You can’t buy privacy: What to consider when choosing CRM and marketing automation software Posted on 28. June 20196. September 2021 | by Franzi Kunz Source: pixabay The General Data Protection Regulation (GDPR) is now a year old as of late May. And everyone in Europe knows what it is by now. This EU-wide regulation aims to regulate and protect the handling of personal data. And in a time when »data-driven« is THE attribute par excellence, it becomes more important. Not only do companies act and sell with the new currency, but they’re also adjusting their business models, strategies, and processes accordingly. The majority of digital consumers also know that to put it simply, since May 25, 2018, they have more rights over their personal data. The challenges that companies face in order to operate in a data-driven manner, but nevertheless to ensure compliance with data, are particularly evident in those areas that deal directly with customer relationship management. So here are a few key hints and tips on what CRM and marketing automation strategists should keep in mind. Continue (12 vote(s), average: 4.67 out of 5)Loading... Categories B2B B2C CRM, Sales & Service E-Commerce Marketing Automation
Selecting E-Commerce Software – Comparing Providers and Technologies [Updated White Paper] Posted on 26. June 20196. September 2021 | by Franzi Kunz Download the white paper for free! As for e-commerce in 2019, there are two important pieces of news: Good and bad. First, the good news. E-commerce is growing and growing, it is and remains one of the strongest growth markets in the DACH region’s economy. From 6.4 billion euros in 2005 to 35.6 billion euros in 2014 and 53.4 billion euros in 2018. But with or without growth, online commerce is also a competitive market, especially in B2C, but also increasingly in B2B. What to do to maintain competitiveness or even become a pioneer? One of the most important success factors is selecting and implementing a tailor-made e-commerce system. But which e-commerce software suits whom? And what developments are there? The answers lie in our updated white paper »Selecting E-Commerce Software – Comparing Providers and Technologies«. Not only do we describe the leading providers for different sizes of companies from start-ups to Enterprises but we also explain why online stores are evolving towards e-commerce functions as part of a DXP and how technologies such as Framework or SaaS differ. Continue (11 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C E-Commerce
AR and VR are on the rise in construction [5 reading tips] Posted on 24. June 20196. September 2021 | by Sara Herrera Source: Trimble Mixed Reality Expectant fathers were catching virtual monsters in the delivery room when their child was being born. That happened with Pokémon Go. The game that triggered a veritable boom in the summer of 2016 and led the path for AR and even VR to take off in gaming. Although the hype about virtual monsters has somewhat flattened, the technology behind it has not stopped evolving. Three years later, its promising its users impressive experiences. Continue (12 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Data-Driven Business E-Commerce Reading Tips of the Week
Searching and finding – Tips for a better user experience and more success in e-commerce [Part 2] Posted on 21. June 20196. September 2021 | by Franzi Kunz Source: pixabay There’s no conversion optimisation without search optimisation. When users are asked which qualities they find particularly important in an online store, the search function occupies an important position. No wonder that various providers have placed themselves on the market here to create a comprehensive and user-friendly search. But for products to be found through an internal search, you’ll depend on consistent data from the ERP, PIM, and MDM. In other words: shop owners often spend a lot of time and money on contemporary web design, on individual product descriptions, emotional headlines, and keyword optimisation for search engines. But something else is forgotten. Product data in the background has to be optimised. What you should pay attention to in order to increase the conversion rates via the improved search function, will be shown to you today in the second part of our series: »Conversion optimisation – Tips for better user experience and more success in e-commerce«. Continue (11 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability Digital Consulting Digital Marketing E-Commerce PIM/MDM/DAM
New white paper: »KPIs in E-Commerce« Posted on 19. June 20199. December 2021 | by Christian Otto Grötsch Source: dotSource Key performance indicators (KPIs) enable companies to measure the progress of important targets. Digitally transforming companies are increasing the practice of widespread management/controlling many times over. It’s no wonder that this is one of the most popular topics in current business. And in our white paper »KPIs in E-Commerce« we get to show you what to look out for. It’s no wonder that this white paper, previously only available in German, is one of our most popular downloads to date. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C E-Commerce Publications
Partner business is people business – dotSource is Stibo’s »Rising Star of the Year« Posted on 17. June 20196. September 2021 | by Franzi Kunz StiboSystems gives dotSource the »Rising Star Award 2019« Digital business is people business. And if you want to be successful in digital business, you need people around you who share the spirit, who (gladly) do a good job, who are open to ideas and new ways. These people, who develop and design for other people, include not only a company’s employees but also strong and trustworthy partners, without whom the sustainable creation of digital customer relations wouldn’t be possible. We feel this every day and are all the more pleased that we have not just been able to expand our partner network in recent years, but also that our partners appreciate the cooperation with us. Just like the MDM solutions specialist StiboSystems, which distinguished us as the »Rising Star of the Year«. Thank you, StiboSystems. We’re still blown away. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce PIM/MDM/DAM
Conversion optimisation – Tips for a better user experience and more success in e-commerce [Part 1] Posted on 13. June 20196. September 2021 | by Franzi Kunz Source: pixabay Business goals are often explicitly defined: 10 million euros in revenue by 2022! Five per cent more traffic in the third quarter! An important key performance indicator (KPI) for achieving business goals is the conversion rate AKA the measurement that compares the amount of traffic and the amount of traffic that completes a certain goal you’ve set, like signing up for a subscription, newsletters, or even completing a purchase. Page loading times are the biggest influence in e-commerce for a user’s conversion rate. In our latest Handelskraft series, »Conversion optimisation – Tips for a better user experience and more success in e-commerce,« we’d like to show you what’s possible when trying to increase conversion rates and reaching business goals. Part 1 starts with a foundation for effective conversion optimisation, which is best based on professional support in three major areas, conducting user research, commissioning a UX audit, and testing user behaviour. Continue (9 vote(s), average: 4.89 out of 5)Loading... Categories B2B B2C Design & Usability Digital Marketing E-Commerce Industries
Sharing economy: Renting instead of buying online [5 reading tips] Posted on 10. June 20199. December 2021 | by Sara Herrera Source: Image by Waed Goumani from Pixabay There are products or services that are more often needed for a limited time only. So it’s not only more advantageous, but also more environmentally friendly, not to pay for the products per se, to own them forever, but to have access to them. That’s the sharing economy. Classic examples are cars, accommodation, or tools. And the list is growing. As the »conscious consumption« social movement’s popularity increases, so does the need for users to constantly buy goods or services. This is especially noticeable among young consumers. But that doesn’t mean that they want to give up consumption completely, but that they’re making purchasing decisions more consciously. Brands are responding to this trend with various business models, such as second-hand or online rental services. The Otto Group and MediaMarkt from Germany have been paving the way for several years. Today, we’ll explain to you with the help of further use cases, what is moving this young, dynamic market. Continue (9 vote(s), average: 4.89 out of 5)Loading... Categories B2B E-Commerce Reading Tips of the Week
Artificial intelligence: my data, my experience Posted on 7. June 20196. September 2021 | by Franzi Kunz Adobe Stock In the virtual eyes of intelligent systems, human beings are first and foremost the sum of their data. Moreover, in times when they increasingly satisfy their everyday needs digitally, humans increasingly becomes the sum of their actions: What does they consume, evaluate and share when, from where, and with whom? Continue (10 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
New Work: Happy employees mean happy customers Posted on 5. June 20196. September 2021 | by Franzi Kunz Source: pixabay Whether Work 4.0 or New Work, the way in which attractive and successful workplaces in the digital age should look is still a trending topic. It’s not just about how you, as a company, can stand up to the pressure of innovation, but also about how, with the help of the right corporate culture, you can ensure that everyone involved works happily and well. Be it a question of time, the right tools, or the right rooms. This connection of people, space, and technology forms the basis for turning trends into innovations to create added value for the business as well as for users. And users, not just the customers, partners, and suppliers, but above all, employees. What it takes to make »could’ve, should’ve, would’ve« also be a successful corporate practice, and which organisational and team concepts are increasingly prevailing, we’d like to briefly introduce today. Continue (9 vote(s), average: 4.89 out of 5)Loading... Categories E-Commerce
