B2B Online Shop Migration: HDM Continues to Drive Internationalisation with Salesforce [Success Story] Posted on 21. September 20222. November 2022 | by Franzi Kunz Download the new HDM Success Story for free now! As the printing industry’s technology leader, Heidelberger Druckmaschinen AG (HDM) operates 36 international online shops in 22 different languages. Serving a global market in such an innovative industry requires the best possible software set-up. The previously used shop system from Magento was geared more towards B2C business. For this reason, HDM decided to gradually migrate to Salesforce’s commerce solution in a well-planned manner. Of course, the shop software had to meet high standards in terms of internationalisation. Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C E-Commerce Media & Publishing Publications
B2B Commerce with Adobe: How ATR Landhandel Set New Standards in the Agricultural Industry [Success Story] Posted on 25. May 202225. May 2022 | by Birthe Struffmann Download the new ATR Landhandel Success Story for free now! Agriculture – that sounds like a lot of hard work and getting up really early. However, it also sounds like a lot of fresh air and rich harvests. That is true, but the agricultural industry has long been shaped by digital technologies such as smart farming, milking robots and agricultural apps. As B2B customers, agricultural companies now expect wholesalers to provide digital solutions for the trade in animal feed, seeds and other materials. That is why ATR Landhandel GmbH geared up for the digital future of the agricultural industry with a new online shop and a modern multi-client platform. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories Agriculture B2B Content Management Data-Driven Business Platform Integration Publications
Cloud Platform Integration with SAP CPI: BHS Corrugated Continues on Its Road to Success Thanks to Modern Interface Management [Success Story] Posted on 17. February 20214. October 2021 | by Franzi Kunz Download the BHS CPI Success Story for free now! Weiherhammer is located in the Upper Palatinate region. There, an ironworks was founded – as was the case in many places at the beginning of the 18th century. This ironworks has grown into a globally operating company: BHS Corrugated Maschinen- und Anlagenbau GmbH. It maintains a wide range of products and services, encompassing development and production, installation and maintenance as well as a variety of innovative service solutions in the areas of corrugating rolls, individual machines, corrugators, Industry 4.0 and the integration of digital printing into corrugated board production. The change towards a digital corporate culture is of key importance to BHS Corrugated and the company is investing accordingly. dotSource already supported the Bavarian company in setting up the iCorr® shop, an innovative B2B e-commerce platform. In another project, which is the subject of this success story, the focus was on intelligent interface management to improve the data exchange between different areas of the SAP system landscape. Continue (11 vote(s), average: 5.00 out of 5)Loading... Categories B2B Digital Consulting E-Commerce Industries Industry Platform Integration Publications
Digital Business Compass: Handelskraft 2020 »Digital Intellect« Now Available for Download! Posted on 23. July 202025. October 2021 | by Franzi Kunz Download the Handelskraft Trend Book 2020 »Digital Intellect« for free now! Trends are no longer what they once were. There is no »For real?«, no wow effect, no shock. A solution, a service or a mindset does not necessarily have to be something completely new in order to have the potential to become a trend. Just take a look at long-time favourites: personalisation, big data (the buzzword of the year), TV relics such as live shopping or terms that have been around for a long time, for example international and cross-channel commerce. None of these things are inventions of the year 2020. Nevertheless, it is worth taking (at least) a second look to recognise new potential. Our brand new Handelskraft Trend Book 2020 »Digital Intellect«, which is now available for free download exclusively for retailers, manufacturers and publishers, shows just how worthwhile this is. Continue (9 vote(s), average: 4.56 out of 5)Loading... Categories Data-Driven Business Design & Usability Digital Marketing E-Commerce Publications
E-Commerce Quick & Easy – Get Started with the Salesforce B2C & B2B E-Commerce Packs! Posted on 21. April 202025. October 2021 | by Franzi Kunz Source: Unsplash Kickstarter is not only the name of the pioneering start-up from New York, but also the term for the type of financing that the American crowdfunding platform has introduced into global digital business. In light of current events, however, giving companies a kick start, i.e. providing support to get off to a flying start into digital business is not only something for start-ups. Many small and medium-sized enterprises (SMEs) are currently also facing the challenge of quickly and productively getting started in remote business, or expanding their digital presence. Starter packs for B2C and B2B would be greatly appreciated. Therefore, we started working together with our partner Salesforce because »we’re all in this together«, right? ? Continue (6 vote(s), average: 4.33 out of 5)Loading... Categories Design & Usability Digital Marketing E-Commerce PIM/MDM/DAM
B2B e-commerce: Growth requires the right mindset [5 reading tips] Posted on 22. July 201931. August 2021 | by Sara Herrera Source: pexels How has B2B digitally matured? Are the days when digitising a business was understood as an online copy of the physical business or product catalogue now behind the industry? After all, to be successful in online reatil over the long term and to stand out from the competition requires far more than just a good shop system. The growth potential for the B2B sector is undoubtedly enormous, but the same is true for its challenges. This is also confirmed by current studies »B2B E-Commerce Sector Report« by IFH Köln and »B2B E-Commerce Economic Index« by ECC Köln and Intellishop. The results paint a complicated picture. Continue (10 vote(s), average: 5.00 out of 5)Loading... Categories B2B Digital Consulting E-Commerce Industries Platform Integration Reading Tips of the Week
Selecting E-Commerce Software – Comparing Providers and Technologies [Updated White Paper] Posted on 26. June 20196. September 2021 | by Franzi Kunz Download the white paper for free! As for e-commerce in 2019, there are two important pieces of news: Good and bad. First, the good news. E-commerce is growing and growing, it is and remains one of the strongest growth markets in the DACH region’s economy. From 6.4 billion euros in 2005 to 35.6 billion euros in 2014 and 53.4 billion euros in 2018. But with or without growth, online commerce is also a competitive market, especially in B2C, but also increasingly in B2B. What to do to maintain competitiveness or even become a pioneer? One of the most important success factors is selecting and implementing a tailor-made e-commerce system. But which e-commerce software suits whom? And what developments are there? The answers lie in our updated white paper »Selecting E-Commerce Software – Comparing Providers and Technologies«. Not only do we describe the leading providers for different sizes of companies from start-ups to Enterprises but we also explain why online stores are evolving towards e-commerce functions as part of a DXP and how technologies such as Framework or SaaS differ. Continue (11 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C E-Commerce
»Thanks to automated processes, sales staff have more time for personal customer care.« – Handelskraft speaker Achim Ahrens Interview Posted on 1. March 201913. December 2021 | by Sara Herrera Source: dotSource Online shopping doesn’t end after a purchase. Many companies are now aware of this. But what does it take to be successful in the digital business in the long term? Whether B2C or B2B, it’s important to offer the customer added value beyond the product purchase. And how does that succeed? With all-round service. In the digital age, however, this is no longer exclusively in the hands of the sales department. So the challenge is to transfer the analogue customer relationships into digital. Important factor: Customer Relationship Management. But with the selection and introduction of a suitable CRM system it’s not done, because as well as the customers, a system wants to be understood and maintained. Frequently this means a restructuring (if not a complete reorganisation) of organisational and process structures. MEVACO also experienced this. On 28 March 2019, Achim Ahrens, e-commerce manager at MEVACO GmbH, will give practical insights into the technical and internal requirements at Handelskraft 2019, which will entail the implementation of a CRM system. In our interview with him, he discusses the topic with us before the conference! Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C CRM, Sales & Service E-Commerce Interviews
International e-commerce: Advantages and disadvantages of marketplaces [5 reading tips] Posted on 3. September 201824. August 2018 | by Sara Herrera Source: Photo by Robin Spielmann on Unsplash Cross-border e-commerce is booming. Consumers are increasingly buying online and are increasingly attracted to foreign brands and retailers. Cross-border retail is, therefore, a great opportunity for brands and retailers looking for growth. But entering this market is not easy and requires a lot of preparatory work. One of the questions that you should ask in advance is: Which channel offers the greatest opportunities in the target market? Do you start with your own localised version of the online shop or do you test marketplaces like Amazon, eBay, Tmall (Alibaba) oder JD? Getting started with international e-commerce via the marketplace is not only worthwhile because of the lower initial costs. There are also countries where marketplaces are worthwhile because of user preference. In China, where Tmall and JD are the market leaders, online retail takes place in marketplaces primarily. In fact, brands like Burberry, Estée Lauder, Swarovski or RayBan, and others have opened stores on Tmall. In addition, retailers multiply their customer base via international marketplaces. Continue (10 vote(s), average: 4.20 out of 5)Loading... Categories Reading Tips of the Week
Advantages of a product configurator as a digital consultant in B2B [Part 1] Posted on 14. March 201812. March 2018 | by Sara Herrera Source: fotolia Customers are no longer satisfied with what’s standard. On the contrary: They expect customised products that reflect their own wishes or meet their specific needs. Product attributes such as colour, size, shape, features, and technical details can already be selected online, allowing customers to configure a tailor-made product. Responsible for this is the well-named online configurator. Their use in the automotive, furniture, and PC industry is particularly well established. The potential in the B2B sector is still largely unused, but it is enormous. In the first part of our two-part article series, we’ll show you the benefits of what an online product configurator can offer, with a particular focus on B2B applications. Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
