Subscription Models: How to Successfully Retain Customers and Boost Your Sales [5 Reading Tips]

Subscription Models Reading Tips
Source: Pexels/alleksana

Digital champions focus on traditional virtues and keep a close eye on their further development. A diverse marketing mix, i.e. all measures designed to achieve marketing goals, is one of these virtues. Product policy in the marketing mix describes which products and services a company wants to offer and how they appear on the market.

However, customers no longer just buy products. They buy experiences – and emotions. That is why it is companies’ business models that have changed rather than the products themselves. A prominent example of this is the subscription economy.

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(2 vote(s), average: 5.00 out of 5)
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B2B Commerce with Adobe: How ATR Landhandel Set New Standards in the Agricultural Industry [Success Story]

B2B Commerce with Adobe: ATR Landhandel Sets New Standards in the Agricultural Industry
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Agriculture – that sounds like a lot of hard work and getting up really early. However, it also sounds like a lot of fresh air and rich harvests. That is true, but the agricultural industry has long been shaped by digital technologies such as smart farming, milking robots and agricultural apps. As B2B customers, agricultural companies now expect wholesalers to provide digital solutions for the trade in animal feed, seeds and other materials. That is why ATR Landhandel GmbH geared up for the digital future of the agricultural industry with a new online shop and a modern multi-client platform.

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(1 vote(s), average: 5.00 out of 5)
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Ship from Store: From Delivery Innovation to Long-Term Competitive Advantage [5 Reading Tips]

Ship from Store Reading Tips
Source: Pexels/Kampus Production

Three billion euros. Ingka Group, which operates the majority of IKEA stores, is set to invest this enormous sum of money to revamp its stores. In this context, ship from store is an important concept. Products ordered online are shipped to customers from one of the stores and not from a central warehouse. Faster and cheaper deliveries, lower emissions and higher customer satisfaction. Ship from store delivers. Literally.

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(2 vote(s), average: 5.00 out of 5)
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Price Indication Ordinance: How to Strengthen Trust in Your Company with Price Transparency [5 Reading Tips]

Price Indication Ordinance Reading Tips
Source: Unsplash/Artem Beliaikin

For more than 90 per cent of consumers, the transparency of a company contributes to their purchasing decision. This is because transparency creates trust and trust is the basis for successful customer relationships.

Especially when it comes to pricing, customers are very sensitive and demand clear communication. From 28th May onwards, this will be ensured by the new Price Indication Ordinance (PAngV), which regulates information on price reductions and the labelling of base prices. These new rules affect both stationary retail and e-commerce. Prick up your ears!

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(2 vote(s), average: 5.00 out of 5)
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Twitter: What Changes for Companies after Elon Musk Takeover [5 Reading Tips]

Twitter Takeover Elon Musk Reading Tips
Source: Unsplash/Chris J. Davis

That is what we call a user-oriented approach. Even before his takeover of Twitter, Elon Musk asked his community what changes they would like to see as part of the platform’s »overhaul«. It is clear that the acquisition of the social network by the Tesla boss will change a lot for the 338.6 million users. However, companies that actively use Twitter as an advertising channel should also keep an eye on future changes. It remains to be seen whether the planned changes will bring users back to the platform or deter them.

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(3 vote(s), average: 5.00 out of 5)
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D2C: How to Secure Competitive Advantages with a Direct-to-Consumer Approach [5 Reading Tips]

D2C Customer Relationships Reading Tips
Source: Unsplash/Jacqueline Munguía

There is no such thing as »can’t«. Those who think that close customer relationships are not possible in e-commerce are mistaken. Successful direct-to-consumer (D2C) brands like STABILO, Fissler and Britax Römer show how close interaction with customers can turn the purchase of pens, pans and child car seats into an experience.

Although D2C sales in Germany still only account for 3 per cent of e-commerce sales, it is the channel that grew the most last year, with sales up 15 per cent. For online retailers, building and maintaining strong customer relationships digitally is just as much of a must-have for brand success as a powerful online shop.

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(4 vote(s), average: 5.00 out of 5)
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Migration to Adobe Commerce: How the Media Company Axel Springer SE Makes Its Digital Portfolio More Future-Proof with the Modernised Lesershop24 [Success Story]

Adobe Commerce Migration Medienkonzern Axel Springer Lesershop 24 modernisiert
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Media companies and publishing houses have long since arrived in the digital age. Whether it is the latest news on a smartphone, flexible subscription models or clearly structured media libraries: customers expect fast, uncomplicated access to high-quality content. The media company Axel Springer, which worked with dotSource to make its online shop for subscriptions fit for the future, shows how digital media consumption can be understood as an opportunity for successful new business models.

There is hardly any publishing house in Germany that is as well known as Axel Springer SE. The long-established media company is active in more than 40 countries these days. Of course, it is no longer just about printed newspapers – the company generates more than 70 per cent of its consolidated annual revenues with digital activities.

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(7 vote(s), average: 3.86 out of 5)
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Google Universal Analytics Will Be Discontinued: How to Ensure Your Data Is Properly Analysed [5 Reading Tips]

Google Universal Analytics Reading Tips
Source: Unsplash/Myriam Jessier

Saying goodbye is never easy. In the case of Universal Analytics, it also involves a lot of effort. However, companies no longer have a choice because Universal Analytics will be discontinued as early as next year.

According to current statistics, around 55.6 per cent of all website operators use Google Analytics. They should respond now because evaluating alternative systems as well as implementing and getting used to a new system will require financial and human resources.

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(7 vote(s), average: 3.86 out of 5)
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User Experience Design and Usability Optimisation: Four Examples of Optimal User Experiences [Best Practice]

UXD Best Practice
Download the new »UXD Best Practices« publication for free now!

When meeting a new person, when visiting a place you have never been to before: first impressions have a significant impact on future decisions. In the digital world, the magic of the first moment is even more crucial because you can always find the service or product you are looking for somewhere else. If they have a bad user experience, 90% of users turn their back on a company.

That is why it is worth investing in an innovative user experience design, usability optimisation and a modern brand design. But how? Our new »User Experience Design Best Practices« publication provides the answer.

Learn from successful client projects in industries such as manufacturing, energy and food how to

  • strengthen customer loyalty with user experience design
  • design websites that are not only modern, but also inclusive
  • revolutionise traditional B2B ordering with configurators
  • make a new brand successful with a memorable brand experience design
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(6 vote(s), average: 4.33 out of 5)
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