Digital Sales Processes for BayWa AG – How to Build a Complex E-Commerce Landscape [Success Story] Posted on 25. August 202021. January 2022 | by Christian Otto Grötsch Download the BayWa Success Story for free now! BayWa AG is the largest agricultural trader in Germany and a major international player in agricultural and renewable energy business. The group has more than 200 sales locations in Germany and Austria. Besides a wide range of products, customers especially appreciate the competent and personal consulting services at these locations. However, BayWa is also one of the exemplary companies in terms of digitisation strategy. Particularly during the Corona crisis, it became clear that the importance of the agricultural industry – even online – should not be underestimated. Between March and June this year, BayWa’s total order volume more than tripled in comparison to the months before. The Agriculture and Agricultural Equipment business unit recorded the largest increase. In particular existing customers, who had previously placed orders exclusively by phone, made use of the online ordering options in the BayWa portal for the first time during the Corona crisis. Continue (10 vote(s), average: 4.60 out of 5)Loading... Categories Agriculture B2B B2C E-Commerce
Forwards Instead of Returns [5 Reading Tips] Posted on 8. June 202025. October 2021 | by Sara Herrera Source: sueddeutsche Not only does shopping have to be faster, more personal and more exciting, it also has to be more sustainable and profitable. Ordering, trying it on, returning. This pattern is repeated far too often in Germany. To be exact: 487 million times. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories Digital Marketing E-Commerce Reading Tips of the Week Retail
Software Selection – Community or Enterprise Licence? That’s the Question! [5 Reading Tips] Posted on 9. March 202025. February 2022 | by Sara Herrera Photo by Arek Socha from Pixabay Digitalisation requires courageous, well-founded decisions and a far-sighted strategy. To master digital transformation, many questions have to be answered and decisions have to be made accordingly. First and foremost the following questions: Which technology should I choose to support my company and to achieve my goals? Which type of software and which provider best meets my requirements and goals? Once these key questions have been answered, a dilemma frequently arises among decision-makers. It is related to the selected software version: community or enterprise? Does this sound familiar? Whether community or enterprise: the answer depends on the specific requirements of each individual customer and the selected digital solution and cannot be answered in general terms. Therefore, we will have a closer look at the differences and explain which version is more suitable in which cases. Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Sustainability as a Business Strategy [5 Reading Tips] Posted on 2. March 202025. October 2021 | by Sara Herrera Photo by Alena Koval from Pexels Climate change, the Greta effect and »Fridays for Future« have recently put sustainability and environmental protection at the top of the political and economic agenda. Living and working sustainably as well as being environmentally friendly in both private and professional life thus turns from a nice-to-have into a must-have for a safe future. With this future in mind, new technologies and the digitisation of processes and activities are being developed and implemented very rapidly today. However, the costs of this exponential growth – although invisible – are becoming higher and higher. So how do you simultaneously deal with the challenges of digitisation on the one hand and the challenges of environmental protection on the other hand? What is required so that companies integrate a sustainable way of thinking into their (digital) DNA? Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Configurable products and services as a competitive advantage in digital business [5 Reading Tips] Posted on 15. July 20199. December 2021 | by Sara Herrera Image by congerdesign from Pixabay Over the past few years, companies have steadily subjected themselves to digitalisation. Internal processes have been automated, collaboration tools have optimised workflows, and sales channels have been expanded by online shops and mobile apps. SEO, SEA, and social media have strengthened the brand image. Digitalisation has become something common, even standard, among many businesses. This also implies that being digital is no distinguishing feature any more. Inevitably, the question is: What comes next? Accenture CTIO Paul Daugherty refers to this scenario as the »post-digital world«: » A post-digital world doesn’t mean that digital is over. On the contrary, we’re posing a new question: as all organizations develop their digital competency, what will set YOU apart? « Customisation through configurators, but also by means of cutting-edge technology like AI, AR, or 3-D printing is gathering pace. Which companies manage to personalise their products and services, and which approaches are promising in this context? Continue (11 vote(s), average: 5.00 out of 5)Loading... Categories B2B E-Commerce Industries Reading Tips of the Week
LiFi not Wifi: How a new piece of tech could replace traditional hotspots Posted on 12. July 201931. August 2021 | by Franzi Kunz Source: pexels It was supposedly Goethe’s last word. It is one of the first in the Bible. And as soon as it is put together with other words it indications smart progression. What are we talking about? Light. The International Day of Light is on the 16th of May every year. It’s celebrated mainly in professional circles: from physicists, who research the world of optics and photonics, and those interested in physics, who take part in special events, in museums, or participants in sightseeing tours of scientific sites. The date was proclaimed by UNESCO and commemorates the birth of the laser on 16 May 1960. At that time, American physicist Theodore Maiman had developed the first working laser, still puzzled about what his invention of extremely focused light would be good for. But since then it has had numerous uses. The International Day of Light is not just about lasers, or about microscopy and nano-optics, but also about the latest technologies. It’s about transmitting, storing and processing information via light. And so the Day of Light is also a day of the future of digitisation. Continue (11 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Consumption in the digital age: Brands pressured to innovate while being sustainable Posted on 29. May 20196. September 2021 | by Franzi Kunz Source: pixabay Digitisation and consumption are inseparable. Every technological advance responds to the rising expectations of consumers. If a need is fulfilled, routines change and more is expected. So the innovation and consumption cycle starts over again. Things are expected to get faster, have a greater impact on our habits AND our environment. More and more consumers are taking protecting the planet seriously – even with regard to companies they do and don’t trust. Brands, dealers and manufacturers face several challenges. They need to keep up with the pace of the digital age and rising customer expectations, but also with their growing desire to consume them consciously and sustainably. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
One data system to Hospital 2.0 Posted on 30. November 201828. November 2018 | by Franzi Kunz Source: pexels German hospitals aren’t exactly known for being digital pioneers: Lots of paper with handwritten notes, x-ray prints, and hardly usable digital health insurance cards. A long way from what Hollywood shows medical facilities to be like. In these shows and movies, doctors are far from reality. Using tablets at a patient’s bedside to show the patient their fracture on a digital x-ray with an animation to help explain what happened internally. The German consortium SMITH wants to use a standardised data system to take the first steps towards efficient patient management so that the digital transformation can finally begin in these hospitals. Continue (12 vote(s), average: 4.67 out of 5)Loading... Categories E-Commerce
Smart Cities and E-Government? Germany is still in its infancy [5 reading tips] Posted on 19. November 201815. November 2018 | by Sara Herrera Source: pexels.com Our cities are getting digital. There is public Wi-Fi and apps that not only provide real-time local information about parking options, but also provide local information such as events, news, or rental offers. But a smart city can do much more than just surf the web. At least theoretically. But how developed are “smart cities” in Germany? Are digital offerings already known and when yes, have they prevailed? Where’s the biggest potential? Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Verimi, netID, and the state – Current steps to a digital privacy future Posted on 24. October 201823. October 2018 | by Franzi Kunz Source: pixabay It’s the motto of business this year: The most traditional German companies have joined forces. We are talking about Allianz, Deutsche Bank, Hamburg’s major publisher Gruner + Jahr, and others. They are not merging, but they are currently piling up log-in platforms. The goal is clear: It’s all about snatching away or at least digging up the valuable user data from big overseas competitors — Facebook, Google, and Twitter. In theory, a good idea, the practice is unfortunately too small, as you will see. It’s time to think bigger so that we Europeans will not miss digital advances in line with data security. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability
