»Online Shop Only« in B2B – How MEVACO Succeeds in Translating Customer Focus from Analogue to Digital with Salesforce Service Cloud [Case Study]

CRM kills Salespeople. As if. The success story of MEVACO shows that it should rather be called CRM supports Salespeople. Why? Because the suitable system and its networking ensure ideal processes. This, in turn, provides the basis for the measure of all things in terms of designing digital customer relationships: added values. In the »As-A-Service-Age« … Continue reading "»Online Shop Only« in B2B – How MEVACO Succeeds in Translating Customer Focus from Analogue to Digital with Salesforce Service Cloud [Case Study]"

Digital Transformation: Challenges for Marketing, Sales, and IT [Updated White Paper]

15 terabytes of mobile video traffic is generated and US$20,928 is sent over PayPal worldwide in 10 seconds. Our lives are rapidly being digitised. Cutting-edge technology (like smart thermostats, virtual assistants, and personalised services) are available to consumers. This results in new and increasing customer expectations that companies must meet in the context of digital … Continue reading "Digital Transformation: Challenges for Marketing, Sales, and IT [Updated White Paper]"

New white paper: »Customer Engagement: Digital Experience Platforms Compared«

Nowadays anyone can connect to anything and everyone through the Internet and exchange with different technology. Technological efficiency is often the key to success in these connections between people, but also between people and product or people and services. 82 per cent of marketers believe that they know how their clients want to interact with … Continue reading "New white paper: »Customer Engagement: Digital Experience Platforms Compared«"