Automotive Online Shop Migration: SEAT Paves the Way for Multi-Client Platform Based on Adobe Commerce [Success Story] Posted on 5. October 20222. November 2022 | by Franzi Kunz Download the new SEAT Success Story for free now! Whether it is fashion, books, food or technology: online is the way to go – no doubt about it. Of course, automotive companies have also long recognised that their customers no longer (only) go to car dealerships to check out their new dream vehicle or, as die-hard fans, stock up on the matching merchandise of their favourite brand. In order to make its e-commerce presence more future-proof and to leave the coexistence of different B2B and B2C platforms behind, the renowned car manufacturer SEAT decided to migrate its online shop to Adobe Commerce. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories Automotive B2B B2C E-Commerce PIM/MDM/DAM Publications
Adobe Updates Strengthen Commerce Cloud in DXP Portfolio [5 Reading Tips] Posted on 2. December 20199. December 2021 | by Sara Herrera Photo by Lindsay Henwood on Unsplash In May 2018, Adobe acquired Magento for 1.68 billion dollars. Even back then, it was only a matter of time until the giant from San Jose would integrate Magento into its tech stack. In April 2019, Adobe launched the Magento-based Adobe Commerce Cloud. By doing so, Adobe complemented its portfolio with the missing e-commerce platform which works in B2B as well as B2C relationships and fits in seamlessly with the Adobe Enterprise Cloud. Recently at the MagentoLive conference in Amsterdam, important updates and key integrations with Adobe were announced. They will enable Magento users to deliver more personalised shopping experiences and to use the huge amounts of collected data more intelligently. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories B2B Data-Driven Business E-Commerce Reading Tips of the Week
New white paper: »Customer Engagement: Digital Experience Platforms Compared« Posted on 18. April 20199. December 2021 | by Sara Herrera Source: dotSource Nowadays anyone can connect to anything and everyone through the Internet and exchange with different technology. Technological efficiency is often the key to success in these connections between people, but also between people and product or people and services. 82 per cent of marketers believe that they know how their clients want to interact with their business. The problem: Almost a quarter of all clients disagree with this statement. In times when purchasing and sourcing have become commonplace across all touchpoints, it poses a major challenge for brands to provide their customers with meaningful information across all channels along the entire customer journey as well beyond to accompany. The tricky thing to remember: Customer engagement. But how can we create the most consistent, contextual and relevant customer experiences possible? This is precisely where digital experience platforms come into play. Success stories such as Facebook, Spotify, or Zalando show that digital platforms are a meeting place between all stakeholders (customers, partners, employees) to generate exponential growth and high value. Continue (16 vote(s), average: 4.75 out of 5)Loading... Categories B2B B2C Design & Usability Digital Consulting E-Commerce Industries Platform Integration Publications
Digital experience platforms – Comparing Salesforce, SAP, IBM, and Adobe Posted on 3. April 201913. December 2021 | by Sara Herrera Source: iStock Businesses rely on digital experience platforms (DXP) for their digital business models. And more than ever before. The art of using a DXP is bringing together (in real time) all the data from different technologies in one place and making it usable. This interaction creates unique and seamless customer experiences. Digital platforms are a virtual interface between companies and customers, but also partners and their own employees. But how does this interplay work concretely, and, above all, how can companies build their own DXP step by step to strengthen their customer engagement? Major software providers have recognised the potential of DXPs several years ago. They’re constantly expanding their portfolio and the selection of providers is correspondingly large. Making a decision is pretty challenging. For this reason, we’re taking a closer look at the largest DXP providers today. Continue (17 vote(s), average: 4.76 out of 5)Loading... Categories B2B B2C E-Commerce
Digital platforms – Challenges through new and disruptive business models [part 1] Posted on 26. October 201825. October 2018 | by Sara Herrera Source: pixabay At the end of September 2018, Microsoft, Adobe and SAP announced at Ignite Conference in Orlando that they would like to work closely together in the future. The aim of digital companies is to facilitate the exchange of customer data between different applications with the Open Data Initiative. The initiative is not limited to the solutions of the three companies, but should also be available to other providers. Microsoft hopes to develop the data exchange on its own cloud platform Azure. Adobe and SAP have also published their own cloud solutions for their systems in recent years. But isn’t the cloud Salesforce’s territory? Can SAP, Microsoft, and Adobe even use cloud computing? Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
#ShopTechTalks: Shopware, Spryker and more, with Jochen Posted on 8. April 2015 | by Christian Otto Grötsch Things could not be more exciting in the area of shop systems right now. Shopware is touring Germany with Shopware 5 and so indirectly raises the question, what’s happening with Magento at the moment?, even more urgently. Hybris now does marketing as well, and on top of these (still) rather traditionally structured shop systems, there are new approaches around the corner, like Sphere and Spryker. It is no coincidence that Jochen Krisch and Marcel Weiß recently did a podcast on shop systems, in which they exchange ideas (“Exchanges #90: Shopsysteme gestern, heute und morgen”) on the technical side of e-commerce. (German language version only) Easter 2015 was completely dedicated to discussion on shop systems. Those who want to keep up in this area should put on their listening caps (and can look forward to the new updated English version of our shop system whitepaper ). Continue (No Ratings Yet) Loading... Categories E-Commerce
