German banks in the digital transformation: challenging PayPal – could it work?

Grafik:Carsten Frenzl
Graphic: Carsten Frenzl

It seems to be trend as the moment, that old, well-established companies banding together in order to finally be able to challenge the large tech conglomerates. So the Pangea network, consisting of CNN, The Guardian, The Economist, The Financial Times and Reuters, is supposed to be standing against Facebook and Google.”United we stand” – that’s what the German banks are also thinking as they plan a conference on PayPal at the end (!) of the year.

Although the general mood is anything but positive. There has already been talk of a flop before it had even got started, which the banks could also do without. It isn’t even the late start of the proposed service which at fault in all this misery, but the banks’ lack of flexibility in these times of digitalisation. Could an online payment services from the German credit institutions become more successful than PayPal?

Continue
(1 vote(s), average: 5.00 out of 5)
Loading...

The digital point of sale leaves some open questions

The Inspiration Store
eBay’s »Inspiration Store«: It this what the future of trade looks like? (Photo: eBay press department)

What will the store of the future look like? This question occupies classic retailers and now evermore pure players. Amazon is just the most famous example of a company with digital DNA that has dared to step into stationary trade.

The reasons for this should not be dismissed out of hand: in the longterm, pure players are missing direct customer contact and touchpoints at which customers come into contact with the brand. It takes a much bigger marketing budget to stay present. This is still easier to gain the trust of customers in the carbon world than in the digital sphere. There is a good reason why even digital savvy Rocket Internet is filling-up Berlin with billboards at the moment:

Continue
(1 vote(s), average: 5.00 out of 5)
Loading...

5 ways to activate the consciencious customer

Second Hand
Photo: Ado-do

More and more people feel motivated to purchase sustainably. The modern consumer wants to do the right thing and buy conscientiously. The price pays less of a role than the circumstance of production, quality, image, origin, working conditions, fair-trade-, and organic labels. Some, like »Generation Y«, want to consume less over all. Those growing up in the shareconomy are interested in re-commerce, sharing, and conscientious consumerism.

Continue
(1 vote(s), average: 5.00 out of 5)
Loading...

Looking back: our fantastic first client day in pictures and tweets [dotSource internal]

dotSource clients' day 2015
Great cars and exciting conversations: The dotSource Client Day

dotSource is entering its tenth year and those who know us know that enough happens in one year to last for two. That is why it was high time for our first client day, and, without being wanting to be too smug, it went really well.

Together with our clients and speakers Dr. Lea Sonderegger (Swarovski), Oliver Arp (hagebau) and Jochen Krisch (excitingcommerce.de) – Martin Groß-Albenhausen sadly had to cancel at the last minute – we had an interesting, but relaxing day. Personally, I thought that the atmosphere was comparable to that of our always familial e-commerce breakfasts.

Continue
(1 vote(s), average: 5.00 out of 5)
Loading...

Just have it done – service in e-commerce

Einfach machen lassen LogoOn site service is one of the last true advantages of stationary trade. Not for much longer, if the founders of Einfach-machen-lassen.de have anything to do with it. The young German company from Rostock have made it their aim to close the service gap in online trade by allowing services to be booked with the product in the online store for a fixed price.

Continue
(No Ratings Yet)
Loading...

Berlin, Berlin, now we’re in Berlin!

“The sky’s the limit” was already our motto when we emplyed our 100th staff member. New, larger projects, like Grohe, Joyou or Lensbest are raising our staff requirements, which is why we have now opened an office in the capital, which even Kraftclub would think was awesome if they visited.

Unser neues Büro liegt zentral in Berlin!
Our new office in the centre of Berlin!

Our clients won’t just find us in the centre of Jena, but also at Pappelalle 78/79 in East Prenzlauer Berg. Berlin is not only the start-up Mecca of Europe, but also an important location in the e-commerce branch. That’s why we are happy to be part of this vibrant city. We will also be better able to reach our north German clients from our new location.

#gmap_canvas img{max-width:none!important;background:none!important}www.pureblack.de

function init_map(){var myOptions = {zoom:15,center:new google.maps.LatLng(52.5430556,13.414150199999995),mapTypeId: google.maps.MapTypeId.ROADMAP};map = new google.maps.Map(document.getElementById(“gmap_canvas”), myOptions);marker = new google.maps.Marker({map: map,position: new google.maps.LatLng(52.5430556, 13.414150199999995)});infowindow = new google.maps.InfoWindow({content:”dotSource jetzt auch in der
Pappellallee 78/79 in
Berlin” });google.maps.event.addListener(marker, “click”, function(){infowindow.open(map,marker);});}google.maps.event.addDomListener(window, ‘load’, init_map);

At the next event in Berlin on the 24th of April, Martin Groß-Albenhausen from the federal e-commerce and online trade association (bevh) will speak on winning customers in the digital age: understanding optimising cross-channel journeys. Free registation here!

Continue
(No Ratings Yet)
Loading...

“Content is…” - oh shut up!

“Content is King” – this statement seems to be the standard wisdom for many companies, agencies, and freelancers. which means exactly…? Irrelevant. What is more important is that you can’t just leave it at “content is King”. Many authors feel they need to elaborate: “Content is King, but Distribution is Queen”. This is still ok. But whoever believes that ‘great’ metaphors are the end of the story is going to be bitterly disappointed.

Continue
(No Ratings Yet)
Loading...

This is how you improve your adwords campaign

Grafik:GotCredit
Graphic: GotCredit

Search Engine Advertisement isn’t rocket science, but is can get complicated enough. Efficient use of the available advertising budget should have highest priority. But there has to be a clear structure right from the start for this, e.g when it comes to multi-client centre accounts.

You have to identify the relevant leaver and make the right controlling decisions. This happens on the basis of enough data, which should be the foundation of every well-planned AdWords campaign. Multi-client centres (MCCs) can be helpful here for instance, as they also help you get a good overview. But what else does a successful AdWords campaign have?

Continue
(No Ratings Yet)
Loading...

Best Practice: SNKRS – content commerce perfectly staged

Grafik:Leo Hidalgo
Graphic:Leo Hidalgo

Content commerce and mobile commerce are the trends of 2015 and beyond. No wonder companies make the effort of trying to combine the two well. A lot comes together: storytelling, realtime personalisation and connections on social media channels. With the SNKRS App on the iPhone at least, showed what a successful fusion of content and mobile can look like.

Continue
(No Ratings Yet)
Loading...

The Exotics of Social Media Marketing: Snapchat and Reddit

Graphic: Eva Blue
Graphic: Eva Blue

Facebook, Twitter, a little Google+ and maybe Pinterest or Instagram – these are the normal tools of social media managers. But if you take a look in the future or just outside the box, entirely new ways of communication between customer and company open up. Reddit and Snapchat are the channels it will come down to in the future.

Yet these services couldn’t be more different. Reddit, as self-named home page of the internet, has existed mainly as an important news source for geeks since 2005. Snapchat, on the other hand, has been mixing things up for generation Y for 2-3 years. What began as a sexting app, slowly but surely developed into a serious marketing platform, which will mainly find application in real time marketing.

Continue
(No Ratings Yet)
Loading...