The digital point of sale leaves some open questions Posted on 2. April 2015 | by Christian Otto Grötsch eBay’s »Inspiration Store«: It this what the future of trade looks like? (Photo: eBay press department) What will the store of the future look like? This question occupies classic retailers and now evermore pure players. Amazon is just the most famous example of a company with digital DNA that has dared to step into stationary trade. The reasons for this should not be dismissed out of hand: in the longterm, pure players are missing direct customer contact and touchpoints at which customers come into contact with the brand. It takes a much bigger marketing budget to stay present. This is still easier to gain the trust of customers in the carbon world than in the digital sphere. There is a good reason why even digital savvy Rocket Internet is filling-up Berlin with billboards at the moment: Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
5 ways to activate the consciencious customer Posted on 1. April 2015 | by Christian Otto Grötsch Photo: Ado-do More and more people feel motivated to purchase sustainably. The modern consumer wants to do the right thing and buy conscientiously. The price pays less of a role than the circumstance of production, quality, image, origin, working conditions, fair-trade-, and organic labels. Some, like »Generation Y«, want to consume less over all. Those growing up in the shareconomy are interested in re-commerce, sharing, and conscientious consumerism. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Looking back: our fantastic first client day in pictures and tweets [dotSource internal] Posted on 1. April 2015 | by Christian Otto Grötsch Great cars and exciting conversations: The dotSource Client Day dotSource is entering its tenth year and those who know us know that enough happens in one year to last for two. That is why it was high time for our first client day, and, without being wanting to be too smug, it went really well. Together with our clients and speakers Dr. Lea Sonderegger (Swarovski), Oliver Arp (hagebau) and Jochen Krisch (excitingcommerce.de) – Martin Groß-Albenhausen sadly had to cancel at the last minute – we had an interesting, but relaxing day. Personally, I thought that the atmosphere was comparable to that of our always familial e-commerce breakfasts. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Just have it done – service in e-commerce Posted on 1. April 2015 | by Christian Otto Grötsch On site service is one of the last true advantages of stationary trade. Not for much longer, if the founders of Einfach-machen-lassen.de have anything to do with it. The young German company from Rostock have made it their aim to close the service gap in online trade by allowing services to be booked with the product in the online store for a fixed price. Continue (No Ratings Yet) Loading... Categories E-Commerce
Berlin, Berlin, now we’re in Berlin! Posted on 31. March 201521. January 2022 | by Christian Otto Grötsch “The sky’s the limit” was already our motto when we emplyed our 100th staff member. New, larger projects, like Grohe, Joyou or Lensbest are raising our staff requirements, which is why we have now opened an office in the capital, which even Kraftclub would think was awesome if they visited. Our new office in the centre of Berlin! Our clients won’t just find us in the centre of Jena, but also at Pappelalle 78/79 in East Prenzlauer Berg. Berlin is not only the start-up Mecca of Europe, but also an important location in the e-commerce branch. That’s why we are happy to be part of this vibrant city. We will also be better able to reach our north German clients from our new location. #gmap_canvas img{max-width:none!important;background:none!important}www.pureblack.de function init_map(){var myOptions = {zoom:15,center:new google.maps.LatLng(52.5430556,13.414150199999995),mapTypeId: google.maps.MapTypeId.ROADMAP};map = new google.maps.Map(document.getElementById(“gmap_canvas”), myOptions);marker = new google.maps.Marker({map: map,position: new google.maps.LatLng(52.5430556, 13.414150199999995)});infowindow = new google.maps.InfoWindow({content:”dotSource jetzt auch in der Pappellallee 78/79 in Berlin” });google.maps.event.addListener(marker, “click”, function(){infowindow.open(map,marker);});}google.maps.event.addDomListener(window, ‘load’, init_map); At the next event in Berlin on the 24th of April, Martin Groß-Albenhausen from the federal e-commerce and online trade association (bevh) will speak on winning customers in the digital age: understanding optimising cross-channel journeys. Free registation here! Continue (No Ratings Yet) Loading... Categories E-Commerce
“Content is…” - oh shut up! Posted on 30. March 201521. January 2022 | by Christian Otto Grötsch Warning: Undefined array key 0 in /var/www/html/wp-content/themes/dotsource/functions.php on line 1060 “Content is King” – this statement seems to be the standard wisdom for many companies, agencies, and freelancers. which means exactly…? Irrelevant. What is more important is that you can’t just leave it at “content is King”. Many authors feel they need to elaborate: “Content is King, but Distribution is Queen”. This is still ok. But whoever believes that ‘great’ metaphors are the end of the story is going to be bitterly disappointed. Continue (No Ratings Yet) Loading... Categories Net Find of the Week
This is how you improve your adwords campaign Posted on 27. March 201521. January 2022 | by Christian Otto Grötsch Graphic: GotCredit Search Engine Advertisement isn’t rocket science, but is can get complicated enough. Efficient use of the available advertising budget should have highest priority. But there has to be a clear structure right from the start for this, e.g when it comes to multi-client centre accounts. You have to identify the relevant leaver and make the right controlling decisions. This happens on the basis of enough data, which should be the foundation of every well-planned AdWords campaign. Multi-client centres (MCCs) can be helpful here for instance, as they also help you get a good overview. But what else does a successful AdWords campaign have? Continue (No Ratings Yet) Loading... Categories E-Commerce
Best Practice: SNKRS – content commerce perfectly staged Posted on 27. March 201521. January 2022 | by Christian Otto Grötsch Graphic:Leo Hidalgo Content commerce and mobile commerce are the trends of 2015 and beyond. No wonder companies make the effort of trying to combine the two well. A lot comes together: storytelling, realtime personalisation and connections on social media channels. With the SNKRS App on the iPhone at least, showed what a successful fusion of content and mobile can look like. Continue (No Ratings Yet) Loading... Categories E-Commerce
The Exotics of Social Media Marketing: Snapchat and Reddit Posted on 25. March 201521. January 2022 | by Christian Otto Grötsch Graphic: Eva Blue Facebook, Twitter, a little Google+ and maybe Pinterest or Instagram – these are the normal tools of social media managers. But if you take a look in the future or just outside the box, entirely new ways of communication between customer and company open up. Reddit and Snapchat are the channels it will come down to in the future. Yet these services couldn’t be more different. Reddit, as self-named home page of the internet, has existed mainly as an important news source for geeks since 2005. Snapchat, on the other hand, has been mixing things up for generation Y for 2-3 years. What began as a sexting app, slowly but surely developed into a serious marketing platform, which will mainly find application in real time marketing. Continue (No Ratings Yet) Loading... Categories E-Commerce
Processes and Roles in Digital Trade Posted on 24. March 2015 | by Christian Otto Grötsch Graphic:Kool Cats Photography Social CRM, personalisation, behavioural targeting, big data – it feels like not a week goes by, especially during the CeBIT, without a new buzz word on the topic of digitalisation. Every term focuses on a partial aspect. At the end of the day, the common denominator is that they all aim to address the customer more effectively and personally. The customer experience is the sum of all the buzz words. The digitalisation of the purchasing process makes it possible to tailor all processes to the customer experience consistently. Data allows the customer journey to be represented digitally, measured across all channels, and analyzed. At least, it is technically possible; trouble free implementation is still a fantasy of the online marketer. However, the plethora of communication channels results in a faster customer connection than ever before. The decisive factor is whether or not a company does something with this, and how organisations react to customer requirements which have come to light. Continue (No Ratings Yet) Loading... Categories E-Commerce
