Handelskraft Conference 2019 – Even more speakers, news, and specials Posted on 13. February 201913. December 2021 | by Franzi Kunz Source: dotSource The 2019 Handelskraft Conference is getting closer and closer. And preparations continue to run at full speed. We introduced the first speakers and sessions. NO Today, we’ll introduce you to those who share their knowledge and best practical insights at the Digital Experience Base on 28 March 2019 at the Klassikstadt in Frankfurt am Main. Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories CRM, Sales & Service E-Commerce
The Reign of »Featured Snippets« [5 Reading Tips] Posted on 11. February 201913. December 2021 | by Sara Herrera Source: pexels.com User behaviour is constantly changing. The use of the smartphones is increasing in compared to desktop and virtual assistants are spreading. This development, in turn, obviously affects search behaviour. Google has recognised this tendency and continues to adapt to this (search) reality. Featured Snippets are a consequence of this. Today, we’ll explain why companies shouldn’t underestimate this search result format and what they should pay particular attention to. Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories Digital Consulting Digital Marketing E-Commerce Reading Tips of the Week
No deal! What’ll Brexit do to online retail? Posted on 7. February 201913. December 2021 | by Franzi Kunz Source: pixabay 30 March 2019 will go down in history. For the first time, the European Union is shrinking, as it’ll lose one of its members that day. In accordance with Article 50 of the Treaty of the European Union, British Prime Minister Theresa May led the exit process after almost 52 per cent of UK citizens voted to leave in 2016. The exit agreement between the EU and UK, which had been negotiated for years, failed before the British House of Commons. A consequence might be a so-called hard Brexit, without binding regulations between the two parties. What consequences does this have for the current state international online retail? Will this huge amount of chaos also hurt online shopping? Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C E-Commerce
E-Food — The last mile is the biggest challenge [5 Reading Tips] Posted on 4. February 201913. December 2021 | by Sara Herrera Source: pexels Online shopping has long been a fixture in German retail. But there are certain sectors that are slower to keep up. According to a recent survey by Digital Association of Germany Bitkom, online grocery, despite its growth, hardly reaches any new customers. How’s that possible? The e-food market is also facing a major challenge: the supply of luxury foods. To master this, supermarkets, discounters and retailers are striving for a sustainable business model. Today, we’ll explain what the current state of this unique industry is and what trends are emerging for efficient and enticing logistics. Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C E-Commerce Industries Reading Tips of the Week
The Holy Grail of Personal Data – Putting GDPR to the Test Posted on 1. February 201913. December 2021 | by Franzi Kunz Source: pexels Amazon knows us better than most of our friends. Accurate product suggestions and personalised advertising ensure that your opinion of them is full of enthusiasm instead of irritation, because such features are expected when it comes to online shopping. But what’s the price we’re paying for this convenience? Thanks to the GDPR, civil rights activist, journalist, and economist Katharina Nocun requested all her data Amazon collected about her then went through it, and was astounded by what she found. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories B2C E-Commerce Retail
New white paper: »Content Commerce. Strengthen Your Brand with a Valuable CMS and Shop System Content.« Posted on 31. January 201913. December 2021 | by Sara Herrera Source: dotSource Anyone who wants to stand out as a retailer or brand from what the rest of the competition has to offer more than just a large selection of products for customers. Meaningful information and interesting content around the product offer customers real added value. So the trend’s content commerce. Which sounds like exactly what it is, a seamless way to use useful content to sell products in an up-close shopping experience. That’s the theory. But what does that really mean? How can brands use content commerce for themselves? And what kinds of products and tech do you need to see it all through? These questions will be answered in our new white paper »Content Commerce. Strengthen Your Brand With a Valuable CMS and Shop System Content« using real examples. Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Digitisation and education— Personalisation as a recipe for success Posted on 30. January 201913. December 2021 | by Franzi Kunz Source: pixabay Banning cell phones in class or embrace a digital classroom? Hardly any topic is as controversial as digitisation and school. And of course the craziness surrounding around the “digital pact” shows that. 5 billion euros over five years, earmarked for this purpose, will be far from enough for all schools and teachers to finally get fit for digital transformation throughout Germany! But wrong invoices are far from the only problem we face is the (digital) future of our educational institutions. But before it gets too political, let’s try today to translate a very specific recipe for success that we know from digital business into a vision of the future, »Better Schools Through Digitisation«: Personalisation. Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C CRM, Sales & Service E-Commerce PIM/MDM/DAM
What do technology and hardware do for a better customer experience in 2019? [5 Reading Tips] Posted on 28. January 201913. December 2021 | by Sara Herrera Source: pixabay It’s incredibly exciting how rapidly technology is evolving to deliver better and simpler customer experiences. In this regard, the latest ideas were presented at the »Consumer Electronics Show«, commonly known as CES in Las Vegas. Instead of mere prototypes, innovations presented there this year offer concrete, usable applications in many areas and pave the way to a future in which machines get to know our personal preferences in order to better adapt each experience to our needs. But of course not at any price. Continue (8 vote(s), average: 4.38 out of 5)Loading... Categories Agriculture E-Commerce Industries Reading Tips of the Week
»Made in Europe« – The label for the future Posted on 24. January 201913. December 2021 | by Franzi Kunz Source: pixabay »Made in Germany« doesn’t have the ring it used to a few years back. Manipulated cars, strange data protection laws, and a lack of innovation in federal departments and companies brought the German IT industry behind. But the perceived superiority of China and America is not inviolable. Together with Europe, we’ve got to rely on our strengths and make the »Made in Europe« label attractive. And above all that requires one thing: new confidence. Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability E-Commerce
Minimise returns? Sure, but how? [5 Reading Tips] Posted on 21. January 201913. December 2021 | by Sara Herrera Photo by maique madeira on Unsplash The lucrative holiday season is already over. But many online retailers still have a hangover from it, not just due to the stress of the shopping craziness, but also because weaknesses are becoming visible. But an increase in returns rates is far from a problem that online retailers face only once a year. It’s a well-known problem that can severely threaten the profitability of a business. How do companies deal with returns and why do customers increasingly return goods? Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C E-Commerce Reading Tips of the Week
