Better Email Marketing with the Double Opt-In [Info Graphic] Posted on 16. April 201521. January 2022 | by Christian Otto Grötsch Graphic:freezelight According to one study, the double opt-in procedure is used by are large proportion of decision makers and raises customers’ acceptance of the medium. Legally, this is also the safest registration option to date, when it comes to registering new users. But a recent decision of the Berlin court was confusing for email marketers Double opt-in better in every way What does double opt-in mean? The user creates an account in an online shop or subscribes to a newsletter. The user then gets a confirmation email with a link which has to be clicked to complete the process – so far so good. But the courts in Berlin decided that alone the confirmation mail can count as undesired mail. The courts owe us an answer as to what you can do instead to this day. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Digital Commerce: nothing works without video anymore, especially Sundays Posted on 16. April 2015 | by Christian Otto Grötsch Photo: Venturist Even in 2015, Sunday is a day off. And how do we use this free time? That’s right, we take even longer virtual shopping tours. According to statistics from the e-commerce technology company Invodo, this can be seen in the consumption of product videos on Sundays. This is good for conversion: it is more probable, by a factor of 1.6, that visitors buy a product if they have viewed a video beforehand. It is especially videos on the product details pages that are viewed: 17 percent of visitors vs. 10 percent on the start page. Several conclusions can be drawn from these numbers: the central importance of high quality visual content in a shop is once again highlighted. Those who do not yet work with video desperately need to catch up here, whether in in B2B or B2C. And secondly, it confirms that Sunday in the e-commerce day. This makes it even more absurd that customers can only expect limited service on this day! Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
We’re starting the 3rd Handelskraft E-Commerce Breakfast in Berlin with Adobe Posted on 15. April 2015 | by Christian Otto Grötsch Since the beginning of our breakfast series, Berlin has been one of the strongholds of our cities tour: Two years ago, we went to the start line as the warm up for Exceed, and last year Alexander Graf tolled the death bells of trade with us. This year will be more conciliatory with the topic cross-channel marketing, but no less exciting. Registrations have already broken all records. There were 15 RSVPs before the topic was even made public and there are numerous repeat offenders on the guest list. There could hardly be a bigger compliment for our tried and true format of breakfasts, networking, and gaining new knowledge. In cooperation with our partner Adobe and Martin Groß-Albenhausen (CEO bevh Services GmbH) we plan to exchange ideas on the digital customer journey, which runs along numerous touch points, with the smartphone as a key point, on the 24.4.2015 from 08:30. The main problem: customers are not loyal. They use channels when and how they want. In familiar circles, we would like to discuss how you can connect the channels in a profitable way and provide the customer with what they require in the corresponding context. The place of action is Fabrik 23 in the heart of Berlin. The event is almost booked out, but you can try your luck at: www.dotsource.de/Handelskraft-E-Commerce-Fruehstueck/ Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
The content determines the form – why content-driven e-commerce is the future Posted on 14. April 2015 | by Christian Otto Grötsch Content in e-commerce is more than just product data. The right information at the right time makes the different between purchase and purchase break-off. An emotional product description with high quality photos communicates more than you would initially believe. This article introduces some examples. Content as the corner stone of the shop With the right content, it is possible to raise the perceived worth of a product, strengthen customer engagement, improve conversion and build-up trust. The magic of language: on Meh.com, the new live shopping portal from Woot!-founder Matt Rutledge, every day products suddenly seem exciting and valuable because of the funny texts and absurd statistics. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Customer retention: remember that? Posted on 13. April 20151. July 2016 | by Christian Otto Grötsch Photo: konradbak Customer retention is one of those topics which keeps cropping up because, let’s face it, finding customers, getting them to buy stuff online, and making sure they keeping buying stuff online is what e-commerce is about. Easily said, difficult to do. It’s a complex business, which is influenced by numerous factors and plagued by its own set of challenges. One of the major the problems facing businesses is the gap between their perception of what consumers want and what the consumer actually wants. Here are a few impulses I got from reading the recent IBM study “From Social Media to Social CRM”. Maybe they will help gear up your thinking on the topic as well. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
The time has come: Amazon has turned us into couch potatoes Posted on 10. April 201521. January 2022 | by Christian Otto Grötsch The Amazon-Dash-Button with Tide-Brand. Amazon is once again hustling around and causing one news flash after another – ‘business as usual’ some might say. Bezos’ gang itself is making sure that there is a destraction from workplace conflicts. Instead of focusing on striking workers, they want you to take a look at the new products, investments, and services of the online retailer more closely. Because they’re causing the tears to run from stationary traders’ eyes more than anything else, and are making sure that we never have to leave our homes again. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Jena, Berlin, the world: dotSource tries out online work station for overseas staff [internal matters] Posted on 9. April 20151. July 2016 | by Christian Otto Grötsch Photo: Ruth When the parallel callings of job and an international family started to clash, our company translator asked for permission work online from Japan for a few months. As digital is our trade, dotSource was happy to try out flexible digital working options. This comes at a time when we have already started looking at new options to meet our increasing staff requirements, like our new co-working space in Berlin. With our advanced ticketing system, the change of view from the Jena tower to sakura has posed no great challenge. There been a few technological surprises though. For instance, the ATMs close when the banks do and people still tend to get paid in cash with a personal thank you from the boss, but touch payment with your mobile has been standard for years, while the phones themselves had the same functionalities as smartphones and whatsApp long before the hype reached Europe. With stationary stores opening online shops, and digital companies opening up show rooms, could this contradictory world be a more realistic combination of human nature, habit and the digital transformation in Europe as well? Continue (4 vote(s), average: 4.75 out of 5)Loading... Categories E-Commerce
Will your website crash in two weeks? On the Google Test Posted on 8. April 2015 | by Christian Otto Grötsch We’re already up to date :) It’s happening on the 21st of April: mobile usability will become one of the most important ranking factors. Considering perfectionism which reigns in Google’s house, they actually took their time here. If you remember – the iPhone was introduced in 2007, and there were already the first smartphones in the 1990s. Now that Google is getting serious with mobile, it is high time to get your page up to date. Otherwise there will be an apocalypse like you haven’t seen since Panda, Penguin and Hummingbird. If everything works, your page will be labeled with the phrase “mobile friendly” from the 21st of April. But what criteria will play a role here? Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
#ShopTechTalks: Shopware, Spryker and more, with Jochen Posted on 8. April 2015 | by Christian Otto Grötsch Warning: Undefined array key 0 in /var/www/html/wp-content/themes/dotsource/functions.php on line 1070 Things could not be more exciting in the area of shop systems right now. Shopware is touring Germany with Shopware 5 and so indirectly raises the question, what’s happening with Magento at the moment?, even more urgently. Hybris now does marketing as well, and on top of these (still) rather traditionally structured shop systems, there are new approaches around the corner, like Sphere and Spryker. It is no coincidence that Jochen Krisch and Marcel Weiß recently did a podcast on shop systems, in which they exchange ideas (“Exchanges #90: Shopsysteme gestern, heute und morgen”) on the technical side of e-commerce. (German language version only) Easter 2015 was completely dedicated to discussion on shop systems. Those who want to keep up in this area should put on their listening caps (and can look forward to the new updated English version of our shop system whitepaper ). Continue (No Ratings Yet) Loading... Categories E-Commerce
Problem solved: friendly people save stationary trade Posted on 7. April 2015 | by Christian Otto Grötsch Photo: Torsten Maue To summarise a trader comparison done in 141 cities: the ten most friendly traders are in Jena. Jena, the “the centre of digital commerce” took the lead among the middle German cities. In the categories: friendliness, quality of consultation, and value for money, owner-operated businesses got best ratings. » The upward trend is continuing with an increase of 0.4 percentage points. This is a really positive result for Jena when you think that not all cities can expect a positive trend in a repeat examination. Marc Loibl, MF Consulting, head of the study « The fathers of the city and the local press (“Friendly traders work in Jena”) are celebrating, and the traders should also give themselves a pat on the back. So customers enjoy going into shops. Possible problems and development trends just have to be pushed aside here. But from an e-commerce perspective, all this feel-good journalism makes me quite queazy: Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories Net Find of the Week
