20 Years Of Alibaba: Developing an Internet Empire

Alibaba ist Amazons größter Konkurrent
Source: pexels

2019 means it’s Alibaba’s 20th birthday! In China, the Alibaba Group is already the largest e-commerce company, but the company continues to grow in the west. From a small, quick deals marketplace to multinational Internet giant that pleases its customers.

Continue
(3 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Digital Solutions For Preventing Food Waste: Smartphones Telling Us What To Eat

Durch Digitalisierung kann etwas gegen Lebensmittelverschwendung getan werden
Source: pexels

Apples and pears falling from trees, grapes hanging from vines, and here in the office, home-grown zucchini are given away in all sizes, because colleagues with their own garden aren’t able to eat everything on their own.

Nature itself might be wasteful, but the food industry and humankind are even worse. One in eight items bought at the grocery store will be thrown out without ever being eaten. Restaurants, cafes and bakeries have to follow very strict requirements and dispose of much at the end of the day. And a lot of products that were produced and grown, don’t even make it to the market… Carrots are deemed too crooked and a yoghurt container could me missing a lid.

A digital transformation is helping everyone fight food waste. Buying food at reduced prices, cooking interesting recipes from ingredients you might not even think go together, and even artificially and automatically reducing prices for certain soon to expire products in supermarkets.

Continue
(4 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Microbrands: An Underestimated Danger for Established Players? [5 Reading Tips]

Source: pexels

Microbrands have been producing more and more B2C brands for years. They are incessantly taking market share from traditional companies, putting some of them in distress.

But what do these small companies have that the big players don’t? And what can market leaders still learn from small companies?

Continue
(6 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

3D Printing Is Shaking Up The Manufacturing Industry [5 Reading Tips]

3d druck technologie status quo
Photo from Reimund Bertrams on Pixabay

Parts for cars and aeroplanes and even implants for humans… All could be manufactured on demand with 3D printing. 3D printing/manufacturing is getting trendy again. According to market research firm IDC, four out of ten manufacturers will utilise it in the next three to five years. Factors contributing to the boom include advances in hardware and software as well as an increasing variety of materials that can be used in such processes.

3D printing or additive manufacturing is becoming a major pillar of the fourth industrial revolution. More and more manufacturing companies are discovering 3D printing technology for themselves. Which sectors are using it more and more today? And more importantly, what are its strengths compared to traditional manufacturing approaches?

Continue
(6 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Content Management Systems: Four Basic Questions, Four Great Answers

content management system auswahl
source: pexels

Today, brands are made more visible with websites, we look at blogs about home furnishing, and fashion brands for inspiration, we Google services, and that’s how we all end up on a corporate website. The importance of creative content for customer acquisition and retention is undeniably high. There’s competition for users’ attention as well.

So it’s important to show off a company again and again, as well as its products and brands, in a fun and informative way. But good web content requires good content management software behind it all.

Continue
(5 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Successfully Network and Measure Commerce [5 Reading Tips]

connected commerce, omnichannel, otto
Source: Photo by Christiann Koepke on Unsplash

Future shopping experiences blend the offline and online worlds. A study by EHI proves that omnichannel retailers are fast among the top 1000 online stores.

 The combination of all distribution channels climbs to the second position of the most widely used digital business models and will determine the future of retail in addition to an online-only approach. »A classic multichannel strategy seems to be unpopular«, says e-commerce expert Christoph Langenberg from EHI.

Channel linking, however, requires a technical masterpiece. This keeps many small retailers from implementing appropriate services, so it’s mainly the top-selling retailers who rely on omnichannel strategies. Marketplace Otto.de has just announced a cooperation with the shopping centre operator ECE, in which online and offline shopping should be more closely linked.

However, integration isn’t the only growing pain companies suffer from in omnichannel scenarios. Measuring online-to-offline campaigns isn’t always possible. But Google is increasingly stepping up its efforts recently to capture the impact of digital campaigns on in-store purchases.

Continue
(6 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Consumption w/o Guilt

Conscious Consumption, Nachhaltigkeit
Source: iStock

Consciously living and consciously consuming are trends that are no longer confined to a clichéd edge group. This new attitude to dealing with resources, oneself, and togetherness affects the individual as a private person, but also as a client, colleague, partner and entrepreneur.

In the German-speaking world, within the last few years, a packaging-free shop has joined others. Even supermarkets »without packaging« are a trend in the purchasing behaviour of more and more customers of all generations. How are retailers, manufacturers, and brands reacting to these demands?

Continue
(6 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Retail as a Service: No Sales, Just Experiences [5 Reading Tips]

Retail as a Service
Source: b8ta

People keep saying stationary retail is dead. But that’s not really the case. True to the motto »Transform or die!«, The role of branch locations is being redefined and promoted through innovative store concepts. Stationary businesses are no longer seen as just a sales instrument, but they are increasingly developing into service points.

The focus is therefore no longer solely on selling at any price, but to quench the thirst for information typical of the discovery phase and to arouse curiosity. For this, new branch concepts rely on a lot of technology and a small, frequently changing product range.

It is even desirable that customers come to the store, look at products there and try things out before they finally go back without having bought anything. The thought behind this? If the experience remains positive, the purchase will eventually be made through any channel.

All of this promises and enables a new concept, which is becoming more and more prevalent, especially in the United States: Retail as a service. What’s behind it, which success stories are paving the way, and why this approach for manufacturers and brands can be so attractive, will be clarified for you in this article.

Continue
(8 vote(s), average: 4.50 out of 5)
post ratings loaderLoading...

Amazon Launches Its Own Brand for B2B Customers [5 Reading Tips]

amazon, b2b, eigenmarke
Source: unsplash

Amazon wants to be more than the preferred middleman and is continuing to expand its dominance in online retail. A favourable position in the search results and the large amount of information about consumer behaviour, high-performance categories and products enable the tech giant to open up new opportunities on its own. So Amazon has recently added another private label to its portfolio.

According to TJI Research Amazon already has 141 brands of its own but the most famous is AmazonBasics. And now the online giant from Seattle is launching a new private label aimed at business customers: AmazonCommercial.

Has Amazon’s strategy changed with this step? What’s this new brand all about? Should retailers, manufacturers, and brands worry about this trend, or is this going to open up new opportunities? This is what our article is focusing on.

Continue
(7 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

The moon landing and digitisation: What the 50th anniversary means for digital business [5 reading tips]

Mondlandung und Digitalisierung historisches Foto
Source: Pixabay

A few days ago we all looked into the sky. There was a partial lunar eclipse on 16 June, then a strawberry moon in July. The moon landing was just 50 years ago! That’s one small step for a man, one giant leap… Well you know the rest.

Since then, the internet has been bubbling with moon content. We’re taking this as an opportunity to use the reading tips today to make content recs and, just this once, to refer to videos and podcasts. We also want to draw connections between space travel and digitisation.

Continue
(6 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...