Lead Generation Through Marketing Automation: How Marketing Intelligence by Salesforce Can Help You Generate High-Quality Leads Posted on 3. April 20233. April 2023 | by Franzi Kunz Source: iStock/Tempura A brand is only as strong as its marketing. That is a fact. And marketing is only as strong as its team. But what makes a strong marketing team? What qualities does a perfect marketer need? Creativity? Communication skills? Stylistic confidence? Research skills? Multimedia literacy? An understanding of channels? Of trends? Analytical skills? Tool expertise? Agility? Any of these and preferably all of them together. Nothing is impossible, to quote one of the most famous marketing slogans. By the way: according to the Global Marketing Report, creativity is the top skill! We will come back to that later. So how can it be achieved? This strong marketing that makes brands successful? One answer is certain: by using digital solutions. And that is what we will focus on today: marketing automation in general and marketing intelligence by Salesforce in particular. Continue (11 vote(s), average: 5.00 out of 5)Loading... Categories Marketing Automation
Salesforce Service Cloud and Marketing Cloud in the Tourism Industry: Making Individual Dream Holidays Come True with Berge & Meer [Success Story] Posted on 17. November 202118. November 2021 | by Franzi Kunz Download the Berge & Meer Success Story for free now! Long beaches, plunging waterfalls, high mountains, exotic weekly markets – those plagued by wanderlust are looking for their dream holiday. The direct tour operator Berge & Meer has been making customers’ dream holidays come true for more than 40 years. The company from the Westerwald region offers high-quality round trips, adventure tours, combination trips and cruises all over the world. In order to stand out from the competition with such offers, a targeted customer approach is required. Berge & Meer approached Salesforce with the request to expand and optimise its digital customer relationships. Salesforce then turned to dotSource to jointly implement Salesforce Service Cloud as the company’s new customer relationship management system and Salesforce Marketing Cloud for marketing automation. Continue (14 vote(s), average: 4.43 out of 5)Loading... Categories B2B B2C CRM, Sales & Service Data-Driven Business Digital Consulting E-Commerce Marketing Automation Publications Retail
CRM and Marketing Automation in Agricultural E-Commerce: myAGRAR Integrates Salesforce’s Customer Success Solutions to Obtain a 360-Degree View of the Customer [Success Story] Posted on 5. May 202130. September 2021 | by Luise Beyer Download the myAGRAR Success Story for free now! A small seed grows into two-metre-high sunflowers, thousands of seeds turn into many hectares of crops – and good service and intelligent marketing create a strong bond between customers and companies. This special connection is also important to myAGRAR: the online shop for farmers is operated by AgrarOnline GmbH, which has its headquarters in Ratzeburg, Schleswig-Holstein, and is part of the tradition-steeped ATR Landhandel group. With traditional sales methods, ATR Landhandel has shaped agricultural trade in Northern and Eastern Germany as well as in Denmark and Poland for around 100 years. myAGRAR, however, has also been part of the group since 2017, reaching its target group with future-oriented e-commerce and enabling customers to order not only high-quality seeds, but also animal feed, fertilisers and agricultural technology 24/7. This means that today’s farmers can benefit from the same advantages in their everyday working lives that they have long been used to in their private lives. In order to further strengthen customer loyalty and increase user-friendliness, myAGRAR wanted to integrate customer success solutions in its system landscape. How were both a suitable CRM system and marketing automation solution selected? And how were they implemented precisely? Continue (10 vote(s), average: 5.00 out of 5)Loading... Categories Agriculture B2B B2C CRM, Sales & Service Data-Driven Business Design & Usability Digital Consulting E-Commerce Industries Marketing Automation Platform Integration
Marketing Automation Is More Than Sending Out Newsletters – How BayWa Achieves Next-Level Personalisation with SAP Marketing Cloud [Success Story] Posted on 22. September 20206. October 2021 | by Franzi Kunz Download the BayWa Success Story for free now! BayWa – you have read a lot about this company on our blog lately. Yes, BayWa AG is indeed featured frequently in our weekly success stories. This is because the company is clearly on the fast track to success when it comes to digital transformation. The Munich-based group, which is one of the market leaders in the agricultural and construction industries, also wanted to take its marketing automation to the next level. As BayWa and dotSource had already enjoyed many years of cooperation, the group commissioned the Jena digital agency to implement SAP Marketing Cloud and integrate it into the existing system landscape. Find out in today’s success story how this was achieved and what added value it brings. Continue (12 vote(s), average: 5.00 out of 5)Loading... Categories Agriculture B2B CRM, Sales & Service Data-Driven Business Digital Marketing E-Commerce Industries Industry Marketing Automation Publications
Personalisation Is Not One-Way Traffic – GRANIT PARTS Expands Digital Marketing with Salesforce Marketing Cloud Posted on 31. March 202025. October 2021 | by Franzi Kunz Download the GRANIT PARTS Success Story for free now! Personalisation – buzzword, trend, obsession. Whatever you want to call it: there is no way around personalisation for brands, retailers and manufacturers if they do not only want to be part of the battle for customer attention and loyalty, but also want to be at its forefront. And every step forward also brings new challenges. For example, it is one of these challenges that a targeted and individual customer approach must not be one-way traffic. Companies have to think and act in a cross-channel manner. Their customers have been doing this for a long time. Efficient marketing campaigns are required. The GRANIT PARTS Success Story shows what these campaigns should look like and how companies actually manage to keep up with the competition. Continue (6 vote(s), average: 4.33 out of 5)Loading... Categories B2B B2C Digital Marketing E-Commerce Platform Integration
You can’t buy privacy: What to consider when choosing CRM and marketing automation software Posted on 28. June 20196. September 2021 | by Franzi Kunz Source: pixabay The General Data Protection Regulation (GDPR) is now a year old as of late May. And everyone in Europe knows what it is by now. This EU-wide regulation aims to regulate and protect the handling of personal data. And in a time when »data-driven« is THE attribute par excellence, it becomes more important. Not only do companies act and sell with the new currency, but they’re also adjusting their business models, strategies, and processes accordingly. The majority of digital consumers also know that to put it simply, since May 25, 2018, they have more rights over their personal data. The challenges that companies face in order to operate in a data-driven manner, but nevertheless to ensure compliance with data, are particularly evident in those areas that deal directly with customer relationship management. So here are a few key hints and tips on what CRM and marketing automation strategists should keep in mind. Continue (12 vote(s), average: 4.67 out of 5)Loading... Categories B2B B2C CRM, Sales & Service E-Commerce Marketing Automation
New white paper: Selecting Marketing Automation Systems Posted on 29. March 201913. December 2021 | by Luise Beyer Source: dotSource Digitisation is now growing in Europe in sales and marketing departments. Marketing automation is getting said more and more often, but not many people know what that actually means. Consumers have a strong buying power thanks to new technology, social media, and evaluation platforms. They’re more informed than ever before. Users’ expectations are increasing. They want an individual shopping experience, adapted to their interests. Marketing automation systems help marketing and sales automate processes to more effectively address potential and existing customers across all channels. It combines functions such as lead management, web tracking, campaign management, and workflows in a comprehensive software, and can be connected to existing systems such as a CRM or shop system. In our new white paper, “Selecting Marketing Automation Software” we provide an overview of the basic characteristics of marketing automation, a guide to system evaluation, and a detailed overview of system vendors on the market. Entry-level solutions such as Hubspot, medium-sized solutions such as Evalanche, and enterprise systems such as Salesforce, Adobe and SAP Hybris are shown. Continue (18 vote(s), average: 4.78 out of 5)Loading... Categories E-Commerce
What are the challenges, priorities, and trends in marketing and sales? [5 Reading Tips] Posted on 19. September 2016 | by Sara Herrera Source: milsabord29 – FotoliaB2B and B2C marketers struggle to reach an audience increasingly more slippery but paradoxically more connected. In this context, mobile is driving interactions between organisations and their audiences and technology is having a critical role in enhancing the digital customer experience and, ultimately, in increasing conversions and sales. As a result, inbound marketing is not only gaining prominence among marketers but also is making marketing strategies more effective, as inbound organisations are 4 times as likely to rate their marketing strategy highly. Precisely, this is one of the main conclusions of the eight annual study “State of Inbound 2016” conducted by HubSpot, which aims to give a comprehensive overview of the main trends, strategies and challenges marketers and sales representatives face today as well as to provide relevant data to figure out how the marketing and sales’ future will look like in an increasing mobile, technological and digital world. This report reflects the opinions of more than 4500 respondents (namely marketers and sales representatives) from 132 countries. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
