Consumption in the digital age: Brands pressured to innovate while being sustainable Posted on 29. May 20196. September 2021 | by Franzi Kunz Source: pixabay Digitisation and consumption are inseparable. Every technological advance responds to the rising expectations of consumers. If a need is fulfilled, routines change and more is expected. So the innovation and consumption cycle starts over again. Things are expected to get faster, have a greater impact on our habits AND our environment. More and more consumers are taking protecting the planet seriously – even with regard to companies they do and don’t trust. Brands, dealers and manufacturers face several challenges. They need to keep up with the pace of the digital age and rising customer expectations, but also with their growing desire to consume them consciously and sustainably. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Using Google advertising for a perfect and comprehensive customer experience [5 Reading Tips] Posted on 27. May 20196. September 2021 | by Sara Herrera Image by Gerd Altmann from Pixabay From search to inspiration to final purchase, mobile users interact with multiple touchpoints along the entire customer journey. Consumers currently have less time and more and more options to choose from. The goal for companies is to reach customers at the right time with the best offer. It’s also reflected in the way that advertising looks today, where and how it works. It’s in tempting and highly consumable formats, it’s a staple of customer engagement, winning through mobile, seamless experiences on and between every channel. Not to mention their functionality as a success. Two weeks ago, Google presented its new advertising formats at the annual Marketing Live Conference. A clear trend emerged. In addition to AI, visuals are becoming more and more important in the world of online advertising. Which formats are specifically involved? We’ve put together the most important innovations for you. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories B2C Digital Consulting Digital Marketing E-Commerce Reading Tips of the Week
Digitising corn and wheat – Agriculture 4.0 Posted on 24. May 20196. September 2021 | by Franzi Kunz Source: Pexels The tech industry isn’t the only thing that’s being moved by digital technology. Farming’s getting high-tech! Tractors and combined harvester? Controlled via GPS. Irrigation planning? Supported by AI. In the field, in the vineyard, on the water: Data is collected everywhere and transmitted to the central computer. For example, the farmer can monitor the route of the vehicles, react to weather conditions, and simply optimise processes. »Digital Farming«, »Precision Farming« and »Smart Farming« are no longer foreign phrases for farmers. But what does the future hold for agriculture? Continue (10 vote(s), average: 5.00 out of 5)Loading... Categories Agriculture E-Commerce
Experience Economy in B2B and B2C: Top-5 commerce trends, revisited [Part 5] Posted on 22. May 20196. September 2021 | by Franzi Kunz Source: pexels In our series, »Top-5 commerce trends, revisited« we’ve dealt with trends that have not gone out of style for years. The topics, such as digital business is more than e-commerce, brands are (service) platforms, personalisation is required, and content is king prove a long term stay in digital business. In order to secure our own customers in the future, it’s fundamental to understand them. With the continuous development of your own user experience, customer satisfaction can be increased. In our fourth part of the series: Top-5 commerce trends, revisited, we’re asking: How do I keep customers’ attention with my brand? Continue (10 vote(s), average: 5.00 out of 5)Loading... Categories B2C Design & Usability E-Commerce
Coding as a school subject – An elective or mandatory? [5 Reading Tips] Posted on 20. May 20196. September 2021 | by Sara Herrera Source: dotSource In 2013 Angela Merkel, Chancellor of Germany said that the Internet was »new territory for all of us«. After that, concepts emerged that should’ve advanced digitisation in Germany. In 2016, this request from the Federal Chancellor followed: »I believe that the ability to code is becoming one of the basic skills for young people, alongside reading, writing, and arithmetic.« But not much has changed for German students. But is it even necessary to put coding on a par with reading, writing, and arithmetic? Or will this »new« skill soon no longer as necessary as many currently believe? Continue (12 vote(s), average: 4.67 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Supply chain management 4.0 – The future of the fully automatic ordering process Posted on 17. May 20196. September 2021 | by Franzi Kunz Source: pexels Summer’s within reach. After you do a quick check of an outdoor furniture store during lunch, you decide to order a simple hammock chair for home. Choosing the right colour and size is not a problem either. That same evening, your smartphone rings and a car with that new piece of jewellery is on your own doorstep. But how’s that possible? IoT, business intelligence, self-driving cars, big data – This multitude of buzzwords is shaping our future. They all are smartly connected to produce supply chain management 4.0 and take customer satisfaction to a new level. Continue (14 vote(s), average: 4.71 out of 5)Loading... Categories B2B B2C CRM, Sales & Service E-Commerce Industries PIM/MDM/DAM
BIOS – How BayWa AG optimises business processes with an internal order platform Posted on 15. May 20196. September 2021 | by Franzi Kunz Source: pixabay Digital transformation affects all areas of a company internally and externally. This is particularly evident when it comes to internal procurement. BayWa AG also experienced this. We’d like to show you the journey our client has set out to do, optimising corporate processes with a central, internal ordering platform – BIOS (BayWa Internal Order System), thereby saving time and money. Continue (13 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Interviews
E-Commerce in Africa: DHL does logistics and online retail [5 reading tips] Posted on 13. May 20196. September 2021 | by Sara Herrera Photo by Tobias Tullius on Unsplash (Edited by dotSource) Being able to buy a product any time, anywhere is a reality in many countries today. This is ensured by constant technological progress and improving infrastructure. 71 per cent of European online shoppers are now shopping across borders. But there are still regions where cross-border e-commerce is a huge challenge. Africa is a good example. Although the region is still struggling with many obstacles, it holds great potential for online retail. We all know: »First come, first serve.« So does DHL and it’s recognised such potential and taken on this niche market early on. Continue (15 vote(s), average: 4.73 out of 5)Loading... Categories B2B E-Commerce Reading Tips of the Week
Content is king: Top-5 commerce trends, revisited [Part 4] Posted on 10. May 20196. September 2021 | by Franzi Kunz Source: pexels Our market is flooded with offers distributed through a variety of digital channels. Since it’s difficult to stand out from the competition in a sustainable manner. But how can you ensure you brand is visible, as more and more major players want to grab a piece of the market? Classic online advertising hardly helps with this challenge. Many users are already blind to banner ads and just hide them automatically. Merging content and shopping, that is, content commerce can be a solution. Because customers value, added value! In our fourth part of the series: Top-5 commerce trends, revisited, we’re asking: How do you become a content king? Continue (15 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Digital Marketing E-Commerce
Personalisation is required: Top-5 commerce trends, revisited [Part 3] Posted on 8. May 20199. December 2021 | by Franzi Kunz Source: pixabay Customers don’t see businesses as just a (product) shop window. They expect friendly service and personalised advice. They want to feel comfortable, important, and appreciated throughout their entire purchasing process. Digital platforms are therefore gaining importance as a business model. As mentioned in the second part of this Handelskraft retrospective series, platforms link marketing, sales, and services, thus ensuring long-term customer relationships. Businesses need to understand their customers better, to tailor their strategies, processes, and ultimately their products and brand to the needs and desires of their customers, and treat them like royalty. Personalisation has become a digital business obsession, not least because with every step forward new and great challenges come again and again. In our third part of the series: Top-5 commerce trends, revisited we’ll revisit the enormous importance of personalisation in the digital age. Continue (15 vote(s), average: 5.00 out of 5)Loading... Categories CRM, Sales & Service E-Commerce
