Salesforce – Revenue Growth in Full Swing [5 Reading Tips] Posted on 14. June 202121. January 2022 | by Christian Otto Grötsch Source: Salesforce These are reading tips, not investment tips – and no maths class for fifth graders either. We will get to both later though. Since these are reading tips, we refer to other texts worth reading – to this one from the deepest SPIEGEL ONLINE archives, for example, which was published in 2003. Such a long time ago! The article portrays the CEO of the »hottest start-up« from Silicon Valley at the time, a company that was worth investing in: Salesforce’s Marc Benioff. One of the central passages of the SPIEGEL article goes as follows: »›Wir sind gute Verkäufer‹, sagt Benioff mit dem ihm eigenen Mangel an Bescheidenheit und versucht dabei, nicht zu grinsen.« (»›We are good salespeople,‹ Benioff says with his characteristic lack of modesty, trying not to grin.«) The quintessence of the article: Salesforce offers unusual marketing strategies for what is basically fairly standard customer relationship management software. The only new feature: it does not have to be installed but is a web-based solution. Only? Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C CRM, Sales & Service Digital Consulting E-Commerce Industries Marketing Automation Platform Integration
Perfect Match: InsightCommodity Provides Data Services with Innovative Magento 2 Platform and Fresh Brand Design [Success Story] Posted on 20. January 20214. October 2021 | by Franzi Kunz Download the InsightCommodity Success Story for free now! Electricity is not only generated; it is also traded before it can be supplied to consumers. European Energy Exchange (EEX) is a leading energy exchange with headquarters in Leipzig. It is part of EEX Group, which has 17 offices worldwide and belongs to Deutsche Börse Group. The »InsightCommodity« platform, in turn, is an EEX service launched in 2020. It gives users the opportunity to obtain a comprehensive overview of available data products, services and providers relating to the energy and commodity markets of EEX Group. Find out in today’s article how the service got off to an ideal start thanks to a fresh brand design and Magento as its e-commerce software. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories B2B Design & Usability Digital Consulting E-Commerce Industries Industry Publications
Tech Talk, Low Code & Agricultural E-Commerce: Tech-telmechtel with Salesforce B2B Commerce Cloud [Interview] Posted on 7. January 20215. October 2021 | by Franzi Kunz Sven Petzold, team lead at dotSource & Salesforce B2B Commerce expert »When I grow up, I want to be a storyteller«. Who, if not Sven, tells the coolest stories and manages to explain even the most abstract topics and the most challenging projects in such a way that everyone not only understands them, but also absolutely loves them? And guess what: today, he’s our interview guest. What a way to start our Tech-telmechtel interview series in 2021. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories Agriculture B2B CRM, Sales & Service Data-Driven Business Digital Consulting E-Commerce Industries Interviews
Flexible Solutions for Complex Processes: PRECITOOL Creates Optimal User Experiences Thanks to B2B Multi-Client Platform [Success Story] Posted on 18. November 20205. October 2021 | by Franzi Kunz Download the PRECITOOL Success Story for free now! Quality is made up of three elements: the sum of all characteristics, the quality of all characteristics and the sum of all individual values. With the wide range of opportunities offered by the digital age, the quality standards expected by users are increasing as well. Without a doubt, there is more to the quality of a product than the quality of the service or product itself, the largest selection or the best price. Users expect convenient and high-quality experiences. With the help of powerful national and international partners in the field of tool logistics and tool procurement, PRECITOOL manages to guarantee precisely these criteria in terms of quality, service and safety standards. A modern logistics and service centre enables the B2B company to optimally connect numerous partners and dealers. This partnership makes it possible to quickly serve customers from industry and trade throughout Germany and Europe. Read our »B2B Platform Business with commercetools: Digital Synergy Effects for Satisfied Customers« success story to find out how PRECITOOL and its customers benefit from distributed knowledge. Continue (13 vote(s), average: 5.00 out of 5)Loading... Categories B2B Consumer Goods Digital Consulting E-Commerce Industries Industry Platform Integration
Tech Talk with an All-Rounder: Tech-telmechtel with PIM and MDM [Interview] Posted on 29. October 20206. October 2021 | by Franzi Kunz Stefan Kellner, PIM & MDM consultant and customer experience expert at dotSource So, who reads the last page of a new book first? Who scrolls down to the reviews first and then back to the product? Today you do not have to »cheat« because you will get last but not least right at the start. Why? Because it is particularly this answer in the Tech-telmechtel talk that shows what today’s interview guest is capable of. Stefan is not just a consultant and developer. He is the PIM and MDM all-rounder from the other side, who knows the pain points surrounding data struggle like no one else because he has experienced them himself. Continue (12 vote(s), average: 5.00 out of 5)Loading... Categories Data-Driven Business Digital Consulting E-Commerce Interviews PIM/MDM/DAM Platform Integration
Tech Talk Instead of Buzzword Bingo: Tech-telmechtel with Microservices [Interview] Posted on 13. October 20206. October 2021 | by Franzi Kunz Mirco Gatz, tech lead at dotSource New month. New series of articles. Welcome to our new Handelskraft format: Tech-telmechtel (a blended word consisting of »tech« and the German word »Techtelmechtel«, meaning a short relationship/flirt). From now on, there will be plenty of first-hand tech insights every week That would already be too many buzzwords for Mirco, but he took part in the first episode anyway. Not only is Mirco good at what he does, but he can also explain incredibly well what he does – even to (semi-)amateurs like me. Find out in this article what Mirco – married, two children, house builder, passionate racing cyclist and tech lead at dotSource – has to say about the long-running topic of microservices, where the journey is going and why he even bothers with it. Continue (14 vote(s), average: 4.71 out of 5)Loading... Categories B2B B2C Data-Driven Business Digital Consulting E-Commerce Industries Interviews
Super Apps – The New Way To Attract Customers [5 Reading Tips] Posted on 25. November 20199. December 2021 | by Sara Herrera Photo by Gerd Altmann on Pixabay If you want to book an accommodation, order something to eat, transfer money, chat with friends or colleagues and shop some new shirts, how many apps do you need? In the Western world, you certainly need six different ones. In Asia, however, a new model that centralises all these actions in one single place is establishing itself: the super app. The Chinese pioneers WeChat and Alipay are the largest exponents of this super app revolution and are therefore considered to be role models. Companies from all over the world now aspire to put this successful Chinese model to use in their own region. But what actually is a super app, which advantages does it have and in which other regions does it already experience a boom? Will super apps even be able to gain a foothold in the Western world? Continue (12 vote(s), average: 4.33 out of 5)Loading... Categories Digital Consulting E-Commerce Reading Tips of the Week
New white paper: »Customer Engagement: Digital Experience Platforms Compared« Posted on 18. April 20199. December 2021 | by Sara Herrera Source: dotSource Nowadays anyone can connect to anything and everyone through the Internet and exchange with different technology. Technological efficiency is often the key to success in these connections between people, but also between people and product or people and services. 82 per cent of marketers believe that they know how their clients want to interact with their business. The problem: Almost a quarter of all clients disagree with this statement. In times when purchasing and sourcing have become commonplace across all touchpoints, it poses a major challenge for brands to provide their customers with meaningful information across all channels along the entire customer journey as well beyond to accompany. The tricky thing to remember: Customer engagement. But how can we create the most consistent, contextual and relevant customer experiences possible? This is precisely where digital experience platforms come into play. Success stories such as Facebook, Spotify, or Zalando show that digital platforms are a meeting place between all stakeholders (customers, partners, employees) to generate exponential growth and high value. Continue (16 vote(s), average: 4.75 out of 5)Loading... Categories B2B B2C Design & Usability Digital Consulting E-Commerce Industries Platform Integration Publications
B2C vs. B2B – online marketplaces put to the test [5 Reading Tips] Posted on 18. February 201913. December 2021 | by Sara Herrera Source: pixabay Whether online, marketplace, or social media – consumers have more and more opportunities to find and buy goods and services from around the world online. However, marketplaces attract the majority of consumers’ online attention. The user benefits are obvious: a varied selection, good and fast service, and the possibility to find desired products directly via the search function. In addition to the biggest players such as Amazon and eBay, there are now other marketplaces, with a strong focus on reduced prices quietly take a share of the market and secures customers. Is there a new niche about that? The status quo and beyond of B2C marketplaces are under scrutiny. New B2B developments in the context of the platform era also provide a new perspective on the offer of goods and services. That’s why today we’re taking a look at the role of marketplaces in both areas. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Digital Consulting E-Commerce Reading Tips of the Week
Digital platforms — Integration is everything [Part 5] Posted on 20. December 201810. December 2018 | by Sara Herrera Source: Pexels The success of a digital platform is mostly dependent on how well it plays with other systems. But how can a platform develop solutions independently? In the fourth part of our »Digital Platforms« series, we explained to you what systems SAP C/4HANA consists of. At the end of the series, we’ll show you how individual solutions create a digital platform. Keyword: Integration. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
