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Adobe Updates Strengthen Commerce Cloud in DXP Portfolio [5 Reading Tips]

adobe, magento commerce. dxp, ai
Photo by Lindsay Henwood on Unsplash

In May 2018, Adobe acquired Magento for 1.68 billion dollars. Even back then, it was only a matter of time until the giant from San Jose would integrate Magento into its tech stack. In April 2019, Adobe launched the Magento-based Adobe Commerce Cloud. By doing so, Adobe complemented its portfolio with the missing e-commerce platform which works in B2B as well as B2C relationships and fits in seamlessly with the Adobe Enterprise Cloud.

Recently at the MagentoLive conference in Amsterdam, important updates and key integrations with Adobe were announced. They will enable Magento users to deliver more personalised shopping experiences and to use the huge amounts of collected data more intelligently.

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