Author's archive

Sara Herrera

Will transparency lead to more intransparency on Facebook? [5 Reading Tips]

Posted on 16. July 2018 by .
wasser, tropfen, transparent

Source: pixabay

It was announced in April and has been implemented since June 28th: Facebook’s “transparency” offensive. Since the end of June, all ads on every Facebook page are visible to all users, regardless of their target audience. This not only applies to Facebook itself, but also Instagram, Messenger, and partner networks. This transparency offensive is to force the advertisers to more responsibility and improve the service for all.

But will this decision actually affect marketing and advertising activity on social networks?


To do, or not to do business with a logistics service provider? That is the question [5 reading tips]

Posted on 10. July 2018 by .
bergen, lkw, logistik

Source: pexels

Logistics is always on the move. Companies and logistics service providers are always developing new solutions to deliver products not only quickly, but also as conveniently and sustainably as possible. Whether with messengers or robots, with vans, cargo bikes, or drones.

Retailers have been investing in end-customer delivery with their own fleets for a long time. Newcomers with innovative approaches such as the online supermarket Picnic give the industry new momentum. What role will big delivery services still play in the future? Where will parcel service providers develop? Will retailers and brands even expect to build up and offer their own delivery services?

Sustainably working and managing is a must [5 reading tips]

Posted on 2. July 2018 by .
pflanzen, Erde, Wachstum, nachhaltig

Source: iStock (Edited by dotSource)

Sustainability is indispensable for companies because the importance of sustainable business for consumers is exploding. It’s no longer enough for retailers and manufacturers to fool around with environmental friendliness; in fact, they must act in this way – and in the long term.

We’re all constantly being confronted in the news with the consequences of uncontrolled overproduction, increasing marine pollution and, last but not least, climate change. E-commerce has changed and simplified our lives, but has also created a cityscape of vans and garbage cans full of packaging.

Companies often rightly wonder if they can continue to grow without harming the environment. The answer is yes, but the risk that RSC strategies will remain mere lip service is high.


Voice search: Hype or reality? [5 reading tips]

Posted on 25. June 2018 by .
kommunikation, sprechen, stimme, suche, dose, mund


Right now searching by voice is a trendy topic. Studies and surveys are flooding the media with tons of data about the expansion of voice search’s market acceptance. This data predicts a future in which the voice will be the main interface (opposite the screen) for each activity. There is talk of an SEO revolution that has triggered hysteria among SEO managers (but don’t panic)!


Is the future of open source development in danger? [5 Reading Tips]

Posted on 18. June 2018 by .

Developers are worth as much gold because nowadays almost every company is developing something digitally. The influence of software developers is growing in this increasingly digitised world, in particular, thanks to the success of open source communities that jointly develop innovative solutions and software code. Decisions made there determine value creation and growth in all industries.

This developer community is guided by three principles: Decentralization, collaboration, and transparency. It’s noteworthy that Microsoft, which previously rejected open source software, has now taken over GitHub for $7.5 billion.
The software development platform GitHub is the world’s largest code hosting service with 28 million registered developers. In 85 million repositories, developers, and companies (such as Apple, Amazon, Google, and Microsoft) host codes, documentation, and even entire projects.


Omnichannel is driving the digital luxury industry [5 reading tips]

Posted on 11. June 2018 by .
anzug, business, luxus

Source: pexels

Digitisation is catching on in more and more industries, not excluding unusual areas such as agriculture, professional football, and exclusive boutiques. Even luxury goods can be marketed on the Internet without losing their essence. What’s more, it’s about being able to and not can do, because the millennials are definitely here.

Also, the continued growth of online pure-player luxury retailers such as Yoox Net-a-Porter, and Farfetch has shown that affluent consumers are quite ready to buy luxury goods online.


Artificial Intelligence: Why understanding is a must [5 reading tips]

Posted on 4. June 2018 by .
abbildung hände roboter inspiration


Algorithms are determining our everyday lives and are appearing in more and more areas. They are at the heart of any artificial intelligence that businesses are increasingly benefiting from, to offer personalised and satisfying shopping experiences. However, according to a survey for the Bertelsmann Stiftung, more than half of Germans have little knowledge of this mathematical formula or its fields of application and are therefore afraid of it. That is worrying, to say the least.


Stationary retail finally keeps up with e-commerce [5 reading tips]

Posted on 21. May 2018 by .
store, showcase, open

Source: pexels

Online retail is continuing to grow in Germany. This increase can be felt in two main directions – on the one hand, the digitisation of stationary retailers and the considerable dominance of Amazon, on the other hand in the proliferation of smartphones in all day-to-day operations.

This tendency covers the main points of the current survey of the retail association of Germany (HDE) “Onlinemonitor 2018”. We’ll summarise which trends are defining German online retail and which aspects retailers and manufacturers should pay particular attention to in order to master the digital transformation.


The (e)-bike as a driver for new business models [5 reading tips]

Posted on 30. April 2018 by .

Photo by Berto Macario on Unsplash

Photo by Berto Macario on Unsplash

Mobility is progressing. People and data flow together on the way. New technological developments and changing digital lifestyles allow global society to be mobile and not stand still. The car has lost its traditional meaning and has turned into a rolling data vehicle, which offers more and more possible experiences. Meanwhile bikes are getting popular again.
The bike market is on the moving and rapidly developing. Actually, it’s booming. According to Zweirad-Industrie-Verband (ZIV), 720,000 e-bikes were sold in Germany in the past year. The number of electric cars is, in 2018, much lower: 53,861.
Biking is trendy and offers many benefits for users and business. Established companies and start-ups from various industries are currently competing with smart solutions to open up new business opportunities for e-bikes and freight bike fleets.


CRM is already the most important software for companies [5 reading tips]

Posted on 16. April 2018 by .
Quelle: arahan - Fotolia

Source: arahan – Fotolia

Tracing the customer journey is becoming more and more complicated as touchpoints, communication channels, and customer data have doubled. More and more companies are implementing CRM software, to effectively manage their tasks and strengthen customer relationships.

Because of this, it’s not surprising that the CRM software market continues to grow rapidly, and that CRM software is becoming increasingly important to marketing departments. The leading provider, Salesforce, continues to grow. CRMs are already the most important tool for retailers, manufacturers, and brands. At least we can conclude that with the data from Gartner’s latest estimates.


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