This is how you improve your adwords campaign Posted on 27. March 201521. January 2022 | by Christian Otto Grötsch Graphic: GotCredit Search Engine Advertisement isn’t rocket science, but is can get complicated enough. Efficient use of the available advertising budget should have highest priority. But there has to be a clear structure right from the start for this, e.g when it comes to multi-client centre accounts. You have to identify the relevant leaver and make the right controlling decisions. This happens on the basis of enough data, which should be the foundation of every well-planned AdWords campaign. Multi-client centres (MCCs) can be helpful here for instance, as they also help you get a good overview. But what else does a successful AdWords campaign have? Continue (No Ratings Yet) Loading... Categories E-Commerce
Best Practice: SNKRS – content commerce perfectly staged Posted on 27. March 201521. January 2022 | by Christian Otto Grötsch Graphic:Leo Hidalgo Content commerce and mobile commerce are the trends of 2015 and beyond. No wonder companies make the effort of trying to combine the two well. A lot comes together: storytelling, realtime personalisation and connections on social media channels. With the SNKRS App on the iPhone at least, showed what a successful fusion of content and mobile can look like. Continue (No Ratings Yet) Loading... Categories E-Commerce
The Exotics of Social Media Marketing: Snapchat and Reddit Posted on 25. March 201521. January 2022 | by Christian Otto Grötsch Graphic: Eva Blue Facebook, Twitter, a little Google+ and maybe Pinterest or Instagram – these are the normal tools of social media managers. But if you take a look in the future or just outside the box, entirely new ways of communication between customer and company open up. Reddit and Snapchat are the channels it will come down to in the future. Yet these services couldn’t be more different. Reddit, as self-named home page of the internet, has existed mainly as an important news source for geeks since 2005. Snapchat, on the other hand, has been mixing things up for generation Y for 2-3 years. What began as a sexting app, slowly but surely developed into a serious marketing platform, which will mainly find application in real time marketing. Continue (No Ratings Yet) Loading... Categories E-Commerce
Processes and Roles in Digital Trade Posted on 24. March 2015 | by Christian Otto Grötsch Graphic:Kool Cats Photography Social CRM, personalisation, behavioural targeting, big data – it feels like not a week goes by, especially during the CeBIT, without a new buzz word on the topic of digitalisation. Every term focuses on a partial aspect. At the end of the day, the common denominator is that they all aim to address the customer more effectively and personally. The customer experience is the sum of all the buzz words. The digitalisation of the purchasing process makes it possible to tailor all processes to the customer experience consistently. Data allows the customer journey to be represented digitally, measured across all channels, and analyzed. At least, it is technically possible; trouble free implementation is still a fantasy of the online marketer. However, the plethora of communication channels results in a faster customer connection than ever before. The decisive factor is whether or not a company does something with this, and how organisations react to customer requirements which have come to light. Continue (No Ratings Yet) Loading... Categories E-Commerce
Google Opens Shop in London Posted on 23. March 2015 | by Christian Otto Grötsch Photo:9to5Google Search engine Google has been copying Microsoft and Apple for the fast few days and has opened a shop-in-shop in Tottenham, London. But Google doesn’t use this game plan purely for the sale of Nexus smartphones or Chromebooks. However, it is not the off-line shop’s aim to save stationary trade. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
E-Commerce Innovation: It’s just getting started Posted on 23. March 2015 | by Christian Otto Grötsch Graphic: dotSource GmbH. Innovators, Early Adopters, Critical Mass, Early Majority, Late Majority, Late Comers Whether or not you believe the hockey stick scenario in e-commerce or prefer to hold with the statistics – one thing is it clear: things are just getting started, at least as far as the strategic development and innovation potential is concerned. E-Commerce is still a young branch and a relatively new business model. Its proportion of the entire B2C trade volume is only around 10 percent at the moment. If you apply the concept of critical mass, we are on the verge of a breakthrough now. Continue (No Ratings Yet) Loading... Categories E-Commerce
5 tips for the perfect adwords advertisement Posted on 20. March 201521. January 2022 | by Christian Otto Grötsch Graphic:Klearchos Kapoutsis Creating and managing advertisements is one of the main tasks of every SEA manager. A good, creatively designed ad text raises the click rate and brings more visitors to a page or shop. Optimising advertisements is not just important purely from a traffic perspective. The quality factor is also influenced by a high click-through rate, which has a positive influence on the ad ranking and cost per click. Continue (No Ratings Yet) Loading... Categories E-Commerce
Netfind: Why does the new Macbook only have a 480P camera? Posted on 20. March 201521. January 2022 | by Christian Otto Grötsch Warning: Undefined array key 0 in /var/www/html/wp-content/themes/dotsource/functions.php on line 1070 Addmittedly, with an “Apple introduces its new stuff” week, we had it easy with our search for a new netfind. That is the advantage when there is a product which is as polarised as a 10,000 US dollar smartwatch whose battery only lasts 18 hours. The new MacBook isn’t like by everyone either. Most of all, the lack of ports is the reason for the controversial debates: future or nonsense? An interview with an Apple designer explains why the new MacBook only has one port and a 480p camera. And naturally the iWatch had its turn. The best Memes can be found here. Continue (No Ratings Yet) Loading... Categories E-Commerce
Food.de founder Karsten Schaal interviewed: Do German VCs suffer from German angst? Posted on 19. March 201521. January 2022 | by Christian Otto Grötsch Graphic:Jessica SpenglerSinking financing requests from the e-commerce branch led to Capnamic Venture calling the end of the e-commerce hype last month. Are all niches really completely filled? Where are the innovative ideas in the start-up scene? With ABOUT YOU, project Collins has shown that there is still room to the top. You should also keep an eye on Rocket Internet when it comes to promising ideas. Especially the online grocery trade seems to be Samwer’s favourite playground at the moment. We spoke to Karsten Schaal, founder and CEO of Food Direkt GmbH. His team sells over 10,000 items at supermarket prices on his platform food.de. Apart from the current situation in online grocery trade, we also wanted to know what he thinks of German VC’s level of willingness to take risks. Continue (1 vote(s), average: 1.00 out of 5)Loading... Categories Interviews
Kid Commerce: who thinks about the children? Posted on 18. March 2015 | by Christian Otto Grötsch “Whinge wares” – the products right in front of the check-out at the supermarket where you always have to wait a few minutes. Even if you have managed to successfully avoid the lolly section, your ankle-biter will now sit up and take note. He or she will want, demand, a Snickers, Mars or Milky Way. Now Amazon and Google have realised that children react to such impulse products. Continue (No Ratings Yet) Loading... Categories E-Commerce
