Digital experience platforms – Comparing Salesforce, SAP, IBM, and Adobe Posted on 3. April 201913. December 2021 | by Sara Herrera Source: iStock Businesses rely on digital experience platforms (DXP) for their digital business models. And more than ever before. The art of using a DXP is bringing together (in real time) all the data from different technologies in one place and making it usable. This interaction creates unique and seamless customer experiences. Digital platforms are a virtual interface between companies and customers, but also partners and their own employees. But how does this interplay work concretely, and, above all, how can companies build their own DXP step by step to strengthen their customer engagement? Major software providers have recognised the potential of DXPs several years ago. They’re constantly expanding their portfolio and the selection of providers is correspondingly large. Making a decision is pretty challenging. For this reason, we’re taking a closer look at the largest DXP providers today. Continue (17 vote(s), average: 4.76 out of 5)Loading... Categories B2B B2C E-Commerce
How content creators and designers benefit from AI [5 reading tips] Posted on 1. April 201913. December 2021 | by Sara Herrera Source: pexels.com Artificial intelligence is booming. More and more companies are looking for ways to benefit from it. Research and development are starting bring out their first working prototypes. Nvidia, known for their graphics focused hardware showed off what they’ve been up to. Content creators and designers are directly affected. Continue (19 vote(s), average: 4.79 out of 5)Loading... Categories Design & Usability E-Commerce Reading Tips of the Week
New white paper: Selecting Marketing Automation Systems Posted on 29. March 201913. December 2021 | by Luise Beyer Source: dotSource Digitisation is now growing in Europe in sales and marketing departments. Marketing automation is getting said more and more often, but not many people know what that actually means. Consumers have a strong buying power thanks to new technology, social media, and evaluation platforms. They’re more informed than ever before. Users’ expectations are increasing. They want an individual shopping experience, adapted to their interests. Marketing automation systems help marketing and sales automate processes to more effectively address potential and existing customers across all channels. It combines functions such as lead management, web tracking, campaign management, and workflows in a comprehensive software, and can be connected to existing systems such as a CRM or shop system. In our new white paper, “Selecting Marketing Automation Software” we provide an overview of the basic characteristics of marketing automation, a guide to system evaluation, and a detailed overview of system vendors on the market. Entry-level solutions such as Hubspot, medium-sized solutions such as Evalanche, and enterprise systems such as Salesforce, Adobe and SAP Hybris are shown. Continue (18 vote(s), average: 4.78 out of 5)Loading... Categories E-Commerce
WÜRTH receives the 2019 Shop Award Posted on 27. March 201913. December 2021 | by Franzi Kunz Source: Daniel Ingold Skilled craftsmanship and digitisation. If you don’t think one can benefit from another, the results of the 2019 Shop Áwards should be the final nail in the coffin to put that reasoning to bed. After all, whoever succeeds in transferring classic retail virtues from analogue to digital, and with great success, rightly deserves the coveted award: Online shop of the year. That’s what our client WÜRTH was told they had when they were in Munich and took first place in the category: 2019 Best B2B Shop. Continue (17 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C E-Commerce Industries PIM/MDM/DAM
Further education has to become a part of every company’s digital strategy [5 reading tips] Posted on 25. March 201913. December 2021 | by Sara Herrera Source: pixabay Digitisation not only changes professional profiles and career paths, but demands and promotes lifelong learning. Going to school and getting a job now means that you can’t stop learning after you graduate. Especially when developments are so rapid, that further education is necessary in the job, so as not to lose touch. It’s therefore not surprising that, according to Bitkom’s latest study, the training and further education of one’s own employees is important or very important for 90 per cent of the companies. But this assessment must also be followed by action. Continue (18 vote(s), average: 5.00 out of 5)Loading... Categories Digital Consulting Reading Tips of the Week
MDR-Werbung case study: Modern web design for the best usability Posted on 22. March 201913. December 2021 | by Franzi Kunz Source: dotSource We like to listen to the radio when we drive, cook food, and work out. Mitteldeutscher Rundfunk’s (MDR) stations, for example, reach around three million people each day and these listeners represent an interesting potential for companies that want to advertise in central Germany. But how do the spots actually get on the radio? You can book times ad slots as a customer that’ll be marketed and sponsored. On www.mdr-werbung.de, MDR-Werbung GmbH (MDRW) shows off their selection, where beside advertisement slots, sponsoring, and events are available, users can purchase the results of the annual Central German Brand Study. The project, which MDR-W GmbH implemented together with dotSource within just a few weeks, demonstrates how the subsidiary of MDR was able to fundamentally modernise its online presence and, above all, improve usability on mobile devices. Continue (17 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Design & Usability E-Commerce
»Organisations and brands that implement trends are also determining customer expectations« – Handelskraft speaker Delia Wieser interview Posted on 20. March 201913. December 2021 | by Sara Herrera Source: dotSource At the beginning of the year, trends are a recurring theme. But what are trends and where do they come from? How can we recognise them and what are they good for? Trends open up business opportunities, but in order to benefit from them, you need to go deeper, observe attitudes, opinions, and habits and understand changes. This is the only way dealers, manufacturers and brands can deliver what consumers want, even before they know it. Delia Wieser (formerly Dumitrescu), the co-author of the book Trend-Driven Innovation, explains in her exciting opening keynote speech at Handelskraft Conference 2019, how companies are coming from the many trends to business-specific innovation. In order to bridge the time until the conference without having to forego trend input, today interviewer Wiesle, lead architect at TrendWatching, used exclusive use cases to reveal exclusively what lies behind the megatrends and how to use them to create their own digital business strengthens. Continue (15 vote(s), average: 5.00 out of 5)Loading... Categories Digital Consulting Interviews
AI and IoT in the stores of the future [5 Reading Tips] Posted on 18. March 201913. December 2021 | by Sara Herrera Source: pexels Everyone’s been talking about artificial intelligence but only it is less often actually out there in use outside of the general hype. No one doubts that the technology has great potential, for example, to create individualised shopping experiences in shops, as well as to simplify and optimise the work in each case. But how realistic is the use of smart solutions in retail and what use cases have the best chance of flourishing? Continue (14 vote(s), average: 4.93 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
»The real role of the CMS is to integrate well with AI systems and services, rather than to provide them itself.« Interview with Handelskraft speaker, Christopher Zimmermann Posted on 15. March 201913. December 2021 | by Sara Herrera Source: dotSource Content is no longer just produced and published in one place. Information and data are processed by various devices and distributed over several channels. The classic content management system, therefore, reaches its limits, as it’s not designed to provide data outside of its own template engine. Headless is the answer to this new scenario and more and more companies are betting on its many benefits. It can be very well combined with other emerging modern approaches, such as a microservices architecture, a progressive web app, and a cloud strategy. On 28 March, 2019, Christopher Zimmermann, Product Manager of Magnolia, will be giving answers to all questions about Headless CMS at the Handelskraft Conference, even those you wouldn’t even dare to ask. He gives us his first round of insights in the Handelskraft interview. Continue (13 vote(s), average: 5.00 out of 5)Loading... Categories Digital Consulting E-Commerce Interviews
Distributed commerce: Shop anywhere with fewer clicks Posted on 13. March 201913. December 2021 | by Franzi Kunz Source: Unsplash Moments of inspiration strike outside online shops, which is what distributed commerce takes advantage of. From Instagram to Facebook and Snapchat to TikTok, users on the platforms are reluctant to leave what they were doing just to buy something. So how can companies get on the feeds of hundreds, thousands, or even millions and get them to make a purchase? We’ll take a look at some real-world examples. Continue (12 vote(s), average: 5.00 out of 5)Loading... Categories B2C Design & Usability Digital Marketing E-Commerce Retail
