Adobe Updates Strengthen Commerce Cloud in DXP Portfolio [5 Reading Tips] Posted on 2. December 20199. December 2021 | by Sara Herrera Photo by Lindsay Henwood on Unsplash In May 2018, Adobe acquired Magento for 1.68 billion dollars. Even back then, it was only a matter of time until the giant from San Jose would integrate Magento into its tech stack. In April 2019, Adobe launched the Magento-based Adobe Commerce Cloud. By doing so, Adobe complemented its portfolio with the missing e-commerce platform which works in B2B as well as B2C relationships and fits in seamlessly with the Adobe Enterprise Cloud. Recently at the MagentoLive conference in Amsterdam, important updates and key integrations with Adobe were announced. They will enable Magento users to deliver more personalised shopping experiences and to use the huge amounts of collected data more intelligently. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories B2B Data-Driven Business E-Commerce Reading Tips of the Week
B2B On The Digital Rise – SLV Wins Shop Usability Award 2019 Posted on 26. November 20199. December 2021 | by Franzi Kunz Download the SLV Case Study for free now! In mid-October, one of the most important awards in e-commerce, the Shop Usability Award, was presented in Munich. We are incredibly proud that our client SLV has prevailed in the category »B2B« and warmly congratulate them on this well-deserved success. It shows once again that an outstanding user experience is not a question of industry and that the investment in the design of digital customer relationships pays off. Continue (11 vote(s), average: 4.64 out of 5)Loading... Categories B2B Design & Usability Digital Consulting E-Commerce Publications
Super Apps – The New Way To Attract Customers [5 Reading Tips] Posted on 25. November 20199. December 2021 | by Sara Herrera Photo by Gerd Altmann on Pixabay If you want to book an accommodation, order something to eat, transfer money, chat with friends or colleagues and shop some new shirts, how many apps do you need? In the Western world, you certainly need six different ones. In Asia, however, a new model that centralises all these actions in one single place is establishing itself: the super app. The Chinese pioneers WeChat and Alipay are the largest exponents of this super app revolution and are therefore considered to be role models. Companies from all over the world now aspire to put this successful Chinese model to use in their own region. But what actually is a super app, which advantages does it have and in which other regions does it already experience a boom? Will super apps even be able to gain a foothold in the Western world? Continue (12 vote(s), average: 4.33 out of 5)Loading... Categories Digital Consulting E-Commerce Reading Tips of the Week
Microservices Instead Of Monolith: The Publisher C.H.BECK Is Restructuring Its Online Shop With Commercetools [Case Study] Posted on 19. November 20199. December 2021 | by Sara Herrera Download the case study for free now! Faster, more flexible, more efficient, more scalable, more performant. These five requirements are the Holy Grail of each online shop nowadays because customers expect lightning-fast loading times, simple operation and an up-to-date product range at all times. Companies, in turn, want to develop innovations quickly, optimise cost savings and attain maximum productivity. With increasing growth and rising ambitions, however, outdated structures and solutions quickly reach their limits. Courage is required when it comes to digitalisation. C.H.BECK, the German market leader in the field of legal literature, therefore decided to break with its 15-year monolithic platform developed in-house and to rely on modern and flexible technologies. Keywords are microservices and cloud, technology partners are commercetools and Microsoft Azure. In our new success story, we show how C.H.BECK managed to restructure its online shop with commercetools to make it fit for the future. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C E-Commerce Industries Marketing Automation Media & Publishing
CRM Is More Than Software – Technology On Its Own Does Not Create A Competitive Advantage [5 Reading Tips] Posted on 18. November 20199. December 2021 | by Sara Herrera Photo by Burak K from Pexels Personalisation is essential to the successful creation of digital customer relationships and thus for long-term success. Addressing customers individually is far more than sending an e-mail with the correct name. 360-degree customer focus is required, which in turn covers all touchpoints of the customer journey. In order to master all these mammoth tasks, companies need a reliable and central source of supply, the so-called »Single Point of Truth« for customer relationship management. Therefore, it is no surprise that the topic CRM has recently become more and more important for companies. Consequently, more and more money is invested in CRM projects as well. However, according to a study conducted by Uniserv, 62 per cent of companies are not satisfied with the management of their customer data. What does this tell us about the status quo of this important technology in digital business and which challenges do retailers, manufacturers and brands currently face in this regard? Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories CRM, Sales & Service E-Commerce Platform Integration Reading Tips of the Week
Salesforce Commerce Cloud Provides Smooth Shopping Experiences on EMP [Case Study] Posted on 12. November 20199. December 2021 | by Franzi Kunz Source: dotSource Customers expect not only lightning-fast loading times, but also personalised product presentations in order to find the exact product they are looking for as quickly as possible, regardless of whether the purchase is made on a smartphone or a desktop or regardless of how many people access the website at the same time. Many customers nowadays take purchasing in efficient shops for granted. By migrating to Salesforce Commerce Cloud, the biggest mail-order retailer of rock and entertainment merchandise products EMP wants to meet these demands even better. In cooperation with dotSource, the online shop was migrated and the existing heterogeneous system landscape was streamlined. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Conversion Rate Optimisation: How Do I Generate More Traffic And Higher Revenue? Posted on 19. September 20199. December 2021 | by Franzi Kunz Source: pexels Anyone attempting online retail will realise the following. Success doesn’t just happen without any input. And even those who have been successful in e-commerce for a few years should ask themselves a question again and again: How can what I offer be even better? This question often carries others with it. What ensures that visitors to my online shop not only surf on my pages but also follow through on a call-to-action? How do you ensure that customers not only order something once but that they become regular customers? In order to answer these questions intelligently and to increase sales and customer loyalty in the long term, without immediately forcing a huge relaunch, one can heed a few tips to get the screws tight and correctly aligned. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability Digital Marketing E-Commerce
20 Years Of Alibaba: Developing an Internet Empire Posted on 16. September 20199. December 2021 | by Sara Herrera Source: pexels 2019 means it’s Alibaba’s 20th birthday! In China, the Alibaba Group is already the largest e-commerce company, but the company continues to grow in the west. From a small, quick deals marketplace to multinational Internet giant that pleases its customers. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability E-Commerce Reading Tips of the Week
Digital Solutions For Preventing Food Waste: Smartphones Telling Us What To Eat Posted on 12. September 20199. December 2021 | by Sara Herrera Source: pexels Apples and pears falling from trees, grapes hanging from vines, and here in the office, home-grown zucchini are given away in all sizes, because colleagues with their own garden aren’t able to eat everything on their own. Nature itself might be wasteful, but the food industry and humankind are even worse. One in eight items bought at the grocery store will be thrown out without ever being eaten. Restaurants, cafes and bakeries have to follow very strict requirements and dispose of much at the end of the day. And a lot of products that were produced and grown, don’t even make it to the market… Carrots are deemed too crooked and a yoghurt container could me missing a lid. A digital transformation is helping everyone fight food waste. Buying food at reduced prices, cooking interesting recipes from ingredients you might not even think go together, and even artificially and automatically reducing prices for certain soon to expire products in supermarkets. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories Data-Driven Business E-Commerce
Microbrands: An Underestimated Danger for Established Players? [5 Reading Tips] Posted on 9. September 20199. December 2021 | by Sara Herrera Source: pexels Microbrands have been producing more and more B2C brands for years. They are incessantly taking market share from traditional companies, putting some of them in distress. But what do these small companies have that the big players don’t? And what can market leaders still learn from small companies? Continue (10 vote(s), average: 5.00 out of 5)Loading... Categories Digital Marketing E-Commerce Reading Tips of the Week
