Cross-Media Education – Cornelsen Provides Added Value in a Multi-Channel Customer Landscape with Its New PIM System [Success Story] Posted on 13. August 202025. October 2021 | by Franzi Kunz Download the Cornelsen Success Story for free now! Publishing and digitisation are no longer mutually exclusive. It did not only become clear during the last few weeks that a combination of tradition and modernity – of analogue and digital – is an advantage for all user groups. Looking at schools and further education, it also becomes apparent that there is still a lot of catching up to do in terms of digitisation. Urgently! We already knew that before the crisis, but little to nothing happened. Therefore, it is all the more important that there are companies that were already well-positioned digitally before the coronavirus in order to make cross-media education possible. Just like Cornelsen. Find out in our brand new success story what Cornelsen Verlag GmbH has done to further expand its already exemplary digitisation strategy. Continue (10 vote(s), average: 4.60 out of 5)Loading... Categories E-Commerce PIM/MDM/DAM
Safety First. Trust Too. Thanks to Its Content Commerce Platform, Britax Römer Achieves Both. [Success Story] Posted on 11. August 202025. October 2021 | by Franzi Kunz Download the Britax Römer Success Story for free now! People are becoming more and more mobile. Airplanes, cars, high-speed trains, buses, e-bikes… the distances to be covered are increasing not only for adults, but also for children – yes, even babies are travelling more than previous generations. Whether on foot with the pushchair or by car with a child car seat: it is the top priority for supervising adults to transport their small children as safely as possible from A to B. Britax Römer Kindersicherheit GmbH has specialised in this field and has been one of the market leaders for almost one and a half centuries. Römer was already founded in 1871 in Southern Germany. In 1971, the renowned European family-owned company was formed by a merger with the British company Britax Childcare. How does the tradition-steeped company master the digital change? Which successes and added value does the manufacturer of child safety products achieve through an innovative platform that combines content and commerce? The brand new success story tells you all about it. Continue (10 vote(s), average: 4.60 out of 5)Loading... Categories Digital Marketing E-Commerce
Snapchat Wants to Become a Super App [5 Reading Tips] Posted on 10. August 202021. January 2022 | by Christian Otto Grötsch Source: Snopes Under the name »Snap Minis«, the US-American instant messaging service Snapchat opens up for HTML-based mini apps. By doing so, Snapchat copies the concept of super apps, which is very successful in China and other parts of Asia. In the last six years, these apps have become extremely popular due to their wide range of functions. Continue (9 vote(s), average: 4.56 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
LinkedIn Content Marketing – What Companies Have to Keep in Mind [5 Reading Tips] Posted on 3. August 202021. January 2022 | by Christian Otto Grötsch Source: Leitstand Beyond normal company pages and posting updates, LinkedIn offers a wide variety of possibilities in terms of content marketing and its potential is still often underestimated. The social network has recently published a guide for successful content marketing in the form of a »tactical plan«, which presents various possibilities for companies to pursue their goals. It is not really surprising that LinkedIn is a promising option for reaching a relevant business target group. However, only those who know how to stage themselves on this social network benefit. Along the lines of LinkedIn’s success plan, a few examples of features that are only rarely used these days are listed below. Continue (9 vote(s), average: 4.56 out of 5)Loading... Categories E-Commerce
Single Source of Truth Instead of Data Silos: Analytik Jena Ready for Digital Business with New PIM & MDM Software [Success Story] Posted on 28. July 202025. October 2021 | by Franzi Kunz Download the Analytik Jena Success Story for free now! Companies whose history dates back to the German reunification can rely on several years of experience and expertise in their industry. They know how their customers tick and what they want. This knowledge is crucial in highly competitive markets in order to acquire new customers and convince them with quality and service. After all, an excellent customer experience is much more than just a nice online shop with good customer support. Even business customers of the analytical measuring technology manufacturer Analytik Jena are supposed to feel that the quality of the company is not only reflected in its devices and numerous products, but also in its customer communication. For this purpose, well-maintained product data is indispensable. Without it, an online shop does not only sink into chaos (no matter how nice it is), but this data also forms the basis for smoothly functioning communication. Continue (10 vote(s), average: 4.60 out of 5)Loading... Categories E-Commerce PIM/MDM/DAM
WhatsApp Business: What Do the New Features Have to Offer? [5 Reading Tips] Posted on 27. July 202021. January 2022 | by Christian Otto Grötsch Source: MessengerPeople WhatsApp Business now has more than 50 million active users per month worldwide. The business version of the messaging service is used by more and more small companies to communicate with customers. But that’s not all! Recently, the Facebook subsidiary has also announced new features for WhatsApp Business. Is this the return of messenger marketing? Continue (10 vote(s), average: 4.60 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Digital Business Compass: Handelskraft 2020 »Digital Intellect« Now Available for Download! Posted on 23. July 202025. October 2021 | by Franzi Kunz Download the Handelskraft Trend Book 2020 »Digital Intellect« for free now! Trends are no longer what they once were. There is no »For real?«, no wow effect, no shock. A solution, a service or a mindset does not necessarily have to be something completely new in order to have the potential to become a trend. Just take a look at long-time favourites: personalisation, big data (the buzzword of the year), TV relics such as live shopping or terms that have been around for a long time, for example international and cross-channel commerce. None of these things are inventions of the year 2020. Nevertheless, it is worth taking (at least) a second look to recognise new potential. Our brand new Handelskraft Trend Book 2020 »Digital Intellect«, which is now available for free download exclusively for retailers, manufacturers and publishers, shows just how worthwhile this is. Continue (9 vote(s), average: 4.56 out of 5)Loading... Categories Data-Driven Business Design & Usability Digital Marketing E-Commerce Publications
Facebook Shops – How Retailers Can Use the Potential of the Social Commerce Platform [5 Reading Tips] Posted on 20. July 202021. January 2022 | by Christian Otto Grötsch Source: Caschys Blog At the end of May 2020, the new Facebook and Instagram Shops were presented. The shop feature enables companies all over the world to offer a shop on their own profile – completely regardless of company size, number of fans or advertising budget. Shopping on Facebook or Instagram is no big news and no incredible feature per se. In today’s reading tips, however, we show what features the shops have, what is new, what is still being developed and what companies can already do to impress customers. Continue (8 vote(s), average: 4.50 out of 5)Loading... Categories E-Commerce
Cookies: There Will Soon Be No More Crunchy Fun in the Tracking Paradise [5 Reading Tips] Posted on 13. July 202021. January 2022 | by Christian Otto Grötsch Source: Suffolk Gazette Starting in 2022, third-party cookies will be blocked in the Google Chrome browser due to changes in the GDPR. As a result, Google will change the way tracking works – just like Apple and Mozilla did before. Advertisers and online retailers therefore have to come up with something new to ensure a personalised approach. Find out in our reading tips of the week what alternatives there are. Continue (8 vote(s), average: 4.50 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
TikTok for Business [5 Reading Tips] Posted on 6. July 202021. January 2022 | by Christian Otto Grötsch Source: Gizmodo It is a logical step. With more than one billion active users per month, the Chinese video portal ????? has recently become one of the most popular social networks. The video portal is now launching an all-out business offensive. With TikTok for Business, it presents various tools that allow brands to design campaigns and interact with users. Those interested in business can continue reading now. Boomers say to themselves: in my days, TikToks were still little minty pills. Continue (9 vote(s), average: 4.33 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
