Infighting, IPOS, and take-over waves: how are traders and manufactures dealing with the consequences of digitalisation? Posted on 10. March 2015byby Christian Grötsch 0 Graphic: Daniel BrocheAs we noted last week, e-commerce is not enough. How did it get this far? On the one hand, it is the nature of the beast: e-commerce projects often begin with a need for an online shop and then meander into a row of follow-up or precursory projects, as unexpected problem-areas come up or the simple existence of an online shop does not solve problems already existing in the company. The reason for this is that e-commerce has long been a complex business, which requires interdisciplinary and interdepartmental supervision. And the challenges are growing. Continue (No Ratings Yet) Loading... Categories E-Commerce
Colours, Magento and games: the Handelskraft highlights in January/February Posted on 9. March 201521. January 2022byby Christian Grötsch 0 Graphic:MIXTRIBE The first few months of 2015 are already over. It is time for us to look back at what interested our readers the most. Magento made it into the top ten twice: We asked ourselves what will happen with the shop system after the eBay era and what will be changed with the next 2.0 version. Articles on book trade and WordPress online shops, as well as our 4Care case study also made the top ten! Continue (No Ratings Yet) Loading... Categories E-Commerce
Net Find: Man Power for the Smart Phone Battery Posted on 6. March 2015byby Christian Grötsch 0 Graphic: Wankband With their hilarious marketing idea, PornHub has often shown that it can do more than just manage a platform for pornographic films. PornHub is now taking things a step further and want to mix things up in the wearables scene with the Wankband. It might even work. Take a look at how the Wankband operates: when your arm moves up and down, the armband saves energy. Smartphones and tablets can then be plugged in and charged via USB. Continue (No Ratings Yet) Loading... Categories Net Find of the Week
Online shops with wordpress: woocommerce and jigoshop Posted on 6. March 201521. January 2022byby Christian Grötsch 5 Magento, hybris or Intershop – these are the names of the most well-known shop system providers. But not every shop project requires an enterprise solution. WordPress with various plugins is perfect for simple online shops. We took a closer look at both shop plug-ins WooCommerce and Jigoshop. Continue (No Ratings Yet) Loading... Categories E-Commerce
Why the pressure to innovate is rising in e-commerce Posted on 5. March 2015byby Christian Grötsch 0 Photo: Amazon Prime Air Some trend topics and innovative services, like drone delivery, currently sound more like a PR gag than like real possibilities. Whether or not such innovations will establish themselves often hangs in the balance. There just aren’t any laws for such scenarios to follow. But if the past few years have shown one thing, then it is the enormous speed with which hype can turn into expectation. At the very latest, everyone starts panicking when the competition has successfully implemented a new technology. The spiral of expectations goes on and on. On top of this come new technologies and innovative, agile startups threatening to overtake traders. Continue (No Ratings Yet) Loading... Categories E-Commerce
Every few years: the e-commerce hype is over Posted on 3. March 201521. January 2022byby Christian Grötsch 2 Graphic:Brian SmithsonIt’s that time of the year again: “online trade is over,” according to the summary by Grundersyene.de, based on a study from VC Capnamic Ventures. The venture capitalists analysed the financing requests from 2014 and came to the conclusion that the number of e-commerce start-ups has significantly decreased. Why? Clearly every niche is already full and there isn’t any space for new companies. So this time it is the investors who are holding the eulogy. Continue (No Ratings Yet) Loading... Categories E-Commerce
3 alternatives to creating a customer account Posted on 2. March 201521. January 2022byby Christian Grötsch 0 Graphic:Tim ReckmannConversion rates show how many visitors to an online shop actually become purchasers and is influenced by numerous factors. The wrong colour, a non-functional internal search, or poor customer support can send conversion rates into the cellar. But even when wares are already sitting in the shopping cart, the customer journey is by no means over. Apart from payment providers and the length of the checkout, compulsory registration is also a reason for potential customers to break-off their purchase, despite a full shopping cart. So what alternatives are there to the customer account? Continue (No Ratings Yet) Loading... Categories E-Commerce
dotSource case study: a clearer view with 4Care thanks to responsive design and migration to Intershop 7 Posted on 25. February 2015byby Christian Grötsch 0 Selling glasses online is a complex business, and there is now serious competition among classic traders and pure players, even in this initially controversial business model. Occasion enough for 4Care, one of Europe’s leading omni-channel providers of contact lenses, care products, and classes, to do a general overhaul of their fleet. The migration to Intershop 7.3, the implementation of a responsive design, as well as a design merger of Lensbest and their partner sites, were important project goals. 4Care found a strong partner in us for this project. The optimisation of the product data structure and the connected import and staging processes, as well as creating a new system landscape for the operation of the platform was also part of the project. This was no exercise for beginners, but we managed to master this complex project with success: Continue (No Ratings Yet) Loading... Categories E-Commerce
Content, commerce and community: how publishers get points in e-commerce Posted on 24. February 2015byby Christian Grötsch 1 Content in e-commerce is the all-time favourite in last year’s topics. Little wonder, after all, Google requires high quality, detailed content and there are rumours that this excites customers as well. Brands and manufacturers go to great lengths to create and maintain corresponding content. Our customers Gartenhelden.de, for instance, entrusted the delivery of regular videos and blog posts with garden tips and tricks for their fans to experts. At Polyvore, the majority of stems from the community: this is another way to implement content marketing. The fashion start-up shows how it can work in this presentation. Screen: Polyvore But actually there should be others who shine in the battle for the best content – the publishers. After all, they’re already sitting on an existing treasure trove of content, and know how to wrote, whilst traders have to learn this or pay for it. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Buy Button: Social Networks are Becoming Online Traders Posted on 23. February 201521. January 2022byby Christian Grötsch 0 Graphic: volpelinoTwitter, Facebook, and Pinterest – three social networks, which are dutifully working on a buy button. With the help of this button, users should be able to purchase a company’s product directly via the corresponding fan page. There is huge potential here, especially for Pinterest, as the target group not just because it consists of young women who favour the categories furniture, fashion, and jewellery, but the network is simultaneously structured like a digital catalogue. But the future could hold far more than just a simple purchase via a buy button: who isn’t a member of a Facebook flea market group? Here private people sell articles they don’t need anymore. Facebook is already testing a basic model for such a platform a la eBay. The introduction of a buy button is just the beginning and goes beyond the term ‘social commerce’. What will it mean for trade if social networks make the complete purchasing process within one network possible? Continue (No Ratings Yet) Loading... Categories E-Commerce
