Chatbots in Customer Communication: The Maltreated Little Helpers [5 Reading Tips]

When talking to a chatbot, Germans are among the most unfriendly customers: they are often not satisfied with certain answers and frequently insult chatbots. However, the new communication channels are popular when it comes to topics that are too embarrassing for customers to talk about with a human being. Nevertheless, chatbots have established themselves as … Continue reading "Chatbots in Customer Communication: The Maltreated Little Helpers [5 Reading Tips]"

Digital Business Compass: Handelskraft 2020 »Digital Intellect« Now Available for Download!

Trends are no longer what they once were. There is no »For real?«, no wow effect, no shock. A solution, a service or a mindset does not necessarily have to be something completely new in order to have the potential to become a trend. Just take a look at long-time favourites: personalisation, big data (the … Continue reading "Digital Business Compass: Handelskraft 2020 »Digital Intellect« Now Available for Download!"

Gazing into the Post-Pandemic Crystal Ball: What’s the »New Normal« in Work & Business? [5 Reading Tips]

It is already clear now that there will be changes and innovations in everyday working life in the future. Flexible working hours, working from home and switching to digital business models are options that many companies had already integrated into their business before COVID-19. However, these innovations will be less of an option and more … Continue reading "Gazing into the Post-Pandemic Crystal Ball: What’s the »New Normal« in Work & Business? [5 Reading Tips]"

Adobe Updates Strengthen Commerce Cloud in DXP Portfolio [5 Reading Tips]

In May 2018, Adobe acquired Magento for 1.68 billion dollars. Even back then, it was only a matter of time until the giant from San Jose would integrate Magento into its tech stack. In April 2019, Adobe launched the Magento-based Adobe Commerce Cloud. By doing so, Adobe complemented its portfolio with the missing e-commerce platform … Continue reading "Adobe Updates Strengthen Commerce Cloud in DXP Portfolio [5 Reading Tips]"