find clips on video platforms like YouTube, Facebook, and Instagram in different formats

Videos are equally self-explanatory, entertaining, and informative. Pictures can paint a thousand words, and with video, the amount of words is exponentially more. No wonder that videos are the alpha and omega in social media and content marketing and that video platforms are constantly developing more features for them.

New platforms such as TikTok are also being created to better meet the needs of a certain group of users. Teens are excited. But do you know what this is about and how you can use this video-based app for yourself? We’ve got answers!

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New white paper: »Customer Engagement Digital: Experience Platforms Compared«

Source: dotSource

Nowadays anyone can connect to anything and everyone through the Internet and exchange with different technology. Technological efficiency is often the key to success in these connections between people, but also between people and product or people and services.

82 per cent of marketers believe that they know how their clients want to interact with their business. The problem: Almost a quarter of all clients disagree with this statement.

In times when purchasing and sourcing have become commonplace across all touchpoints, it poses a major challenge for brands to provide their customers with meaningful information across all channels along the entire customer journey as well beyond to accompany. The tricky thing to remember: Customer engagement. But how can we create the most consistent, contextual and relevant customer experiences possible?

This is precisely where digital experience platforms come into play. Success stories such as Facebook, Spotify, or Zalando show that digital platforms are a meeting place between all stakeholders (customers, partners, employees) to generate exponential growth and high value.

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(9 vote(s), average: 5.00 out of 5)
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Audio content marketing: These trends are shaping the future [5 reading tips]

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Digitisation is changing the way we listen to music. Streaming services such as Spotify, Pandora, and Amazon Music  now 255 million users in 2018 with intelligent and personalised premium subscriptions, and thus revived the supposedly dying record industry again. However, strong competition forces everyone to reinvent, test, learn, and innovate from trends.

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Online payment methods – Trends and challenges [5 reading tips]

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Digitisation is changing even most mundane things, like paying for things. Cash is almost a relic, while digital payments are multiplying and spreading. At the top is PayPal. Ever since the launch of Google Pay and Apple Pay in Germany, the enthusiasm for mobile payments is continuing to increase as the smartphone becomes the wallet of the future.

There’s no doubt that the way we’re paying for things is changing. Retailers have to act on this, especially if the complexity increases and the requirements as well. What should retailers, manufacturers, and brands in the DACH region pay attention to in order to best meet customer requirements and what does the future look like for payments?

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Digital Experience Platforms – Comparing Salesforce, SAP, IBM, and Adobe

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Businesses rely on digital experience platforms (DXP) for their digital business models. And more than ever before. The art of using a DXP is bringing together (in real time) all the data from different technologies in one place and making it usable.

This interaction creates unique and seamless customer experiences. Digital platforms are a virtual interface between companies and customers, but also partners and their own employees. But how does this interplay work concretely, and, above all, how can companies build their own DXP step by step to strengthen their customer engagement?

Major software providers have recognised the potential of DXPs several years ago. They’re constantly expanding their portfolio and the selection of providers is correspondingly large. Making a decision is pretty challenging. For this reason, we’re taking a closer look at the largest DXP providers today.

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(12 vote(s), average: 5.00 out of 5)
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How content creators and designers benefit from AI [5 reading tips]

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Artificial intelligence is booming. More and more companies are looking for ways to benefit from it. Research and development are starting bring out their first working prototypes. Nvidia, known for their graphics focused hardware showed off what they’ve been up to. Content creators and designers are directly affected.

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Further education has to become a part of every company’s digital strategy [5 reading tips]

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Digitalisation not only changes professional profiles and career paths, but demands and promotes lifelong learning. Going to school and getting a job now means that you can’t stop learning after you graduate. Especially when developments are so rapid, that further education is necessary in the job, so as not to lose touch.

It’s therefore not surprising that, according to Bitkom’s latest study, the training and further education of one’s own employees is important or very important for 90 per cent of the companies. But this assessment must also be followed by action.

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(14 vote(s), average: 5.00 out of 5)
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»Organisations and brands that implement trends are also determining customer expectations« – Handelskraft speaker Delia Wieser interview

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Source: dotSource

At the beginning of the year, trends are a recurring theme. But what are trends and where do they come from? How can we recognise them and what are they good for? Trends open up business opportunities, but in order to benefit from them, you need to go deeper, observe attitudes, opinions, and habits and understand changes. This is the only way dealers, manufacturers and brands can deliver what consumers want, even before they know it.

Delia Wieser (formerly Dumitrescu), the co-author of the book Trend-Driven Innovation, explains in her exciting opening keynote speech at Handelskraft Conference 2019, how companies are coming from the many trends to business-specific innovation.

In order to bridge the time until the conference without having to forego trend input, today interviewer Wiesle, lead architect at TrendWatching, used exclusive use cases to reveal exclusively what lies behind the megatrends and how to use them to create their own digital business strengthens.

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(11 vote(s), average: 5.00 out of 5)
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AI and IoT in the stores of the future [5 Reading Tips]

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Everyone’s been talking about artificial intelligence but only it is less often actually out there in use outside of the general hype. No one doubts that the technology has great potential, for example, to create individualised shopping experiences in shops, as well as to simplify and optimise the work in each case.

But how realistic is the use of smart solutions in retail and what use cases have the best chance of flourishing?

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(11 vote(s), average: 4.91 out of 5)
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»The real role of the CMS is to integrate well with AI systems and services, rather than to provide them itself.« Interview with Handelskraft speaker, Christopher Zimmermann

speaker, konferenz, HK19FFM
Source: dotSource

Content is no longer just produced and published in one place. Information and data are processed by various devices and distributed over several channels. The classic content management system, therefore, reaches its limits, as it’s not designed to provide data outside of its own template engine.

Headless is the answer to this new scenario and more and more companies are betting on its many benefits. It can be very well combined with other emerging modern approaches, such as a microservices architecture, a progressive web app, and a cloud strategy.

On 28 March, 2019, Christopher Zimmermann, Product Manager of Magnolia, will be giving answers to all questions about Headless CMS at the Handelskraft Conference, even those you wouldn’t even dare to ask. He gives us his first round of insights in the Handelskraft interview.

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