Processes and Roles in Digital Trade Posted on 24. March 2015byby Christian Grötsch 0 Graphic:Kool Cats Photography Social CRM, personalisation, behavioural targeting, big data – it feels like not a week goes by, especially during the CeBIT, without a new buzz word on the topic of digitalisation. Every term focuses on a partial aspect. At the end of the day, the common denominator is that they all aim to address the customer more effectively and personally. The customer experience is the sum of all the buzz words. The digitalisation of the purchasing process makes it possible to tailor all processes to the customer experience consistently. Data allows the customer journey to be represented digitally, measured across all channels, and analyzed. At least, it is technically possible; trouble free implementation is still a fantasy of the online marketer. However, the plethora of communication channels results in a faster customer connection than ever before. The decisive factor is whether or not a company does something with this, and how organisations react to customer requirements which have come to light. Continue (No Ratings Yet) Loading... Categories E-Commerce
Google Opens Shop in London Posted on 23. March 2015byby Christian Grötsch 0 Photo:9to5Google Search engine Google has been copying Microsoft and Apple for the fast few days and has opened a shop-in-shop in Tottenham, London. But Google doesn’t use this game plan purely for the sale of Nexus smartphones or Chromebooks. However, it is not the off-line shop’s aim to save stationary trade. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
E-Commerce Innovation: It’s just getting started Posted on 23. March 2015byby Christian Grötsch 0 Graphic: dotSource GmbH. Innovators, Early Adopters, Critical Mass, Early Majority, Late Majority, Late Comers Whether or not you believe the hockey stick scenario in e-commerce or prefer to hold with the statistics – one thing is it clear: things are just getting started, at least as far as the strategic development and innovation potential is concerned. E-Commerce is still a young branch and a relatively new business model. Its proportion of the entire B2C trade volume is only around 10 percent at the moment. If you apply the concept of critical mass, we are on the verge of a breakthrough now. Continue (No Ratings Yet) Loading... Categories E-Commerce
5 tips for the perfect adwords advertisement Posted on 20. March 201521. January 2022byby Christian Grötsch 1 Graphic:Klearchos Kapoutsis Creating and managing advertisements is one of the main tasks of every SEA manager. A good, creatively designed ad text raises the click rate and brings more visitors to a page or shop. Optimising advertisements is not just important purely from a traffic perspective. The quality factor is also influenced by a high click-through rate, which has a positive influence on the ad ranking and cost per click. Continue (No Ratings Yet) Loading... Categories E-Commerce
Netfind: Why does the new Macbook only have a 480P camera? Posted on 20. March 201521. January 2022byby Christian Grötsch 1 Addmittedly, with an “Apple introduces its new stuff” week, we had it easy with our search for a new netfind. That is the advantage when there is a product which is as polarised as a 10,000 US dollar smartwatch whose battery only lasts 18 hours. The new MacBook isn’t like by everyone either. Most of all, the lack of ports is the reason for the controversial debates: future or nonsense? An interview with an Apple designer explains why the new MacBook only has one port and a 480p camera. And naturally the iWatch had its turn. The best Memes can be found here. Continue (No Ratings Yet) Loading... Categories E-Commerce
Food.de founder Karsten Schaal interviewed: Do German VCs suffer from German angst? Posted on 19. March 201521. January 2022byby Christian Grötsch 0 Graphic:Jessica SpenglerSinking financing requests from the e-commerce branch led to Capnamic Venture calling the end of the e-commerce hype last month. Are all niches really completely filled? Where are the innovative ideas in the start-up scene? With ABOUT YOU, project Collins has shown that there is still room to the top. You should also keep an eye on Rocket Internet when it comes to promising ideas. Especially the online grocery trade seems to be Samwer’s favourite playground at the moment. We spoke to Karsten Schaal, founder and CEO of Food Direkt GmbH. His team sells over 10,000 items at supermarket prices on his platform food.de. Apart from the current situation in online grocery trade, we also wanted to know what he thinks of German VC’s level of willingness to take risks. Continue (1 vote(s), average: 1.00 out of 5)Loading... Categories Interviews
Kid Commerce: who thinks about the children? Posted on 18. March 2015byby Christian Grötsch 0 “Whinge wares” – the products right in front of the check-out at the supermarket where you always have to wait a few minutes. Even if you have managed to successfully avoid the lolly section, your ankle-biter will now sit up and take note. He or she will want, demand, a Snickers, Mars or Milky Way. Now Amazon and Google have realised that children react to such impulse products. Continue (No Ratings Yet) Loading... Categories E-Commerce
Once again we are >>Trusted Agency Posted on 17. March 2015byby Christian Grötsch 0 The selection of an agency is a tricky thing. The simplest requirements can get out of hand with the wrong agency and then good advice is expensive. This is why giving companies some kind of orientation in the selection of a service providers for digital commerce projects is one of the most important tasks of the relevant associations. In order to raise the standard of their certificate, the BVDW extended their previous examination process this year. The three-stage procedure assesses work processes, customer satisfaction, as well as agency and project presentation. The preface has already said it – the new certification process wasn’t a problem for us and we were once again awarded the quality seal >>Trusted Agency<< for full-service digital agencies! In this way, the BVDW has again confirmed our comprehensive competencies along the digital value creation chain. We are able to support our customers holistically in their digital transformation – beyond eßcommerce as well, with topics like reorganisation and the introduction of e-commerce processes, SAP integration, shop management, and logistics. So those who want to have digital commerce consultation all-in-one now where to find us. Continue (No Ratings Yet) Loading... Categories E-Commerce
Visionary adieu – how Google is becoming Microsoft 2.0 Posted on 17. March 201521. January 2022byby Christian Grötsch 0 Graphic:Carlos LunaWhat the operating system is for Microsoft, is the search engine for Google. But the concentration on a single focus brings its dangers. Bill Gates could have certainly have sung a song about it. I had that feeling that Google is slowly losing the “we can do everything!” status even before Google Helpouts was closed down. The concentration on search engine business seems to have been eliminating all innovation in other areas for years. Many ideas are approached half-heartedly and eventually dropped. Is this misleading or is Google on their way to becoming a Microsoft 2.0? – Once trailblazers, now quiet observers with a focus on their core business. Comparison with the competition is obvious, for instance, Amazon or Facebook. Fire, Kindle, Echo – hardware from Amazon or soon the VR glasses Oculus Rift with a Facebook brand? It is not just the products and service, but the way they are handled before the financial breakthrough which makes Google different from the current competition. Continue (No Ratings Yet) Loading... Categories E-Commerce
Among enemies? Amazon sells on Alibaba Posted on 11. March 2015byby Christian Grötsch 0 Graphic:tmall.comWhile Amazon rules the e-commerce market in the western hemisphere with virtually no competition, the US American company still has some problems in the Asian market. Especially Amazon.cn doesn’t seem to be doing as well as Amazon expected. Online trade in China will grow more strongly in the next few years than in any other country: The Chinese are supposed to spend at least a trillion US dollars online in 2019. It’s not good for Amazon that Alibaba is already there as branch top dog, dominating multiple marketplaces in China. Continue (No Ratings Yet) Loading... Categories E-Commerce
