About Birthe Struffmann

Birthe hat Wirtschaftswissenschaften und BWL mit Schwerpunkt Marketing studiert. Eine gute Kombi, wenn es darum geht, digitale Trends kritisch zu hinterfragen. Ihre tägliche Arbeit mit Expertinnen und Experten aus dem Digital Business ermöglicht es ihr, ihr Wissen ständig zu erweitern und mit euch hier auf Handelskraft und im jährlich erscheinenden Handelskraft Trendbuch zu teilen.

Digital Champions Prevail: dotSource Clients Are among Germany’s Most Innovative Companies [5 Reading Tips]

Germany's Most Innovative Companies Reading Tips
Source: Pexels/Nataliya Vaitkevich

Digital companies are particularly innovative. This is also confirmed by a recent study conducted by the business magazine Capital and the data portal Statista. As part of this study on Germany’s most innovative companies, 470 companies were recognised as particularly innovative. 51 of these are from the »Internet, Media and Communication« sector alone. Technology and telecommunications companies came in second.

Our clients 3M , Würth, PERI, BHS Corrugated, Krones and Ottobock were among the leading companies as well. We can only congratulate them on this success and are proud to help them realise their promising visions on the way to becoming digital champions.

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(6 vote(s), average: 4.33 out of 5)
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SWIFT Exclusion: What It Means for German Companies and E-Commerce [5 Reading Tips]

SWIFT Exclusion Reading Tips
Source: Unsplash/Dustin Tramel

IBAN rings a bell with most people. So does BIC. But what exactly is SWIFT? While IBAN means International Bank Account Number, BIC stands for Bank Identifier Code. SWIFT is the system that banks use to communicate internationally. Russian banks were also part of this banking communication network – until two weeks ago.

On Monday, the 28th of February 2022, the 27 EU member states – together with the USA, Canada, Great Britain and Japan – decided to exclude many Russian financial institutions from SWIFT, thus isolating them from the global financial market. This is an important element of Western sanctions against the country, whose army had invaded Ukraine a few days earlier and has since been waging war against its neighbour. The exclusion puts Russia under pressure, but what does it mean for Germany and the Western world? And what does it mean for international e-commerce?

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(7 vote(s), average: 4.43 out of 5)
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Incubators: How Companies Benefit from Innovations of Young Start-Ups [5 Reading Tips]

Incubators Reading Tips
Source: Unsplash/Tim Mossholder

Developing innovative ideas requires time, flexibility and space for creativity. However, there is usually too little of all this in everyday working life. Nevertheless, progressive ideas are necessary for companies to move forward in times of digital transformation.

According to the Fraunhofer Society, around 70 per cent of all companies listed on the DAX operate separate innovation units to further develop their business model outside their core business. As incubators, large companies support young start-ups in implementing cutting-edge concepts and in turn benefit from the development of innovative products and services for their target audience as well as the creation of completely new business models.

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(8 vote(s), average: 4.50 out of 5)
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Cloud Services: Reducing Costs and Increasing Flexibility with the Right Strategy [5 Reading Tips]

Cloud Services Reading Tips
Source: Pexels/Aleksandar Pasaric

Switching to the cloud makes sense for many reasons: Data loss is minimised, the security of your data is increased and resources are saved. This in turn benefits not only your company, but also the environment.

The benefits speak for themselves. No matter what industry you are in and no matter how big your company is – with the right cloud services strategy, you can become an agility champion. Our clients BayWa, TROX, myAGRAR, Mövenpick Wein and PRECITOOL show how it is done.

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(7 vote(s), average: 4.43 out of 5)
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Total Experience as a Driver of Efficiency and Customer Loyalty [5 Reading Tips]

Total Experience Reading Tips
Source: Unsplash/Blake Wisz

With the increase in digital communication, whether within companies or externally with partners and customers, the number of interfaces of technical systems that are supposed to support the communication process is also increasing.

Whether it is shared access to documents and data or direct communication via various collaboration tools – in order to work together successfully as a team and to provide good customer service, the needs of all those involved in the process must be taken into account. This means that customer experience, multiexperience and employee experience merge into total experience (TX).

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(8 vote(s), average: 4.50 out of 5)
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Corporate Podcasts: How Strong Brands Make Themselves Heard [5 Reading Tips]

Corporate Podcasts Reading Tips
Source: Pexels/George Milton

There are many ways to reach your target audience. Successful brands use cross-channel marketing to combine online, offline and multimedia customer experiences. Corporate podcasts are becoming increasingly popular as a way to engage potential customers on their journey and give them more context about products and services. However, this popular medium can only be successful if the concept is well thought out, including technical know-how and talented hosts.

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(7 vote(s), average: 4.43 out of 5)
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Making Decisions That Increase Your Success [5 Reading Tips]

Business Intelligence Reading Tips
Source: Unsplash/Adeolu Eletu

Purchase histories, website visits, sales figures: companies rarely lack data. But which data is really relevant when it comes to specific issues such as campaign optimisation, location planning or resource savings – and how can it be processed in a structured manner?

Business intelligence solutions support your company in bringing together existing data, analysing it depending on the task at hand and presenting it clearly. This enables you to make decisions more quickly, easily and effectively and to optimise customer experiences as well as internal business processes.

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(8 vote(s), average: 4.50 out of 5)
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Content Automation Boosts Sales Figures in E-Commerce [5 Reading Tips]

Content Automation E-Commerce Reading Tips
Source: Pexels/cottonbro

We already know that intelligent solutions continue to be on the rise. However, there is one trend we would like to take a closer look at: automated content creation using AI. In the future, it is to support copywriters in order to offer readers even better content and thus increase conversions.

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(10 vote(s), average: 4.20 out of 5)
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Cybercrime: How to Protect Yourself and Your Data Against Cyberattacks [5 Reading Tips]

Cybercrime Reading Tips
Source: Pexels/Mikhail Nilov

Both private individuals and large companies are increasingly becoming the target of cybercriminals. For this reason, online shop operators should already take the security of their shop system into account during the development stage. After all, companies have an enormous responsibility to protect not only their own data, but also that of their customers.

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(9 vote(s), average: 4.11 out of 5)
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Reshoring: Going Back Is the Way Forward for Your Delivery Promises [5 Reading Tips]

Reshoring Reading Tips
Source: Pexels/Anthony Beck

Customers who want to order something at the moment usually have to reckon with the fact that it is not available or will not be delivered for several weeks. Those who decide to make a purchase anyway will have to deal with further delivery delays on top of that. This is due to limited production capacity and various restrictions imposed by certain countries, which are delaying imports as a result of the pandemic.

This stretches the patience of customers. However, companies have no influence on supply bottlenecks for goods and raw materials from abroad.

So what can they do to keep their delivery promises and secure the loyalty of their customers?

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(16 vote(s), average: 4.50 out of 5)
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