Salesforce Commerce Cloud Provides Smooth Shopping Experiences on EMP [Case Study] Posted on 12. November 20199. December 2021 | by Franzi Kunz Source: dotSource Customers expect not only lightning-fast loading times, but also personalised product presentations in order to find the exact product they are looking for as quickly as possible, regardless of whether the purchase is made on a smartphone or a desktop or regardless of how many people access the website at the same time. Many customers nowadays take purchasing in efficient shops for granted. By migrating to Salesforce Commerce Cloud, the biggest mail-order retailer of rock and entertainment merchandise products EMP wants to meet these demands even better. In cooperation with dotSource, the online shop was migrated and the existing heterogeneous system landscape was streamlined. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Conversion Rate Optimisation: How Do I Generate More Traffic And Higher Revenue? Posted on 19. September 20199. December 2021 | by Franzi Kunz Source: pexels Anyone attempting online retail will realise the following. Success doesn’t just happen without any input. And even those who have been successful in e-commerce for a few years should ask themselves a question again and again: How can what I offer be even better? This question often carries others with it. What ensures that visitors to my online shop not only surf on my pages but also follow through on a call-to-action? How do you ensure that customers not only order something once but that they become regular customers? In order to answer these questions intelligently and to increase sales and customer loyalty in the long term, without immediately forcing a huge relaunch, one can heed a few tips to get the screws tight and correctly aligned. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability Digital Marketing E-Commerce
20 Years Of Alibaba: Developing an Internet Empire Posted on 16. September 20199. December 2021 | by Sara Herrera Source: pexels 2019 means it’s Alibaba’s 20th birthday! In China, the Alibaba Group is already the largest e-commerce company, but the company continues to grow in the west. From a small, quick deals marketplace to multinational Internet giant that pleases its customers. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability E-Commerce Reading Tips of the Week
Digital Solutions For Preventing Food Waste: Smartphones Telling Us What To Eat Posted on 12. September 20199. December 2021 | by Sara Herrera Source: pexels Apples and pears falling from trees, grapes hanging from vines, and here in the office, home-grown zucchini are given away in all sizes, because colleagues with their own garden aren’t able to eat everything on their own. Nature itself might be wasteful, but the food industry and humankind are even worse. One in eight items bought at the grocery store will be thrown out without ever being eaten. Restaurants, cafes and bakeries have to follow very strict requirements and dispose of much at the end of the day. And a lot of products that were produced and grown, don’t even make it to the market… Carrots are deemed too crooked and a yoghurt container could me missing a lid. A digital transformation is helping everyone fight food waste. Buying food at reduced prices, cooking interesting recipes from ingredients you might not even think go together, and even artificially and automatically reducing prices for certain soon to expire products in supermarkets. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories Data-Driven Business E-Commerce
Microbrands: An Underestimated Danger for Established Players? [5 Reading Tips] Posted on 9. September 20199. December 2021 | by Sara Herrera Source: pexels Microbrands have been producing more and more B2C brands for years. They are incessantly taking market share from traditional companies, putting some of them in distress. But what do these small companies have that the big players don’t? And what can market leaders still learn from small companies? Continue (10 vote(s), average: 5.00 out of 5)Loading... Categories Digital Marketing E-Commerce Reading Tips of the Week
Smart Fashion: Still Dressing or Optimising? Posted on 5. September 20199. December 2021 | by Luise Beyer Source: pexels Superheroes rarely wear jacked-up jeans and sneakers except to camouflage their identities. Superheroes wear super suits of course. Suits that let them fly. Suits that protect. But the idea of protecting and optimising with fibres and integrated technology is by no means science fiction. Smart fashion has been playing an increasingly important role in the clothing industry for some time now. This is affecting superheroes and super geeks. Because smart clothing can save lives. It can make situations in video games seem even more realistic. But it can also empirically prove how often women in nightclubs are felt up without their consent. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability E-Commerce Retail
3D Printing Is Shaking Up The Manufacturing Industry [5 Reading Tips] Posted on 2. September 20199. December 2021 | by Sara Herrera Photo from Reimund Bertrams on Pixabay Parts for cars and aeroplanes and even implants for humans… All could be manufactured on demand with 3D printing. 3D printing/manufacturing is getting trendy again. According to market research firm IDC, four out of ten manufacturers will utilise it in the next three to five years. Factors contributing to the boom include advances in hardware and software as well as an increasing variety of materials that can be used in such processes. 3D printing or additive manufacturing is becoming a major pillar of the fourth industrial revolution. More and more manufacturing companies are discovering 3D printing technology for themselves. Which sectors are using it more and more today? And more importantly, what are its strengths compared to traditional manufacturing approaches? Continue (11 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Industries Industry Reading Tips of the Week
Content Management Systems: Four Basic Questions, Four Great Answers Posted on 29. August 20199. December 2021 | by Sara Herrera source: pexels Today, brands are made more visible with websites, we look at blogs about home furnishing, and fashion brands for inspiration, we Google services, and that’s how we all end up on a corporate website. The importance of creative content for customer acquisition and retention is undeniably high. There’s competition for users’ attention as well. So it’s important to show off a company again and again, as well as its products and brands, in a fun and informative way. But good web content requires good content management software behind it all. Continue (11 vote(s), average: 5.00 out of 5)Loading... Categories Digital Marketing E-Commerce Platform Integration
Successfully Network and Measure Commerce [5 Reading Tips] Posted on 26. August 20199. December 2021 | by Sara Herrera Source: Photo by Christiann Koepke on Unsplash Future shopping experiences blend the offline and online worlds. A study by EHI proves that omnichannel retailers are fast among the top 1000 online stores. The combination of all distribution channels climbs to the second position of the most widely used digital business models and will determine the future of retail in addition to an online-only approach. »A classic multichannel strategy seems to be unpopular«, says e-commerce expert Christoph Langenberg from EHI. Channel linking, however, requires a technical masterpiece. This keeps many small retailers from implementing appropriate services, so it’s mainly the top-selling retailers who rely on omnichannel strategies. Marketplace Otto.de has just announced a cooperation with the shopping centre operator ECE, in which online and offline shopping should be more closely linked. However, integration isn’t the only growing pain companies suffer from in omnichannel scenarios. Measuring online-to-offline campaigns isn’t always possible. But Google is increasingly stepping up its efforts recently to capture the impact of digital campaigns on in-store purchases. Continue (11 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Design & Usability E-Commerce Industries Reading Tips of the Week Retail
Consumption w/o Guilt Posted on 22. August 20199. December 2021 | by Sara Herrera Source: iStock Consciously living and consciously consuming are trends that are no longer confined to a clichéd edge group. This new attitude to dealing with resources, oneself, and togetherness affects the individual as a private person, but also as a client, colleague, partner and entrepreneur. In the German-speaking world, within the last few years, a packaging-free shop has joined others. Even supermarkets »without packaging« are a trend in the purchasing behaviour of more and more customers of all generations. How are retailers, manufacturers, and brands reacting to these demands? Continue (11 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
